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# D&B Hoovers vs Owler Comparison - What are their main differences?

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D&B HooversOwler[+ Add Product](#)

Reviews

**D&B Hoovers** [

4.1/5(783)

](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews#reviews)

**Owler** [

4.3/5(484)

](https://www.g2.com/products/owler/reviews#reviews)

Pricing

**D&B Hoovers**
Free Trial

No pricing available

**Owler**
 **$0.00** · Owler Community

**Pricing Insights**
from reviews

Time to Implement

**D&B Hoovers**
1 monthFaster

Based on 33 responses

**Owler**
2 months

Based on 12 responses

Return on Investment

**D&B Hoovers**
16 months

Based on 28 responses

**Owler**
16 months

Based on 10 responses

Perceived Cost

**D&B Hoovers**
$$$$$

**Owler**
$$$$$

Average Discount

**D&B Hoovers**
11%2% more

**Owler**
9%

Pros & Cons

**D&B Hoovers**
[
Contact Information (38)
](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews?filters%5Bsentiment_snippet%5D=1575558&qs=pros-and-cons#reviews)[
Ease of Use (38)
](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews?filters%5Bsentiment_snippet%5D=1573696&qs=pros-and-cons#reviews)[
Outdated Data (26)
](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews?filters%5Bsentiment_snippet%5D=1574200&qs=pros-and-cons#reviews)[
Inaccurate Data (20)
](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews?filters%5Bsentiment_snippet%5D=1575313&qs=pros-and-cons#reviews)

**Owler**
[
Ease of Use (3)
](https://www.g2.com/products/owler/reviews?filters%5Bsentiment_snippet%5D=1333672&qs=pros-and-cons#reviews)[
Automation (2)
](https://www.g2.com/products/owler/reviews?filters%5Bsentiment_snippet%5D=2414538&qs=pros-and-cons#reviews)[
Limited Features (2)
](https://www.g2.com/products/owler/reviews?filters%5Bsentiment_snippet%5D=1333787&qs=pros-and-cons#reviews)[
Limited Free Version (2)
](https://www.g2.com/products/owler/reviews?filters%5Bsentiment_snippet%5D=1332625&qs=pros-and-cons#reviews)

Integrations

**D&B Hoovers**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5cbd808f5eb5c3259c0aa7293104424b/digitaledge-insurance-platform.png "Product Avatar Image")

DigitalEdge Insurance Platform

](https://www.g2.com/products/digitaledge-insurance-platform/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aeae116c52945fdecd7ed16d621cb315/google-cloud-console.png "Product Avatar Image")

Google Cloud Console

](https://www.g2.com/products/google-cloud-console/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_022cd63d709f0009b5b02cb61914f87d/informatica-operational-integration.jpg "Product Avatar Image")

Informatica Operational Integration

](https://www.g2.com/products/informatica-operational-integration/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a5b04bd3afab7add578b63c7f96750ed/pitchbook.png "Product Avatar Image")

PitchBook

](https://www.g2.com/products/pitchbook/reviews)[
View all
](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/integrations)

**Owler**
Not enough data

Screenshots

**D&B Hoovers**
 ![D&B Hoovers screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/117693/Hoovers---Desktop.PNG)

**Owler**
 ![Owler screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1315992/5.png)

Ratings

Meets Requirements

**D&B Hoovers**

7.9

7.9661

**Owler**

8.4

8.4358

Ease of Use

**D&B Hoovers**

8.3

8.3670

**Owler**

8.9

8.9370

Ease of Setup

**D&B Hoovers**

8.5

8.5285

**Owler**

9.3

9.380

Ease of Admin

**D&B Hoovers**

8.1

8.1184

**Owler**

9.1

9.174

Quality of Support

**D&B Hoovers**

8.0

8.0563

**Owler**

8.5

8.5208

Has the product been a good partner in doing business?

**D&B Hoovers**

8.1

8.1183

**Owler**

8.9

8.969

Product Direction (% positive)

**D&B Hoovers**

7.3

7.3651

**Owler**

7.7

7.7361

Features

Sales Intelligence[Hide 70 FeaturesShow 70 Features](javascript:void(0);)

7.6

539

7.9

240

Additional Functionality

Calendar Sync

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Conversation Intelligence

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Strategic Planning

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Lead Scoring

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Data Cleansing

Not enough data

Not enough data

Prospecting Tools

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Data Availability

Contact Data Availability

7.1

458

7.8(won by 0.7)

109

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Company Data Availability

8.1

488

8.3(won by 0.2)

201

Industry Research Availability

7.8

461

|

Verified

8.2(won by 0.4)

215

|

Verified

Technographic Data Availability

7.9(won by default)

91

Not enough data

Data Accuracy

Contact Data Accuracy

6.5

457

7.7(won by 1.2)

151

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Company Data Accuracy

7.3

478

7.9(won by 0.6)

192

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Technographic Data Accuracy

7.7(won by default)

88

Not enough data

Agentic AI - Sales Intelligence

Autonomous Task Execution

7.7(won by default)

22

Not enough data

Cross-system Integration

8.1(won by default)

22

Not enough data

Adaptive Learning

7.5(won by default)

22

Not enough data

Natural Language Interaction

7.7(won by default)

23

Not enough data

Proactive Assistance

8.0(won by default)

21

Not enough data

Decision Making

7.7(won by default)

23

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Calendar/Reminder System

Not enough data

Not enough data

Platform

Internationalization

7.8

202

8.0(won by 0.2)

102

Performance and Reliability

8.1

254

8.6(won by 0.5)

126

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Reporting/Dashboards

7.9

228

|

Verified

8.0(won by 0.1)

115

|

Verified

Mobile User Support

7.3(tied score)

173

7.3(tied score)

90

|

Verified

APIs

7.4(won by 0.2)

184

7.2

76

User, Role, and Access Management

Feature Not Available

7.8(won by default)

105

|

Verified

Deal Management

Not enough data

Not enough data

Sales Pipeline Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Territory Management

Not enough data

Not enough data

Sales Activity Management

Not enough data

Not enough data

Features

Lead Builder

7.7(won by 0.3)

368

7.4

109

Integration to CRM/Marketing Automation

7.4

326

7.5(won by 0.1)

101

Data Cleaning/Enrichment

7.2

342

|

Verified

7.5(won by 0.3)

111

|

Verified

Data Segmentation/Filtering

7.6

373

|

Verified

7.9(won by 0.3)

113

Search

8.2

469

|

Verified

8.6(won by 0.4)

186

|

Verified

News/People Alerts

7.4

361

|

Verified

8.8(won by 1.4)

195

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Reporting

7.6

335

7.8(won by 0.2)

132

Messaging

Feature Not Available

6.9(won by default)

81

Connections

Feature Not Available

Feature Not Available

Real-Time Data

Not enough data

Not enough data

Intent Data

Not enough data

Not enough data

Sales Automation

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Account Data Management[Hide 20 FeaturesShow 20 Features](javascript:void(0);)

Not enough data

8.0

64

Lead Intelligence

Market Insights 

Not enough data

8.3(won by default)

54

|

Verified

Account-level Insights 

Not enough data

8.3(won by default)

47

Lead Analysis 

Not enough data

7.9(won by default)

47

Lead Management

Segmentation 

Not enough data

7.9(won by default)

47

Account Identification 

Not enough data

7.9(won by default)

47

Predictive Scoring 

Not enough data

Feature Not Available

Marketing Campaigns

Omni-Channel Tracking 

Not enough data

7.5(won by default)

41

Revenue Planning 

Not enough data

Feature Not Available

Media Attribution 

Not enough data

Feature Not Available

Opportunity Timeline 

Not enough data

Feature Not Available

Customization 

Not enough data

Feature Not Available

Campaign Execution

Prioritized Accounts 

Not enough data

8.3(won by default)

45

Trending Accounts 

Not enough data

8.2(won by default)

44

Website Personalization 

Not enough data

Feature Not Available

Email Campaigns 

Not enough data

Feature Not Available

Agentic AI - Account Data Management

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

AI Sales Assistant[Hide 60 FeaturesShow 60 Features](javascript:void(0);)

8.3

65

Not enough data

Lead Facilitation

Customer-facing Chatbot

Feature Not Available

Not enough data

Lead Qualification

Feature Not Available

Not enough data

Lead Follow-up

Feature Not Available

Not enough data

Meeting Scheduling 

Feature Not Available

Not enough data

Organization

Data Entry

8.4(won by default)

52

Not enough data

Integrations / APIs

8.4(won by default)

48

Not enough data

Opportunity and Pipeline Management 

Feature Not Available

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Meeting Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Call Management

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Notes Management

Not enough data

Not enough data

Sales Activity Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Performance Analysis

Coaching 

Feature Not Available

Not enough data

Peformance Tracking

Feature Not Available

Not enough data

Email Tracking

Not enough data

Not enough data

Call Tracking

Not enough data

Not enough data

Sales Analysis

ROI Forecasting 

Feature Not Available

Not enough data

Sales Forecasting 

Feature Not Available

Not enough data

Generative AI

AI Text Generation

8.0(won by default)

29

Not enough data

AI Text Summarization

8.4(won by default)

29

Not enough data

Generative AI

Not enough data

Not enough data

Agentic AI - AI Sales Assistant

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Additional Functionality

Email Response Control

Not enough data

Not enough data

Speech Recognition

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

AI Writing Assistant

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Sales Automation

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Lead Scoring

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Conversation Intelligence

Not enough data

Not enough data

Lead Engagement

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Omnichannel Outreach

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Marketing Account Intelligence[Hide 17 FeaturesShow 17 Features](javascript:void(0);)

Not enough data

7.8

154

Agentic AI - Marketing Account Intelligence

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Lead Intelligence

Market Insights 

Not enough data

8.4(won by default)

142

Account-level Insights 

Not enough data

7.9(won by default)

123

Lead Analysis 

Not enough data

7.4(won by default)

100

Lead Management

Segmentation 

Not enough data

7.7(won by default)

91

Account Identification 

Not enough data

7.8(won by default)

93

Predictive Scoring 

Not enough data

Feature Not Available

Marketing Campaigns

Customization 

Not enough data

7.5(won by default)

87

Omni-Channel Tracking 

Not enough data

Feature Not Available

Revenue Planning 

Not enough data

Feature Not Available

Media Attribution 

Not enough data

Feature Not Available

Opportunity Timeline 

Not enough data

Feature Not Available

Data Availability - Marketing Account Intelligence 

Technographic Data Availability

Not enough data

Not enough data

Data Accuracy - Marketing Account Intelligence 

Technographic Data Accuracy

Not enough data

Not enough data

Show 2 feature categories with incomplete data

Lead Generation[Hide 5 FeaturesShow 5 Features](javascript:void(0);)

Not enough data

Not enough data

Lead Generation

Lead Builder

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

Marketing Automation Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Data Import & Export Tools

Not enough data

Not enough data

Lead Mining[Hide 2 FeaturesShow 2 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Lead Mining

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![D&B Hoovers](https://images.g2crowd.com/uploads/product/hd_favicon/1513352418/dun-bradstreet-d-b-hoovers.svg "D&B Hoovers")](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews)

D&B Hoovers

Small-Business(50 or fewer emp.)

31.7%

Mid-Market(51-1000 emp.)

30.7%

Enterprise(\> 1000 emp.)

37.6%

[![Owler](https://images.g2crowd.com/uploads/product/hd_favicon/92389df4fae026d51c6133e72d9487b8/owler.svg "Owler")](https://www.g2.com/products/owler/reviews)

Owler

Small-Business(50 or fewer emp.)

38.1%

Mid-Market(51-1000 emp.)

35.2%

Enterprise(\> 1000 emp.)

26.7%

Small-Business

(50 or fewer emp.)

31.7%

38.1%

Mid-Market

(51-1000 emp.)

30.7%

35.2%

Enterprise

(\> 1000 emp.)

37.6%

26.7%

Reviewers' Industry

[![D&B Hoovers](https://images.g2crowd.com/uploads/product/hd_favicon/1513352418/dun-bradstreet-d-b-hoovers.svg "D&B Hoovers")](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews)
D&B Hoovers

Computer Software

15.1%

Information Technology and Services

10.4%

Financial Services

8.2%

Consumer Services

5.6%

Internet

4.5%

Other

56.2%

[![Owler](https://images.g2crowd.com/uploads/product/hd_favicon/92389df4fae026d51c6133e72d9487b8/owler.svg "Owler")](https://www.g2.com/products/owler/reviews)
Owler

Computer Software

22.4%

Information Technology and Services

14.8%

Marketing and Advertising

6.8%

Financial Services

4.2%

Telecommunications

3.2%

Other

48.6%

FAQs

## D&B Hoovers vs Owler FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between D&B Hoovers vs Owler?

Owler stands out for its higher reviewer satisfaction scores and ease of setup compared to D&B Hoovers, while D&B Hoovers is noted for its comprehensive company data and advanced filtering capabilities.

| [D&B Hoovers](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews) | [Owler](https://www.g2.com/products/owler/reviews) |
| --- | --- |
| 4.1/5 (782 reviews) | 4.3/5 (483 reviews) |
| Enterprise | Mid-Market |
| 8.4 | 9.3 |
| 8.0 | 8.5 |
| Ease of Use (51 all-time mentions) | Ease of Use (2 all-time mentions) |

### How do the pricing models of D&B Hoovers and Owler compare?

Owler is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to D&B Hoovers.

- **D&B Hoovers:** Recent reviewers frequently cite pricing as a concern, describing it as high for startups and noting frustration with credit expiration and perceived value.
- **Owler:** Reviewers highlight the value of Owler's free and paid tiers, with several noting satisfaction with the cost and the ability to tailor subscriptions to business needs.
- **Switching reasons:** Reviewers mention switching from D&B Hoovers due to pricing concerns and the desire for more flexible or affordable options.

### What are the best alternatives to D&B Hoovers and Owler?

The top three alternatives to D&B Hoovers and Owler are GTM Workspace - Powered by ZoomInfo, Apollo.io, and Crunchbase.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [D&B Hoovers](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews) | 4.1/5 (782 reviews) | Enterprise | Pricing cited as high for startups; credits expire quickly | Ease of Use (51 all-time mentions) |
| [Owler](https://www.g2.com/products/owler/reviews) | 4.3/5 (483 reviews) | Mid-Market | Reviewers highlight value in free and paid tiers | Ease of Use (2 all-time mentions) |
| [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9110 reviews) | Mid-Market | — | Comprehensive data and integrations |
| [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9792 reviews) | Small-Business | — | High data accuracy and robust prospecting tools |
| [Crunchbase](https://www.g2.com/products/crunchbase/reviews) | 4.4/5 (408 reviews) | Small-Business | — | Funding round and company insights |

### Which Sales Intelligence features should I prioritize when comparing D&B Hoovers and Owler?

Buyers should prioritize data accuracy, ease of use, search functionality, integrations, and alerting/automation when comparing D&B Hoovers and Owler.

- **Data Accuracy:** D&B Hoovers (37 all-time mentions), Owler (1 all-time mention).
- **Ease of Use:** D&B Hoovers (8.3/10, 51 all-time mentions), Owler (8.9/10, 2 all-time mentions).
- **Search Functionality:** D&B Hoovers (13 all-time mentions for inefficient search), Owler (recent reviews highlight effective filtering but request more customization).
- **Integrations:** D&B Hoovers (14 all-time mentions), Owler (recent reviews cite workflow integrations and alert delivery to Slack and email).
- **Alerting/Automation:** Owler (2 all-time mentions for automation and real-time alerts), D&B Hoovers (not cited for automation in recent reviews).

### What are the pros and cons of D&B Hoovers vs Owler?

D&B Hoovers is strongest for comprehensive company data and advanced filtering, while Owler excels in ease of setup and real-time competitive intelligence.

- **D&B Hoovers strengths:** Ease of Use (51 all-time mentions), Contact Information (50), Data Accuracy (37), Lead Generation (20), Advanced Filtering (recent reviews).
- **D&B Hoovers trade-offs:** Outdated Data (32), Inaccurate Data (24), Inefficient Search Functionality (13), Pricing concerns (recent reviews), Limited export and integration options (recent reviews).
- **Owler strengths:** Ease of Setup (2 all-time mentions), Automation and Real-Time Alerts (2), User-Friendly Interface (recent reviews), Competitive Intelligence (recent reviews).
- **Owler trade-offs:** Limited Customization in Filters (recent reviews), Data Inaccuracy (1), Limited Features in Free Tier (recent reviews), Occasional UI issues (recent reviews).

### Is D&B Hoovers or Owler better for small businesses?

Owler is the better fit for small businesses, with a larger share of mid-market and small-business reviewers and higher satisfaction scores for ease of setup and value.

- **D&B Hoovers:** Largest segment is Enterprise; reviewers in smaller companies cite pricing as a concern and note the platform is robust but sometimes costly for startups.
- **Owler:** Largest segment is Mid-Market; reviewers highlight easy setup, strong value in free and paid tiers, and suitability for small and mid-sized teams.

### Which Sales Intelligence platform has better integrations?

D&B Hoovers and Owler are at parity for integrations, with both products cited for workflow and CRM integrations in recent reviews.

- **D&B Hoovers:** Reviewers mention integrations with Salesforce and CRM systems (14 all-time mentions), noting value for data authentication and workflow automation.
- **Owler:** Recent reviews highlight integrations with Slack, email, and workflow tools for alert delivery, but no all-time mention count is supplied.

### How do D&B Hoovers and Owler compare on customer support?

Owler scores 0.5 points higher than D&B Hoovers on Quality of Support, a material difference favoring Owler.

- **D&B Hoovers:** Reviewers describe support as responsive and helpful in most cases, but some cite inconsistent experiences and slow resolution for billing or technical issues.
- **Owler:** Reviewers consistently praise support for being quick, helpful, and effective, with several citing positive experiences and high satisfaction.

### Which is easier to implement, D&B Hoovers or Owler?

Owler is easier to implement than D&B Hoovers, with a 0.9-point higher Ease of Setup score and reviewers citing straightforward onboarding.

- **D&B Hoovers:** Reviewers describe setup as generally easy, with scores of 6-7/10 in recent reviews, but note occasional complexity with integrations and initial configuration.
- **Owler:** Reviewers consistently highlight fast, simple setup, even for non-technical users, and a high Ease of Setup score of 9.3/10.

### Which product has better Search?

Owler is favored for Search, with reviewers citing more effective filtering and a higher Ease of Use score.

- **D&B Hoovers:** Search functionality is frequently cited as inefficient (13 all-time mentions), with reviewers noting issues with filtering and usability.
- **Owler:** Reviewers highlight effective search and filtering, with an Ease of Use score of 8.9/10 and recent praise for intuitive navigation and relevant results.

Alternatives

**D&B Hoovers Alternatives**

 ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")

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