OpenPanel Analytics is a modern, privacy-first analytics platform built for teams that want complete insight into user behavior without compromising data control or paying for unnecessary features. Unlike traditional tools such as Google Analytics, Mixpanel, or Amplitude, OpenPanel combines simplicity, transparency, and self-hosting flexibility—making it the perfect choice for developers, startups, and product teams who value privacy and performance.
At its core, OpenPanel helps you understand how visitors interact with your website or app. You can track events, analyze funnels, monitor retention, and visualize trends in real time—all through an intuitive dashboard that’s easy to set up and customize. Every plan includes unlimited websites, users, dashboards, and tracked profiles, ensuring your analytics grow with your product, not your budget.
What truly sets OpenPanel apart is its clear and usage-based pricing model. Instead of charging extra for advanced features, OpenPanel’s plans are based solely on the number of events you track each month. Whether you need 5,000 events for $2.50 or 1 million events for $63 (with the 1MIL discount code), you get the same full feature set—no hidden costs, limits, or surprise upgrades.
From a technical perspective, OpenPanel is designed with developer-friendly integration in mind. You can easily install it with a lightweight JavaScript snippet or via API for server-side tracking. The platform collects only essential, privacy-safe data (like IP and user agent, hashed daily with a salt), helping you stay GDPR-compliant without sacrificing accuracy.
For teams focused on product analytics, conversion optimization, and customer experience, OpenPanel provides powerful tools to understand user journeys, identify drop-offs, and measure engagement. With real-time reporting and beautiful charts, you can make faster, data-informed decisions—without the complexity or overhead of enterprise tools.
OpenPanel can be used in both hosted and self-hosted environments, giving you total flexibility over where your data lives. This makes it ideal for companies that prioritize data sovereignty, security, and compliance.
In short, OpenPanel Analytics offers transparent pricing, unlimited features, and complete privacy—a refreshing alternative to legacy analytics solutions. Whether you’re running an e-commerce store, SaaS product, or content platform, OpenPanel gives you everything you need to understand your audience, optimize your product, and grow sustainably.
Keywords: web analytics, product analytics, event tracking, privacy-first analytics, Mixpanel alternative, open-source analytics, GDPR-compliant analytics, user behavior tracking, self-hosted analytics, SaaS analytics.