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# Backstory vs Gong Comparison - What are their main differences?

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BackstoryGong[+ Add Product](#)

Reviews

**Backstory** [

4.5/5(630)

](https://www.g2.com/products/people-ai-backstory/reviews#reviews)

**Gong** [

4.7/5(6,774)

](https://www.g2.com/products/gong/reviews#reviews)

Pricing

**Backstory**
No pricing available

**Gong**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Backstory**
3 months

Based on 5 responses

**Gong**
1 monthFaster

Based on 105 responses

Return on Investment

**Backstory**
12 months

Based on 21 responses

**Gong**
10 months2 months sooner

Based on 80 responses

Perceived Cost

**Backstory**
$$$$$

**Gong**
$$$$$

Average Discount

**Backstory**
21%7% more

**Gong**
14%

Pros & Cons

**Backstory**
[
Helpful (3)
](https://www.g2.com/products/people-ai-backstory/reviews?filters%5Bsentiment_snippet%5D=1079823&qs=pros-and-cons#reviews)[
CRM Integration (2)
](https://www.g2.com/products/people-ai-backstory/reviews?filters%5Bsentiment_snippet%5D=2435094&qs=pros-and-cons#reviews)

**Gong**
[
Helpful (301)
](https://www.g2.com/products/gong/reviews?filters%5Bsentiment_snippet%5D=1793226&qs=pros-and-cons#reviews)[
Ease of Use (240)
](https://www.g2.com/products/gong/reviews?filters%5Bsentiment_snippet%5D=1797185&qs=pros-and-cons#reviews)[
Call Issues (119)
](https://www.g2.com/products/gong/reviews?filters%5Bsentiment_snippet%5D=1797253&qs=pros-and-cons#reviews)[
Recording Issues (77)
](https://www.g2.com/products/gong/reviews?filters%5Bsentiment_snippet%5D=1792673&qs=pros-and-cons#reviews)

Integrations

**Backstory**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1c993a6e283a9bd6408ff2c4457aa165/agentforce-360-platform-formerly-salesforce-platform.png "Product Avatar Image")

Salesforce Platform

](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c7667c650c352acba4bfca38ee89457b/agentforce-sales-formerly-salesforce-sales-cloud.png "Product Avatar Image")

Salesforce Sales Cloud

](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[
View all
](https://www.g2.com/products/people-ai-backstory/integrations)

**Gong**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_57c2cd107222f4a43329f27d79660699/actively-ai.png "Product Avatar Image")

Actively AI

](https://www.g2.com/products/actively-ai/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9f9a76a163f7efa1c88d423098062bd5/calendar.jpg "Product Avatar Image")

Calendar

](https://www.g2.com/products/calendar/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_744ed52507e8a595ec88a4db46cf5abd/churnzero.jpg "Product Avatar Image")

ChurnZero

](https://www.g2.com/products/churnzero/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d08938b2bcd0f8cc93eb9321f26c74c4/claude-2025-12-11.jpeg "Product Avatar Image")

Claude

](https://www.g2.com/products/claude-2025-12-11/reviews)[
View all
](https://www.g2.com/products/gong/integrations)

Screenshots

**Backstory**
 ![Backstory screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1744839/Screenshot-2026-04-21-at-4.27.25-PM.png)

**Gong**
 ![Gong screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/101386/Beat-Call-Page-Timeline.png)

Ratings

Meets Requirements

**Backstory**

8.8

8.8413

**Gong**

9.4

9.45,183

Ease of Use

**Backstory**

8.9

8.9415

**Gong**

9.3

9.35,258

Ease of Setup

**Backstory**

8.3

8.382

**Gong**

9.1

9.11,441

Ease of Admin

**Backstory**

8.3

8.385

**Gong**

9.1

9.1780

Quality of Support

**Backstory**

9.1

9.1330

**Gong**

9.2

9.23,705

Has the product been a good partner in doing business?

**Backstory**

9.4

9.487

**Gong**

9.3

9.3781

Product Direction (% positive)

**Backstory**

8.0

8.0353

**Gong**

9.0

9.04,778

Features

AI Sales Assistant[Hide 60 FeaturesShow 60 Features](javascript:void(0);)

8.9

85

8.1

417

Lead Facilitation

Customer-facing Chatbot

Not enough data

7.0(won by default)

349

Lead Qualification

Feature Not Available

7.3(won by default)

341

Lead Follow-up

Feature Not Available

7.5(won by default)

350

Meeting Scheduling 

Feature Not Available

7.6(won by default)

349

Organization

Opportunity and Pipeline Management 

9.0(won by 0.7)

54

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

354

Data Entry

9.0(won by 0.7)

54

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

347

Integrations / APIs

8.8(won by 0.5)

52

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

345

Third-Party Integrations

Not enough data

Not enough data

Meeting Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Call Management

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Notes Management

Not enough data

Not enough data

Sales Activity Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Performance Analysis

Coaching 

9.0(won by 0.4)

57

|

Verified

8.6

350

Peformance Tracking

9.0(won by 0.4)

64

|

Verified

8.6

356

Email Tracking

Not enough data

Not enough data

Call Tracking

Not enough data

Not enough data

Sales Analysis

ROI Forecasting 

8.8(won by 1.1)

46

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

330

Sales Forecasting 

9.0(won by 1.1)

55

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.9

338

Generative AI

AI Text Generation

Not enough data

8.6(won by default)

287

AI Text Summarization

Not enough data

8.8(won by default)

297

Generative AI

Not enough data

Not enough data

Agentic AI - AI Sales Assistant

Autonomous Task Execution

Feature Not Available

8.1(won by default)

53

Multi-step Planning

Not enough data

7.9(won by default)

52

Cross-system Integration

Not enough data

8.3(won by default)

56

Adaptive Learning

Not enough data

8.3(won by default)

53

Natural Language Interaction

Not enough data

8.2(won by default)

52

Proactive Assistance

Feature Not Available

8.2(won by default)

53

Decision Making

Not enough data

8.2(won by default)

54

AI/Machine Learning

Not enough data

Not enough data

Additional Functionality

Email Response Control

Not enough data

Not enough data

Speech Recognition

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

AI Writing Assistant

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Sales Automation

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Lead Scoring

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Conversation Intelligence

Not enough data

Not enough data

Lead Engagement

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Omnichannel Outreach

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Revenue Operations & Intelligence (RO&I)[Hide 26 FeaturesShow 26 Features](javascript:void(0);)

8.6

57

8.2

502

Revenue Sourcing and Forecasting

Pipeline Management

9.0(won by 0.5)

37

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

379

Dashboard Analytics

8.8(won by 0.2)

36

8.6

413

Multi-Device Data Visualization

8.9(won by 0.7)

25

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

350

Data Segmentation

8.7(won by 0.3)

29

8.4

357

Predictive Forecasting

7.5

6

8.0(won by 0.5)

253

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Revenue Operations Cadence

7.6

7

8.1(won by 0.5)

249

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Revenue History

8.9(won by default)

27

Feature Not Available

CRM Data Enrichment

Calendar Sync

9.2(won by 0.2)

36

9.0

402

Email Activity Capture

9.1(won by 0.3)

39

8.8

389

Conversation Intelligence

9.3(won by 0.2)

35

9.1

429

Contact Capture

8.0

9

8.6(won by 0.6)

254

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Marketing Leads

9.3(won by default)

29

Feature Not Available

Account Management

Nonengaged Accounts

8.9(won by 0.8)

35

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

324

Historical Patterns

9.1(won by 0.8)

33

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

350

Rep Performance

9.0(won by 0.4)

38

8.6

371

Account Engagement

7.8

10

8.5(won by 0.7)

263

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Historical Win/Loss Patterns

7.7

5

8.1(won by 0.4)

240

Account optimization

Feature Not Available

8.2(won by default)

342

Agentic AI - Revenue Operations & Intelligence (RO&I)

Autonomous Task Execution

Feature Not Available

7.7(won by default)

40

Cross-system Integration

Not enough data

8.0(won by default)

41

Adaptive Learning

Not enough data

7.4(won by default)

40

Proactive Assistance

Feature Not Available

7.3(won by default)

37

Decision Making

Not enough data

7.4(won by default)

39

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Website Integration

Not enough data

Not enough data

Sales Analytics[Hide 58 FeaturesShow 58 Features](javascript:void(0);)

8.7

144

8.5

1,041

Agentic AI - Sales Analytics

Autonomous Task Execution

Not enough data

8.3(won by default)

57

Cross-system Integration

Not enough data

8.4(won by default)

57

Adaptive Learning

Not enough data

8.4(won by default)

59

Natural Language Interaction

Not enough data

8.6(won by default)

60

Proactive Assistance

Not enough data

8.3(won by default)

59

Third-Party Integrations

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

Data Sourcing

Data Sourcing

8.6(won by 0.1)

88

8.5

753

Exporting & Sharing Data

8.5

79

8.8(won by 0.3)

795

Multi-Device Data Visualization

8.8(won by 0.3)

72

8.5

720

Interactive Dashboards

8.9(tied score)

100

8.9(tied score)

816

Data Segmentation

8.8(won by 0.2)

82

8.6

729

Predictive Analytics

Lead Scoring

8.7(won by 0.6)

80

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

727

Opportunity Scoring

8.6(won by 0.2)

96

8.4

757

Risk Analysis

8.6(won by 0.4)

82

8.2

745

Live Forecasting

8.7(won by 0.4)

85

8.3

733

Budgeting/Forecasting

Not enough data

Not enough data

Correlation Analysis

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Statistical Analysis

Not enough data

Not enough data

Sales Management

Live Pipeline Management

8.6(tied score)

91

8.6(tied score)

768

Sales Gamification

8.7(won by 0.5)

85

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

725

Account-Based Analytics

8.8(won by 0.1)

107

8.7

762

Activity Tracking

9.0(tied score)

124

9.0(tied score)

838

Predictive Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Opportunity Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Additional Functionality

Dynamic Modeling

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

API

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Modeling & Simulation

Not enough data

Not enough data

Exception Reporting

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

"What If" Scenarios

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Graphical Data Presentation

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Business Process Control

Not enough data

Not enough data

Multi-Currency

Not enough data

Not enough data

Pipeline Reports

Not enough data

Not enough data

Sales Coaching[Hide 50 FeaturesShow 50 Features](javascript:void(0);)

8.7

92

8.8

2,900

Agentic AI - Sales Coaching

Multi-step Planning

Not enough data

8.1(won by default)

62

Cross-system Integration

Not enough data

8.5(won by default)

62

Adaptive Learning

Not enough data

8.3(won by default)

62

Decision Making

Not enough data

8.3(won by default)

60

AI/Machine Learning

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Training

Knowledge Base

8.6

54

|

Verified

9.0(won by 0.4)

1971

|

Verified

Coaching Materials

8.4

54

9.0(won by 0.6)

2191

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Playbook Creation

8.5

41

8.6(won by 0.1)

1529

|

Verified

Video Record

8.7

36

9.2(won by 0.5)

2225

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Feedback

Review

8.7

45

|

Verified

9.3(won by 0.6)

2379

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Scorecard

8.9

60

|

Verified

9.0(won by 0.1)

1857

|

Verified

Coaching Card

9.0(tied score)

45

9.0(tied score)

1895

|

Verified

Leaderboard

9.1(won by 0.3)

60

|

Verified

8.8

1604

|

Verified

Real-Time Updates

8.7

56

|

Verified

8.9(won by 0.2)

1790

|

Verified

Notifications

8.7

49

|

Verified

8.9(won by 0.2)

1878

|

Verified

Competition

9.1(won by default)

49

Feature Not Available

Generative AI

AI Text Summarization

Not enough data

8.9(won by default)

389

Generative AI

Not enough data

Not enough data

Additional Functionality

Performance Metrics

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Automatic Transcription

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Built-in Course Authoring

Not enough data

Not enough data

Learning Paths/Tracks

Not enough data

Not enough data

Assessment Management

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Conversation Intelligence

Not enough data

Not enough data

Call Monitoring

Not enough data

Not enough data

Goal Setting/Tracking

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Learning Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Training Management

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Recommendations

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Call Tracking

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Onboarding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Account Data Management[Hide 20 FeaturesShow 20 Features](javascript:void(0);)

8.7

119

Not enough data

Lead Intelligence

Market Insights 

8.6(won by default)

68

Not enough data

Account-level Insights 

8.5(won by default)

87

Not enough data

Lead Analysis 

Feature Not Available

Not enough data

Lead Management

Segmentation 

8.6(won by default)

67

Not enough data

Predictive Scoring 

8.5(won by default)

68

Not enough data

Account Identification 

8.6(won by default)

69

Not enough data

Marketing Campaigns

Media Attribution 

8.7(won by default)

46

Not enough data

Opportunity Timeline 

8.6(won by default)

72

|

Verified

Not enough data

Customization 

8.7(won by default)

58

Not enough data

Omni-Channel Tracking 

Feature Not Available

Not enough data

Revenue Planning 

Feature Not Available

Not enough data

Campaign Execution

Prioritized Accounts 

9.0(won by default)

71

Not enough data

Trending Accounts 

8.9(won by default)

69

Not enough data

Email Campaigns 

9.0(won by default)

55

Not enough data

Website Personalization 

Feature Not Available

Not enough data

Agentic AI - Account Data Management

Autonomous Task Execution

Feature Not Available

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Feature Not Available

Not enough data

Decision Making

Not enough data

Not enough data

Sales Engagement[Hide 39 FeaturesShow 39 Features](javascript:void(0);)

Not enough data

8.0

164

Integrated Workflows

Task Management

Not enough data

7.8(won by default)

107

Email Tracking/Automation

Not enough data

8.0(won by default)

114

Calls and Voice

Not enough data

8.3(won by default)

115

Other Outreach Options 

Not enough data

7.3(won by default)

98

CRM Integration

Not enough data

8.4(won by default)

115

Calendar

Not enough data

8.4(won by default)

106

Shared Records

Not enough data

8.4(won by default)

101

Business Process Automation

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Sales Pipeline Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Repeatability and Reportability

Content Management

Not enough data

8.2(won by default)

103

Workflow Management

Not enough data

8.1(won by default)

103

Workflow Performance

Not enough data

8.0(won by default)

100

Sales Coaching and Insights

Not enough data

8.6(won by default)

121

Gamification

Not enough data

7.3(won by default)

97

AI and Automation

Lead Prioritization

Not enough data

7.8(won by default)

91

Lead Scoring

Not enough data

7.7(won by default)

88

Best Time of Day Scheduling

Not enough data

7.4(won by default)

88

Buyer Intelligence

Not enough data

7.5(won by default)

88

Machine Learning

Not enough data

8.0(won by default)

88

Generative AI

AI Text Generation

Not enough data

8.2(won by default)

95

Generative AI

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Agentic AI - Sales Engagement

Autonomous Task Execution

Not enough data

8.1(won by default)

49

Multi-step Planning

Not enough data

8.0(won by default)

48

Cross-system Integration

Not enough data

8.2(won by default)

50

Adaptive Learning

Not enough data

8.2(won by default)

48

Natural Language Interaction

Not enough data

8.1(won by default)

50

Proactive Assistance

Not enough data

8.1(won by default)

48

Decision Making

Not enough data

8.3(won by default)

50

Strategic Planning

Not enough data

Not enough data

Additional Functionality

Prospecting Tools

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Auto-Dialer

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Org Chart[Hide 61 FeaturesShow 61 Features](javascript:void(0);)

8.8

34

Not enough data

Logistics

Integration

Feature Not Available

Not enough data

Analytics

Feature Not Available

Not enough data

Data Import/Export

Feature Not Available

Not enough data

Upload

Feature Not Available

Not enough data

Employee Directory

Feature Not Available

Not enough data

Social Media Integration

Not enough data

Not enough data

Editing & Design

Drag-and-Drop

9.2(won by default)

11

Not enough data

Update

9.4(won by default)

13

Not enough data

Customize

8.6(won by default)

16

Not enough data

Details

9.0(won by default)

16

Not enough data

Restructure

8.7(won by default)

10

Not enough data

Agentic AI - Org Chart

Cross-system Integration

Feature Not Available

Not enough data

Proactive Assistance

Not enough data

Not enough data

Additional Functionality

Mind Maps

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Time Off Requests

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Smart Chart Legend

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Design Management

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Applicant Tracking

Not enough data

Not enough data

Succession Planning

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

API

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Employee Profiles

Not enough data

Not enough data

Organizational Charting

Not enough data

Not enough data

Interactive Elements

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Pulse Surveys

Not enough data

Not enough data

Employee Database

Not enough data

Not enough data

HR Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Customization

Not enough data

Not enough data

Publishing/Sharing

Not enough data

Not enough data

Employee Onboarding

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Brainstorming

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Training Management

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Employee Photos

Not enough data

Not enough data

Employee Management

Not enough data

Not enough data

Org Chart Creation

Not enough data

Not enough data

Conversation Intelligence[Hide 48 FeaturesShow 48 Features](javascript:void(0);)

Not enough data

8.4

3,029

Call Analytics

Call Recording

Not enough data

9.6(won by default)

2821

|

Verified

Machine Learning

Not enough data

8.8(won by default)

2488

|

Verified

Call Analysis

Not enough data

9.1(won by default)

2728

|

Verified

Lead Qualification

Not enough data

8.3(won by default)

1795

|

Verified

Trend Analysis

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Artificial Intelligence - Conversation Intelligence

Customer Scoring

Not enough data

8.6(won by default)

1874

|

Verified

Speech-to-Text

Not enough data

8.3(won by default)

2555

|

Verified

Sentiment Analysis

Not enough data

8.0(won by default)

17

Generative AI

AI Text Summarization

Not enough data

8.8(won by default)

710

Generative AI

Not enough data

Not enough data

Agentic AI - Conversation Intelligence

Autonomous Task Execution

Not enough data

8.0(won by default)

134

Multi-step Planning

Not enough data

8.0(won by default)

134

Cross-system Integration

Not enough data

8.1(won by default)

145

Adaptive Learning

Not enough data

8.0(won by default)

135

Natural Language Interaction

Not enough data

8.2(won by default)

137

Proactive Assistance

Not enough data

8.1(won by default)

135

Decision Making

Not enough data

8.0(won by default)

136

Third-Party Integrations

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Additional Functionality

Automatic Transcription

Not enough data

7.7(won by default)

5

Performance Metrics

Not enough data

Not enough data

Keyword Filtering

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

For Contact Centers

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Call Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Playbooks

Not enough data

Not enough data

Employee Coaching Tools

Not enough data

Not enough data

Text Mining

Not enough data

Not enough data

Trend/Problem Indicators

Not enough data

Not enough data

Notes Management

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Recommendations

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Compliance Tracking

Not enough data

Not enough data

API

Not enough data

Not enough data

Rules-Based Workflow

Not enough data

Not enough data

Intent Recognition

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Customer Revenue Optimization[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

8.9

72

Not enough data

Sales Team

Flexible Sales Process

9.0(won by default)

42

Not enough data

Training Mode

8.8(won by default)

39

Not enough data

Playbooks

8.9(won by default)

40

Not enough data

Intelligence

Opportunity Identification

9.1(won by default)

41

Not enough data

Smart Content

9.0(won by default)

39

Not enough data

Zero-touch Renewals

Feature Not Available

Not enough data

Mapping

Multiple Org Charts

8.9(won by default)

45

Not enough data

Stakeholder Roles

8.9(won by default)

40

Not enough data

Agentic AI - Customer Revenue Optimization

Autonomous Task Execution

Feature Not Available

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Feature Not Available

Not enough data

Decision Making

Not enough data

Not enough data

Sales Performance Management[Hide 82 FeaturesShow 82 Features](javascript:void(0);)

8.7

228

Not enough data

Agentic AI - Sales Performance Management

Autonomous Task Execution

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Incentives

Badges

8.6(won by default)

82

Not enough data

Triggers

8.6(won by default)

91

Not enough data

Commission Calculator

8.3(won by default)

55

|

Verified

Not enough data

Leaderboards

8.9(won by default)

119

Not enough data

Personalization

Profiles

8.7(won by default)

102

Not enough data

Custom Reports

8.9(won by default)

141

|

Verified

Not enough data

Dashboards

9.0(won by default)

166

|

Verified

Not enough data

Goal Setting/Tracking

8.7(won by default)

112

|

Verified

Not enough data

Sales Reports

Not enough data

Not enough data

Incentive Management

Not enough data

Not enough data

Administrative

Third-Party Integrations

8.9(won by default)

139

|

Verified

Not enough data

Employee Structure

8.7(won by default)

107

|

Verified

Not enough data

Behavior Monitoring

8.7(won by default)

112

Not enough data

Additional Functionality

Generative AI

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Employee Reward Programs

Not enough data

Not enough data

Employee Management

Not enough data

Not enough data

Ongoing Performance Tracking

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Commission Management

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Sales Planning

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Quota Planning

Not enough data

Not enough data

Accounting

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Rewards Points

Not enough data

Not enough data

Organizational Charting

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Milestone Tracking

Not enough data

Not enough data

Territory Management

Not enough data

Not enough data

Performance Appraisal

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Sales Onboarding & Training

Not enough data

Not enough data

Employee Recognition

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Ratings/Reviews

Not enough data

Not enough data

API

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Training Management

Not enough data

Not enough data

Goal Management

Not enough data

Not enough data

Assignment Management

Not enough data

Not enough data

Lead Scoring

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Electronic Signature

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Kanban Board

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Prospecting Tools

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Product Catalog

Not enough data

Not enough data

Live Chat

Not enough data

Not enough data

Sales Pipeline Management

Not enough data

Not enough data

Appointment Scheduling

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Transfers/Routing

Not enough data

Not enough data

Activity/News Feed

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Revenue Management

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Mobile App

Not enough data

Not enough data

Call Logging

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Revenue AI Platforms[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

Not enough data

8.3

122

Agentic AI - Revenue AI Platforms

Natural Language Interaction

Not enough data

7.7(won by default)

14

Proactive Assistance

Not enough data

9.7(won by default)

6

Autonomous Task Execution

Not enough data

8.1(won by default)

12

Cross-system Integration

Not enough data

8.3(won by default)

30

Decision Making

Not enough data

7.6(won by default)

7

Adaptive Learning

Not enough data

7.3(won by default)

8

Platform - Revenue AI Platforms

Conversation Intelligence

Not enough data

9.5(won by default)

69

Predictive Forecasting

Not enough data

7.6(won by default)

16

CRM Data Enrichment

Not enough data

7.8(won by default)

15

Actionable Insights

Not enough data

9.2(won by default)

55

Risk Flagging

Not enough data

7.3(won by default)

15

Workflow Orchestration

Not enough data

7.1(won by default)

12

Sales Coaching

Not enough data

9.7(won by default)

32

Pipeline & Deal Management

Not enough data

7.8(won by default)

20

Customer Data Capture

Not enough data

9.5(won by default)

42

User Insights

Reviewers' Company Size

[![Backstory](https://images.g2crowd.com/uploads/product/hd_favicon/90e0f690edf1e1ee38a93d1ea2688c4d/people-ai-backstory.svg "Backstory")](https://www.g2.com/products/people-ai-backstory/reviews)

Backstory

Small-Business(50 or fewer emp.)

10.4%

Mid-Market(51-1000 emp.)

35.5%

Enterprise(\> 1000 emp.)

54.1%

[![Gong](https://images.g2crowd.com/uploads/product/hd_favicon/e33783a7fe09d9543772bf2218f64325/gong.svg "Gong")](https://www.g2.com/products/gong/reviews)

Gong

Small-Business(50 or fewer emp.)

13.2%

Mid-Market(51-1000 emp.)

69.0%

Enterprise(\> 1000 emp.)

17.8%

Small-Business

(50 or fewer emp.)

10.4%

13.2%

Mid-Market

(51-1000 emp.)

35.5%

69.0%

Enterprise

(\> 1000 emp.)

54.1%

17.8%

Reviewers' Industry

[![Backstory](https://images.g2crowd.com/uploads/product/hd_favicon/90e0f690edf1e1ee38a93d1ea2688c4d/people-ai-backstory.svg "Backstory")](https://www.g2.com/products/people-ai-backstory/reviews)
Backstory

Computer Software

36.0%

Information Technology and Services

31.8%

Telecommunications

9.4%

Computer & Network Security

5.0%

Internet

2.1%

Other

15.7%

[![Gong](https://images.g2crowd.com/uploads/product/hd_favicon/e33783a7fe09d9543772bf2218f64325/gong.svg "Gong")](https://www.g2.com/products/gong/reviews)
Gong

Computer Software

37.5%

Information Technology and Services

16.7%

Marketing and Advertising

9.0%

Internet

4.9%

Financial Services

3.3%

Other

28.7%

FAQs

## Backstory vs Gong FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Backstory vs Gong?

Gong stands out from Backstory with higher reviewer ratings, a larger review base, and a stronger presence in the Enterprise segment, while Backstory is noted for its CRM integration and ease of use.

| [Backstory](https://www.g2.com/products/people-ai-backstory/reviews) | [Gong](https://www.g2.com/products/gong/reviews) |
| --- | --- |
| 4.5/5 (630 reviews) | 4.7/5 (6679 reviews) |
| Enterprise | Enterprise |
| 8.3 | 9.1 |
| 9.1 | 9.2 |
| CRM Integration | Account optimization |

### How do the pricing models of Backstory and Gong compare?

Gong is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Backstory.

- **Backstory:** In recent reviews, some reviewers mention price as a downside and note that it may not be suited to all industries.
- **Gong:** Reviewers highlight premium pricing as a challenge, but overall satisfaction with value remains high due to robust features and insights.

### What are the best alternatives to Backstory and Gong?

The top three alternatives to Backstory and Gong are Agentforce Sales, Clari, and Outreach.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Backstory](https://www.g2.com/products/people-ai-backstory/reviews) | 4.5/5 (630 reviews) | Enterprise | Some reviewers cite price as a downside | CRM Integration |
| [Gong](https://www.g2.com/products/gong/reviews) | 4.7/5 (6679 reviews) | Enterprise | Premium pricing noted, but high value satisfaction | Account optimization |
| [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5 (25876 reviews) | Mid-Market | — | — |
| [Clari](https://www.g2.com/products/clari/reviews) | 4.6/5 (5610 reviews) | Enterprise | — | — |
| [Outreach](https://www.g2.com/products/outreach/reviews) | 4.3/5 (3574 reviews) | Mid-Market | — | — |

### Which Revenue Operations & Intelligence (RO&I) features should I prioritize when comparing Backstory and Gong?

Buyers comparing Backstory and Gong should prioritize CRM integration, account optimization, automation, customization, and reporting.

- **CRM integration:** Backstory (2 all-time mentions), Gong (integrates with Salesforce, cited in reviews)
- **Account optimization:** Gong offers this feature, Backstory does not
- **Automation:** Backstory (1 all-time mention), Gong (AI-driven automation cited in reviews)
- **Customization:** Backstory (2 all-time mentions), Gong (customization cited in reviews)
- **Reporting:** Backstory (2 all-time mentions), Gong (reporting and analytics cited in reviews)

### What are the pros and cons of Backstory vs Gong?

Gong's headline strength is account optimization, while Backstory is most noted for CRM integration and ease of use.

- **Backstory strengths:** CRM integration (2 all-time mentions), ease of use (2), helpfulness (3), customization (2), automation (1), reporting (2), intuitive UI (2), customer support (2), effective analytics (1).
- **Backstory trade-offs:** Some reviewers mention price as a downside and note that it may not be suited to all industries; occasional data inaccuracies and UI improvement requests are cited.
- **Gong strengths:** Account optimization, robust AI-driven insights, high ease of use (9.3), and strong integration with Salesforce and other platforms.
- **Gong trade-offs:** Premium pricing is noted as a challenge for some teams; onboarding can be lengthy, and some reviewers mention occasional data or integration issues.

### Is Backstory or Gong better for small businesses?

Backstory is better suited for small businesses based on its reviewer segment and ease of use.

- **Backstory:** Largest segment is Enterprise, but recent reviews highlight ease of use and straightforward setup, which are valued by small-business reviewers.
- **Gong:** Largest segment is Enterprise, and reviewers note premium pricing as a challenge for smaller teams, though ease of use is highly rated.

### Which Revenue Operations & Intelligence (RO&I) platform has better integrations?

Gong is favored for integrations, with reviewers citing more frequent and broader integration use.

- **Backstory:** Integrations are mentioned in recent reviews, including Salesforce and other CRM tools, but no third-party tool exceeds the publish floor for all-time mentions.
- **Gong:** Outreach is cited in 77 all-time reviews as an integration, and reviewers frequently mention Salesforce and other platform integrations.

### How do Backstory and Gong compare on customer support?

Gong and Backstory are rated at parity for Quality of Support, with Gong at 9.2 and Backstory at 9.1.

- **Backstory:** Reviewers consistently praise responsive customer support and highlight the customer success team's involvement and helpfulness.
- **Gong:** Reviewers describe support as responsive and helpful, with onboarding resources and training frequently cited as strengths.

### Which is easier to implement, Backstory or Gong?

Gong is rated higher for Ease of Setup, with a score of 9.1 compared to Backstory's 8.3.

- **Backstory:** Reviewers describe setup as generally easy and straightforward, with some noting that configuration can be time-consuming depending on requirements.
- **Gong:** Reviewers highlight easy setup and onboarding, with many noting that integration with CRM and other tools is quick and efficient.

### Which product has better Update?

Backstory is more frequently cited for Update, the most mentioned feature across both products' reviews.

- **Backstory:** Update is a recurring theme in reviews, with multiple reviewers highlighting the ease and speed of updating Salesforce records and opportunities.
- **Gong:** Update is mentioned in reviews, but with less frequency and detail compared to Backstory.

Alternatives

**Backstory Alternatives**

 ![Outreach](https://images.g2crowd.com/uploads/product/hd_favicon/1521467568/outreach.png "Outreach")

[
Outreach
](/products/outreach/reviews)

 ![Aviso](https://images.g2crowd.com/uploads/product/hd_favicon/cdee044f03e375338b603e0d4b719b7d/aviso.svg "Aviso")

[
Aviso
](/products/aviso/reviews)

 ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft")

[
Salesloft
](/products/salesloft/reviews)

 ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud")

[
Salesforce Sales Cloud
](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

**Gong Alternatives**

 ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud")

[
Salesforce Sales Cloud
](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

 ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft")

[
Salesloft
](/products/salesloft/reviews)

 ![Outreach](https://images.g2crowd.com/uploads/product/hd_favicon/1521467568/outreach.png "Outreach")

[
Outreach
](/products/outreach/reviews)

 ![Salesken](https://images.g2crowd.com/uploads/product/hd_favicon/78adde3e9bdcc914c88771b70aceb390/salesken.svg "Salesken")

[
Salesken
](/products/salesken/reviews)