# D&B Hoovers vs Owler Comparison --- ## AI Generated Summary - **G2 reviewers report** that D&B Hoovers excels in data accuracy, with users highlighting the platform's ability to provide reliable information that results in minimal email bounce backs. This reliability is crucial for businesses that depend on precise data for outreach and analysis. - **Users say** that Owler stands out for its user-friendly interface and ease of setup, making it a great choice for those who prioritize a smooth onboarding experience. Reviewers appreciate the straightforward competitor tracking and quick alerts, which enhance their market research efforts. - **According to verified reviews** , D&B Hoovers offers robust features for data management, such as the ability to create lists and export data into CSV/Excel formats. This functionality is particularly beneficial for users who need to sort and analyze large datasets efficiently. - **Reviewers mention** that while D&B Hoovers has a strong support service, Owler's user experience is often described as more intuitive, with users finding it easier to navigate and utilize the platform for their specific needs. - **G2 reviewers highlight** that Owler provides valuable insights into funding rounds and industry announcements, which users find essential for staying informed about market trends. This feature is particularly useful for those engaged in competitive analysis. - **Users report** that D&B Hoovers has a higher overall satisfaction score, reflecting its comprehensive database of business entities and the depth of information available. However, Owler's focus on simplicity and ease of use makes it appealing for small businesses looking for quick access to essential data. | | D&B Hoovers | Owler | |---|---|---| | **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | | **Total Reviews** | 780 | 483 | | **Largest Market Segment** | Enterprise (37.6% of reviews) | Small-Business (38.0% of reviews) | | **Entry Level Price** | No pricing available | $0.00 | --- ## Top Pros & Cons ### D&B Hoovers Pros: - Ease of Use (51 reviews) - Contact Information (50 reviews) Cons: - Outdated Data (32 reviews) - Inaccurate Data (24 reviews) ### Owler Pros: - Ease of Use (3 reviews) - Automation (2 reviews) Cons: - Limited Features (2 reviews) - Limited Free Version (2 reviews) --- ## Ratings Comparison | Rating | D&B Hoovers | Owler | |---|---|---| | **Meets Requirements** | 7.9 (659 reviews) | 8.4 (358 reviews) | | **Ease of Use** | 8.4 (668 reviews) | 8.9 (370 reviews) | | **Ease of Setup** | 8.5 (283 reviews) | 9.3 (80 reviews) | | **Ease of Admin** | 8.0 (182 reviews) | 9.1 (74 reviews) | | **Quality of Support** | 8.1 (561 reviews) | 8.5 (208 reviews) | | **Has the product been a good partner in doing business?** | 8.1 (182 reviews) | 8.9 (69 reviews) | | **Product Direction (% positive)** | 7.3 (649 reviews) | 7.7 (361 reviews) | --- ## Pricing ### D&B Hoovers #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Owler #### Entry-Level Pricing Plan: Owler Community Price: $0.00 Description: Research a few companies you are interested in, and follow up to 5 companies to receive ongoing real-time news alerts about them. Key Features: - Track up to 5 Companies [Browse all 4 editions](https://www.g2.com/products/owler/pricing) #### Free Trial No --- ## Features Comparison By Category ### Sales Intelligence | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | 7.6/10 | 536 | | **Owler** | 7.9/10 | 240 | #### Data Availability | Feature | D&B Hoovers | Owler | |---|---|---| | **Contact Data Availability** | 7.1 (458 reviews) | 7.8 (109 reviews) | | **Company Data Availability** | 8.1 (488 reviews) | 8.3 (201 reviews) | | **Industry Research Availability** | 7.9 (461 reviews) ✓ Verified | 8.2 (215 reviews) ✓ Verified | | **Technographic Data Availability** | 8.0 (91 reviews) | Not enough data | #### Data Accuracy | Feature | D&B Hoovers | Owler | |---|---|---| | **Contact Data Accuracy** | 6.5 (456 reviews) | 7.7 (151 reviews) | | **Company Data Accuracy** | 7.3 (477 reviews) | 7.9 (192 reviews) | | **Technographic Data Accuracy** | 7.8 (88 reviews) | Not enough data | #### Agentic AI - Sales Intelligence | Feature | D&B Hoovers | Owler | |---|---|---| | **Autonomous Task Execution** | 7.7 (23 reviews) | Not enough data | | **Cross-system Integration** | 8.1 (23 reviews) | Not enough data | | **Adaptive Learning** | 7.5 (23 reviews) | Not enough data | | **Natural Language Interaction** | 7.7 (24 reviews) | Not enough data | | **Proactive Assistance** | 8.0 (22 reviews) | Not enough data | | **Decision Making** | 7.7 (24 reviews) | Not enough data | #### Platform | Feature | D&B Hoovers | Owler | |---|---|---| | **Internationalization** | 7.8 (201 reviews) | 8.0 (102 reviews) | | **User, Role, and Access Management** | Feature Not Available | 7.8 (105 reviews) ✓ Verified | | **Performance and Reliability** | 8.1 (253 reviews) | 8.6 (126 reviews) | | **Reporting/Dashboards** | 7.9 (227 reviews) ✓ Verified | 8.0 (115 reviews) ✓ Verified | | **Mobile User Support** | 7.3 (172 reviews) | 7.3 (90 reviews) ✓ Verified | | **APIs** | 7.4 (183 reviews) | 7.2 (76 reviews) | #### Features | Feature | D&B Hoovers | Owler | |---|---|---| | **Lead Builder** | 7.7 (367 reviews) | 7.4 (109 reviews) | | **Integration to CRM/Marketing Automation** | 7.4 (326 reviews) | 7.5 (101 reviews) | | **Data Cleaning/Enrichment** | 7.2 (342 reviews) ✓ Verified | 7.5 (111 reviews) ✓ Verified | | **Data Segmentation/Filtering** | 7.6 (373 reviews) ✓ Verified | 7.9 (113 reviews) | | **Search** | 8.2 (469 reviews) ✓ Verified | 8.6 (186 reviews) ✓ Verified | | **News/People Alerts** | 7.5 (361 reviews) ✓ Verified | 8.8 (195 reviews) ✓ Verified | | **Reporting** | 7.6 (335 reviews) | 7.8 (132 reviews) | | **Messaging** | Feature Not Available | 6.9 (81 reviews) | ### Account Data Management | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | N/A | N/A | | **Owler** | 8.0/10 | 64 | #### Lead Intelligence | Feature | D&B Hoovers | Owler | |---|---|---| | **Market Insights ** | Not enough data | 8.3 (54 reviews) ✓ Verified | | **Account-level Insights ** | Not enough data | 8.3 (47 reviews) | | **Lead Analysis ** | Not enough data | 7.9 (47 reviews) | #### Lead Management | Feature | D&B Hoovers | Owler | |---|---|---| | **Segmentation ** | Not enough data | 7.9 (47 reviews) | | **Predictive Scoring ** | Not enough data | Feature Not Available | | **Account Identification ** | Not enough data | 7.9 (47 reviews) | #### Marketing Campaigns | Feature | D&B Hoovers | Owler | |---|---|---| | **Omni-Channel Tracking ** | Not enough data | 7.5 (41 reviews) | | **Revenue Planning ** | Not enough data | Feature Not Available | | **Media Attribution ** | Not enough data | Feature Not Available | | **Opportunity Timeline ** | Not enough data | Feature Not Available | | **Customization ** | Not enough data | Feature Not Available | #### Campaign Execution | Feature | D&B Hoovers | Owler | |---|---|---| | **Website Personalization ** | Not enough data | Feature Not Available | | **Prioritized Accounts ** | Not enough data | 8.3 (45 reviews) | | **Trending Accounts ** | Not enough data | 8.2 (44 reviews) | | **Email Campaigns ** | Not enough data | Feature Not Available | #### Agentic AI - Account Data Management | Feature | D&B Hoovers | Owler | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | N/A | N/A | | **Owler** | N/A | N/A | #### Lead Generation | Feature | D&B Hoovers | Owler | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### AI Sales Assistant | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | 8.3/10 | 64 | | **Owler** | N/A | N/A | #### Lead Facilitation | Feature | D&B Hoovers | Owler | |---|---|---| | **Customer-facing Chatbot** | Feature Not Available | Not enough data | | **Lead Qualification** | Feature Not Available | Not enough data | | **Lead Follow-up** | Feature Not Available | Not enough data | | **Meeting Scheduling ** | Feature Not Available | Not enough data | #### Organization | Feature | D&B Hoovers | Owler | |---|---|---| | **Opportunity and Pipeline Management ** | Feature Not Available | Not enough data | | **Data Entry** | 8.4 (52 reviews) | Not enough data | | **Integrations / APIs** | 8.3 (47 reviews) | Not enough data | #### Performance Analysis | Feature | D&B Hoovers | Owler | |---|---|---| | **Coaching ** | Feature Not Available | Not enough data | | **Peformance Tracking** | Feature Not Available | Not enough data | #### Sales Analysis | Feature | D&B Hoovers | Owler | |---|---|---| | **ROI Forecasting ** | Feature Not Available | Not enough data | | **Sales Forecasting ** | Feature Not Available | Not enough data | #### Generative AI | Feature | D&B Hoovers | Owler | |---|---|---| | **AI Text Generation** | 8.0 (29 reviews) | Not enough data | | **AI Text Summarization** | 8.4 (29 reviews) | Not enough data | #### Agentic AI - AI Sales Assistant | Feature | D&B Hoovers | Owler | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Lead Mining | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | N/A | N/A | | **Owler** | N/A | N/A | #### Agentic AI - Lead Mining | Feature | D&B Hoovers | Owler | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Marketing Account Intelligence | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | N/A | N/A | | **Owler** | 7.8/10 | 154 | #### Agentic AI - Marketing Account Intelligence | Feature | D&B Hoovers | Owler | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | #### Lead Intelligence | Feature | D&B Hoovers | Owler | |---|---|---| | **Market Insights ** | Not enough data | 8.4 (142 reviews) | | **Account-level Insights ** | Not enough data | 7.9 (123 reviews) | | **Lead Analysis ** | Not enough data | 7.4 (100 reviews) | #### Lead Management | Feature | D&B Hoovers | Owler | |---|---|---| | **Segmentation ** | Not enough data | 7.7 (91 reviews) | | **Predictive Scoring ** | Not enough data | Feature Not Available | | **Account Identification ** | Not enough data | 7.8 (93 reviews) | #### Marketing Campaigns | Feature | D&B Hoovers | Owler | |---|---|---| | **Omni-Channel Tracking ** | Not enough data | Feature Not Available | | **Revenue Planning ** | Not enough data | Feature Not Available | | **Media Attribution ** | Not enough data | Feature Not Available | | **Opportunity Timeline ** | Not enough data | Feature Not Available | | **Customization ** | Not enough data | 7.5 (87 reviews) | #### Data Availability - Marketing Account Intelligence | Feature | D&B Hoovers | Owler | |---|---|---| | **Technographic Data Availability** | Not enough data | Not enough data | #### Data Accuracy - Marketing Account Intelligence | Feature | D&B Hoovers | Owler | |---|---|---| | **Technographic Data Accuracy** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Unique to D&B Hoovers (2):** [Lead Mining Software](https://www.g2.com/categories/lead-mining), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) **Unique to Owler (2):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management) --- ## Reviewer Demographics ### By Company Size | Segment | D&B Hoovers | Owler | |---|---|---| | **Small-Business** | 31.6% | 38.0% | | **Mid-Market** | 30.8% | 35.2% | | **Enterprise** | 37.6% | 26.8% | ### By Industry #### D&B Hoovers - **Computer Software:** 15.0% - **Information Technology and Services:** 10.3% - **Financial Services:** 8.3% - **Consumer Services:** 5.7% - **Internet:** 4.5% - **Marketing and Advertising:** 3.7% - **Management Consulting:** 3.2% - **Insurance:** 2.9% - **Manufacturing:** 2.4% - **Accounting:** 1.9% - **Other:** 42.1% #### Owler - **Computer Software:** 22.4% - **Information Technology and Services:** 14.8% - **Marketing and Advertising:** 6.8% - **Financial Services:** 4.2% - **Telecommunications:** 3.2% - **Management Consulting:** 2.7% - **Computer & Network Security:** 2.5% - **Market Research:** 2.3% - **Internet:** 1.9% - **Consumer Goods:** 1.9% - **Other:** 37.2% --- ## Alternatives ### Alternatives to D&B Hoovers - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9642 reviews) - [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) — 4.5/5 stars (9087 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1651 reviews) - [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (478 reviews) - [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (820 reviews) - [Salesgenie by Data Axle](https://www.g2.com/products/salesgenie-by-data-axle/reviews) — 4.3/5 stars (328 reviews) - [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1325 reviews) - [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1361 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1941 reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews) ### Alternatives to Owler - [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) — 4.5/5 stars (9087 reviews) - [Crunchbase](https://www.g2.com/products/crunchbase/reviews) — 4.4/5 stars (405 reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9642 reviews) - [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (820 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1651 reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) — 4.4/5 stars (2196 reviews) - [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1361 reviews) - [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (478 reviews) - [Datanyze](https://www.g2.com/products/datanyze/reviews) — 4.1/5 stars (447 reviews) --- ## Top Discussions ### D&B Hoovers - Title: [How can I get the detailed industry category for any given company?](https://www.g2.com/discussions/how-can-i-get-the-detailed-industry-category-for-any-given-company) — 1 comment, 1 upvote > **Top comment:** "Thank you for your question about D&B Hoovers. On any company profile, we list the associated industry directly under the bolded company name. It is located..." - Title: [A lot of vendors have point of need contacts for questions, like chat, email and the 800 #.](https://www.g2.com/discussions/52219-a-lot-of-vendors-have-point-of-need-contacts-for-questions-like-chat-email-and-the-800) — 1 comment, 1 upvote > **Top comment:** "Contacts are accessible for marketing " - Title: [Is DB Hoovers doing anything to expand into EMEA?](https://www.g2.com/discussions/27053-is-db-hoovers-doing-anything-to-expand-into-emea) — 1 comment *(includes official response)* > **Top comment:** "Yes, D&B Hoovers continues to expand our coverage. In the last 12 months, we increased our global company universe by 25 million and most of this growth came..." - Title: [How can I buy access to download the contacts](https://www.g2.com/discussions/26987-how-can-i-buy-access-to-download-the-contacts) — 1 comment > **Top comment:** "Subscriptions automatically include the ability to download contacts without emails or direct dial phone numbers. You can unlock the ability to download..." - Title: [What is D&B Hoovers?](https://www.g2.com/discussions/general-faq-6254fac8-d45e-438f-9d69-5f2dc3418f44) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "D&B Hoovers is a cloud-based sales intelligence solution that leverages the world's largest set of business data and analytical insights to help sales and..." ### Owler - Title: [How much does owler cost?](https://www.g2.com/discussions/how-much-does-owler-cost) — 1 comment *(includes official response)* > **Top comment:** "Hi there, the cost of Oweler depends on the plan you select. We have a Free Community product that allows users to track up to 5 companies. We also have a..." - Title: [What is owler community?](https://www.g2.com/discussions/what-is-owler-community) — 1 comment > **Top comment:** "Owler Community is our free plan that makes it simple to find the company details you need to improve your sales and marketing strategy. Get instant insights..." - Title: [Is owler credible?](https://www.g2.com/discussions/is-owler-credible) — 1 comment > **Top comment:** "Yes, I would say Owler content is 85% credible with the remaining portion being certain submissions that purposely exaggerate the revenue or employee size of..." - Title: [What industry/verticals are the best fit for this product?](https://www.g2.com/discussions/what-industry-verticals-are-the-best-fit-for-this-product) — 1 comment, 2 upvotes > **Top comment:** "Owler is a community-based business insights platform that provides information on companies, industries, and competitors. It's widely used across various..." - Title: [What is owler used for?](https://www.g2.com/discussions/what-is-owler-used-for) — 1 comment > **Top comment:** "Getting news about companies" --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dun-bradstreet-d-b-hoovers-vs-owler)