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Compare D&B Hoovers and Owler 
At a Glance
Market Segments
Enterprise (37.0% of reviews)
Small-Business (37.8% of reviews)
Entry-Level Pricing
No pricing available
$0.00
D&B Hoovers
Star Rating
(761)4.1 out of 5
Market Segments
Enterprise (37.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about D&B HooversOwler
Star Rating
(481)4.3 out of 5
Market Segments
Small-Business (37.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that D&B Hoovers excels in providing comprehensive financial data and corporate hierarchies, making it a go-to for users involved in M&A activities. One user noted, "It contains the best financial data I've ever got, and it always meets my expectations."
- Users say that Owler stands out for its user-friendly interface and ease of competitor tracking. Reviewers appreciate the quick alerts and notifications, which are particularly useful for market research, with one stating, "The simplicity of the site comes in handy for market research and analysis of the industry in focus."
- According to verified reviews, D&B Hoovers is recognized for its robust global reach, allowing users to gain a comprehensive view of a company's history. This feature is highlighted by users who value the depth of information available for informed decision-making.
- Reviewers mention that while D&B Hoovers has a slightly lower star rating, it still offers a solid user experience with a straightforward setup process. Users have noted that it integrates smoothly with existing systems, enhancing day-to-day usability.
- Users highlight that Owler's data is rich and valuable for preliminary research, particularly when looking for funding rounds and amounts. This focus on clarity and ease of access makes it a preferred choice for small businesses, as noted by a user who found almost everything about Owler valuable.
- G2 reviewers indicate that while D&B Hoovers has a higher overall satisfaction score, Owler's recent feedback reflects a strong commitment to user experience, particularly in ease of setup and support quality, with users appreciating the platform's responsiveness and helpfulness.
Pricing
Entry-Level Pricing
D&B Hoovers
No pricing availableOwler
Owler Community
$0.00
Research a few companies you are interested in, and follow up to 5 companies to receive ongoing real-time news alerts about them.
- Track up to 5 Companies
Free Trial
D&B Hoovers
Free Trial is available
Owler
No trial information availableRatings
Meets Requirements
7.9
650
8.4
358
Ease of Use
8.4
657
8.9
370
Ease of Setup
8.5
276
9.3
80
Ease of Admin
8.0
179
9.1
74
Quality of Support
8.1
557
8.5
208
Has the product been a good partner in doing business?
8.0
179
8.9
69
Product Direction (% positive)
7.3
641
7.7
361
Features by Category
Data Availability
7.1
467
7.8
109
8.1
487
8.3
201
7.9
474
|
Verified
8.2
215
|
Verified
8.1
105
Not enough data
Data Accuracy
6.5
466
7.7
151
7.3
482
7.9
192
8.0
102
Not enough data
Agentic AI - Sales Intelligence
8.2
36
Not enough data
8.1
36
Not enough data
7.8
37
Not enough data
8.2
38
Not enough data
8.4
36
Not enough data
8.2
38
Not enough data
Platform
7.9
210
8.0
102
Feature Not Available
7.8
105
|
Verified
8.1
262
8.6
126
8.0
235
|
Verified
8.0
115
|
Verified
7.4
180
7.3
90
|
Verified
7.5
192
7.2
76
Features
7.8
378
7.4
109
7.4
338
7.5
101
7.2
354
|
Verified
7.5
111
|
Verified
7.7
381
|
Verified
7.9
113
8.3
473
|
Verified
8.6
186
|
Verified
7.5
375
|
Verified
8.8
195
|
Verified
Feature Not Available
Feature Not Available
7.7
349
7.8
132
Feature Not Available
6.9
81
Lead Intelligence
Not enough data
8.3
54
|
Verified
Not enough data
8.3
47
Not enough data
7.9
47
Lead Management
Not enough data
7.9
47
Not enough data
Feature Not Available
Not enough data
7.9
47
Marketing Campaigns
Not enough data
7.5
41
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Execution
Not enough data
Feature Not Available
Not enough data
8.3
45
Not enough data
8.2
44
Not enough data
Feature Not Available
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Organization
Feature Not Available
Not enough data
8.4
53
Not enough data
8.4
48
Not enough data
Performance Analysis
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Sales Analysis
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
30
Not enough data
8.4
29
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.4
142
Not enough data
7.9
123
Not enough data
7.4
100
Lead Management
Not enough data
7.7
91
Not enough data
Feature Not Available
Not enough data
7.8
93
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
87
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Categories
Categories
Shared Categories
D&B Hoovers and Owler are categorized as Sales Intelligence
Unique Categories
D&B Hoovers is categorized as Lead Mining and AI Sales Assistant
Owler is categorized as Marketing Account Intelligence and Account Data Management
Reviews
Reviewers' Company Size
D&B Hoovers
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Owler
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.0%
Information Technology and Services
10.3%
Financial Services
8.2%
Consumer Services
7.6%
Internet
4.6%
Other
54.3%
Computer Software
22.4%
Information Technology and Services
14.8%
Marketing and Advertising
6.8%
Financial Services
4.2%
Telecommunications
3.2%
Other
48.6%
Discussions
Who can I speak with for more information on D&B Hoovers?
1 Comment
ML
Feel free to refer to my blog which covers the Sales Intelligence space. Here is the link for D&B Hoovers (FKA...Read more
What is D&B Hoovers?
1 Comment
Official Response from D&B Hoovers
D&B Hoovers is a cloud-based sales intelligence solution that leverages the world's largest set of business data and analytical insights to help sales and...Read more
How can I buy access to download the contacts
1 Comment
JN
Subscriptions automatically include the ability to download contacts without emails or direct dial phone numbers. You can unlock the ability to download...Read more
What industry/verticals are the best fit for this product?
1 Comment
JM
Owler is a community-based business insights platform that provides information on companies, industries, and competitors. It's widely used across various...Read more
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