The editing experience is very user friendly and logical once you understand the framework. Review collected by and hosted on G2.com.

Some of the out of the box reporting is not very useful with regards to content reporting by author. Review collected by and hosted on G2.com.

Integrated tech stack, resources available for support, leading technology Review collected by and hosted on G2.com.

Specialized knowledge not in our environment, company's current M&A activity changes the component and solution landscape with higher frequency Review collected by and hosted on G2.com.

Our company uses Optimizely to do site personalization and A/B testing. What I love best about Optimizely is that changes can be done in real time rather than waiting for things to publish. I also think it's great that we can use the tool to create contingency plans for the site. This helps with production for doing extra site build. For example, if the team decides that we need to update the site to be an extra 10% off, we can code this in Optimizely and if we need to make the site have a better discount with new asset creative, it can be done in Optimizely since its changes in real time. This is great for last-minute changes. Review collected by and hosted on G2.com.

One of the things I dislike about Optimizely is that we are not able to delete anything. Example: I would create a campaign and say I realize the campaign I've done is incorrect, there's no way of deleting it. We only have the ability to archive. Archiving is great, but then when looking for old campaigns, I would then have to see all the ones I wished I was able to delete. I also heard having too many campaigns slows down the site, hoping there's a way to work around that. Review collected by and hosted on G2.com.

it's very intuitive and easy to work with. Review collected by and hosted on G2.com.

Sometimes to get someone at the phone to support you could be hard Review collected by and hosted on G2.com.

It is a great platform. It helps me do my job better. Review collected by and hosted on G2.com.

It has no downside based on the way it was used by my company. Review collected by and hosted on G2.com.

Using the Avensia StoreFront Connector, you can leverage powerful e-commerce integration aspects of Retail Server to complement a Dynamics 365 FSCM-powered omnichannel strategy. And Optimizely's DXP offering then excels and goes much further than Dynamics 365 e-Commerce in terms of CMS, personalization, A/B testing, and many other marketing and content aspects. Review collected by and hosted on G2.com.

Coming from an old SAP Hybris implementation, some aspects of Optimizely DXP are strange to comprehend today. For instance, the language files are not editable/accessible through the CMS and must be exchanged manually as XML files. A similar story applies to e-mail templates. Also, the various configuration parameters used across the application are not editable/accessible through the CMS. Instead, they are in a .config file accessible to dev only, resulting in a lack of insight and transparency. Review collected by and hosted on G2.com.

I like best the ease of providing robust, reliable, and user-friendly solutions for our end users. Review collected by and hosted on G2.com.

What I dislike is that it is still hard to find pages, blocks, or assets using the edit mode search. Also, switching block or media tab in the assets panel, the CMS still unselects the current folder and the content editors has to go through all the folders again to find what she/he wanted. Review collected by and hosted on G2.com.

When I first encountered Optimizely's Digital Experience Platform, I was blown away. I've used similar products in the past, but they were all inferior to this. The Optimizely Digital Experience platform lets us provide a personalized funnel for each of our customers. It also facilitates efficient collaboration across multiple teams (including designers, developers, and product managers). In the past, we've had to build our own infrastructure to accomplish this, which has taken months. Now, we can achieve the same thing much faster. I cannot emphasize enough the power of this platform. By personalizing the UI for each customer, we increase our conversion rate, NPS score, and overall UX. Review collected by and hosted on G2.com.

There are so many features to this platform that it can be difficult to train new team members -- at least initially. Ultimately, we want to utilize this platform to the fullest extent. Fortunately, the Optimizely team provides amazing support, which has helped tremendously in this regard. Review collected by and hosted on G2.com.

Ease of setup and instrumenting your web offering to be Optimizely enabled. Review collected by and hosted on G2.com.

The SLA for an SaaS solution is dependent on the underlying cloud platform. The other aspect of Optimizely to keep in mind is the protection against risks of malicious poisoning of served contents. These risks will need to be weighed against the benefits offered by this product in gaining valuable insights, shortened TTM and other UX improvements. Review collected by and hosted on G2.com.