Optimizely One Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the customization options in Optimizely One, enhancing team agility and content management effectively. (3 mentions)

Users value the personalization capabilities of Optimizely One, enhancing their digital marketing efforts with tailored insights and workflows. (2 mentions)

Users value the effective team collaboration features of Optimizely One, enhancing project monitoring and personalized solutions. (2 mentions)

Users value the comprehensive tools in Optimizely One for personalizing and testing, enhancing their digital marketing efforts. (1 mentions)

Users value the automation of workflows in Optimizely One, enhancing efficiency and aligning with company needs. (1 mentions)

Users find some aspects of Optimizely One hard to understand, especially its more advanced features, leading to confusion. (2 mentions)

Users often find the complex features of Optimizely One difficult to understand, impacting their overall experience. (1 mentions)

Users find some advanced features difficult to learn, hindering their overall experience with Optimizely One. (1 mentions)

Users find the difficult usability of Optimizely One can hinder effective use and create confusion. (1 mentions)

Users note the initial difficulty with Optimizely One, finding it complex and not immediately user-friendly. (1 mentions)

5 Pros or Advantages of Optimizely One

1. Customization

Users value the customization options in Optimizely One, enhancing team agility and content management effectively.

See 3 mentions

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Evie L.

Enterprise (> 1000 emp.)

5.0/5

"Optimizely One should be call Easlily One!"

What do you like about Optimizely One?

Optimizely One makes it easy for our teams to manage content, boost engagement and be more agile all in One place!

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Digital experimentation to the top"

What do you like about Optimizely One?

It offers us a comprehensive operating system with all the tools included to personalize and test. It's an added value to our digital marketing team b

2. Personalization

Users value the personalization capabilities of Optimizely One, enhancing their digital marketing efforts with tailored insights and workflows.

See 2 mentions

See Related User Reviews

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Digital experimentation to the top"

What do you like about Optimizely One?

It offers us a comprehensive operating system with all the tools included to personalize and test. It's an added value to our digital marketing team b

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Effective suite that uses AI in the best wY"

What do you like about Optimizely One?

Creation of automated workflows for you. Aligned with other company needs. Insights on valuable channels. Creates the right and suitable copy dependin

3. Team Collaboration

Users value the effective team collaboration features of Optimizely One, enhancing project monitoring and personalized solutions.

See 2 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Optimizely CRM"

What do you like about Optimizely One?

It's great for monitoring project progress, good across different teams

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Digital experimentation to the top"

What do you like about Optimizely One?

It offers us a comprehensive operating system with all the tools included to personalize and test. It's an added value to our digital marketing team b

4. A/B Testing

Users value the comprehensive tools in Optimizely One for personalizing and testing, enhancing their digital marketing efforts.

See 1 mentions

See Related User Reviews

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Digital experimentation to the top"

What do you like about Optimizely One?

It offers us a comprehensive operating system with all the tools included to personalize and test. It's an added value to our digital marketing team b

5. Automation

Users value the automation of workflows in Optimizely One, enhancing efficiency and aligning with company needs.

See 1 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Effective suite that uses AI in the best wY"

What do you like about Optimizely One?

Creation of automated workflows for you. Aligned with other company needs. Insights on valuable channels. Creates the right and suitable copy dependin

5 Cons or Disadvantages of Optimizely One

1. Learning Difficulty

Users find some aspects of Optimizely One hard to understand, especially its more advanced features, leading to confusion.

See 2 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Optimizely CRM"

What do you dislike about Optimizely One?

There's a lot to it and i feel sometimes is not that easy to use

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Digital experimentation to the top"

What do you dislike about Optimizely One?

Sometimes hard to understand the more advanced features.

2. Complex Features

Users often find the complex features of Optimizely One difficult to understand, impacting their overall experience.

See 1 mentions

See Related User Reviews

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Digital experimentation to the top"

What do you dislike about Optimizely One?

Sometimes hard to understand the more advanced features.

3. Difficult Learning

Users find some advanced features difficult to learn, hindering their overall experience with Optimizely One.

See 1 mentions

See Related User Reviews

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Digital experimentation to the top"

What do you dislike about Optimizely One?

Sometimes hard to understand the more advanced features.

4. Difficult Usability

Users find the difficult usability of Optimizely One can hinder effective use and create confusion.

See 1 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Optimizely CRM"

What do you dislike about Optimizely One?

There's a lot to it and i feel sometimes is not that easy to use

5. Initial Difficulty

Users note the initial difficulty with Optimizely One, finding it complex and not immediately user-friendly.

See 1 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Optimizely CRM"

What do you dislike about Optimizely One?

There's a lot to it and i feel sometimes is not that easy to use

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Verified User in Consumer Goods

Mid-Market (51-1000 emp.)

8/12/2021

"Great Tool!"

5/5

What do you like best about Optimizely One?

How easy A/B testing can be through one app, you can edit things on the app and get all the results in one place Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

A little tough learning curve, but that happens a lot with new tools. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

edit

Thanks so much for leaving us a review! We highly value your feedback and are happy to hear that you are finding success with our product. If any questions or issues ever do arise, please reach out to your customer success manager or message us at reviews@optimizely.com.

Verified User in Retail

Small-Business (50 or fewer emp.)

8/18/2021

"Very easy to setup micro websites and custom pages"

3.5/5

What do you like best about Optimizely One?

Easy to setup and expand the number of pages/information we display. Very flexible and secure. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

It might need a web developer to publish updates when the requirements are more extensive. Also pricey. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

edit

Hi,

Thanks for leaving us a review, it means a lot to us. We're happy to hear that you're finding success with the customization. If any questions or insights ever arise, we would appreciate it if you could share them with your customer success manager or reach out to us at reviews@optimizely.com.

Verified User in Food & Beverages

Enterprise (> 1000 emp.)

8/11/2021

"Met all our needs"

4.5/5

What do you like best about Optimizely One?

Optimizely provided the foundation for our core services and allowed us to maximize scale, quality and insights across channels and systems. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

would've been helpful to have better training and onboarding to the tool Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

edit

Hi There,

We're happy that Optimizely was successful in providing you with effective business solutions! We hope that you opt for our services again in the future.

Thank you.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

8/10/2021

"Best A/B testing tool"

5/5

What do you like best about Optimizely One?

Easy Interface and great Help Section. Great onboarding training program from the staff Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

Customization is not very efficient There is a small learning curve Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

edit

Hi There,

It's great to hear that our Digital Experience Platform is working well for you! We're always available to help you out with any questions or concerns you may have with our product. If any matters ever arise in the future, please contact your customer success manager or message us at reviews@optimizely.com and we'll connect you with the right people.

Verified User in Health, Wellness and Fitness

Mid-Market (51-1000 emp.)

4/29/2021

"You can do better"

0.5/5

What do you like best about Optimizely One?

The only remotely good thing is that you don't "have" to know code to do basic tasks in Epi. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

Literally, everything else. This is the most convoluted CMS I have ever used (and I've used several). The most basic things are not super intuitive and it's not easily customizable to meet our needs. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

edit

Hi There,

We are so sorry to hear about your bad experience with our Digital Experience Platform. User experience is of the utmost importance to us here at Optimizely. If you are still a customer, please reach out about these matters to your customer success manager, or you can always provide us feedback at reviews@optimizely.com.

Thank you.

Verified User in Computer Software

Enterprise (> 1000 emp.)

8/10/2021

"It's just ok"

3.5/5

What do you like best about Optimizely One?

It was quick to get up and running, and once it was implemented, it was reasonably easy to use. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

We had challenges with some of the configurations. I'd like to be able to customize more of the experiences. Review collected by and hosted on G2.com.

Verified User in Telecommunications

Enterprise (> 1000 emp.)

8/10/2021

"Optimisely review"

4/5

What do you like best about Optimizely One?

I enjoyed that we could use this platform to ab Test on our e-commerce platforms allowing us to create variations and best understand our customers Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

It was limited on technical possibilities. I would of preferred easier options Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

edit

Hi,

We appreciate your feedback! Here at Optimizely, we are continuously improving user experience and customer feedback is key in these developments. If you ever return to our platform, please feel free to reach out to your customer success manager with any insights, or you can message us at reviews@optimizely.com for support.

Thank you.

Verified User in Apparel & Fashion

Mid-Market (51-1000 emp.)

8/10/2021

"Very reliable"

5/5

What do you like best about Optimizely One?

The platform utilizing the reliability and stability of Azure Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

Could use some more reporting capabilities but what's there works. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

edit

Hi There,

We're happy to hear that you're enjoying our product. If you ever need any support or have any questions in the future, please feel free to reach out to your customer success manager or message us at reviews@optimizely.com.

Thank you!

Verified User in Computer Software

Enterprise (> 1000 emp.)

8/10/2021

"8 out of 10"

4/5

What do you like best about Optimizely One?

I appreciate that A/A testing is allowed Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

I can't see the code behind the metric logic Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

edit

Hi,

We love to hear your feedback! Please reach out to your customer success manager or message us at reviews@optimizely.com with any user insights, as they help us in continuously improving our platform.

Thank you.

Thorsten K.

Business Development Manager

Small-Business (50 or fewer emp.)

9/23/2019

"Some nice functions, but not state of the art anymore"

2.5/5

What do you like best about Optimizely One?

Formerly Peerius now the Episerver in-house recommendation engine is very powerful and can automate a lot of tasks regarding product placement within emails or website. Has a workflow builder that helps building campaigns. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

The Suite feels a little scattered, since you need different logins for different tools. Also the interface is super outdated and not very intuitive. It offers pretty much all you need but can't compete with modern state of the art tools. Omnichannel approach above email not really given or very limited. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely One:

Episerver is still a very solid product and offers some interesting features, but for now it falls way behind other tools on the market and can't compare or compensate that with the price. Review collected by and hosted on G2.com.

What problems is Optimizely One solving and how is that benefiting you?

Sending broadcast emails (newsletter, TRX mails) to customers. Review collected by and hosted on G2.com.