--- title: Backstory Reviews meta_title: 'Backstory Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 630 reviews by the users' company size, role or industry to find out how Backstory works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 630 scale: '5' date_modified: '2026-11-05' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools ---

Backstory Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Backstory Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Backstory, and what problem is it built to solve?

Backstory is used to capture and organize sales activity, giving teams visibility into customer engagement, opportunities, and sales performance. It helps reduce manual CRM updates and makes it easier to see where teams should focus.

What languages does Backstory support?

Backstory supports 1 language: English.

What company sizes and industries is Backstory the best fit for?

Backstory appears to suit teams across small, mid-market, and enterprise organizations, with the strongest reviewer presence in mid-market and enterprise settings. Positive experiences span several technology-oriented sectors as well as telecommunications.

How long does it take to implement Backstory across a team?

The most common reported time to go live is 1–3 months, though implementation can be faster or take longer depending on the rollout.

What customer support options does Backstory provide, and how do users find the overall support experience?

Support is available through email/help desk, chat, and a knowledge base. The support experience is often described as responsive, helpful, and hands-on during setup and ongoing use; some users also encounter upfront configuration work or slower follow-up.

What tools and platforms does Backstory integrate with, and how do these integrations help users get more value from the product?

Backstory offers 2 integrations, both in the Salesforce category:
  • Salesforce: Salesforce Platform and Salesforce Sales Cloud
These connections help keep sales activity and CRM records together, making it easier to review pipeline information and update records without as much manual work.

What features or capabilities could make Backstory even more useful?

More flexible reporting and a smoother way to work with data are the clearest opportunities to make Backstory more useful.
  • Expand reporting customization, including more flexible dashboards, filters, and cross-object views.
  • Improve activity capture and data matching so engagement records are more complete and accurately tied to accounts and opportunities.
  • Make common editing and collaboration workflows easier, including clearer sync feedback and more convenient sharing or exporting.

Backstory Reviews (630)

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Reviews

Backstory Reviews (630)

View 1 Video Reviews
4.5
630 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

Generated from real user reviews
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CR
Cathy R.
Enterprise (> 1000 emp.)
"Greatest update tool I have ever just!"
5/5
What do you like best about Backstory?

Everything is one place. Easy to use. It helps me minimize the time updating my accounts. Review collected by and hosted on G2.com.

What do you dislike about Backstory?

There is nothing about the tool that I don't like. Everything is great! Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Optimized to the hilt"
5/5
What do you like best about Backstory?

Customer success rep, Oliver, has been nothing shy of forthcoming, insightful, adept at understanding the needs of various Rev org functions and able to pivot on a dime. With the tool's capabilities at the stern and Oliver at the helm, this ship is cruising to success! Review collected by and hosted on G2.com.

What do you dislike about Backstory?

Just a challenge to get the lay of the land before CS support. Not a fault of the product, I simply was hired after onboarding Review collected by and hosted on G2.com.

Joseph E.
JE
Joseph E.
Senior Customer Success Manager
Mid-Market (51-1000 emp.)
Originally submitted 11/10/2022
"Logging Salesforce notes has never been so easy"
5/5
What do you like best about Backstory?

I love the spreadsheet view in PeopleGlass that makes logging multiple updates to a large book of accounts a breeze. I can copy and paste the "Health Last Reviewed Date" to every account I assess on that day. Also, I can simply press Shift+Enter to skip a line when updating long text fields. Salesforce is so slow and clunky, and with the level of reporting rigor expected for a CSM at a public company, PeopleGlass saves me hours of work every week by pushing updates made in a user-friendly UI to the monster that is Salesforce. Review collected by and hosted on G2.com.

What do you dislike about Backstory?

Sometimes fields do not get automatically synced from Salesforce to PeopleGlass when our Ops team creates new ones. I'm not sure if this is an issue on our side or People.ai's, but it can be a pain because I need to go into Salesforce for those accounts. Luckily I can click into the account level on Salesforce easily from the PeopleGlass layout page. Review collected by and hosted on G2.com.

Raghav P.
RP
Raghav P.
Sales Operations Manager
Enterprise (> 1000 emp.)
"People.ai specifically helps our Organization on mapping/matching key activities and Opps."
4/5
What do you like best about Backstory?

1.Easy Interface and navigation to get to actionable data

2. Accuracy of matching meetings/activities Review collected by and hosted on G2.com.

What do you dislike about Backstory?

1. There is limitation in Engagement dashboards [Custom SFDC fields reporting - gotta to do with Integration]

2. Options for sensitive markets like Japan, where meetings are not marked in customer/prospect calendars.

3. Peopleglass UI could be better Review collected by and hosted on G2.com.

AK
anupama k.
Mid-Market (51-1000 emp.)
"A unique AI-driven sales platform!"
3.5/5
What do you like best about Backstory?

The best feature of People.AI and the one I like the best is its data driven insights. Its quite intelligent and dynamic and helps provide insights through analytics is very little time. Review collected by and hosted on G2.com.

What do you dislike about Backstory?

Some of the downsides of People.ai and the ones I appreciate the least include its price factor and that its not suited to some industries and domain areas. It probably needs to build more in the latter. Review collected by and hosted on G2.com.

Kyle P.
KP
Kyle P.
Mid-Market (51-1000 emp.)
"Solid, helpful product for more complex enterprise sales cycles"
4/5
What do you like best about Backstory?

1. Very strong customer success team.

2. Intelligence works well at grabbing emails/interactions and giving a true "engaged" score.

3. Permission sets are well done and support scale. Review collected by and hosted on G2.com.

What do you dislike about Backstory?

Tough to force reps to update ClosePlans. Would be helpful to have additional alerts or pings to both managers and reps when they are failing to use the product to its full potential. Review collected by and hosted on G2.com.

Response from Kathy Kelleher of Backstory

Hello Kyle,

Thanks for the review! Have you checked out our newest offering Engagement Dashboards? This allows revenue leaders to easily visualize which reps are (or are not) adopting to best practices. This provides leaders with the data needed to proactively coach reps in order to win more revenue. Posting the resource link here: https://people.ai/product/engagement-intelligence/

Let us know if you have any questions once you take a look!

Kathy

See how Backstory improved
Andrew R.
AR
Andrew R.
Strategic Consultant
Enterprise (> 1000 emp.)
"Great tool to understand account engagement"
4.5/5
What do you like best about Backstory?

It's been very helpful in understanding the engagement in an account after account ownership changes. The "most engaged people" section has helped me seamlessly pickup where there's already opportunity with great contacts from past account owners Review collected by and hosted on G2.com.

What do you dislike about Backstory?

It seems to be a missed opportunity not to push enrichment data to sfdc Review collected by and hosted on G2.com.

Response from Kathy Kelleher of Backstory

Hello Andrew,

Thank you for posting a review. We are very happy you are seeing the benefit of engagement data within your opportunities. With People.ai Data Foundation, we create and continually enrich engaged contacts in CRM. If you don’t believe this feature is enabled, please reach out to your internal People.ai admin who can partner with your People.ai CSM to enable it in minutes.

Let us know how else we can help!

Kathy

Kait G.
KG
Kait G.
Customer Success Manager - Customer Education
Mid-Market (51-1000 emp.)
"PeopleGlass changed the way I work!"
5/5
What do you like best about Backstory?

PeopleGlass saves me time, it makes me focus on the task at hand and allows me to change the way I view my book of business. I love creating new views so I can, for example, look at all my newly activated customers in one glance. It's also just so helpful to understand the "subsets" of groups in my book (for example, ARR size, customer health, etc.) Review collected by and hosted on G2.com.

What do you dislike about Backstory?

Wish I had more training on how to get it set up (was a little bit of a confusing process). I also get super frustrated that on a Macbook using Google Chrome, the UX of moving back and forth flips the page back instead of letting me scroll left. I'd also like to see things like a timer to show how much time I spend doing updates or looking at PG or just any stats into usage. Review collected by and hosted on G2.com.

Shivam P.
SP
Shivam P.
VP rev ops
Small-Business (50 or fewer emp.)
"Solid tool w/ amazing CS support"
4.5/5
What do you like best about Backstory?

People AI. has given us great visibility into metrics driving our top of sales funnel such as meetings, calls, emails, etc. Until using the tool, we really did not have visibility into how AE activity was driving success. We've been able to leverage the reporting and metrics to provide real-time feedback and coaching to our AEs and help everyone optimize success! Review collected by and hosted on G2.com.

What do you dislike about Backstory?

Only dislike (which is minor in the grand scheme of things) is being able to tie the analytics and dashboards back to our own SFDC data. We do a lot of ad-hoc analysis internally using our own data and I would love to be able to pair this analysis w/ the reporting that People AI provides such that it is all consistent across the board. Not a big deal by any means as this is not our main use case Review collected by and hosted on G2.com.

Response from Anna Mkrtchyan of Backstory

Thanks for your positive feedback, Shivam! Love hearing about the increased visibility and coaching your team has achieved with People.ai. If you haven't yet, check out Engagement Dashboards, which connect your data into a single view - whether it's part of your own CRM or configured through People.ai.

See how Backstory improved
HM
Holly M.
Enterprise (> 1000 emp.)
"Nice timesaving tool"
3.5/5
What do you like best about Backstory?

Gaining insight we wouldn't be able to recognize without it. Saving sales rep's time by reducing manual data entry. Automating the process for adding contacts to the CRM. Review collected by and hosted on G2.com.

What do you dislike about Backstory?

It could just be our configuration, but there are many quirks you must know about and work around when reporting on people.ai data. Our client service rep appears to be a bit stretched and can sometimes be slow to respond or follow up on questions. Other than that, she's great to work with. Review collected by and hosted on G2.com.

Questions about Backstory? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User

What is People.ai used for?

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MB
Mitchel Bell
•
Last activity over 4 years ago

what is the best use of People.AI for sales reps?

Pricing Insights

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

12 months

Average Discount

21%

Perceived Cost

$$$$$
Backstory Comparisons
Backstory Features
Data Sourcing
Interactive Dashboards
Opportunity Scoring
Live Pipeline Management
Account-Based Analytics
Activity Tracking
Triggers
Leaderboards