Mytraffic Reviews & Product Details

The MyTraffic platform is a footfall analytics and location intelligence solution that helps organisations measure pedestrian and vehicle activity at physical locations in Europe and use that measurement to decide where to open, invest, promote or divest. As a location intelligence tool, it is mainly used by teams whose decisions depend on how many people pass a given address, who those people are, and where they come from. The platform runs on MyTraffic's proprietary dataset, built from GPS mobility signals and processed with a single standardized methodology. Because every location is measured the same way, a high street in Lyon, a retail park in Manchester and a shopping centre in Milan can be compared directly. Coverage extends to more than 10 million locations at 10 meter accuracy, with insights including: dynamic vehicle and pedestrian traffic over time, visitor origin and catchment mapping, average pedestrian traffic, sociodemographics, points of interest, and much more Core capabilities include: - Footfall measurement for pedestrians and vehicles, broken down by hour, day, month and year, with historical trends and seasonality - Visitor analysis covering demographics, socioeconomic profiles, catchment areas, visitor origin, dwell time and repeat visit rates - Benchmarking against any comparable location in the covered markets, including competitor sites and a company's own network - Points of interest and competitive density mapping for a defined area or drawn polygon - Data delivery through the web interface, exports, or API and data feeds for teams integrating footfall into their own models Common use cases include site selection and expansion planning, asset valuation and rent negotiation, portfolio and network performance tracking, catchment analysis for marketing activation and media planning, competitor monitoring, and city centre attractiveness measurement for public sector teams. The platform is used by retail chains, restaurant and franchise groups, grocers, commercial real estate investors and brokers, advertisers, EV charge point operators, FMCG brands and municipalities. MyTraffic also offers Gini by MyTraffic, an AI platform built on the same dataset, for teams that prefer to run analyses through natural language rather than a dashboard interface.