Owler Reviews & Product Details

Owler provides a platform for competitive intelligence, offering tools to track competitor activities and market trends. It is designed to assist businesses in making informed strategic decisions by providing timely updates and insights into competitor actions. Review collected by and hosted on G2.com.

I really like Owler's straightforward dashboard that surfaces timely competitor alerts with minimal setup. While planning our sparkling-tea launch, we set up saved searches for key beverage rivals and got instant notifications on their retail partnership wins. Since we have no dedicated IT staff, our non-specialist operations team can navigate it easily. We don’t need advanced data skills to pull high-level competitor snapshots, which helps our leadership get fast context for strategic product-launch discussions. I also value Owler’s company profile summaries that compile competitor revenue estimates and customer lists in a single view. When we were evaluating retail partners for our sparkling-tea line, we cross-checked prospective retailers alongside competing beverage brands. These condensed profiles let our sales leads quickly compare market players and short-list potential retail accounts for our upcoming product launch planning sessions. Review collected by and hosted on G2.com.

I like Owler because it simplifies competitive intelligence for our consumer electronics business by aggregating real-time competitor data in one place, which eliminates the need for manual research. I enjoy the real-time alerts that keep us updated on competitor product updates, pricing changes, and market trends, saving us hours of manual work. Its integration with our existing workflows allows us to focus on our core goals without getting bogged down in administrative tasks. I appreciate its alignment with our German market focus, helping us stay ahead without wasting time on scattered data sources. The user-friendly interface is also a huge plus, allowing our non-technical teams to easily navigate the platform and access competitive insights without IT support. Finally, setting up Owler was straightforward, allowing even our non-technical team members to handle the core setup with minimal friction. Review collected by and hosted on G2.com.

I find the limited customization for industry-specific filters challenging. We often need to filter competitor data by specific criteria relevant to consumer electronics—like 'smart home device features' or 'CE certification status'—but the current search filters are too generic. For example, we can’t easily isolate competitors that specialize in smart home devices, which means we still have to sift through irrelevant results to find actionable insights. A more tailored filter system would save us time. Review collected by and hosted on G2.com.

I really like Owler's real-time alerting system. It's a game-changer for us as it eliminates the pain of missing crucial competitor moves globally. We can set hyper-targeted alerts specific to roles and regions, which deliver updates straight to our team's inboxes, Slack channels, and Owler dashboards. No more wading through irrelevant data. Additionally, I found the initial setup of Owler to be exceptionally easy and fast. Review collected by and hosted on G2.com.

I don't like the language barriers with Owler. There's no native translation for non-English news or updates, which means it auto-translates content using basic machine translation. This often isn't accurate, especially for industry jargon, and can lead to misinterpretation of competitor moves. Review collected by and hosted on G2.com.

I like how Owler provides clear information when looking for funding rounds and amounts. The user experience stands out to me, and I find almost everything about Owler valuable. The initial setup was easy too. Review collected by and hosted on G2.com.

limited features in the free tie Review collected by and hosted on G2.com.

The simplicity of the site, easy competitor tracking, quick alerts and notifications of the announcements we want to follow closely, comes in handy for market research and analysis of the industry in focus Review collected by and hosted on G2.com.

Could have a little more features in free tier plan, ofcourse we had to upgrade within a week Review collected by and hosted on G2.com.

We use Owler daily. Owler has been a game-changer for our team, and what I appreciate most is the incredible value provided by their curated notification update emails. It's like having a personalized newsfeed tailored specifically to our business needs delivered right to my inbox. The level of customization is impressive, allowing us to focus on what truly matters for our business. It was easy to implement for our business and allows for changes as needed.

The curated notifications cover a spectrum of crucial updates, ensuring we stay current on industry trends, changes, mergers and acquisitions, and more. Review collected by and hosted on G2.com.

None, we're very pleased with Owler. I would recommend offering a premium plan in between the free and pro offering; i.e. Pro-Lite Review collected by and hosted on G2.com.

I appreciate the daily updates on my tracked companies. This helps me stay connected to the industries we serve, our clients, and their customer. The insights from daily updates frequently prompt conversations with clients that help build our relationships. Review collected by and hosted on G2.com.

Some of the articles referenced are behind firewalls or require subscription. Its a tease to see the headline and not be able to read further. Review collected by and hosted on G2.com.

I will begin by saying that what I like most from Owler is, that it gathers huge amounts of information about companies. Such information would be crucial in the market research aimed at analyzing the company revenues and the number of employees in different divisions. It has a strong database, and it’s user friendly to access what you require. In particular, I love the fact that Owler provides to decision-makers updated and comprehensive details regarding company profiles. My strategy meeting and presentation have changed the games. Review collected by and hosted on G2.com.

However, I have discovered that the level of ads exposure on the platform seems to increase with the number of users which could be slightly disturbing. Review collected by and hosted on G2.com.

It's easy to use and all laid out in a simple layout without overcomplicating anything. It was easy to setup and I like having the updates sent directly to my inbox, so that's one less tab to open up. Adding companies to lists and company information is quick and easy, anyone can do it. It's a powerful tool for me, especially when it comes to presenting updates in weekly/monthly sales and marketing meetings. Review collected by and hosted on G2.com.

The user interface can sometimes be clunky and could benefit from a more intuitive user experience. Review collected by and hosted on G2.com.

I like the level of publicly available news and information they provide on companies I choose to track. There are many different options for what I want to track. I also like how they are always updating their information database in various ways to keep it as current as possible. Review collected by and hosted on G2.com.

I do wish they would track persons in addition to companies. I guess Google alerts and LinkedIn could be sufficient for this purpose, but it will be great once Owler supports this, which I think they eventually will. Review collected by and hosted on G2.com.