Parse.ly Reviews & Product Details

It’s real time insight functionality provides a great snapshot of what articles are performing well. This gives you the ability to pitch for new related content ideas based on what’s gaining high volumes of page views. It also allows you to gig into the referring sources of the traffic for given articles or sections of the site, which can aid the optimisation of said articles and plan for future content. The historical view is also great for looking back over given periods of time to see what types of articles are over or under-performing, which we can then use as valuable insight when speaking with the desk editors, giving them feedback. Review collected by and hosted on G2.com.

Not being able to see historical data that is more than a year old - understandably this is connected to the amount of money we pay! Not being able to track certain types of referrers can also be frustrating - for instance we'd like to monitor what articles are getting Google Discover traffic, however when comparing the referral numbers from Google Search Console with Parse.ly there is a big discrepancy - you are able to see some elements of Discover traffic via Parse.ly through the referrer googleapi.com. It would be good if we could anlayse articles in real-time based on common url strings within articles e.g. show me any url that has 'how-to' in the url that is generating traffic at the moment - this would be useful as not all url strings that we'd like to look at have an associated article tag that we're tracking. Review collected by and hosted on G2.com.

I like the user-friendly interface and the way I can toggle between pages with ease. I also appreciate the way I can track traffic back to different social media sites and search terms to better optimize the way I share my stories and communicate with my readers. I also like seeing our author rankings in real time, which helps us understand which sections of the newspaper are appealing to different audiences at different times. Review collected by and hosted on G2.com.

The fact that you have to refresh a new page to see more results instead of continuosly scrolling and the way you can't easily see the Facebook posts that share content in the same way you can see the individual tweets. I also am not a fan of the site not immediately going to my home publication when I first log in. Sometimes it's hard for me to find my site, and it can be confusing. Review collected by and hosted on G2.com.

How user-friendly it is. It makes it so easy to navigate and gives me a quick snapshot of how my website is doing. Also helps me drill down and find hidden insights. Review collected by and hosted on G2.com.

Sometimes it can be hard to discern where traffic is coming from (for example, a referrer). Also tagging is a bit confusing and articles are hard to categorize. Review collected by and hosted on G2.com.

Parse.ly provides a very thorough and easy to access overview of all my data in real time and as snapshots of time. The layout is very intuitive, so I can look at the way the data is represented at a glance and have a good idea of how my progress is/has been.

For example, as soon as I login and select my page, I get an easy to understand line graph tacking my content across the last 24 hours. From there, I can choose other time periods to show my page views, unique visitors, and other metrics. Review collected by and hosted on G2.com.

Parse.ly could be better at allowing me to compare my results with others in my team and with myself during similar periods. For example, if I want to see unique users visiting all of my stories during the first week of the month, I can easily do this - but I cannot directly compare that - side by side - with the first week of another month, or a team mate's first week. This is a minor gripe - I can still see that data and make a note of it. Review collected by and hosted on G2.com.

The amount of detail the stats go into, and the live display of the feed. I find it very useful to be able to see exactly where traffic comes from, how long someone stays on a story for, and the exact time certain stories are being read by people. Review collected by and hosted on G2.com.

More reports would be good to get more frequent updates. I would also like to be able to see demographic reports: genders, ages, locations etc of people reading posts to better tailor content and marketing strategies. I find parse.ly a little unintuitive to use sometimes, especially with changing the display from the default or running reports, so perhaps an opt in/opt out tutorial guide would be useful! Review collected by and hosted on G2.com.

The ability to use the 'pulse' section to look at search referral traffic every five minutes, which allows me to be reactive to posts when they drop in traffic. It also gives me a great indication as to what works well, while being able to look back over a period of time gives me the chance to review previous figures. I am also able to view the engagement time to see how long viewers are staying on the site. Review collected by and hosted on G2.com.

Some parts of Parse.ly have been faulty, meaning I have to use other methods. The 'posts' section does not always show me the complete list of top search referral articles in order. This means I have to use the referrers tab, which does not have the total figure at the top like on the posts tab. Another issue is that it only goes back a year with the current package I am using. Review collected by and hosted on G2.com.

Quick and easy to see data about our content Review collected by and hosted on G2.com.

We only use it as a view-number tool, and other things handle the monetisation. Review collected by and hosted on G2.com.

everything, the analytics are very intense Review collected by and hosted on G2.com.

It is hard to get a report of things but other than that it is good Review collected by and hosted on G2.com.

A simple user interface allowing quick navigation for up-to-date data Review collected by and hosted on G2.com.

Tags can be unreliable causing discrepancies in reporting. Review collected by and hosted on G2.com.

The live reporting on what content was doing well in the moment. Review collected by and hosted on G2.com.

I haven't really found a reason to dislike it, but I know there was a lot more I could do I hadn't yet been able to dive into Review collected by and hosted on G2.com.