--- title: Backstory Reviews meta\_title: 'Backstory Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 630 reviews by the users' company size, role or industry to find out how Backstory works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 630 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Backstory Reviews & Product Details Visit Website Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use. With Backstory, you can: - Know which deals are real and which are at risk, without waiting for rep updates - Get forecast answers you can defend, backed by actual activity data - Ask revenue questions directly in the AI tools your team already uses - See exactly what's happening across your pipeline and what to do next Sales leaders from Red Hat, Palo Alto Networks, Iron Mountain, TransUnion, Five9, and Randstad rely on Backstory to drive trillions in pipeline and revenue. Recognized by Gartner and Forrester, the Inc. 5000, Y Combinator Top Companies, and Forbes AI 50. Based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, and Lightspeed Venture Partners. * * * Product Website Backstory Seller [Backstory](https://www.g2.com/sellers/backstory-028935a9-8328-404d-9b5c-6a5ddb3bfe2d) Discussions [Backstory Community](https://www.g2.com/products/people-ai-backstory/discuss) Languages Supported English Solution Type All-in-One Overview by George Kozlov Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/people-ai-backstory/pricing) ## Backstory Integrations (2) What do users say about integrations? Verified by Backstory [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) Show More ![Micah P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Micah P.") MP Micah P. Commercial Account Executive Mid-Market (51-1000 emp.) 6/28/2022 "Great insights Fun Data!" 5/5 What do you like best about Backstory? Love the diversity of information that people.ai gives. From targetting and seeing how each opportunity I'm working on. Multiple activity and touch points help you see what is resonating and where my activities are best targetted. Review collected by and hosted on G2.com. What do you dislike about Backstory? There are still some activities that don't show. LinkedIN engagement or personal calls and texts, but that is a very very tiny imperfection. I really have nothing else negative to bring up. Review collected by and hosted on G2.com. Recommendations to others considering Backstory: Definitely use People.ai it is a great tool and it's much more than just tracking activity. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? With the scope and scale of larger enterprise deals there needs to be a way to quantify all avenues to help customers. Meeting their needs and aligning with my solution. Review collected by and hosted on G2.com. Show More Response from Rick Reid of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-6790368/official_response/edit) Thanks for the review, Micah! Thanks for your feedback, we are always looking to improving our data sources, and both of those are great suggestions. Personal calls/texts are hard to do, without being connected to some kind of capture software. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller FH Fred H. V Mid-Market (51-1000 emp.) 4/14/2022 "Excited about People.ai" 5/5 What do you like best about Backstory? Ability to see trends between activities that matter (Team Performance, Buying Personas, Deal Room stats, etc.) and sales results. Look forward to incorporating these results in our regular reviews with our salespeople. Review collected by and hosted on G2.com. What do you dislike about Backstory? We are still working through the final steps of our implementation, so it is a little early. I'm seeing abnormally low performance results for some salesepeople wh owe strongly believe are doing more than their results indicate, so we need to drill down to see what is going on... Review collected by and hosted on G2.com. Recommendations to others considering Backstory: Make sure you have the full engagement and support of your internal CRM support team. The integration of People.ai into your CRM solution is absolutely key to the success of the program. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? We were already able to use Deal Performance results to confirm low performers on the team. It is a little early in our implementation to define the metrics that we can point to that lead to success. Review collected by and hosted on G2.com. Show More Response from Rick Reid of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-6506394/official_response/edit) Thanks for your review! You've had a couple of months now, let us know how you've implemented People.ai into your regular sales reviews. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 6/28/2022 "Great insight into Salesforce usage and love the integration" 4/5 What do you like best about Backstory? People.ai is definitely helpful to see where I stand across my team in terms of metrics and productivity. As a sales professional I am competitive, so to be able to effectively get data or information on our team's ranking gives me a definite idea of where I need to work on and improve. I am able to track my activities and assess how it relates to the sales I produce. It helps define what activities to focus on as well. Review collected by and hosted on G2.com. What do you dislike about Backstory? What I do not like about it is, other people can also see my activities. So I think that is something that comes along with it probably to motivate others to do well on our job Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Measuring activities. The problems that people ai has solved for me is my traction to the sales opportunities I have with my clients. It benefited me to see how once improvement is directly proportional on the day to day activities that you are doing. In my experience, having the ability to see those data greatly help me to improve day by day and I am more motivated to do more. Review collected by and hosted on G2.com. Show More Response from Rick Reid of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-6790357/official_response/edit) Thanks for the review! We are glad you are finding it useful. Depending on how users are configured on your system, only your managers and people on your specific team should be able to automatically see your activities. Check with your People.ai admin about those settings, and have them reach out to us if changes are necessary. [See how Backstory improved](https://help.people.ai/hc/en-us/articles/229744067-User-Roles-and-Permissions-in-People-ai) Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller CC Caroline C. Area Vice President of Sales, Western US Territory Mid-Market (51-1000 emp.) 4/6/2022 "CyrusOne is able to take selling to the next level with actionable intelligence with People.ai." 5/5 What do you like best about Backstory? We knew that our buying personas had been changing over the last 36 months. We also knew that buying behaviors were changing prior to the pandemic. People.ai, has unocked what was occuring with real data, and we don't have to make decisions off our gut feelings. People.ai. has enabled valuable insights that we had not anticpated or expected. Review collected by and hosted on G2.com. What do you dislike about Backstory? The only thing I've not liked, is that we did not have a tool like this sooner. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? As People.ai builds the data in the background of our SalesForce tool, week over week, we are unlocking further information to help our leaders know which deals could be at risk; where to coach sales reps; and furthermore what right looks like in terms of engagement to a mutal win with our customers. People.ai also helps sales professionals track their engagement levels through the various stages in the pipeline so that they are continually, engaging to win deals. Review collected by and hosted on G2.com. Show More Response from Rick Reid of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-6484410/official_response/edit) We are so glad you like People.ai! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Yigal R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yigal R.") YR Yigal R. Business Applications Manager Mid-Market (51-1000 emp.) 11/9/2022 "Great enterprise solution for Gmail activity capture" 4/5 What do you like best about Backstory? It captures all emails and events from Gmail and auto relate to records in salesforce Review collected by and hosted on G2.com. What do you dislike about Backstory? lack of capability to divide and analyse scheduled events participants, they all come up in SF on a single attribution Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? visibility on team activities Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Daniel N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniel N.") DN Daniel N. Strategic Account Executive Enterprise (\> 1000 emp.) 8/9/2022 "Huge time saver for anyone working in sales!" 4.5/5 What do you like best about Backstory? The ability to edit my opportunities as well as structure my account prospecting without spending a ton of time in SFDC. Peopleglass makes it quick and easy for me to adjust close dates, next steps, and opportunity stages, and structure my account tier strategy for both myself and ADR. Review collected by and hosted on G2.com. What do you dislike about Backstory? Some of the filter types/names are not as intuitive as I would like, but I'm also just getting started and new to the application - there is a lot more to learn! Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? It's helping me to be more efficient and organized in my day-to-day. There are enough distractions throughout the workday as is, Peopleglass is helping to me to reduce time spent in multiple applications (Google Sheets, SFDC) and focus on 1. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Brett M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brett M.") BM Brett M. Manager, North America Digital Sales Small-Business (50 or fewer emp.) 5/11/2022 "Sales Manager" 5/5 What do you like best about Backstory? The best tool I've used for tracking sales rep productivity, KPI's and metrics. Easily digestible UI and layout. Have the ability to dig deeper into the deals that reps are working and the contacts they have cultivated relationships with Review collected by and hosted on G2.com. What do you dislike about Backstory? Waiting for the salesforce integration. Don't think this is a people.ai issue, but more something we are waiting on our side in terms of implementation. Something I'll gladly wait for. Review collected by and hosted on G2.com. Recommendations to others considering Backstory: If you are looking for a sales tool to help track the metrics and KPI's of your sales reps this is the tool for you! Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? I love the deal room functionality where I can cross-reference the deals/opps in SFDC with what I'm seeing the most traction on in People.ai - it helps verify the deals that are being worked. Review collected by and hosted on G2.com. Show More Response from Rick Reid of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-6597858/official_response/edit) Thanks for your review! People.ai is even more useful when viewed within SFDC, hopefully we can get your integration done soon. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 7/21/2022 Business partner of the seller or seller's competitor, not included in G2 scores. "First month using Peopleglass" 4.5/5 What do you like best about Backstory? the ability to update all my accounts from one platform, used to always use airtable or google table to track accounts in a very similar way but would have to double entry data and would always double eneter. with people glass its one stop shop with no need to double enter. Review collected by and hosted on G2.com. What do you dislike about Backstory? Lack of a proper grouping functionality, airtable and google tables ability to sort and group accounts is easier to build and manipulate. I would like more prebuilt funtionality and the ability to intergrate with other sites like sixsense for example for the ability to stack rank accounts Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Working with my account executive to be able to establish which accounts to work and to quickly update accounts without the need to have 27 tabs open on my computer. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Richardson A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Richardson A.") RA Richardson A. Account Executive Enterprise (\> 1000 emp.) 8/12/2021 ""An all in one report for sales people"" 5/5 What do you like best about Backstory? As an account executive it helps me manage my daily work step towards finishing my day. it provide me insights on what to do next, as part of sales personel activity is one of the biggest asset to reach my goal. By using People.ai I know if i need to makes more calls for the day or i'm lacking some meetings to hit my target. It also provides our team some insights on what works and not working individually. Review collected by and hosted on G2.com. What do you dislike about Backstory? Call data is a boit delay sometimes its takes a day or 2 before its shows the accuarte number of call activity it's better if the report can be done real time. overall I can say that People.ai. is almost perfect specially now that most of the company are working at home reports for activity are now automaticaly generated. Review collected by and hosted on G2.com. Recommendations to others considering Backstory: This is perfect for a meduim to large sales team, I would recommend People.ai. Automated opportunity contact role creation, and gmail suite activity sync function is awesome and will avoid issues. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? I am mainly looking to see my progress daily. Often, this leads to the boosting productivity gives me an idea what to do next more calls or meetings or more email should i send the clients. accuratley provide me idea where my activity stand in out team. unlike befoe that we dont use this great application we only assume some of the activity we don and mostly we get error and inaccurate report . Review collected by and hosted on G2.com. Show More Response from Mark Gallant of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-4929615/official_response/edit) Thank you for leaving a great review for People.ai! We've forwarded your note to development and please feel free to sync up with your Customer Success Manager if you haven't already. Have a great day. 3/21/2022 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Harold G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harold G.") HG Harold G. Manager Enterprise (\> 1000 emp.) 8/9/2021 "Revenue Generator" 5/5 What do you like best about Backstory? Speed I think is very essential! People.ai uses data and customer profiles to better serve customers with tailor-fit messages. My team is under Sales and People.ai enables me to separate my customers into different personas and see what motivates them. I like the fact that People.ai assists me on my daily meeting reminders via email. Review collected by and hosted on G2.com. What do you dislike about Backstory? Data on agent productivity is sometimes-off!and inconsistent. Maybe this was just an isolated incident. Otherwise, People.ai is still the best as it shows how productive the team members are in terms of daily quotas. Review collected by and hosted on G2.com. Recommendations to others considering Backstory: I get my day going from meeting reminders to a more efficient work on analyzing customers response via People.ai's Outbound Touches! People .ai helped me a lot during my prospecting and contributed on my revenue. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Analyzing customers based on their progression among segments, I can achieve dynamic segmentation and see my customer's behavior. This led me to get them on Zoom meetings and closing the sale. Review collected by and hosted on G2.com. Show More Response from Mark Gallant of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-4920341/official_response/edit) Thank you Harold for such a great review. Sorry to hear about that incident and please contact our support team if needed. So pleased we are able to really help you make a difference with your customer personas. 3/21/2022 Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Backstory? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Backstory ](https://www.g2.com/products/people-ai-backstory/discussions/new) MB Mitchel Bell • Last activity about 4 years ago what is the best use of People.AI for sales reps? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-the-best-use-of-people-ai-for-sales-reps) GU Guest User What is People.ai used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-people-ai-used-for) [ View all Discussions ](https://www.g2.com/products/people-ai-backstory/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 12 months ### Average Discount 21% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/people-ai-backstory/pricing) ## How much does Backstory cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 11 purchases. Get Price Estimate Backstory Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_639496e43ff3c84b8ca5dfb97a425de2/clari.png "Product Avatar Image") Clari 4.6/5(5,610) [ Compare Now ](https://www.g2.com/compare/people-ai-backstory-vs-clari) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ba7ec16c546d0110cfe515805013d68d/gong.png "Product Avatar Image") Gong 4.7/5(6,679) [ Compare Now ](https://www.g2.com/compare/people-ai-backstory-vs-gong) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_53e7c66e55b3e527e6d79f9fb234c7c6/outreach.png "Product Avatar Image") Outreach 4.3/5(3,574) [ Compare Now ](https://www.g2.com/compare/people-ai-backstory-vs-outreach) ##### ##### Backstory Features Data Sourcing Data Sourcing Interactive Dashboards Predictive Analytics Opportunity Scoring Sales Management Live Pipeline Management Account-Based Analytics Activity Tracking Incentives Triggers Leaderboards [ View More Features ](https://www.g2.com/products/people-ai-backstory/features) ## Top-Rated Alternatives [ ![Clari](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Clari") Clari 4.6/5(5,610) ](https://www.g2.com/products/clari/reviews) [ ![Outreach](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Outreach") Outreach 4.3/5(3,574) ](https://www.g2.com/products/outreach/reviews) [ ![Gong](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gong") Gong 4.7/5(6,679) ](https://www.g2.com/products/gong/reviews) [ View All Alternatives ](https://www.g2.com/products/people-ai-backstory/competitors/alternatives) ##### Categories on G2 [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[Sales Analytics](https://www.g2.com/categories/sales-analytics)[Sales Performance Management](https://www.g2.com/categories/sales-performance-management) [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[Sales Analytics](https://www.g2.com/categories/sales-analytics)[Sales Performance Management](https://www.g2.com/categories/sales-performance-management)[Sales Coaching](https://www.g2.com/categories/sales-coaching)[Revenue Operations & Intelligence (RO&I)](https://www.g2.com/categories/revenue-operations-intelligence-ro-i)[Account Data Management](https://www.g2.com/categories/account-data-management)[Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms)[Org Chart](https://www.g2.com/categories/org-chart)[Customer Revenue Optimization](https://www.g2.com/categories/customer-revenue-optimization) [Show MoreShow Less](javascript:void(0);) ##### Explore More [digital asset management solutions](https://www.g2.com/discussions/digital-asset-management-dam-solutions-what-do-you-look-for)[User-friendly virtual event solutions for small businesses](https://www.g2.com/discussions/user-friendly-virtual-event-solutions-for-small-businesses)[Which vendor supports offline access to notes across devices?](https://www.g2.com/discussions/which-vendor-supports-offline-access-to-notes-across-devices) [Which awards management platforms are most trusted by events coordinators based on user reviews?](https://www.g2.com/discussions/which-awards-management-platforms-are-most-trusted-by-events-coordinators-based-on-user-reviews)[Which Oracle PeopleSoft resellers have proven expertise and experience with large-scale PeopleSoft implementations for enterprise organisations?](https://www.g2.com/discussions/which-oracle-peoplesoft-resellers-have-proven-expertise-and-experience-with-large-scale-peoplesoft-implementations-for-enterprise-organisations)[Pros and Cons Details](https://www.g2.com/products/people-ai-backstory/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)