Backstory Reviews & Product Details

Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use. With Backstory, you can: - Know which deals are real and which are at risk, without waiting for rep updates - Get forecast answers you can defend, backed by actual activity data - Ask revenue questions directly in the AI tools your team already uses - See exactly what's happening across your pipeline and what to do next Sales leaders from Red Hat, Palo Alto Networks, Iron Mountain, TransUnion, Five9, and Randstad rely on Backstory to drive trillions in pipeline and revenue. Recognized by Gartner and Forrester, the Inc. 5000, Y Combinator Top Companies, and Forbes AI 50. Based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, and Lightspeed Venture Partners.

Seller

Backstory

Discussions

Backstory Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Amy Brandl (--)

Used by PandaDoc and 2 others

Beta

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

View More Pricing Information

Backstory Integrations

(2)

Verified by Backstory

Backstory Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Backstory, and what problem is it built to solve?

Backstory is used to capture and organize sales activity, giving teams visibility into customer engagement, opportunities, and sales performance. It helps reduce manual CRM updates and makes it easier to see where teams should focus.

What languages does Backstory support?

Backstory supports 1 language: English.

What company sizes and industries is Backstory the best fit for?

Backstory appears to suit teams across small, mid-market, and enterprise organizations, with the strongest reviewer presence in mid-market and enterprise settings. Positive experiences span several technology-oriented sectors as well as telecommunications.

How long does it take to implement Backstory across a team?

The most common reported time to go live is 1–3 months, though implementation can be faster or take longer depending on the rollout.

What customer support options does Backstory provide, and how do users find the overall support experience?

Support is available through email/help desk, chat, and a knowledge base. The support experience is often described as responsive, helpful, and hands-on during setup and ongoing use; some users also encounter upfront configuration work or slower follow-up.

What tools and platforms does Backstory integrate with, and how do these integrations help users get more value from the product?

Backstory offers 2 integrations, both in the Salesforce category:

Salesforce: Salesforce Platform and Salesforce Sales Cloud

These connections help keep sales activity and CRM records together, making it easier to review pipeline information and update records without as much manual work.

What features or capabilities could make Backstory even more useful?

More flexible reporting and a smoother way to work with data are the clearest opportunities to make Backstory more useful.

Expand reporting customization, including more flexible dashboards, filters, and cross-object views.
Improve activity capture and data matching so engagement records are more complete and accurately tied to accounts and opportunities.
Make common editing and collaboration workflows easier, including clearer sync feedback and more convenient sharing or exporting.

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Verified User in Financial Services

Enterprise (> 1000 emp.)

6/1/2023

"Efficient intelligence and revenue operations platform"

4/5

What do you like best about Backstory?

I liked the part that it automates the process of capturing and organising data related to sales activities, customer interactions and revenue operations effectively. Review collected by and hosted on G2.com.

What do you dislike about Backstory?

It collects and analyses sensitive sales and customer data, which might create some privacy concerns, and that is something which should be looked after carefully. Review collected by and hosted on G2.com.

Doug C.

Vice President

Mid-Market (51-1000 emp.)

11/8/2022

"closeplan has been a huge part of our front of funnel improvement"

4.5/5

What do you like best about Backstory?

We have standardized our evaluation of deals through scoring and a close plan. We use it to spot gaps and see when stage progression is overdue. The great visual interface has helped in collaboration and discussion Review collected by and hosted on G2.com.

What do you dislike about Backstory?

Some of the reporting is clumsy or the fields are too long - we need to have a better ability to customize reports. Re-using some of the work, such as client mapping, could be easier. Review collected by and hosted on G2.com.

Giuseppe V.

Customer Success Manager

Enterprise (> 1000 emp.)

3/3/2023

"Useful to improve relationship with customers"

4.5/5

What do you like best about Backstory?

Useful to improve relationship with customers Review collected by and hosted on G2.com.

What do you dislike about Backstory?

Sometimes some KPIs are not so accurate but I guess it's not a People.ai bug but from SFDC Review collected by and hosted on G2.com.

Frankie P.

Enterprise (> 1000 emp.)

3/2/2023

"Analyst view of People.AI"

5/5

What do you like best about Backstory?

auto activity logging

Connect to data via tableau

auto manage hierarchy Review collected by and hosted on G2.com.

What do you dislike about Backstory?

Not viewing more than one salesforce instance at once Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

6/13/2023

"Helping keep my business easy to manage"

5/5

What do you like best about Backstory?

PeopleGlass makes it so simple to update my opportunities and keep track of my forecast all in one place. Review collected by and hosted on G2.com.

What do you dislike about Backstory?

I have had a couple issues with filtering, but the PeopleGlass team (Oliver) has been so quick to respond and help! Review collected by and hosted on G2.com.

Alex N.

Sales Development Manager

Enterprise (> 1000 emp.)

8/16/2022

"Seamless process with PeopleGlass from Salesforce"

5/5

What do you like best about Backstory?

I really enjoy that layout of PeopleGlass overall! It is easy to read, and looks very similar to an Excel sheet which allows me to look at the information a lot easier! Review collected by and hosted on G2.com.

What do you dislike about Backstory?

The platform is very dark when you first log on and when you are searching through the platform. That doesn't bother me too much but I can imagine if someone doesn't like the dark interface that this would bother them a lot more than the average person. Review collected by and hosted on G2.com.

Verified User in Computer & Network Security

Enterprise (> 1000 emp.)

8/8/2023

"Really Useful tool"

4.5/5

What do you like best about Backstory?

The quick mapping of Info and calendars we use Review collected by and hosted on G2.com.

What do you dislike about Backstory?

There is nothing to not like about People.ai Review collected by and hosted on G2.com.

Ashraf A.

Account Executive

Enterprise (> 1000 emp.)

6/28/2022

"Great sales insights tool that makes data tangible"

4.5/5

What do you like best about Backstory?

the User Interface; it's intuitive to use and provides a lot of valuable data without making things complicated. That's actually pretty rare for software tools that focus on providing data, so that's definitely the biggest plus. Also, smooth and seamless integration with Salesforce Review collected by and hosted on G2.com.

What do you dislike about Backstory?

Some of the data doesn't seem to be very accurate, my closing opportunities insights regularly display opps that are not mine and don't appear in my salesforce pipeline. But to be honest this might very well be an issue on our end Review collected by and hosted on G2.com.

Recommendations to others considering Backstory:

It's a great tool that makes your CRM (in my case Salesforce) more efficient. Review collected by and hosted on G2.com.

What problems is Backstory solving and how is that benefiting you?

People.ai provides sales analytics that no other tool that I know of has provided so far, which is active opportunities + engagement. This is useful to quickly identify which opportunities need more interaction, next steps, scheduled meetings, etc. Tracking those metrics can quickly become "micro-managementy", but with people.ai it feels much more natural. Review collected by and hosted on G2.com.

Response from Rick Reid of Backstory

edit

Thanks for the review, Ashraf! I'm sure we are already working your opportunity visibility issue - but you can always reach out to support@people.ai to get started. We strive for very high accurate rates, so we would definitely want to track this down.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

11/14/2022

"PeopleGlass has made my life so much easier!"

5/5

What do you like best about Backstory?

What I like the most about PeopleGlass is how easy is to access the data in Salesforce. If I didn't have Peopleglass I would probably need to update SFDC manually and that would take me 10x more time than it does with PG. Review collected by and hosted on G2.com.

What do you dislike about Backstory?

I think the team has some opportunity to work on the integrations and ensure that if by any chance there is some error the system needs to notify me to ensure that everything I need goes to SFDC. Review collected by and hosted on G2.com.

Andrew M.

Sr. Manager Sales Methodology

Mid-Market (51-1000 emp.)

11/9/2022

"Passionate team that want to see you achieve results"

4.5/5

What do you like best about Backstory?

The team at People.ai are focused on ensuring they understand our business goals and how their services and technology can help. Focused on understanding how they can also develop while giving tips and industry best practices. Constantly asking for feedback and how they can help where gaps are surfacing Review collected by and hosted on G2.com.

What do you dislike about Backstory?

Some of the tech stacks they have is very SAAS focused and adoption to integrated hardware sales would be a key asset. Focusing on OEM co-selling and influence lead sales Review collected by and hosted on G2.com.