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ON24 Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find ON24's platform easy to use, facilitating smooth interactions and seamless presentations for everyone involved. (53 mentions)
Users value the customizable platform of ON24, enhancing their events with intuitive features and useful analytics. (43 mentions)
Users appreciate the enhanced interactivity of ON24, enabling engaging webinars with features like polls and live chat. (29 mentions)
Users commend ON24's excellent customer support, facilitating smooth execution and ensuring successful webinars with ease. (28 mentions)
Users value the excellent customization options of ON24, enhancing their event hosting experience significantly. (24 mentions)
Users find the learning curve challenging, especially for guest speakers unfamiliar with ON24's interface. (22 mentions)
Users find limited customization in ON24 frustrating, impacting the overall user experience and flexibility of the platform. (17 mentions)
Users feel that ON24 requires significant improvement in user experience and reliability, especially during events and webinars. (12 mentions)
Users face integration issues with ON24, leading to instability and missed opportunities with custom setups and features. (12 mentions)
Users find ON24 to be excessively expensive, which hinders wider adoption despite its potential capabilities. (11 mentions)

5 Pros or Advantages of ON24

5 Cons or Disadvantages of ON24

ON24 Reviews (1,230)

View 3 Video Reviews
Reviews

ON24 Reviews (1,230)

View 3 Video Reviews
4.3
1,230 reviews
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Sandra A.
SA
Sandra A.
Global Marketing Automation Manager
Enterprise (> 1000 emp.)
"A powerful enterprise webinar and live event platform"
4/5
What do you like best about ON24?

The numerous features it has, and its relative flexibility to use some features out of big packages as small add-ons, sometimes features in Beta that can be part of current contracts. Very good to get users to trial features. The interface is modern and keeps being innovated, plus its high focus on getting AI integrated features is a big plus. Review collected by and hosted on G2.com.

What do you dislike about ON24?

The price. Unfortunately, it's the most expensive webinar/event tool we have come across and continues to be a barrier to getting more logins and local users onboard (We are a global organization, where local budgets are considered for expansion). Integration with Eloqua was not very advanced, and so we had to build custom integration, which was incredibly unstable due to complete lack of knowledge from the On24 technical integrations team side. We are restricted in how much we can adapt to new features to add to the integration because of this and we are unfortunately missing out on being able to take advantage of all the features through the integration. eg. Segmentation. Review collected by and hosted on G2.com.

AF
Aime F.
Finance Director
Mid-Market (51-1000 emp.)
"Easy Management and transmission of webinars to our users"
4/5
What do you like best about ON24?

It's a dynamic and easy-to-use webinar tool with an attractive interface. I like that the platform is intuitive, modern, and attentive to our needs and makes continuous improvements. I love the ability to adapt the platform to our brand guidelines and, above all, the excellent customer service and responsiveness. Review collected by and hosted on G2.com.

What do you dislike about ON24?

We had a great experience with ON24, and much of it is due to the way their team integrated the entire team that would be using the platform. Review collected by and hosted on G2.com.

PO
Philipp O.
Senior SEO Executive
Mid-Market (51-1000 emp.)
"Powerful and intuitive tool for organizing webinars and events"
4/5
What do you like best about ON24?

I like that I can integrate everything into a single platform: from live streaming and audience interaction to recording, analytics, and automated tracking. The platform's reliability also reduces technical issues during live sessions. Review collected by and hosted on G2.com.

What do you dislike about ON24?

I think the platform would benefit from having more customization tools available. Aside from that, it is a very comprehensive and user-friendly solution for both consumers and producers. Review collected by and hosted on G2.com.

LN
Linh N.
Marketing professional
Enterprise (> 1000 emp.)
"Reliable Webinar Platform with Outstanding Customer Support"
4.5/5
What do you like best about ON24?

The standout feature of ON24 is their exceptional customer service. Their support team demonstrates a high level of professionalism and responsiveness. When I encountered technical issues with the console, their team quickly addressed my support ticket and maintained regular follow-up communication until the problem was resolved.

What truly impressed me was their risk management and communication strategy during platform-wide technical issues. They excel at:Providing clear explanations of the root causes

Outlining their resolution process

Sharing preventive measures for future occurrences

Maintaining transparent communication throughout incidents Review collected by and hosted on G2.com.

What do you dislike about ON24?

The main drawback I've experienced is occasional connectivity issues, particularly when managing multiple speakers. There are moments when the platform experiences lag, causing delays of a few seconds. While not a deal-breaker, this can impact the smoothness of presentations and participant engagement. Review collected by and hosted on G2.com.

Alissa G.
AG
Alissa G.
Content Marketing Manager
Financial Services
Mid-Market (51-1000 emp.)
"Deceptive & Unethical Billing Practices"
0.5/5
What do you like best about ON24?

Their platform is easy to use and their online customer support is top-notch. In terms of their technology and platform analytics, we were a fan. Review collected by and hosted on G2.com.

What do you dislike about ON24?

Their billing practices border on unethical. You're auto-subscribed for next year's contract unless you opt-out and your account exec doesn't send any reminders when your subscription will expire. We had to pay 23K for an extra YEAR subscription because a team member left and their emails weren't forwarded. No grace from On24. This year, we nearly got caught having to pay 10K just to retain our owned files that lived on their platform because we "needed a subscription" to download them, but thankfully I found them elsewhere. Again, no notice of subscription expiring. So, while I appreciate their technology, no way would I ever recommend On24 because of their poor billing practices. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Verified User in Hospital & Health Care
Enterprise (> 1000 emp.)
"Robust Webcast Platform"
5/5
What do you like best about ON24?

Nothing new I still like all the features Review collected by and hosted on G2.com.

What do you dislike about ON24?

Outside of our inability to chat with audience it is ok Review collected by and hosted on G2.com.

RR
Roger R.
Digital Experience Manager
Mid-Market (51-1000 emp.)
"Excellent for webinars or large-scale presentations"
5/5
What do you like best about ON24?

We host numerous webinars with our partners, it's very helpful to have a user-friendly platform for both speakers and viewers. I like that it's very practical for webinars, very professional, and easy to use. Review collected by and hosted on G2.com.

What do you dislike about ON24?

I recommend this product without hesitation. I have nothing negative to say about this platform. It was very easy for our employees to understand, and the integration and reporting were also very impressive compared to other platforms. Review collected by and hosted on G2.com.

SM
Sathish M.
Sales Specialist
Mid-Market (51-1000 emp.)
"Enables the production of higher quality webinars"
4.5/5
What do you like best about ON24?

It offers viewers the opportunity to share their information in a variety of ways. It allows us to communicate with a broad audience on a professional platform to spread our message. I can also conduct surveys and generate attendee reports. Review collected by and hosted on G2.com.

What do you dislike about ON24?

It's one of the best and fastest tools for organizing corporate webinars. I have nothing negative to say, it helps us schedule and organize webinars, manage registrants and attendees, all from a single platform. Review collected by and hosted on G2.com.

Vera A.
VA
Vera A.
Marketing Operations Analyst
Enterprise (> 1000 emp.)
"Great platform with a lot of potential to be outstanding."
4/5
What do you like best about ON24?

At its core, it's a solid tool for running webinars. The engagement features available on the console are great and really enhance the attendee experience, making participation more interactive. In addition, the data collected for each registrant is quite detailed. Last but not least, very easy to use. Review collected by and hosted on G2.com.

What do you dislike about ON24?

Everything related to the backend feels a bit cumbersome. Reporting on viewer engagement - especially when looking at multiple webinars together - isn't very strong. Also, since the platform relies on strong internet connection when the session is live, some broadcasts can come across as clunky. Review collected by and hosted on G2.com.

BA
Bailey A.
Marketing Manager
Mid-Market (51-1000 emp.)
"On24 has worked well with only a few minor problems."
4/5
What do you like best about ON24?

I enjoy how easy it to set up a webinar and I enjoy that craig is available to help us when we need it. Review collected by and hosted on G2.com.

What do you dislike about ON24?

It does not work well with Hubspot. It cannot auto generate lists and I havent found a way to link my own landing pages yet. They make guides to use for hubspo but they are not very helpful.

I did have a webinar crash using semi-live. The would not believe it was a bug until I took a screenshot of support saying they were releasing a fix. I am still scared to use semi-live. Review collected by and hosted on G2.com.