# Backstory vs Gong Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Gong excels in user experience, with many praising its **seamless interface** and the **AI call summaries** that save significant time while providing valuable insights. Users appreciate how these features enhance their productivity and decision-making processes.
- **Users say** that Backstory offers a user-friendly experience, particularly highlighting its ability to **automatically log emails and contacts** , which eliminates the need for manual data entry. This feature has been noted as a major time saver for teams, making it easier to manage sales activities.
- **According to verified reviews** , Gong's implementation process is often described as quick and intuitive, with users noting that the onboarding experience is **straightforward**. This ease of setup allows teams to start leveraging the platform's capabilities almost immediately.
- **Reviewers mention** that while Backstory provides valuable insights, it sometimes struggles to meet specific workflow needs, leading to configuration challenges. This can impact the overall effectiveness of the tool for some users, especially in more complex environments.
- **G2 reviewers highlight** Gong's strong support features, with many users appreciating the **coaching aspects** and the detailed insights provided around sales methodologies. This level of support is seen as a key differentiator that enhances the overall user experience.
- **Users report** that while Backstory has a solid foundation, it lacks the extensive market presence and user feedback volume that Gong enjoys. With significantly fewer recent reviews, some potential users may find it challenging to gauge the product's current effectiveness compared to Gong's well-established reputation.



| | Backstory | Gong | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 630 | 6,678 | 
| **Largest Market Segment** | Enterprise (54.1% of reviews) | Mid-Market (69.4% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Backstory

Pros:
- Helpful (3 reviews)
- CRM Integration (2 reviews)


### Gong

Pros:
- Helpful (301 reviews)
- Ease of Use (240 reviews)

Cons:
- Call Issues (119 reviews)
- Recording Issues (77 reviews)

---
## Ratings Comparison
| Rating | Backstory | Gong | 
|---|---|---|
  | **Meets Requirements** | 8.8 (413 reviews) | 9.4 (5103 reviews) | 
  | **Ease of Use** | 8.9 (415 reviews) | 9.3 (5165 reviews) | 
  | **Ease of Setup** | 8.3 (82 reviews) | 9.1 (1362 reviews) | 
  | **Ease of Admin** | 8.3 (85 reviews) | 9.1 (777 reviews) | 
  | **Quality of Support** | 9.1 (330 reviews) | 9.2 (3623 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (87 reviews) | 9.3 (779 reviews) | 
  | **Product Direction (% positive)** | 8.0 (353 reviews) | 9.0 (4761 reviews) | 

---
## Pricing

### Backstory

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Gong

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 119 |
| **Gong** | N/A | N/A |

#### Lead Intelligence

| Feature | Backstory | Gong | 
|---|---|---|
| **Market Insights ** | 8.6 (68 reviews) | Not enough data | 
| **Account-level Insights ** | 8.5 (87 reviews) | Not enough data | 
| **Lead Analysis ** | Feature Not Available | Not enough data | 

#### Lead Management

| Feature | Backstory | Gong | 
|---|---|---|
| **Segmentation ** | 8.6 (67 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.5 (68 reviews) | Not enough data | 
| **Account Identification ** | 8.6 (69 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Backstory | Gong | 
|---|---|---|
| **Omni-Channel Tracking ** | Feature Not Available | Not enough data | 
| **Revenue Planning ** | Feature Not Available | Not enough data | 
| **Media Attribution ** | 8.7 (46 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.6 (72 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.7 (58 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Backstory | Gong | 
|---|---|---|
| **Website Personalization ** | Feature Not Available | Not enough data | 
| **Prioritized Accounts ** | 9.0 (71 reviews) | Not enough data | 
| **Trending Accounts ** | 8.9 (69 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (55 reviews) | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Backstory | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.9/10 | 85 |
| **Gong** | 8.1/10 | 400 |

#### Lead Facilitation

| Feature | Backstory | Gong | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 7.1 (347 reviews) | 
| **Lead Qualification** | Feature Not Available | 7.3 (341 reviews) | 
| **Lead Follow-up** | Feature Not Available | 7.6 (347 reviews) | 
| **Meeting Scheduling ** | Feature Not Available | 7.6 (346 reviews) | 

#### Organization

| Feature | Backstory | Gong | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 9.0 (54 reviews) ✓ Verified | 8.3 (351 reviews) | 
| **Data Entry** | 9.0 (54 reviews) ✓ Verified | 8.3 (346 reviews) | 
| **Integrations / APIs** | 8.8 (52 reviews) ✓ Verified | 8.3 (344 reviews) | 

#### Performance Analysis

| Feature | Backstory | Gong | 
|---|---|---|
| **Coaching ** | 9.0 (57 reviews) ✓ Verified | 8.5 (347 reviews) | 
| **Peformance Tracking** | 9.0 (64 reviews) ✓ Verified | 8.6 (353 reviews) | 

#### Sales Analysis

| Feature | Backstory | Gong | 
|---|---|---|
| **ROI Forecasting ** | 8.8 (46 reviews) ✓ Verified | 7.7 (330 reviews) | 
| **Sales Forecasting ** | 9.0 (55 reviews) ✓ Verified | 7.9 (337 reviews) | 

#### Generative AI

| Feature | Backstory | Gong | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.6 (286 reviews) | 
| **AI Text Summarization** | Not enough data | 8.9 (294 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Backstory | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 8.1 (53 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (52 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (56 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (53 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.2 (52 reviews) | 
| **Proactive Assistance** | Feature Not Available | 8.2 (53 reviews) | 
| **Decision Making** | Not enough data | 8.2 (54 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Gong** | 8.0/10 | 142 |

#### Integrated Workflows

| Feature | Backstory | Gong | 
|---|---|---|
| **Task Management** | Not enough data | 7.9 (106 reviews) | 
| **Email Tracking/Automation** | Not enough data | 8.0 (112 reviews) | 
| **Calls and Voice** | Not enough data | 8.4 (110 reviews) | 
| **Other Outreach Options ** | Not enough data | 7.3 (98 reviews) | 
| **CRM Integration** | Not enough data | 8.5 (111 reviews) | 
| **Calendar** | Not enough data | 8.4 (104 reviews) | 
| **Shared Records** | Not enough data | 8.5 (100 reviews) | 

#### Repeatability and Reportability

| Feature | Backstory | Gong | 
|---|---|---|
| **Content Management** | Not enough data | 8.3 (102 reviews) | 
| **Workflow Management** | Not enough data | 8.1 (103 reviews) | 
| **Workflow Performance** | Not enough data | 8.0 (100 reviews) | 
| **Sales Coaching and Insights** | Not enough data | 8.5 (118 reviews) | 
| **Gamification** | Not enough data | 7.3 (97 reviews) | 

#### AI and Automation

| Feature | Backstory | Gong | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 7.8 (91 reviews) | 
| **Lead Scoring** | Not enough data | 7.7 (88 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 7.4 (88 reviews) | 
| **Buyer Intelligence** | Not enough data | 7.6 (87 reviews) | 
| **Machine Learning** | Not enough data | 8.0 (88 reviews) | 

#### Generative AI

| Feature | Backstory | Gong | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.2 (95 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Backstory | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (49 reviews) | 
| **Multi-step Planning** | Not enough data | 8.0 (48 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (50 reviews) | 
| **Adaptive Learning** | Not enough data | 8.2 (48 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.1 (50 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (47 reviews) | 
| **Decision Making** | Not enough data | 8.3 (50 reviews) | 

### Org Chart

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.8/10 | 34 |
| **Gong** | N/A | N/A |

#### Logistics

| Feature | Backstory | Gong | 
|---|---|---|
| **Integration** | Feature Not Available | Not enough data | 
| **Analytics** | Feature Not Available | Not enough data | 
| **Export** | Feature Not Available | Not enough data | 
| **Upload** | Feature Not Available | Not enough data | 
| **Employee Directory** | Feature Not Available | Not enough data | 

#### Editing & Design

| Feature | Backstory | Gong | 
|---|---|---|
| **Drag-and-Drop** | 9.2 (11 reviews) | Not enough data | 
| **Update** | 9.4 (13 reviews) | Not enough data | 
| **Customize** | 8.6 (16 reviews) | Not enough data | 
| **Details** | 9.0 (16 reviews) | Not enough data | 
| **Restructure** | 8.7 (10 reviews) | Not enough data | 

#### Agentic AI - Org Chart

| Feature | Backstory | Gong | 
|---|---|---|
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Gong** | 8.4/10 | 2992 |

#### Call Analytics

| Feature | Backstory | Gong | 
|---|---|---|
| **Call Recording** | Not enough data | 9.6 (2803 reviews) ✓ Verified | 
| **Machine Learning** | Not enough data | 8.8 (2485 reviews) ✓ Verified | 
| **Call Analysis** | Not enough data | 9.1 (2711 reviews) ✓ Verified | 
| **Lead Qualification** | Not enough data | 8.3 (1794 reviews) ✓ Verified | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Backstory | Gong | 
|---|---|---|
| **Customer Scoring** | Not enough data | 8.6 (1873 reviews) ✓ Verified | 
| **Speech-to-Text** | Not enough data | 8.3 (2548 reviews) ✓ Verified | 
| **Sentiment Analysis** | Not enough data | 8.7 (10 reviews) | 

#### Generative AI

| Feature | Backstory | Gong | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 8.8 (702 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | Backstory | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (134 reviews) | 
| **Multi-step Planning** | Not enough data | 8.0 (134 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (144 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (135 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.2 (137 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (135 reviews) | 
| **Decision Making** | Not enough data | 8.0 (136 reviews) | 

### Customer Revenue Optimization

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.9/10 | 72 |
| **Gong** | N/A | N/A |

#### Sales Team

| Feature | Backstory | Gong | 
|---|---|---|
| **Flexible Sales Process** | 9.0 (42 reviews) | Not enough data | 
| **Training Mode** | 8.8 (39 reviews) | Not enough data | 
| **Playbooks** | 8.9 (40 reviews) | Not enough data | 

#### Intelligence

| Feature | Backstory | Gong | 
|---|---|---|
| **Opportunity Identification** | 9.1 (41 reviews) | Not enough data | 
| **Zero-touch Renewals** | Feature Not Available | Not enough data | 
| **Smart Content** | 9.0 (39 reviews) | Not enough data | 

#### Mapping

| Feature | Backstory | Gong | 
|---|---|---|
| **Multiple Org Charts** | 8.9 (45 reviews) | Not enough data | 
| **Stakeholder Roles** | 8.9 (40 reviews) | Not enough data | 

#### Agentic AI - Customer Revenue Optimization

| Feature | Backstory | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.6/10 | 57 |
| **Gong** | 8.2/10 | 490 |

#### Revenue Sourcing and Forecasting

| Feature | Backstory | Gong | 
|---|---|---|
| **Revenue History** | 8.9 (27 reviews) | Feature Not Available | 
| **Pipeline Management** | 9.0 (37 reviews) | 8.6 (377 reviews) | 
| **Dashboard Analytics** | 8.8 (36 reviews) | 8.6 (408 reviews) | 
| **Multi-Device Data Visualization** | 8.9 (25 reviews) | 8.2 (347 reviews) | 
| **Data Segmentation** | 8.7 (29 reviews) | 8.4 (355 reviews) | 
| **Predictive Forecasting** | 7.5 (6 reviews) | 8.0 (250 reviews) | 
| **Revenue Operations Cadence** | 7.6 (7 reviews) | 8.1 (246 reviews) | 

#### CRM Data Enrichment

| Feature | Backstory | Gong | 
|---|---|---|
| **Calendar Sync** | 9.2 (36 reviews) | 9.0 (402 reviews) | 
| **Email Activity Capture** | 9.1 (39 reviews) | 8.8 (389 reviews) | 
| **Conversation Intelligence** | 9.3 (35 reviews) | 9.1 (424 reviews) | 
| **Marketing Leads** | 9.3 (29 reviews) | Feature Not Available | 
| **Contact Capture** | 8.0 (9 reviews) | 8.6 (253 reviews) | 

#### Account Management

| Feature | Backstory | Gong | 
|---|---|---|
| **Nonengaged Accounts** | 8.9 (35 reviews) | 8.1 (324 reviews) | 
| **Account optimization** | Feature Not Available | 8.2 (339 reviews) | 
| **Historical Patterns** | 9.1 (33 reviews) | 8.3 (350 reviews) | 
| **Rep Performance** | 9.0 (38 reviews) | 8.6 (370 reviews) | 
| **Account Engagement** | 7.8 (10 reviews) | 8.5 (259 reviews) | 
| **Historical Win/Loss Patterns** | 7.7 (5 reviews) | 8.1 (240 reviews) | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | Backstory | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 7.7 (40 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (41 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (39 reviews) | 
| **Proactive Assistance** | Feature Not Available | 7.3 (37 reviews) | 
| **Decision Making** | Not enough data | 7.4 (39 reviews) | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 228 |
| **Gong** | N/A | N/A |

#### Agentic AI - Sales Performance Management

| Feature | Backstory | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Incentives

| Feature | Backstory | Gong | 
|---|---|---|
| **Badges** | 8.6 (82 reviews) | Not enough data | 
| **Triggers** | 8.6 (91 reviews) | Not enough data | 
| **Commission Calculator** | 8.3 (55 reviews) ✓ Verified | Not enough data | 
| **Leaderboards** | 8.9 (119 reviews) | Not enough data | 

#### Personalization

| Feature | Backstory | Gong | 
|---|---|---|
| **Profiles** | 8.7 (102 reviews) | Not enough data | 
| **Custom Reports** | 8.9 (141 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 9.0 (166 reviews) ✓ Verified | Not enough data | 
| **Goal Setting** | 8.7 (112 reviews) ✓ Verified | Not enough data | 

#### Administrative

| Feature | Backstory | Gong | 
|---|---|---|
| **Integration** | 8.9 (139 reviews) ✓ Verified | Not enough data | 
| **Employee Structure** | 8.7 (107 reviews) ✓ Verified | Not enough data | 
| **Behavior Monitoring** | 8.7 (112 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 144 |
| **Gong** | 8.5/10 | 1020 |

#### Agentic AI - Sales Analytics

| Feature | Backstory | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (57 reviews) | 
| **Cross-system Integration** | Not enough data | 8.4 (57 reviews) | 
| **Adaptive Learning** | Not enough data | 8.4 (59 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.6 (60 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (59 reviews) | 

#### Data Sourcing

| Feature | Backstory | Gong | 
|---|---|---|
| **Data Sourcing** | 8.6 (88 reviews) | 8.5 (750 reviews) | 
| **Exporting & Sharing Data** | 8.5 (79 reviews) | 8.7 (793 reviews) | 
| **Multi-Device Data Visualization** | 8.8 (72 reviews) | 8.5 (719 reviews) | 
| **Interactive Dashboards** | 8.9 (100 reviews) | 8.9 (807 reviews) | 
| **Data Segmentation** | 8.8 (82 reviews) | 8.6 (727 reviews) | 

#### Predictive Analytics

| Feature | Backstory | Gong | 
|---|---|---|
| **Lead Scoring** | 8.7 (80 reviews) | 8.1 (724 reviews) | 
| **Opportunity Scoring** | 8.6 (96 reviews) | 8.4 (754 reviews) | 
| **Risk Analysis** | 8.6 (82 reviews) | 8.2 (739 reviews) | 
| **Live Forecasting** | 8.7 (85 reviews) | 8.3 (725 reviews) | 

#### Sales Management

| Feature | Backstory | Gong | 
|---|---|---|
| **Live Pipeline Management** | 8.6 (91 reviews) | 8.6 (764 reviews) | 
| **Sales Gamification** | 8.7 (85 reviews) | 8.2 (724 reviews) | 
| **Account-Based Analytics** | 8.8 (107 reviews) | 8.7 (762 reviews) | 
| **Activity Tracking** | 9.0 (124 reviews) | 9.0 (833 reviews) | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 92 |
| **Gong** | 8.8/10 | 2880 |

#### Agentic AI - Sales Coaching

| Feature | Backstory | Gong | 
|---|---|---|
| **Multi-step Planning** | Not enough data | 8.1 (62 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (62 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (62 reviews) | 
| **Decision Making** | Not enough data | 8.3 (60 reviews) | 

#### Training

| Feature | Backstory | Gong | 
|---|---|---|
| **Knowledge Base** | 8.6 (54 reviews) ✓ Verified | 9.0 (1968 reviews) ✓ Verified | 
| **Coaching Materials** | 8.4 (54 reviews) | 9.0 (2183 reviews) ✓ Verified | 
| **Playbook Creation** | 8.5 (41 reviews) | 8.6 (1527 reviews) ✓ Verified | 
| **Video Record** | 8.7 (36 reviews) | 9.2 (2218 reviews) ✓ Verified | 

#### Feedback

| Feature | Backstory | Gong | 
|---|---|---|
| **Review** | 8.7 (45 reviews) ✓ Verified | 9.3 (2375 reviews) ✓ Verified | 
| **Scorecard** | 8.9 (60 reviews) ✓ Verified | 9.0 (1853 reviews) ✓ Verified | 
| **Coaching Card** | 9.0 (45 reviews) | 9.0 (1895 reviews) ✓ Verified | 
| **Leaderboard** | 9.1 (60 reviews) ✓ Verified | 8.8 (1604 reviews) ✓ Verified | 
| **Real-Time Updates** | 8.7 (56 reviews) ✓ Verified | 8.9 (1790 reviews) ✓ Verified | 
| **Notifications** | 8.7 (49 reviews) ✓ Verified | 8.9 (1877 reviews) ✓ Verified | 
| **Competition** | 9.1 (49 reviews) | Feature Not Available | 

#### Generative AI

| Feature | Backstory | Gong | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 8.9 (389 reviews) | 

### Revenue AI Platforms

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Gong** | 9.2/10 | 78 |

#### Agentic AI - Revenue AI Platforms

| Feature | Backstory | Gong | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | 7.7 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | 9.3 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 8.9 (22 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

#### Platform - Revenue AI Platforms

| Feature | Backstory | Gong | 
|---|---|---|
| **Conversation Intelligence** | Not enough data | 9.8 (52 reviews) | 
| **Predictive Forecasting** | Not enough data | 8.2 (10 reviews) | 
| **CRM Data Enrichment** | Not enough data | 8.7 (10 reviews) | 
| **Actionable Insights** | Not enough data | 9.7 (39 reviews) | 
| **Risk Flagging** | Not enough data | 10.0 (8 reviews) | 
| **Workflow Orchestration** | Not enough data | 9.2 (6 reviews) | 
| **Sales Coaching** | Not enough data | 9.6 (27 reviews) | 
| **Pipeline & Deal Management** | Not enough data | 9.6 (13 reviews) | 
| **Customer Data Capture** | Not enough data | 9.4 (36 reviews) | 

---
## Categories
**Shared Categories (5):** [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms), [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching)

**Unique to Backstory (4):** [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Org Chart Software](https://www.g2.com/categories/org-chart)

**Unique to Gong (2):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)


---
## Reviewer Demographics

### By Company Size

| Segment | Backstory | Gong | 
|---|---|---|
| **Small-Business** | 10.4% | 12.9% | 
| **Mid-Market** | 35.5% | 69.4% | 
| **Enterprise** | 54.1% | 17.7% | 

### By Industry

#### Backstory

- **Computer Software:** 36.0%
- **Information Technology and Services:** 31.8%
- **Telecommunications:** 9.4%
- **Computer & Network Security:** 5.0%
- **Internet:** 2.1%
- **Marketing and Advertising:** 1.8%
- **Staffing and Recruiting:** 1.2%
- **Management Consulting:** 1.0%
- **Accounting:** 0.7%
- **Leisure, Travel & Tourism:** 0.7%
- **Other:** 10.4%

#### Gong

- **Computer Software:** 37.4%
- **Information Technology and Services:** 16.9%
- **Marketing and Advertising:** 9.0%
- **Internet:** 5.0%
- **Financial Services:** 3.2%
- **Human Resources:** 1.9%
- **Telecommunications:** 1.7%
- **Computer & Network Security:** 1.7%
- **E-Learning:** 1.4%
- **Staffing and Recruiting:** 1.3%
- **Other:** 20.5%

---
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- [Salesken](https://www.g2.com/products/salesken/reviews) — 4.9/5 stars (396 reviews)
- [Aviso](https://www.g2.com/products/aviso/reviews) — 4.3/5 stars (986 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
- [Jiminny](https://www.g2.com/products/jiminny/reviews) — 4.6/5 stars (930 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (579 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13879 reviews)

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## Top Discussions

### Backstory

- Title: [what is the best use of People.AI for sales reps?](https://www.g2.com/discussions/what-is-the-best-use-of-people-ai-for-sales-reps) — 1 comment, 1 upvote
  > **Top comment:** "Hello Mitchel, 
Thank you for your question.   We have a page dedicated to People.ai's Solutions for Sales on our website..."
- Title: [Can Salesforce be synced with People.ai?](https://www.g2.com/discussions/can-salesforce-be-synced-with-people-ai) — 1 comment
  > **Top comment:** "Yes, absolutely"
- Title: [Time to reflect activity in PeopleAI](https://www.g2.com/discussions/34636-time-to-reflect-activity-in-peopleai) — 1 comment
  > **Top comment:** "What is the polling cycle time to reflect new activity ?  "

### Gong

- Title: [What is gong software?](https://www.g2.com/discussions/what-is-gong-software) — 6 comments
  > **Top comment:** "Gong software is a software that records and analyzes sales calls. This allows the sales person to focus on the call and then analyze the data later. This..."
- Title: [What is the email address to send the invite to for a last minute call to be recorded? And is there a way to send the invite via email, not through the gong site?](https://www.g2.com/discussions/25247-what-is-the-email-address-to-send-the-invite-to-for-a-last-minute-call-to-be-recorded-and-is-there-a-way-to-send-the-invite-via-email-not-through-the-gong-site) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Bianca! You can go ahead and send the invitation to assistant@gong.io. I hope that helps!"
- Title: [Do you accept marketing ideas/suggestions? I sent one to Udi and Amit.](https://www.g2.com/discussions/do-you-accept-marketing-ideas-suggestions-i-sent-one-to-udi-and-amit) — 3 comments, 4 upvotes
  > **Top comment:** "Very high ferformer"
- Title: [How do i make Gong automatic for all my calls ?](https://www.g2.com/discussions/how-do-i-make-gong-automatic-for-all-my-calls) — 3 comments, 1 upvote
  > **Top comment:** "You can control this in configuration settings. You should not have to log into Gong for it to record. "
- Title: [How is Gong revolutionizing sales strategies with its AI-driven insights?](https://www.g2.com/discussions/gong-how-is-gong-revolutionizing-sales-strategies-with-its-ai-driven-insights) — 2 comments
  > **Top comment:** "Great! Gong is a very reliable tools to use when it comes from documentation, recordings and quality analysis. "

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/people-ai-backstory-vs-gong)