tNotch is an Artificial Intelligence (AI) driven tool primarily designed for the creation and optimization of digital advertisements. It leverages AI technologies to create animated ads by converting static content into motion, intuitively tailoring to past successful ad formats. A significant feature of Notch is its capacity to utilize customer data, generating new unique selling propositions and formats for advertising strategies to expand the range of tested elements in an account. Further, it provides a continuous improvement model through its Successor AI, which discerns efficient elements of successful ads and crafts enhanced versions prior to any decrease in ad performance. Notch also presents a white-label share board feature facilitating easy sharing and reviewing of ads with clients. The tool offers compatibility with platforms like Figma and Canva where final tweaks can be made to perfect the AI-generated ads. Notch's Creative Brain feature constructs a comprehensive model of your brand from available data, ensuring the creation of strategically-aligned ads while important brand and legal elements are preserved through its StyleGuard feature. This feature enables storing and automatic enforcement of brand rules and legal guidelines, ensuring consistency and compliance across ad campaigns.