OCLC Wise is a comprehensive community engagement system tailored for public libraries, integrating customer relationship management, marketing, and analytics with traditional integrated library system functions. Designed to prioritize both library users and staff, Wise enables libraries to enhance user experiences, foster deeper community connections, and adapt to evolving community needs. By consolidating multiple tools into a unified platform, Wise streamlines data collection and analysis, facilitating informed decision-making and personalized services. Key Features and Functionality: - Integrated Marketing Tools: Facilitates the creation and distribution of personalized, targeted communications, allowing libraries to effectively engage specific user groups. - Data-Driven Collection Management: Utilizes user behavior data to inform collection development, ensuring materials align with community interests and usage patterns. - Customer Relationship Management : Centralizes user information, enabling libraries to track interests and interactions, and deliver tailored services. - Analytics and Reporting: Provides insights into library operations and user engagement, supporting evidence-based decision-making. - Event Management: Supports planning and promotion of library events, enhancing community participation. Primary Value and Solutions Provided: OCLC Wise empowers public libraries to transition from traditional service models to dynamic, user-centric institutions. By integrating CRM, marketing, and analytics with core library functions, Wise enables libraries to: - Enhance Community Engagement: Deliver personalized experiences and communications, strengthening relationships with existing patrons and attracting new users. - Optimize Collections: Align library materials with community preferences through data-driven insights, ensuring resources meet user needs. - Improve Operational Efficiency: Streamline workflows by consolidating multiple tools into a single platform, reducing complexity and administrative overhead. - Support Strategic Planning: Utilize analytics to inform future initiatives, programming, and resource allocation, aligning library services with community demands. By focusing on people and leveraging data, OCLC Wise transforms how libraries interact with their communities, fostering deeper connections and more responsive services.