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# Backstory vs Outreach Comparison - What are their main differences?

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Pricing

**Backstory**
No pricing available

**Outreach**
 **Contact Us** · Future Outreach Customers

**Pricing Insights**
from reviews

Time to Implement

**Backstory**
3 months

Based on 5 responses

**Outreach**
1 monthFaster

Based on 158 responses

Return on Investment

**Backstory**
12 months

Based on 21 responses

**Outreach**
11 months1 month sooner

Based on 117 responses

Perceived Cost

**Backstory**
$$$$$

**Outreach**
$$$$$

Average Discount

**Backstory**
21%9% more

**Outreach**
12%

 ![Backstory](https://images.g2crowd.com/uploads/product/hd_favicon/90e0f690edf1e1ee38a93d1ea2688c4d/people-ai-backstory.svg "Backstory")

 ![Outreach](https://images.g2crowd.com/uploads/product/hd_favicon/1521467568/outreach.png "Outreach")

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**Pros & Cons**
from reviews

**Backstory**
[
Helpful (3)
](https://www.g2.com/products/people-ai-backstory/reviews?filters%5Bsentiment_snippet%5D=1079823&qs=pros-and-cons#reviews)[
CRM Integration (2)
](https://www.g2.com/products/people-ai-backstory/reviews?filters%5Bsentiment_snippet%5D=2435094&qs=pros-and-cons#reviews)

**Outreach**
[
Ease of Use (80)
](https://www.g2.com/products/outreach/reviews?filters%5Bsentiment_snippet%5D=1661800&qs=pros-and-cons#reviews)[
Features (50)
](https://www.g2.com/products/outreach/reviews?filters%5Bsentiment_snippet%5D=1657600&qs=pros-and-cons#reviews)[
Missing Features (32)
](https://www.g2.com/products/outreach/reviews?filters%5Bsentiment_snippet%5D=1662492&qs=pros-and-cons#reviews)[
Learning Curve (23)
](https://www.g2.com/products/outreach/reviews?filters%5Bsentiment_snippet%5D=1657367&qs=pros-and-cons#reviews)

Integrations

**Backstory**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1c993a6e283a9bd6408ff2c4457aa165/agentforce-360-platform-formerly-salesforce-platform.png "Product Avatar Image")

Salesforce Platform

](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c7667c650c352acba4bfca38ee89457b/agentforce-sales-formerly-salesforce-sales-cloud.png "Product Avatar Image")

Salesforce Sales Cloud

](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[
View all
](https://www.g2.com/products/people-ai-backstory/integrations)

**Outreach**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4fac05402fe43361a53e62b04e561fd1/6sense-sales.png "Product Avatar Image")

6sense Sales Intelligence

](https://www.g2.com/products/6sense-sales/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_da24ab8969ae1c7989ab7867d0dd2142/aircall.png "Product Avatar Image")

Aircall

](https://www.g2.com/products/aircall/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image")

Apollo.io

](https://www.g2.com/products/apollo-io/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fc8badc9729846eda58f936bcfe9b05e/asana-for-gmail-for-g-suite.jpg "Product Avatar Image")

Asana for Gmail for G Suite

](https://www.g2.com/products/asana-for-gmail-for-g-suite/reviews)[
View all
](https://www.g2.com/products/outreach/integrations)

Screenshots

**Backstory**
 ![Backstory screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1744839/Screenshot-2026-04-21-at-4.27.25-PM.png)

**Outreach**
 ![Outreach screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/73872/pipeline-management-screenshot.png)

**Ratings**
from reviews

Meets Requirements

**Backstory**

8.8

8.8413

**Outreach**

8.7

8.72,786

Ease of Use

**Backstory**

8.9

8.9415

**Outreach**

8.3

8.32,803

Ease of Setup

**Backstory**

8.3

8.382

**Outreach**

7.8

7.8963

Ease of Admin

**Backstory**

8.3

8.385

**Outreach**

7.8

7.8776

Quality of Support

**Backstory**

9.1

9.1330

**Outreach**

8.3

8.32,528

Has the product been a good partner in doing business?

**Backstory**

9.4

9.487

**Outreach**

8.5

8.5762

Product Direction (% positive)

**Backstory**

8.0

8.0353

**Outreach**

8.4

8.42,533

**Features**
ratings from reviews

Sales Analytics[Hide 58 FeaturesShow 58 Features](javascript:void(0);)

8.7

144

7.4

226

Agentic AI - Sales Analytics

Autonomous Task Execution

Not enough data

6.7(won by default)

8

Cross-system Integration

Not enough data

7.9(won by default)

8

Adaptive Learning

Not enough data

6.4(won by default)

7

Natural Language Interaction

Not enough data

6.4(won by default)

7

Proactive Assistance

Not enough data

6.4(won by default)

7

Third-Party Integrations

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

Data Sourcing

Data Sourcing

8.6(won by 1.0)

88

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.6

164

Exporting & Sharing Data

8.5(won by 0.7)

79

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

180

Interactive Dashboards

8.9(won by 0.7)

100

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

194

Data Segmentation

8.8(won by 1.2)

82

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.6

171

Multi-Device Data Visualization

8.8(won by default)

72

Feature Not Available

Predictive Analytics

Lead Scoring

8.7(won by 1.4)

80

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.3

146

Opportunity Scoring

8.6(won by 1.2)

96

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.4

137

Risk Analysis

8.6(won by 1.6)

82

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.0

125

Live Forecasting

8.7(won by 1.4)

85

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.3

136

Budgeting/Forecasting

Not enough data

Not enough data

Correlation Analysis

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Statistical Analysis

Not enough data

Not enough data

Sales Management

Live Pipeline Management

8.6(won by 0.7)

91

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.9

148

Account-Based Analytics

8.8(won by 1.0)

107

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

163

Activity Tracking

9.0(won by 0.1)

124

8.9

194

Sales Gamification

8.7(won by default)

85

Feature Not Available

Predictive Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Opportunity Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Additional Functionality

Dynamic Modeling

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

API

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Modeling & Simulation

Not enough data

Not enough data

Exception Reporting

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

"What If" Scenarios

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Graphical Data Presentation

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Business Process Control

Not enough data

Not enough data

Multi-Currency

Not enough data

Not enough data

Pipeline Reports

Not enough data

Not enough data

Sales Coaching[Hide 50 FeaturesShow 50 Features](javascript:void(0);)

8.7

92

8.1

253

Agentic AI - Sales Coaching

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Training

Knowledge Base

8.6(won by 0.2)

54

|

Verified

8.4

198

|

Verified

Coaching Materials

8.4(won by 0.2)

54

8.2

197

|

Verified

Playbook Creation

8.5(won by 0.3)

41

8.2

179

|

Verified

Video Record

8.7(won by 0.7)

36

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

142

|

Verified

Feedback

Review

8.7(won by 0.4)

45

|

Verified

8.3

166

|

Verified

Scorecard

8.9(won by 0.8)

60

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

163

|

Verified

Coaching Card

9.0(won by 0.9)

45

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

142

Leaderboard

9.1(won by 0.8)

60

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

175

|

Verified

Real-Time Updates

8.7(won by 0.3)

56

|

Verified

8.4

193

|

Verified

Notifications

8.7(won by 0.4)

49

|

Verified

8.3

191

|

Verified

Competition

9.1(won by default)

49

Feature Not Available

Generative AI

AI Text Summarization

Not enough data

6.7(won by default)

21

Generative AI

Not enough data

Not enough data

Additional Functionality

Performance Metrics

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Automatic Transcription

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Built-in Course Authoring

Not enough data

Not enough data

Learning Paths/Tracks

Not enough data

Not enough data

Assessment Management

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Conversation Intelligence

Not enough data

Not enough data

Call Monitoring

Not enough data

Not enough data

Goal Setting/Tracking

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Learning Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Training Management

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Recommendations

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Call Tracking

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Onboarding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Sales Performance Management[Hide 82 FeaturesShow 82 Features](javascript:void(0);)

8.7

228

8.1

402

Agentic AI - Sales Performance Management

Autonomous Task Execution

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Incentives

Badges

8.6(won by 1.1)

82

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.5

192

Triggers

8.6(won by 0.4)

91

8.2

233

|

Verified

Commission Calculator

8.3(won by 1.4)

55

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.9

164

|

Verified

Leaderboards

8.9(won by 0.6)

119

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

245

|

Verified

Personalization

Profiles

8.7(won by 0.4)

102

8.3

263

|

Verified

Custom Reports

8.9(won by 1.1)

141

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

271

|

Verified

Dashboards

9.0(won by 0.8)

166

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

324

|

Verified

Goal Setting/Tracking

8.7(won by 0.7)

112

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

229

|

Verified

Sales Reports

Not enough data

Not enough data

Incentive Management

Not enough data

Not enough data

Administrative

Third-Party Integrations

8.9(won by 0.3)

139

|

Verified

8.6

306

|

Verified

Employee Structure

8.7(won by 0.3)

107

|

Verified

8.4

257

|

Verified

Behavior Monitoring

8.7(won by 0.2)

112

8.5

263

Additional Functionality

Generative AI

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Employee Reward Programs

Not enough data

Not enough data

Employee Management

Not enough data

Not enough data

Ongoing Performance Tracking

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Commission Management

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Sales Planning

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Quota Planning

Not enough data

Not enough data

Accounting

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Rewards Points

Not enough data

Not enough data

Organizational Charting

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Milestone Tracking

Not enough data

Not enough data

Territory Management

Not enough data

Not enough data

Performance Appraisal

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Sales Onboarding & Training

Not enough data

Not enough data

Employee Recognition

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Ratings/Reviews

Not enough data

Not enough data

API

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Training Management

Not enough data

Not enough data

Goal Management

Not enough data

Not enough data

Assignment Management

Not enough data

Not enough data

Lead Scoring

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Electronic Signature

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Kanban Board

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Prospecting Tools

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Product Catalog

Not enough data

Not enough data

Live Chat

Not enough data

Not enough data

Sales Pipeline Management

Not enough data

Not enough data

Appointment Scheduling

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Transfers/Routing

Not enough data

Not enough data

Activity/News Feed

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Revenue Management

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Mobile App

Not enough data

Not enough data

Call Logging

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

AI Sales Assistant[Hide 60 FeaturesShow 60 Features](javascript:void(0);)

8.9

85

7.7

67

Lead Facilitation

Lead Qualification

Feature Not Available

7.4(won by default)

37

Lead Follow-up

Feature Not Available

8.5(won by default)

44

Meeting Scheduling 

Feature Not Available

8.3(won by default)

41

Customer-facing Chatbot

Not enough data

Feature Not Available

Organization

Opportunity and Pipeline Management 

9.0(won by 1.9)

54

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.1

37

Data Entry

9.0(won by 0.8)

54

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

37

Integrations / APIs

8.8(won by 1.1)

52

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

36

Third-Party Integrations

Not enough data

Not enough data

Meeting Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Call Management

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Notes Management

Not enough data

Not enough data

Sales Activity Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Performance Analysis

Coaching 

9.0(won by 1.6)

57

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.4

38

Peformance Tracking

9.0(won by 0.7)

64

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

41

Email Tracking

Not enough data

Not enough data

Call Tracking

Not enough data

Not enough data

Sales Analysis

ROI Forecasting 

8.8(won by 1.5)

46

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.3

37

Sales Forecasting 

9.0(won by 1.1)

55

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.9

39

Generative AI

AI Text Generation

Not enough data

7.8(won by default)

26

AI Text Summarization

Not enough data

7.6(won by default)

24

Generative AI

Not enough data

Not enough data

Agentic AI - AI Sales Assistant

Proactive Assistance

Feature Not Available

6.3(won by default)

5

Autonomous Task Execution

Feature Not Available

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Additional Functionality

Email Response Control

Not enough data

Not enough data

Speech Recognition

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

AI Writing Assistant

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Sales Automation

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Lead Scoring

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Conversation Intelligence

Not enough data

Not enough data

Lead Engagement

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Omnichannel Outreach

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Revenue Operations & Intelligence (RO&I)[Hide 26 FeaturesShow 26 Features](javascript:void(0);)

8.6

57

7.9

115

Revenue Sourcing and Forecasting

Revenue History

8.9(won by 1.4)

27

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.5

54

Pipeline Management

9.0(won by 1.1)

37

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.9

63

Dashboard Analytics

8.8(won by 0.6)

36

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

82

Multi-Device Data Visualization

8.9(won by 0.8)

25

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

54

Data Segmentation

8.7(won by 1.1)

29

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.6

61

Revenue Operations Cadence

7.6

7

7.8(won by 0.2)

24

Predictive Forecasting

7.5

6

7.7(won by 0.2)

22

CRM Data Enrichment

Calendar Sync

9.2(won by 0.6)

36

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

93

Email Activity Capture

9.1(won by 0.4)

39

8.7

101

Conversation Intelligence

9.3(won by 1.1)

35

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

74

Contact Capture

8.0

9

8.2(won by 0.2)

22

Marketing Leads

9.3(won by default)

29

Feature Not Available

Account Management

Nonengaged Accounts

8.9(won by 1.1)

35

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

69

Historical Patterns

9.1(won by 1.1)

33

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

70

Rep Performance

9.0(won by 0.5)

38

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

81

Account Engagement

7.8(tied score)

10

7.8(tied score)

24

Historical Win/Loss Patterns

7.7

5

8.1(won by 0.4)

21

Account optimization

Feature Not Available

7.8(won by default)

70

Agentic AI - Revenue Operations & Intelligence (RO&I)

Autonomous Task Execution

Feature Not Available

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Feature Not Available

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Website Integration

Not enough data

Not enough data

AI SDRs[Hide 45 FeaturesShow 45 Features](javascript:void(0);)

Not enough data

6.4

7

Sales Automation

Sales Automation

Not enough data

Not enough data

Conversational AI

Conversational AI

Not enough data

Not enough data

CRM Integration

CRM Integration

Not enough data

Not enough data

Data Enrichment

Data Enrichment

Not enough data

Not enough data

Sales Follow-Up

Sales Follow-Up

Not enough data

Not enough data

Task Automation

Task Automation

Not enough data

Not enough data

Lead Qualification

Lead Qualification

Not enough data

Not enough data

Multi-Channel Campaigns

Multi-Channel Campaigns

Not enough data

Not enough data

Inquiry Routing

Inquiry Routing

Not enough data

Not enough data

Human-in-the-loop (HITL)

Human-in-the-loop (HITL)

Not enough data

Not enough data

Agent Customization

Agent Customization

Not enough data

Not enough data

Independent Decision Making

Independent Decision Making

Not enough data

Not enough data

Customer Interaction Automation

Customer Interaction Automation

Not enough data

Not enough data

Omnichannel Outreach

Omnichannel Outreach

Not enough data

Not enough data

Outreach Performance Analytics

Outreach Performance Analytics

Not enough data

Not enough data

Security & Compliance

Security & Compliance

Not enough data

Not enough data

Feedback Management

Feedback Management

Not enough data

Not enough data

Dynamic Modeling

Dynamic Modeling

Not enough data

Not enough data

Real-time Conversations

Real-time Conversations

Not enough data

Not enough data

Document Management

Document Management

Not enough data

Not enough data

Reporting/Analytics

Reporting/Analytics

Not enough data

Not enough data

Problem Solving

Problem Solving

Not enough data

Not enough data

Follow-Up Scheduling

Follow-Up Scheduling

Not enough data

Not enough data

Lead Generation

Lead Generation

Not enough data

Not enough data

Prospect Prioritization

Prospect Prioritization

Not enough data

Not enough data

Personalized Outreach

Personalized Outreach

Not enough data

Not enough data

Automation

Sales Follow-Up

Not enough data

7.8(won by default)

6

Feedback Collection

Not enough data

Not enough data

Document Processing

Not enough data

Not enough data

Customer Interaction Automation

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Autonomy

Problem Solving

Not enough data

Not enough data

Adaptive Responses

Not enough data

Not enough data

Independent Decision Making

Not enough data

Not enough data

Task Execution

Not enough data

Not enough data

Outbound Sales

Multichannel Campaign Execution

Not enough data

5.0(won by default)

5

Follow-Up Scheduling

Not enough data

Not enough data

Prospect Prioritization

Not enough data

Not enough data

Personalized Outreach

Not enough data

Not enough data

Outreach Performance Analytics

Not enough data

Not enough data

Inbound Sales

Data Enrichment

Not enough data

Not enough data

Feedback Collection

Not enough data

Not enough data

Inquiry Routing

Not enough data

Not enough data

Real-Time Engagement

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Email Tracking[Hide 48 FeaturesShow 48 Features](javascript:void(0);)

Not enough data

7.7

1,580

Agentic AI - Email Tracking

Autonomous Task Execution

Not enough data

7.3(won by default)

16

Multi-step Planning

Not enough data

7.4(won by default)

19

Cross-system Integration

Not enough data

7.9(won by default)

17

Adaptive Learning

Not enough data

6.4(won by default)

16

Natural Language Interaction

Not enough data

6.4(won by default)

16

Proactive Assistance

Not enough data

6.3(won by default)

16

Decision Making

Not enough data

6.5(won by default)

16

Analytics

Open Rates

Not enough data

8.8(won by default)

1446

Link Activity

Not enough data

8.4(won by default)

1380

Attachment Activity

Not enough data

Feature Not Available

Customizations

Email Platform Integration

Not enough data

8.8(won by default)

1409

Email Scheduling

Not enough data

8.9(won by default)

1441

Real-Time Notifications

Not enough data

8.5(won by default)

1407

Email Categorization

Not enough data

8.3(won by default)

1057

Templates

Not enough data

9.0(won by default)

1453

Third-Party Integrations

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

6.8(won by default)

162

Generative AI

Not enough data

Not enough data

Additional Functionality

Contact Management

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Team Management

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Subscription Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

API

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Geolocation

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Mailing List Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Email Distribution

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Outbound Call Tracking[Hide 51 FeaturesShow 51 Features](javascript:void(0);)

Not enough data

7.7

1,325

Agentic AI - Outbound Call Tracking

Autonomous Task Execution

Not enough data

4.7(won by default)

11

Natural Language Interaction

Not enough data

5.5(won by default)

10

Calling

Record Calls

Not enough data

8.5(won by default)

821

Generate Location

Not enough data

7.9(won by default)

907

Call Types

Not enough data

8.4(won by default)

1035

Click-to-Call

Not enough data

8.7(won by default)

1095

Auto Dialer

Not enough data

5.6(won by default)

21

Contacts

Personalization

Not enough data

8.5(won by default)

1151

Information Locater

Not enough data

8.0(won by default)

986

Record Prospect Data

Not enough data

8.4(won by default)

1069

Contact Management

Not enough data

Not enough data

Insights

Notes

Not enough data

8.3(won by default)

1097

|

Verified

Daily Summary

Not enough data

8.3(won by default)

1055

Automated Voicemails

Not enough data

7.7(won by default)

595

Automated Emails

Not enough data

9.1(won by default)

1195

Sorts Prospects

Not enough data

8.1(won by default)

1037

Automated Note Taking

Not enough data

6.9(won by default)

14

AI/Machine Learning

Not enough data

Not enough data

Additional Functionality

Meeting Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Recommendations

Not enough data

Not enough data

Lead Distribution

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Sales Pipeline Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Automatic Call Distribution

Not enough data

Not enough data

Call Monitoring

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Deal Management

Not enough data

Not enough data

Call List Management

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

For Contact Centers

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Data Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

API

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Revenue AI Platforms[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

Not enough data

5.2

33

Agentic AI - Revenue AI Platforms

Natural Language Interaction

Not enough data

8.9(won by default)

9

Proactive Assistance

Not enough data

5.7(won by default)

7

Autonomous Task Execution

Not enough data

6.7(won by default)

9

Decision Making

Not enough data

4.3(won by default)

7

Cross-system Integration

Not enough data

5.6(won by default)

12

Adaptive Learning

Not enough data

Not enough data

Platform - Revenue AI Platforms

Conversation Intelligence

Not enough data

5.6(won by default)

9

Predictive Forecasting

Not enough data

3.3(won by default)

9

CRM Data Enrichment

Not enough data

4.3(won by default)

7

Pipeline & Deal Management

Not enough data

2.0(won by default)

5

Actionable Insights

Not enough data

Not enough data

Risk Flagging

Not enough data

Not enough data

Sales Coaching

Not enough data

Not enough data

Workflow Orchestration

Not enough data

Not enough data

Customer Data Capture

Not enough data

Not enough data

Conversation Intelligence[Hide 48 FeaturesShow 48 Features](javascript:void(0);)

Not enough data

6.7

187

Call Analytics

Call Recording

Not enough data

8.4(won by default)

131

Machine Learning

Not enough data

7.8(won by default)

109

Call Analysis

Not enough data

7.9(won by default)

117

Trend Analysis

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Lead Qualification

Not enough data

Feature Not Available

Artificial Intelligence - Conversation Intelligence

Speech-to-Text

Not enough data

7.7(won by default)

97

Sentiment Analysis

Not enough data

Not enough data

Customer Scoring

Not enough data

Feature Not Available

Generative AI

AI Text Summarization

Not enough data

7.5(won by default)

40

Generative AI

Not enough data

Not enough data

Agentic AI - Conversation Intelligence

Autonomous Task Execution

Not enough data

6.0(won by default)

7

Multi-step Planning

Not enough data

6.4(won by default)

7

Cross-system Integration

Not enough data

6.0(won by default)

7

Adaptive Learning

Not enough data

5.7(won by default)

7

Natural Language Interaction

Not enough data

5.7(won by default)

7

Proactive Assistance

Not enough data

5.5(won by default)

7

Decision Making

Not enough data

6.0(won by default)

7

Third-Party Integrations

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Additional Functionality

Performance Metrics

Not enough data

Not enough data

Keyword Filtering

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

For Contact Centers

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Call Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Automatic Transcription

Not enough data

Not enough data

Playbooks

Not enough data

Not enough data

Employee Coaching Tools

Not enough data

Not enough data

Text Mining

Not enough data

Not enough data

Trend/Problem Indicators

Not enough data

Not enough data

Notes Management

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Recommendations

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Compliance Tracking

Not enough data

Not enough data

API

Not enough data

Not enough data

Rules-Based Workflow

Not enough data

Not enough data

Intent Recognition

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Sales Engagement[Hide 39 FeaturesShow 39 Features](javascript:void(0);)

Not enough data

7.7

1,167

Integrated Workflows

Calendar

Not enough data

8.6(won by default)

402

Shared Records

Not enough data

8.2(won by default)

349

Task Management

Not enough data

8.8(won by default)

1025

|

Verified

Email Tracking/Automation

Not enough data

9.1(won by default)

1083

|

Verified

Calls and Voice

Not enough data

8.4(won by default)

885

|

Verified

Other Outreach Options 

Not enough data

8.2(won by default)

801

|

Verified

CRM Integration

Not enough data

8.5(won by default)

1031

|

Verified

Business Process Automation

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Sales Pipeline Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Repeatability and Reportability

Gamification

Not enough data

7.0(won by default)

314

Content Management

Not enough data

8.3(won by default)

864

|

Verified

Workflow Management

Not enough data

8.6(won by default)

970

|

Verified

Workflow Performance

Not enough data

8.5(won by default)

933

|

Verified

Sales Coaching and Insights

Not enough data

7.8(won by default)

771

|

Verified

AI and Automation

Lead Prioritization

Not enough data

7.8(won by default)

343

Lead Scoring

Not enough data

7.3(won by default)

308

Best Time of Day Scheduling

Not enough data

7.7(won by default)

346

Buyer Intelligence

Not enough data

7.3(won by default)

300

Machine Learning

Not enough data

7.0(won by default)

293

Generative AI

AI Text Generation

Not enough data

6.7(won by default)

138

Generative AI

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Agentic AI - Sales Engagement

Autonomous Task Execution

Not enough data

6.4(won by default)

26

Multi-step Planning

Not enough data

7.2(won by default)

26

Cross-system Integration

Not enough data

7.6(won by default)

26

Adaptive Learning

Not enough data

6.3(won by default)

26

Natural Language Interaction

Not enough data

6.7(won by default)

26

Proactive Assistance

Not enough data

6.8(won by default)

26

Decision Making

Not enough data

6.9(won by default)

25

Strategic Planning

Not enough data

Not enough data

Additional Functionality

Prospecting Tools

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Auto-Dialer

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Account Data Management[Hide 20 FeaturesShow 20 Features](javascript:void(0);)

8.7

119

Not enough data

Lead Intelligence

Market Insights 

8.6(won by default)

68

Not enough data

Account-level Insights 

8.5(won by default)

87

Not enough data

Lead Analysis 

Feature Not Available

Not enough data

Lead Management

Segmentation 

8.6(won by default)

67

Not enough data

Predictive Scoring 

8.5(won by default)

68

Not enough data

Account Identification 

8.6(won by default)

69

Not enough data

Marketing Campaigns

Media Attribution 

8.7(won by default)

46

Not enough data

Opportunity Timeline 

8.6(won by default)

72

|

Verified

Not enough data

Customization 

8.7(won by default)

58

Not enough data

Revenue Planning 

Feature Not Available

Not enough data

Omni-Channel Tracking 

Feature Not Available

Not enough data

Campaign Execution

Prioritized Accounts 

9.0(won by default)

71

Not enough data

Trending Accounts 

8.9(won by default)

69

Not enough data

Email Campaigns 

9.0(won by default)

55

Not enough data

Website Personalization 

Feature Not Available

Not enough data

Agentic AI - Account Data Management

Autonomous Task Execution

Feature Not Available

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Feature Not Available

Not enough data

Decision Making

Not enough data

Not enough data

Org Chart[Hide 61 FeaturesShow 61 Features](javascript:void(0);)

8.8

34

Not enough data

Logistics

Integration

Feature Not Available

Not enough data

Analytics

Feature Not Available

Not enough data

Data Import/Export

Feature Not Available

Not enough data

Upload

Feature Not Available

Not enough data

Social Media Integration

Not enough data

Not enough data

Employee Directory

Feature Not Available

Not enough data

Editing & Design

Drag-and-Drop

9.2(won by default)

11

Not enough data

Update

9.4(won by default)

13

Not enough data

Customize

8.6(won by default)

16

Not enough data

Details

9.0(won by default)

16

Not enough data

Restructure

8.7(won by default)

10

Not enough data

Agentic AI - Org Chart

Cross-system Integration

Feature Not Available

Not enough data

Proactive Assistance

Not enough data

Not enough data

Additional Functionality

Mind Maps

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Time Off Requests

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Smart Chart Legend

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Design Management

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Applicant Tracking

Not enough data

Not enough data

Succession Planning

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

API

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Employee Profiles

Not enough data

Not enough data

Organizational Charting

Not enough data

Not enough data

Interactive Elements

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Pulse Surveys

Not enough data

Not enough data

Employee Database

Not enough data

Not enough data

HR Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Customization

Not enough data

Not enough data

Publishing/Sharing

Not enough data

Not enough data

Employee Onboarding

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Brainstorming

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Training Management

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Employee Photos

Not enough data

Not enough data

Employee Management

Not enough data

Not enough data

Org Chart Creation

Not enough data

Not enough data

Customer Revenue Optimization[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

8.9

72

Not enough data

Sales Team

Flexible Sales Process

9.0(won by default)

42

Not enough data

Training Mode

8.8(won by default)

39

Not enough data

Playbooks

8.9(won by default)

40

Not enough data

Intelligence

Opportunity Identification

9.1(won by default)

41

Not enough data

Smart Content

9.0(won by default)

39

Not enough data

Zero-touch Renewals

Feature Not Available

Not enough data

Mapping

Multiple Org Charts

8.9(won by default)

45

Not enough data

Stakeholder Roles

8.9(won by default)

40

Not enough data

Agentic AI - Customer Revenue Optimization

Autonomous Task Execution

Feature Not Available

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Feature Not Available

Not enough data

Decision Making

Not enough data

Not enough data

Show 2 feature categories with incomplete data

Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Tagging

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Speech Recognition

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Virtual Personal Assistant (VPA)

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

For eCommerce

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Machine Learning

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Mobile App

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

AI Agents[Hide 7 FeaturesShow 7 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - AI Agents

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Backstory](https://images.g2crowd.com/uploads/product/hd_favicon/90e0f690edf1e1ee38a93d1ea2688c4d/people-ai-backstory.svg "Backstory")](https://www.g2.com/products/people-ai-backstory/reviews)

Backstory

Small-Business(50 or fewer emp.)

10.4%

Mid-Market(51-1000 emp.)

35.5%

Enterprise(\> 1000 emp.)

54.1%

[![Outreach](https://images.g2crowd.com/uploads/product/hd_favicon/1521467568/outreach.png "Outreach")](https://www.g2.com/products/outreach/reviews)

Outreach

Small-Business(50 or fewer emp.)

19.1%

Mid-Market(51-1000 emp.)

59.2%

Enterprise(\> 1000 emp.)

21.7%

Small-Business

(50 or fewer emp.)

10.4%

19.1%

Mid-Market

(51-1000 emp.)

35.5%

59.2%

Enterprise

(\> 1000 emp.)

54.1%

21.7%

Reviewers' Industry

[![Backstory](https://images.g2crowd.com/uploads/product/hd_favicon/90e0f690edf1e1ee38a93d1ea2688c4d/people-ai-backstory.svg "Backstory")](https://www.g2.com/products/people-ai-backstory/reviews)
Backstory

Computer Software

36.0%

Information Technology and Services

31.8%

Telecommunications

9.4%

Computer & Network Security

5.0%

Internet

2.1%

Other

15.7%

[![Outreach](https://images.g2crowd.com/uploads/product/hd_favicon/1521467568/outreach.png "Outreach")](https://www.g2.com/products/outreach/reviews)
Outreach

Computer Software

36.8%

Information Technology and Services

18.3%

Marketing and Advertising

7.2%

Internet

6.2%

Financial Services

3.1%

Other

28.5%

FAQs

## Backstory vs Outreach FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Outreach vs Backstory?

Backstory stands out for higher reviewer satisfaction on support and setup, while Outreach is more widely adopted and recognized for its automation and integrations.

| [Outreach](https://www.g2.com/products/outreach/reviews) | [Backstory](https://www.g2.com/products/people-ai-backstory/reviews) |
| --- | --- |
| 4.3/5 (3574 reviews) | 4.5/5 (630 reviews) |
| Enterprise | Mid-Market |
| 7.7 | 8.3 |
| 8.3 | 9.1 |
| Automation (49 all-time mentions) | CRM Integration (2 recent mentions) |

### How do the pricing models of Outreach and Backstory compare?

Backstory is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Outreach.

- **Outreach:** In recent reviews, several buyers mention Outreach as comparatively expensive, especially for smaller teams, and cite cost as a reason for switching to alternatives.
- **Backstory:** Reviewers highlight Backstory's value and effectiveness, with few complaints about pricing and positive sentiment around its ROI.
- **Switching-reason:** Outreach reviewers mention switching to lower-cost competitors due to high pricing and contract concerns.

### What are the best alternatives to Outreach and Backstory?

The top three alternatives to Outreach and Backstory are Clari, Agentforce Sales, and Salesloft.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Outreach](https://www.g2.com/products/outreach/reviews) | 4.3/5 (3574 reviews) | Enterprise | Comparatively expensive for smaller teams | Automation (49 all-time mentions) |
| [Backstory](https://www.g2.com/products/people-ai-backstory/reviews) | 4.5/5 (630 reviews) | Mid-Market | Positive value sentiment, few pricing complaints | CRM Integration (2 recent mentions) |
| [Clari](https://www.g2.com/products/clari/reviews) | 4.6/5 (5610 reviews) | Enterprise | — | Forecasting and pipeline visibility |
| [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5 (25876 reviews) | Mid-Market | — | Customizability and scalability |
| [Salesloft](https://www.g2.com/products/salesloft/reviews) | 4.5/5 (4287 reviews) | Mid-Market | — | Sales engagement and workflow automation |

### Which Revenue AI Platforms features should I prioritize when comparing Outreach and Backstory?

Buyers should prioritize automation, CRM integration, reporting, customization, and ease of use when comparing Outreach and Backstory.

- **Automation:** Outreach (49 all-time mentions), Backstory (1 recent mention)
- **CRM Integration:** Outreach (39 all-time mentions for integrations), Backstory (2 recent mentions)
- **Reporting:** Outreach (18 all-time mentions), Backstory (2 recent mentions)
- **Customization:** Outreach (19 all-time mentions for limited customization), Backstory (2 recent mentions for customization)
- **Ease of Use:** Outreach (80 all-time mentions), Backstory (2 recent mentions)

### What are the pros and cons of Outreach vs Backstory?

Outreach's headline strength is automation and integrations, while Backstory excels in CRM integration and customer support.

- **Outreach strengths:** Automation (49 all-time mentions), ease of use (80 all-time mentions), integrations (39 all-time mentions), time-saving (41 all-time mentions), reporting (18 all-time mentions)
- **Outreach trade-offs:** Missing features (32 all-time mentions), limited customization (19 all-time mentions), customer support variability (16 all-time mentions), sequence rigidity (16 all-time mentions), higher cost for smaller teams
- **Backstory strengths:** CRM integration (2 recent mentions), customer support (2 recent mentions), customization (2 recent mentions), ease of use (2 recent mentions), reporting (2 recent mentions)
- **Backstory trade-offs:** Reviewers note occasional data inaccuracies and desire for more customization, but no major recurring cons are cited

### Is Outreach or Backstory better for small businesses?

Backstory is the better fit for small businesses, with a stronger presence in the mid-market and positive sentiment on ease of use and setup.

- **Outreach:** Largest segment is Enterprise; reviewers from smaller companies mention higher cost and complexity as challenges.
- **Backstory:** Largest segment is Mid-Market; reviewers highlight easy setup and user-friendly experience, making it more accessible for smaller teams.

### Which Revenue AI Platforms platform has better integrations?

Outreach is favored for integrations, with more reviewer-cited integrations and higher all-time mention counts.

- **Outreach:** Integrates with Gong (16 all-time mentions), Nooks (8 all-time mentions), and Lusha (recent mention); integrations are cited in 39 reviews all-time.
- **Backstory:** Integrations are mentioned in recent reviews, but with fewer specific third-party tools named and lower mention counts.

### How do Outreach and Backstory compare on customer support?

Backstory leads on Quality of Support, with a 0.8-point advantage over Outreach (9.1 vs 8.3).

- **Outreach:** Reviewers describe support as variable, with both positive and negative experiences; 18 all-time mentions for customer support, but also 16 for poor support.
- **Backstory:** Reviewers consistently praise customer support and responsiveness, with multiple recent mentions of a strong customer success team and high satisfaction.

### Which is easier to implement, Outreach or Backstory?

Backstory is rated higher for Ease of Setup, with a 0.6-point advantage over Outreach (8.3 vs 7.7).

- **Outreach:** Reviewers note that setup is generally straightforward but can be complex for new users or smaller teams; setup scores range from 5.0 to 7.0 in recent reviews.
- **Backstory:** Reviewers highlight easy and intuitive setup, with scores of 6.0 to 7.0 and positive sentiment around onboarding and configuration.

### Which product has better Update?

Outreach is more frequently cited for Update, with higher all-time mention counts and reviewer focus on automation and reporting updates.

- **Outreach:** Reporting (18 all-time mentions), automation (49 all-time mentions), and regular updates to features are noted in recent reviews.
- **Backstory:** Reporting (2 recent mentions), automation (1 recent mention), and positive feedback on update-related features, but with fewer mentions overall.

Alternatives

**Backstory Alternatives**

 ![Gong](https://images.g2crowd.com/uploads/product/hd_favicon/e33783a7fe09d9543772bf2218f64325/gong.svg "Gong")

[
Gong
](/products/gong/reviews)

 ![Aviso](https://images.g2crowd.com/uploads/product/hd_favicon/cdee044f03e375338b603e0d4b719b7d/aviso.svg "Aviso")

[
Aviso
](/products/aviso/reviews)

 ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft")

[
Salesloft
](/products/salesloft/reviews)

 ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud")

[
Salesforce Sales Cloud
](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

**Outreach Alternatives**

 ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud")

[
Salesforce Sales Cloud
](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

 ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft")

[
Salesloft
](/products/salesloft/reviews)

 ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")

[
Apollo.io
](/products/apollo-io/reviews)

 ![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub")

[
HubSpot Sales Hub
](/products/hubspot-sales-hub/reviews)