Great thing with this tool is that it has multiple deployment options like cloud, hybrid deployments. The most liked feature is the multi-functional blocks that have a capability of positioning multiple ways to optimize & create an excellent user journey. Showing metrics is a great way to see how the campaigns are performing, this helps us to in the frequency of usage of the tool. Customer Support is often reachable & ready to help any time. Review collected by and hosted on G2.com.

First User Experience-FTUX is not so great. Tutorial videos could help. Often the platform lags if your content is too much in a specific campaign. Making changes is a cumbersome task & can't delete the unwanted campaigns. Implementation & integration process was cumbersome & took few days. Review collected by and hosted on G2.com.

The ease of running experiments for my marketing. Review collected by and hosted on G2.com.

The cost is way too high for me as a small business owner Review collected by and hosted on G2.com.

The platform's support for testing across various digital platforms, including websites and mobile apps, ensures that our project deliverables are robust and effective across diverse mediums. Review collected by and hosted on G2.com.

Despite its user-friendly interface, there may be a learning curve for designers, especially when working on more complex experiments or utilizing advanced personalization features. Investing time in mastering these aspects is essential for maximizing the platform's potential. Review collected by and hosted on G2.com.

I love how the features are always evolving and they try to maintain being the best experience possible. Review collected by and hosted on G2.com.

Some times documentation is lacking, and when that happens it can be hard to find someone who has an answer. They do try through their customer service. Review collected by and hosted on G2.com.

The platform is very intuitive and easy to use. Review collected by and hosted on G2.com.

Customer support. Whenever there is an issue it seems to take quite some time for a response and the response is usually not helpful. Review collected by and hosted on G2.com.

Everything is in one place and is easy to find. Review collected by and hosted on G2.com.

Our organization can be better at putting tags on images to more easily narrow down our searchs for certain types of assets. Review collected by and hosted on G2.com.

I like how easy it is to use. Most times when something of this scale is implemented, it overcomplicates things on accident. Optimizely One does the opposite Review collected by and hosted on G2.com.

Nothing so far. Every part of the integration has been very smooth Review collected by and hosted on G2.com.

The ability to grow with any mid to large business Review collected by and hosted on G2.com.

The search function is too complex compared to 3rd party search products Review collected by and hosted on G2.com.

Optimizely is great as it is an all in one system that covers all bases quite comprehensively.

It is always improving, and customer support is fantastic. Review collected by and hosted on G2.com.

Documentation can sometimes be lacking/out of date. Review collected by and hosted on G2.com.

Very easy to get setup, and the prebuilt dashboards make finding initial insights simple. Review collected by and hosted on G2.com.

Occasionally I find that the platform can be quite slow, and sometimes updating the date range is not reflected in reports/dashboards immediately. Review collected by and hosted on G2.com.