Backstory Reviews & Product Details

Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use. With Backstory, you can: - Know which deals are real and which are at risk, without waiting for rep updates - Get forecast answers you can defend, backed by actual activity data - Ask revenue questions directly in the AI tools your team already uses - See exactly what's happening across your pipeline and what to do next Sales leaders from Red Hat, Palo Alto Networks, Iron Mountain, TransUnion, Five9, and Randstad rely on Backstory to drive trillions in pipeline and revenue. Recognized by Gartner and Forrester, the Inc. 5000, Y Combinator Top Companies, and Forbes AI 50. Based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, and Lightspeed Venture Partners.

Seller

Backstory

Discussions

Backstory Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Amy Brandl (--)

Used by PandaDoc and 2 others

Beta

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

View More Pricing Information

Backstory Integrations

(2)

Verified by Backstory

Backstory Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Backstory, and what problem is it built to solve?

Backstory is used to capture and organize sales activity, giving teams visibility into customer engagement, opportunities, and sales performance. It helps reduce manual CRM updates and makes it easier to see where teams should focus.

What languages does Backstory support?

Backstory supports 1 language: English.

What company sizes and industries is Backstory the best fit for?

Backstory appears to suit teams across small, mid-market, and enterprise organizations, with the strongest reviewer presence in mid-market and enterprise settings. Positive experiences span several technology-oriented sectors as well as telecommunications.

How long does it take to implement Backstory across a team?

The most common reported time to go live is 1–3 months, though implementation can be faster or take longer depending on the rollout.

What customer support options does Backstory provide, and how do users find the overall support experience?

Support is available through email/help desk, chat, and a knowledge base. The support experience is often described as responsive, helpful, and hands-on during setup and ongoing use; some users also encounter upfront configuration work or slower follow-up.

What tools and platforms does Backstory integrate with, and how do these integrations help users get more value from the product?

Backstory offers 2 integrations, both in the Salesforce category:

Salesforce: Salesforce Platform and Salesforce Sales Cloud

These connections help keep sales activity and CRM records together, making it easier to review pipeline information and update records without as much manual work.

What features or capabilities could make Backstory even more useful?

More flexible reporting and a smoother way to work with data are the clearest opportunities to make Backstory more useful.

Expand reporting customization, including more flexible dashboards, filters, and cross-object views.
Improve activity capture and data matching so engagement records are more complete and accurately tied to accounts and opportunities.
Make common editing and collaboration workflows easier, including clearer sync feedback and more convenient sharing or exporting.

G2 reviews are authentic and verified.

Here's how.

Kevin D.

Regional Sales Manager OKAR Select

Telecommunications

Enterprise (> 1000 emp.)

6/15/2023

"People Glass - Making it Easy to Manage a Region"

5/5

What do you like best about Backstory?

In my role as a sales leader, the ability to quickly pivot a view of my opportunities filtered by any number of criteria on the fly while having conversations with partners, leaders, and AM's I manage has been made infinitely easier. SFDC takes too long to do any of that without painstaking work to prebuild reports and views. Review collected by and hosted on G2.com.

What do you dislike about Backstory?

So far I have not found a great deal of negatives to report. I had a technical issue, that the PeopleGlass support folks have jumped all over, so I am pleased with the product Review collected by and hosted on G2.com.

Prospero M.

Enterprise (> 1000 emp.)

Originally submitted 7/21/2023

"Had Great experience with Oliver Williams from PeopleGlass"

5/5

What do you like best about Backstory?

I am able to quickly locate account information for existing opps my Account managers are working on. I like the fact you can create sheets with different filters and easily find the info you are looking for. Review collected by and hosted on G2.com.

What do you dislike about Backstory?

I just started using the app. wish there was a way to close opps from people glass.this would make a huge difference. As I continue to work on the app I will discover if there are any other things

Update:

i recently learned you can bulk update and close opps! Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

10/6/2023

"It has been a pleasure to work with PeopleGlass and the tool"

5/5

What do you like best about Backstory?

The ability to look at my opportunities within my territory. The ability to add contacts, create an opportunity, and have everything synced into Salesforce without having to go back in forth between both. Review collected by and hosted on G2.com.

What do you dislike about Backstory?

I really don't have any downsides. The reason I say this is because the tool gives everything a salesperson needs to stay informed on their accounts, opportunities, contacts, and overdue tasks Review collected by and hosted on G2.com.

What problems is Backstory solving and how is that benefiting you?

PeopleGlass simplifies the steps I take to review/update information in SFDC. Installation/configuration was. Since using PeopleGlass, I have experienced a reduction in the time needed to perform existing tasks. Many of the reports I utilize in SFDC took a considerable amount of time to build. After installing PeopleGlass, I was able to build views in minutes in PeopleGlass which took significantly longer in SFDC. Review collected by and hosted on G2.com.

Alysha C.

Director, Enterprise Client Services

Mid-Market (51-1000 emp.)

3/7/2023

"The interface is nice, but it lacks the ability to capture data from several sources"

3/5

What do you like best about Backstory?

I like the visibility aspect and the way the dashboards and interface appear. It is also user-friendly from a reporting viewing standpoint when comparing team members in terms of productivity. Review collected by and hosted on G2.com.

What do you dislike about Backstory?

People.ai has the ability to do well in the future, and we met with individuals at People.ai a few times to discuss the features and abilities, as we were considering using it for account mapping (an upgrade and a bigger expense for us), but it just lacks so much. For instance, it won't pull activity from LinkedIn and Slack, and we run very heavily on those applications on a daily basis. Therefore, the "activity" surrounding both metrics/KPIs for my employees, as well as account health, is never accurate in the slightest. Review collected by and hosted on G2.com.

Kateryna‌ A.

Customer Success Manager

Mid-Market (51-1000 emp.)

Originally submitted 2/27/2023

"Extremely helpful tool for managing CSM daily tasks"

4.5/5

What do you like best about Backstory?

I like how easy it is to use. People.ai simplifies activity tracking for CSMs, reviewing and evaluating the adoption stage and relationship with a customer. All activities are logged to SFDC and easily accessible. The new UI allows locating all deals or accounts on the same page and building customizable reports. I also love the ability to track and analyze trends in team performance, metrics, and productivity. Review collected by and hosted on G2.com.

What do you dislike about Backstory?

Some of the data doesn't seem to be very accurate, while I am not using any dialer tools, it's being recorded in my performance metrics as calls instead of meetings. People.ai is really helpful for the entire organization, but we mostly use it for reviewing trends in team performance. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

9/14/2023

"One stop shop for all sales info"

5/5

What do you like best about Backstory?

I like how intuitive the solution is. I like the little details, the little clock to show that something has been updated, the ease of building filters, and other little things that make it easy to use. Review collected by and hosted on G2.com.

What do you dislike about Backstory?

I occasionally have to refresh my connection, but that should be expected. Review collected by and hosted on G2.com.

Ammarah S.

Enterprise (> 1000 emp.)

3/2/2023

"People.ai for Corporate Organizations"

4/5

What do you like best about Backstory?

Reducing the manual effort of recording every conversation. Configuration & adding new users with auto SF hierarchy is super easy, and articles are of great help. Review collected by and hosted on G2.com.

What do you dislike about Backstory?

Not able to capture the physical meetings. It has to be on the calendars for getting captured. Can there be a 2-way flow of info between People.ai and the CRM? Not all the meetings get synced and need to be validated. Can there be a notification triggered to see what meetings were not synced? Capturing additional information from events like the type of the meeting etc. Review collected by and hosted on G2.com.

What problems is Backstory solving and how is that benefiting you?

-Automated activity Capturing helps minimize the time spent recording customer conversations. This has increased productivity as well. -Easy-to-digest data that forms the backbone of most of our leading indicators & Activity tracking dashboards -Intuitive UI for Managers to look at their teams' data in one place Review collected by and hosted on G2.com.