Paragone is a performance marketing platform focusing on the ever-growing space of paid social media. Adopting and optimizing a real cross-channel advertising strategy in both B2C and B2B companies is a key to success for new-gen digital marketers. We help companies efficiently maximize reach and optimize revenue through actionable analytics and campaign automation tools that allow users to: - Connect and consolidate all social advertising networks and attribution tools for a unified real-time view - Analyze high traffic, multi‑network campaigns without ever touching a spreadsheet - Monitor campaign performance and identify bottlenecks swiftly - Explore meaningful networks, audiences, creatives, and messages that make a difference - Unleash the power of your CDP, Marketing - Automatize CRM data via social advertising - Put your entire budget to work, informingly - Optimize e-commerce revenue based on integrated attribution models - Keep teams on the plan with collaborative performance reporting - Wow your management and clients with outstanding performance results