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Parse.ly Reviews & Product Details

Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you. With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers, and communications professionals can use Parse.ly to: - Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights. - Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future. With a built-in personalization platform, product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by users on their website and in their CMS or WCM. With our data pipeline platform, data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights. Parse.ly works with 300+ enterprise companies using their trusted data infrastructure: - The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith). - Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.

Seller

Parse.ly

Discussions

Parse.ly Community

Languages Supported

English

Overview by

Alexander Dunner

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

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Top-Rated Alternatives

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Parse.ly Media

See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are disp...

See what’s gathering steam so you can capitalize on attention to every post, campaign, or section.

Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.

Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.

Track all your content in one place, no matter where it lives. Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.

In the report, quickly see which content converts the most readers, which content assists the most conversions, and which types of conversions content drives best. The report runs weekly, showing conversion data for the last week.

G2 reviews are authentic and verified.

Here's how.

Katey R.

Mid-Market (51-1000 emp.)

12/17/2019

"Parsely is a pretty essential benchmark for my site's work"

4/5

What do you like best about Parse.ly?

Up to date information, ability to sort data by author and date range and virtually anything else, an exceptionally clean dashboard, the overview function in general Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

It can be hard to track referral data-- not just that google sent us traffic, but from which search terms and why. Also the occasional outages are also obviously not ideal. Review collected by and hosted on G2.com.

Recommendations to others considering Parse.ly:

Dig deep into the data! You never know what you might find. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

For posts that are traffic-focused parsely is essential-- and following the long tail of a story, and how it continues to get traffic weeks or even years after it was published, is especially valuable. Review collected by and hosted on G2.com.

Verified User in Broadcast Media

Small-Business (50 or fewer emp.)

11/19/2019

"Be aware of the audience at the moment"

4/5

What do you like best about Parse.ly?

The best of parsely seems to me to know where the audience is coming from. Being able to have the percentage of the different sites (internal audience, Google, Twitter, Facebook ...) is very useful to be able to do a better job. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

One of the things I like least is that it is not translated into Spanish. Although it is easy to understand, not everyone has the necessary knowledge of English to take advantage of all the options that parsely has. I would also try to improve the design. Review collected by and hosted on G2.com.

Recommendations to others considering Parse.ly:

It is a very easy to use application and helps digital newspapers a lot. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

We have been able to improve the news we do based on knowing which ones have more audience or not. This is very useful for our work. And exactly that is the benefit, having a larger audience thanks to Parsely. Review collected by and hosted on G2.com.

Colin J.

Mid-Market (51-1000 emp.)

5/7/2020

"Fantastic product, seriously. Nothing else like it."

5/5

What do you like best about Parse.ly?

It gives me a leg up on the competition like no other product. Keep it up, ya'll. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

No real time data but that's not really an issue for our team. No video views for social video. Review collected by and hosted on G2.com.

Verified User in Media Production

Mid-Market (51-1000 emp.)

5/7/2020

"Dynamic and intuitive"

4/5

What do you like best about Parse.ly?

I find the versatility of Parsely's views to be the best part about the platform. It makes it pretty intuitive to be able to chase down a given insight or answer a question on our team's mind. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Parsely measurements are at odds with other industry standard metrics for audience engagement including sessions and page views (not just post views), making it difficult to cross-reference across different analytics platforms. Review collected by and hosted on G2.com.

Ross P.

Sport social media manager - The Sun

Mid-Market (51-1000 emp.)

2/13/2020

"Passing judgement on Parse.ly"

4.5/5

What do you like best about Parse.ly?

Parse.ly provides real time and historical analysis of our top performing posts so we can see what stories are doing well. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

You can’t see from which specific Facebook page traffic is coming from and have to use your best guess. Review collected by and hosted on G2.com.

Recommendations to others considering Parse.ly:

Easy to use and clear to read about top performing stories, as well as being able to see through past data and campaign groups. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

Allows us to see what types of stories are doing well and therefore curate future content around trends to gain the most clicks. Review collected by and hosted on G2.com.

Chandni V.

Enterprise (> 1000 emp.)

2/18/2020

"Parse.ly is extremely easy to use."

4/5

What do you like best about Parse.ly?

Parse.ly is extremely easy to use. I have only ever used Google Analytics and Parse.ly's UI is more user friendly. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I want more metrics to analyze the performance of different content types. Review collected by and hosted on G2.com.

Verified User in Newspapers

Mid-Market (51-1000 emp.)

8/11/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"Great"

4.5/5

What do you like best about Parse.ly?

Comprehensive reports that outline where readers are coming from for each story Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

When there are issues and views don't reflect :( Review collected by and hosted on G2.com.

Verified User in Online Media

Enterprise (> 1000 emp.)

11/19/2019

"Parse.ly Review"

4.5/5

What do you like best about Parse.ly?

Parse.ly is incredibly user-friendly and straight forward with its analytics interface. It is usable for analysts and editors alike. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Customizing the dashboard takes a bit to get the hang of. Given that it is extremely user-friendly and visually driven, getting more complex with analytics can be quite challenging. Review collected by and hosted on G2.com.

Recommendations to others considering Parse.ly:

Parse.ly makes analytics simple to understand. If you work in an organization with people who may shy away from using data, parse.ly makes insights easy to pull and understand. Those who use it at my company tout it's beautiful interface and usability. I would highly recommend this tool. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

We are able to easily see what type of content is making an impact. The Currents tool also provides an excellent resource for discovering content opportunities. Review collected by and hosted on G2.com.

Nick E.

Content Writer

Enterprise (> 1000 emp.)

11/22/2019

"Intuitive tool, useful for content producers"

4.5/5

What do you like best about Parse.ly?

It's helpful for me to know where page views are coming from so the 'Referrers' section is extremely useful as it informs my content distribution strategy. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I find the Overview summation inconsistent at times. The 'business as usual' and '219th best Thursday overall' aren't particularly at times. Review collected by and hosted on G2.com.

Verified User in Online Media

Enterprise (> 1000 emp.)

12/10/2019

"Invaluable information and data to help plan for the day and show where we can improve"

5/5

What do you like best about Parse.ly?

Easily filter through by sections and author as well as showing referer information Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I wish it were easier to compare trending stories and stats overtime. I would love to be able to see what was trending on this day last year, for example. Also to be able to see how our numbers stack up against on this day last year, this day last month, etc, which Parsely does have some more functionality for Review collected by and hosted on G2.com.