# Backstory vs Outreach Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Outreach excels in user-friendliness, with many users appreciating its seamless integration with tools like Salesforce and ZoomInfo. This integration allows for efficient communication with prospects, reducing the hassle of juggling multiple platforms.
- **Users say** that Backstory stands out for its ability to eliminate manual data entry in Salesforce, which significantly boosts productivity. Reviewers highlight how the automatic logging of emails and contacts has transformed their sales processes, making it easier to manage client interactions.
- **According to verified reviews** , Outreach is praised for its precision sequencing and automation features. Users find that the ability to create multi-channel sequences helps ensure that no lead or client follow-up falls through the cracks, effectively addressing the common issue of manual follow-up fatigue.
- **Reviewers mention** that Backstory provides invaluable insights that help teams make data-driven decisions. Users have noted that the platform has transformed their sales motion, allowing for a more strategic approach to managing sales activities.
- **G2 reviewers highlight** that while Outreach has a strong support system, with users noting quick resolutions to issues, Backstory outshines it in overall support quality. Users have rated Backstory's support higher, indicating a more responsive and helpful experience when challenges arise.
- **Users report** that both platforms have their strengths, but Backstory generally receives higher ratings for ease of setup and administration. Reviewers appreciate the intuitive nature of Backstory, which allows for a smoother onboarding experience compared to Outreach.



| | Backstory | Outreach | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 630 | 3,573 | 
| **Largest Market Segment** | Enterprise (54.1% of reviews) | Mid-Market (59.6% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | 

---
## Top Pros & Cons

### Backstory

Pros:
- Helpful (3 reviews)
- CRM Integration (2 reviews)


### Outreach

Pros:
- Ease of Use (80 reviews)
- Automation (49 reviews)

Cons:
- Missing Features (32 reviews)
- Learning Curve (23 reviews)

---
## Ratings Comparison
| Rating | Backstory | Outreach | 
|---|---|---|
  | **Meets Requirements** | 8.8 (413 reviews) | 8.7 (2703 reviews) | 
  | **Ease of Use** | 8.9 (415 reviews) | 8.3 (2720 reviews) | 
  | **Ease of Setup** | 8.3 (82 reviews) | 7.7 (880 reviews) | 
  | **Ease of Admin** | 8.3 (85 reviews) | 7.8 (775 reviews) | 
  | **Quality of Support** | 9.1 (330 reviews) | 8.3 (2449 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (87 reviews) | 8.5 (761 reviews) | 
  | **Product Direction (% positive)** | 8.0 (353 reviews) | 8.4 (2530 reviews) | 

---
## Pricing

### Backstory

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Outreach

#### Entry-Level Pricing

Plan: Future Outreach Customers

Price: Contact Us

Key Features:
- Sales engagement
- Opportuntity management
- Mutual success plans

[Learn more about Outreach](https://www.g2.com/products/outreach/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 119 |
| **Outreach** | N/A | N/A |

#### Lead Intelligence

| Feature | Backstory | Outreach | 
|---|---|---|
| **Market Insights ** | 8.6 (68 reviews) | Not enough data | 
| **Account-level Insights ** | 8.5 (87 reviews) | Not enough data | 
| **Lead Analysis ** | Feature Not Available | Not enough data | 

#### Lead Management

| Feature | Backstory | Outreach | 
|---|---|---|
| **Segmentation ** | 8.6 (67 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.5 (68 reviews) | Not enough data | 
| **Account Identification ** | 8.6 (69 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Backstory | Outreach | 
|---|---|---|
| **Omni-Channel Tracking ** | Feature Not Available | Not enough data | 
| **Revenue Planning ** | Feature Not Available | Not enough data | 
| **Media Attribution ** | 8.7 (46 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.6 (72 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.7 (58 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Backstory | Outreach | 
|---|---|---|
| **Website Personalization ** | Feature Not Available | Not enough data | 
| **Prioritized Accounts ** | 9.0 (71 reviews) | Not enough data | 
| **Trending Accounts ** | 8.9 (69 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (55 reviews) | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Backstory | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.9/10 | 85 |
| **Outreach** | 7.7/10 | 48 |

#### Lead Facilitation

| Feature | Backstory | Outreach | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | Feature Not Available | 
| **Lead Qualification** | Feature Not Available | 7.5 (34 reviews) | 
| **Lead Follow-up** | Feature Not Available | 8.1 (36 reviews) | 
| **Meeting Scheduling ** | Feature Not Available | 8.1 (38 reviews) | 

#### Organization

| Feature | Backstory | Outreach | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 9.0 (54 reviews) ✓ Verified | 7.9 (33 reviews) | 
| **Data Entry** | 9.0 (54 reviews) ✓ Verified | 8.0 (35 reviews) | 
| **Integrations / APIs** | 8.8 (52 reviews) ✓ Verified | 8.1 (33 reviews) | 

#### Performance Analysis

| Feature | Backstory | Outreach | 
|---|---|---|
| **Coaching ** | 9.0 (57 reviews) ✓ Verified | 7.4 (38 reviews) | 
| **Peformance Tracking** | 9.0 (64 reviews) ✓ Verified | 8.3 (41 reviews) | 

#### Sales Analysis

| Feature | Backstory | Outreach | 
|---|---|---|
| **ROI Forecasting ** | 8.8 (46 reviews) ✓ Verified | 7.3 (37 reviews) | 
| **Sales Forecasting ** | 9.0 (55 reviews) ✓ Verified | 7.8 (38 reviews) | 

#### Generative AI

| Feature | Backstory | Outreach | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.8 (26 reviews) | 
| **AI Text Summarization** | Not enough data | 7.6 (24 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Backstory | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | 6.3 (5 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Outreach** | 7.7/10 | 1145 |

#### Integrated Workflows

| Feature | Backstory | Outreach | 
|---|---|---|
| **Task Management** | Not enough data | 8.8 (1019 reviews) ✓ Verified | 
| **Email Tracking/Automation** | Not enough data | 9.1 (1073 reviews) ✓ Verified | 
| **Calls and Voice** | Not enough data | 8.4 (881 reviews) ✓ Verified | 
| **Other Outreach Options ** | Not enough data | 8.2 (801 reviews) ✓ Verified | 
| **CRM Integration** | Not enough data | 8.5 (1019 reviews) ✓ Verified | 
| **Calendar** | Not enough data | 8.6 (401 reviews) | 
| **Shared Records** | Not enough data | 8.2 (348 reviews) | 

#### Repeatability and Reportability

| Feature | Backstory | Outreach | 
|---|---|---|
| **Content Management** | Not enough data | 8.3 (864 reviews) ✓ Verified | 
| **Workflow Management** | Not enough data | 8.6 (968 reviews) ✓ Verified | 
| **Workflow Performance** | Not enough data | 8.5 (933 reviews) ✓ Verified | 
| **Sales Coaching and Insights** | Not enough data | 7.8 (771 reviews) ✓ Verified | 
| **Gamification** | Not enough data | 7.0 (314 reviews) | 

#### AI and Automation

| Feature | Backstory | Outreach | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 7.8 (343 reviews) | 
| **Lead Scoring** | Not enough data | 7.3 (308 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 7.7 (346 reviews) | 
| **Buyer Intelligence** | Not enough data | 7.3 (299 reviews) | 
| **Machine Learning** | Not enough data | 7.0 (292 reviews) | 

#### Generative AI

| Feature | Backstory | Outreach | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.7 (138 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Backstory | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (26 reviews) | 
| **Multi-step Planning** | Not enough data | 7.2 (26 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (26 reviews) | 
| **Adaptive Learning** | Not enough data | 6.3 (26 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.7 (26 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (26 reviews) | 
| **Decision Making** | Not enough data | 6.9 (25 reviews) | 

### Org Chart

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.8/10 | 34 |
| **Outreach** | N/A | N/A |

#### Logistics

| Feature | Backstory | Outreach | 
|---|---|---|
| **Integration** | Feature Not Available | Not enough data | 
| **Analytics** | Feature Not Available | Not enough data | 
| **Export** | Feature Not Available | Not enough data | 
| **Upload** | Feature Not Available | Not enough data | 
| **Employee Directory** | Feature Not Available | Not enough data | 

#### Editing & Design

| Feature | Backstory | Outreach | 
|---|---|---|
| **Drag-and-Drop** | 9.2 (11 reviews) | Not enough data | 
| **Update** | 9.4 (13 reviews) | Not enough data | 
| **Customize** | 8.6 (16 reviews) | Not enough data | 
| **Details** | 9.0 (16 reviews) | Not enough data | 
| **Restructure** | 8.7 (10 reviews) | Not enough data | 

#### Agentic AI - Org Chart

| Feature | Backstory | Outreach | 
|---|---|---|
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Outreach** | 6.7/10 | 181 |

#### Call Analytics

| Feature | Backstory | Outreach | 
|---|---|---|
| **Call Recording** | Not enough data | 8.3 (128 reviews) | 
| **Machine Learning** | Not enough data | 7.8 (108 reviews) | 
| **Call Analysis** | Not enough data | 8.0 (115 reviews) | 
| **Lead Qualification** | Not enough data | Feature Not Available | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Backstory | Outreach | 
|---|---|---|
| **Customer Scoring** | Not enough data | Feature Not Available | 
| **Speech-to-Text** | Not enough data | 7.7 (95 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Backstory | Outreach | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.5 (40 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | Backstory | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 6.4 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 6.0 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 5.7 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.7 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 5.5 (7 reviews) | 
| **Decision Making** | Not enough data | 6.0 (7 reviews) | 

### Customer Revenue Optimization

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.9/10 | 72 |
| **Outreach** | N/A | N/A |

#### Sales Team

| Feature | Backstory | Outreach | 
|---|---|---|
| **Flexible Sales Process** | 9.0 (42 reviews) | Not enough data | 
| **Training Mode** | 8.8 (39 reviews) | Not enough data | 
| **Playbooks** | 8.9 (40 reviews) | Not enough data | 

#### Intelligence

| Feature | Backstory | Outreach | 
|---|---|---|
| **Opportunity Identification** | 9.1 (41 reviews) | Not enough data | 
| **Zero-touch Renewals** | Feature Not Available | Not enough data | 
| **Smart Content** | 9.0 (39 reviews) | Not enough data | 

#### Mapping

| Feature | Backstory | Outreach | 
|---|---|---|
| **Multiple Org Charts** | 8.9 (45 reviews) | Not enough data | 
| **Stakeholder Roles** | 8.9 (40 reviews) | Not enough data | 

#### Agentic AI - Customer Revenue Optimization

| Feature | Backstory | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.6/10 | 57 |
| **Outreach** | 7.9/10 | 109 |

#### Revenue Sourcing and Forecasting

| Feature | Backstory | Outreach | 
|---|---|---|
| **Revenue History** | 8.9 (27 reviews) | 7.4 (51 reviews) | 
| **Pipeline Management** | 9.0 (37 reviews) | 7.9 (60 reviews) | 
| **Dashboard Analytics** | 8.8 (36 reviews) | 8.3 (79 reviews) | 
| **Multi-Device Data Visualization** | 8.9 (25 reviews) | 8.1 (53 reviews) | 
| **Data Segmentation** | 8.7 (29 reviews) | 7.9 (59 reviews) | 
| **Predictive Forecasting** | 7.5 (6 reviews) | 8.0 (21 reviews) | 
| **Revenue Operations Cadence** | 7.6 (7 reviews) | 8.0 (22 reviews) | 

#### CRM Data Enrichment

| Feature | Backstory | Outreach | 
|---|---|---|
| **Calendar Sync** | 9.2 (36 reviews) | 8.7 (92 reviews) | 
| **Email Activity Capture** | 9.1 (39 reviews) | 8.7 (101 reviews) | 
| **Conversation Intelligence** | 9.3 (35 reviews) | 8.2 (74 reviews) | 
| **Marketing Leads** | 9.3 (29 reviews) | Feature Not Available | 
| **Contact Capture** | 8.0 (9 reviews) | 8.2 (22 reviews) | 

#### Account Management

| Feature | Backstory | Outreach | 
|---|---|---|
| **Nonengaged Accounts** | 8.9 (35 reviews) | 7.8 (69 reviews) | 
| **Account optimization** | Feature Not Available | 7.8 (70 reviews) | 
| **Historical Patterns** | 9.1 (33 reviews) | 8.0 (70 reviews) | 
| **Rep Performance** | 9.0 (38 reviews) | 8.5 (81 reviews) | 
| **Account Engagement** | 7.8 (10 reviews) | 7.8 (24 reviews) | 
| **Historical Win/Loss Patterns** | 7.7 (5 reviews) | 8.1 (21 reviews) | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | Backstory | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI SDRs

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Outreach** | N/A | N/A |

#### Automation

| Feature | Backstory | Outreach | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Customer Interaction Automation** | Not enough data | Not enough data | 

#### Autonomy

| Feature | Backstory | Outreach | 
|---|---|---|
| **Problem Solving** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Independent Decision Making** | Not enough data | Not enough data | 

#### Outbound Sales

| Feature | Backstory | Outreach | 
|---|---|---|
| **Follow-Up Scheduling** | Not enough data | Not enough data | 
| **Prospect Prioritization** | Not enough data | Not enough data | 
| **Multichannel Campaign Execution** | Not enough data | Not enough data | 
| **Personalized Outreach** | Not enough data | Not enough data | 
| **Outreach Performance Analytics** | Not enough data | Not enough data | 

#### Inbound Sales

| Feature | Backstory | Outreach | 
|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 
| **Inquiry Routing** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Real-Time Engagement** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 228 |
| **Outreach** | 8.1/10 | 390 |

#### Agentic AI - Sales Performance Management

| Feature | Backstory | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Incentives

| Feature | Backstory | Outreach | 
|---|---|---|
| **Badges** | 8.6 (82 reviews) | 7.5 (192 reviews) | 
| **Triggers** | 8.6 (91 reviews) | 8.2 (233 reviews) ✓ Verified | 
| **Commission Calculator** | 8.3 (55 reviews) ✓ Verified | 6.9 (164 reviews) ✓ Verified | 
| **Leaderboards** | 8.9 (119 reviews) | 8.3 (244 reviews) ✓ Verified | 

#### Personalization

| Feature | Backstory | Outreach | 
|---|---|---|
| **Profiles** | 8.7 (102 reviews) | 8.3 (262 reviews) ✓ Verified | 
| **Custom Reports** | 8.9 (141 reviews) ✓ Verified | 7.8 (269 reviews) ✓ Verified | 
| **Dashboards** | 9.0 (166 reviews) ✓ Verified | 8.2 (321 reviews) ✓ Verified | 
| **Goal Setting** | 8.7 (112 reviews) ✓ Verified | 8.1 (226 reviews) ✓ Verified | 

#### Administrative

| Feature | Backstory | Outreach | 
|---|---|---|
| **Integration** | 8.9 (139 reviews) ✓ Verified | 8.7 (305 reviews) ✓ Verified | 
| **Employee Structure** | 8.7 (107 reviews) ✓ Verified | 8.4 (257 reviews) ✓ Verified | 
| **Behavior Monitoring** | 8.7 (112 reviews) | 8.5 (263 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Outreach** | 7.7/10 | 1562 |

#### Agentic AI - Email Tracking

| Feature | Backstory | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (16 reviews) | 
| **Multi-step Planning** | Not enough data | 7.2 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 7.9 (17 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (16 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.4 (16 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (16 reviews) | 
| **Decision Making** | Not enough data | 6.5 (16 reviews) | 

#### Analytics

| Feature | Backstory | Outreach | 
|---|---|---|
| **Open Rates** | Not enough data | 8.8 (1440 reviews) | 
| **Link Activity** | Not enough data | 8.4 (1379 reviews) | 
| **Attachment Activity** | Not enough data | Feature Not Available | 

#### Customizations

| Feature | Backstory | Outreach | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.8 (1405 reviews) | 
| **Email Scheduling** | Not enough data | 8.9 (1432 reviews) | 
| **Notifications** | Not enough data | 8.5 (1404 reviews) | 
| **Email Categorization** | Not enough data | 8.3 (1055 reviews) | 
| **Templates** | Not enough data | 9.0 (1448 reviews) | 

#### Generative AI

| Feature | Backstory | Outreach | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.8 (162 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 144 |
| **Outreach** | 7.4/10 | 207 |

#### Agentic AI - Sales Analytics

| Feature | Backstory | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.9 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.4 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (7 reviews) | 

#### Data Sourcing

| Feature | Backstory | Outreach | 
|---|---|---|
| **Data Sourcing** | 8.6 (88 reviews) | 7.7 (157 reviews) | 
| **Exporting & Sharing Data** | 8.5 (79 reviews) | 7.9 (173 reviews) | 
| **Multi-Device Data Visualization** | 8.8 (72 reviews) | Feature Not Available | 
| **Interactive Dashboards** | 8.9 (100 reviews) | 8.1 (187 reviews) | 
| **Data Segmentation** | 8.8 (82 reviews) | 7.6 (167 reviews) | 

#### Predictive Analytics

| Feature | Backstory | Outreach | 
|---|---|---|
| **Lead Scoring** | 8.7 (80 reviews) | 7.3 (140 reviews) | 
| **Opportunity Scoring** | 8.6 (96 reviews) | 7.4 (134 reviews) | 
| **Risk Analysis** | 8.6 (82 reviews) | 7.0 (125 reviews) | 
| **Live Forecasting** | 8.7 (85 reviews) | 7.3 (133 reviews) | 

#### Sales Management

| Feature | Backstory | Outreach | 
|---|---|---|
| **Live Pipeline Management** | 8.6 (91 reviews) | 7.9 (147 reviews) | 
| **Sales Gamification** | 8.7 (85 reviews) | Feature Not Available | 
| **Account-Based Analytics** | 8.8 (107 reviews) | 7.8 (162 reviews) | 
| **Activity Tracking** | 9.0 (124 reviews) | 8.8 (188 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Outreach** | 7.7/10 | 1306 |

#### Agentic AI - Outbound Call Tracking

| Feature | Backstory | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.2 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.5 (10 reviews) | 

#### Calling

| Feature | Backstory | Outreach | 
|---|---|---|
| **Record Calls** | Not enough data | 8.5 (813 reviews) | 
| **Generate Location** | Not enough data | 7.9 (906 reviews) | 
| **Call Types** | Not enough data | 8.4 (1032 reviews) | 
| **Click-to-Call** | Not enough data | 8.8 (1089 reviews) | 
| **Auto Dialer** | Not enough data | 5.8 (15 reviews) | 

#### Contacts

| Feature | Backstory | Outreach | 
|---|---|---|
| **Personalization** | Not enough data | 8.6 (1145 reviews) | 
| **Information Locater** | Not enough data | 8.0 (984 reviews) | 
| **Record Prospect Data** | Not enough data | 8.4 (1066 reviews) | 

#### Insights

| Feature | Backstory | Outreach | 
|---|---|---|
| **Notes** | Not enough data | 8.3 (1093 reviews) ✓ Verified | 
| **Daily Summary** | Not enough data | 8.4 (1052 reviews) | 
| **Automated Voicemails** | Not enough data | 7.7 (593 reviews) | 
| **Automated Emails** | Not enough data | 9.1 (1191 reviews) | 
| **Sorts Prospects** | Not enough data | 8.1 (1035 reviews) | 
| **Automated Note Taking** | Not enough data | 6.9 (14 reviews) | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 92 |
| **Outreach** | 8.1/10 | 251 |

#### Agentic AI - Sales Coaching

| Feature | Backstory | Outreach | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Training

| Feature | Backstory | Outreach | 
|---|---|---|
| **Knowledge Base** | 8.6 (54 reviews) ✓ Verified | 8.3 (197 reviews) ✓ Verified | 
| **Coaching Materials** | 8.4 (54 reviews) | 8.2 (196 reviews) ✓ Verified | 
| **Playbook Creation** | 8.5 (41 reviews) | 8.2 (179 reviews) ✓ Verified | 
| **Video Record** | 8.7 (36 reviews) | 8.0 (142 reviews) ✓ Verified | 

#### Feedback

| Feature | Backstory | Outreach | 
|---|---|---|
| **Review** | 8.7 (45 reviews) ✓ Verified | 8.3 (165 reviews) ✓ Verified | 
| **Scorecard** | 8.9 (60 reviews) ✓ Verified | 8.1 (162 reviews) ✓ Verified | 
| **Coaching Card** | 9.0 (45 reviews) | 8.1 (141 reviews) | 
| **Leaderboard** | 9.1 (60 reviews) ✓ Verified | 8.3 (174 reviews) ✓ Verified | 
| **Real-Time Updates** | 8.7 (56 reviews) ✓ Verified | 8.4 (192 reviews) ✓ Verified | 
| **Notifications** | 8.7 (49 reviews) ✓ Verified | 8.3 (191 reviews) ✓ Verified | 
| **Competition** | 9.1 (49 reviews) | Feature Not Available | 

#### Generative AI

| Feature | Backstory | Outreach | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 6.7 (21 reviews) | 

### Revenue AI Platforms

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Outreach** | N/A | N/A |

#### Agentic AI - Revenue AI Platforms

| Feature | Backstory | Outreach | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

#### Platform - Revenue AI Platforms

| Feature | Backstory | Outreach | 
|---|---|---|
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Predictive Forecasting** | Not enough data | Not enough data | 
| **CRM Data Enrichment** | Not enough data | Not enough data | 
| **Actionable Insights** | Not enough data | Not enough data | 
| **Risk Flagging** | Not enough data | Not enough data | 
| **Workflow Orchestration** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Pipeline & Deal Management** | Not enough data | Not enough data | 
| **Customer Data Capture** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Outreach** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Backstory | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (6):** [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms), [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching)

**Unique to Backstory (3):** [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization), [Org Chart Software](https://www.g2.com/categories/org-chart)

**Unique to Outreach (5):** [AI SDRs Software](https://www.g2.com/categories/ai-sdrs), [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking)


---
## Reviewer Demographics

### By Company Size

| Segment | Backstory | Outreach | 
|---|---|---|
| **Small-Business** | 10.4% | 18.6% | 
| **Mid-Market** | 35.5% | 59.6% | 
| **Enterprise** | 54.1% | 21.8% | 

### By Industry

#### Backstory

- **Computer Software:** 36.0%
- **Information Technology and Services:** 31.8%
- **Telecommunications:** 9.4%
- **Computer & Network Security:** 5.0%
- **Internet:** 2.1%
- **Marketing and Advertising:** 1.8%
- **Staffing and Recruiting:** 1.2%
- **Management Consulting:** 1.0%
- **Accounting:** 0.7%
- **Leisure, Travel & Tourism:** 0.7%
- **Other:** 10.4%

#### Outreach

- **Computer Software:** 36.9%
- **Information Technology and Services:** 18.2%
- **Marketing and Advertising:** 7.2%
- **Internet:** 6.3%
- **Financial Services:** 3.1%
- **Telecommunications:** 2.4%
- **Computer & Network Security:** 2.1%
- **Human Resources:** 1.9%
- **E-Learning:** 1.6%
- **Staffing and Recruiting:** 1.1%
- **Other:** 19.2%

---
## Alternatives

### Alternatives to Backstory

- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5609 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6678 reviews)
- [Aviso](https://www.g2.com/products/aviso/reviews) — 4.3/5 stars (986 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25855 reviews)
- [Terret.ai](https://www.g2.com/products/terret-ai/reviews) — 4.4/5 stars (615 reviews)
- [Weflow](https://www.g2.com/products/weflow/reviews) — 4.6/5 stars (121 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
- [Revenue Grid](https://www.g2.com/products/revenue-grid/reviews) — 4.6/5 stars (583 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)

### Alternatives to Outreach

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25855 reviews)
- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5609 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13877 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6678 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (579 reviews)
- [InsideSales](https://www.g2.com/products/insidesales/reviews) — 4.5/5 stars (618 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1236 reviews)
- [Reply](https://www.g2.com/products/reply/reviews) — 4.6/5 stars (1549 reviews)

---
## Top Discussions

### Backstory

- Title: [what is the best use of People.AI for sales reps?](https://www.g2.com/discussions/what-is-the-best-use-of-people-ai-for-sales-reps) — 1 comment, 1 upvote
  > **Top comment:** "Hello Mitchel, 
Thank you for your question.   We have a page dedicated to People.ai's Solutions for Sales on our website..."
- Title: [Can Salesforce be synced with People.ai?](https://www.g2.com/discussions/can-salesforce-be-synced-with-people-ai) — 1 comment
  > **Top comment:** "Yes, absolutely"
- Title: [Time to reflect activity in PeopleAI](https://www.g2.com/discussions/34636-time-to-reflect-activity-in-peopleai) — 1 comment
  > **Top comment:** "What is the polling cycle time to reflect new activity ?  "

### Outreach

- Title: [Can someone recommend an auto dialer that works well with outreach?](https://www.g2.com/discussions/can-someone-recommend-an-auto-dialer-that-works-well-with-outreach) — 2 comments, 1 upvote
  > **Top comment:** "ring central"
- Title: [Can I use this for Sales Development?](https://www.g2.com/discussions/can-i-use-this-for-sales-development) — 2 comments, 1 upvote
  > **Top comment:** "Definitely...tons of features for SD...email tracking, templates, sequences, etc"
- Title: [What are the other best ways  Outreach can be used in?](https://www.g2.com/discussions/50353-what-are-the-other-best-ways-outreach-can-be-used-in) — 2 comments, 2 upvotes
  > **Top comment:** "We also used it for hiring workflow."
- Title: [What is the best way to log follow ups?](https://www.g2.com/discussions/what-is-the-best-way-to-log-follow-ups) — 2 comments, 1 upvote
  > **Top comment:** "When I engage a customer, either email or call, I put them into a follow up sequence, typically that has 3 steps, call > email > call to make sure we keep..."
- Title: [Has anyone made the a migration from gmail to Outlook? If so, how did your use of Outreach change?](https://www.g2.com/discussions/13740-has-anyone-made-the-a-migration-from-gmail-to-outlook-if-so-how-did-your-use-of-outreach-change) — 2 comments, 2 upvotes
  > **Top comment:** "Outreach has built-in integration with outlook, there for the usage of Outreach increased on our end. It now facilitates the way we manage playbooks and our..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/people-ai-backstory-vs-outreach)