# Mytraffic Reviews
**Vendor:** Mytraffic  
**Category:** [Location Intelligence Software](https://www.g2.com/categories/location-intelligence)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 2
## About Mytraffic
Mytraffic is THE location insight platform for any physical place across Europe. We deliver the most precise data for your challenges Invest in the right locations at the right price. Promote your assets. Drive additional traffic from strategic territories. Benchmark your assets performance. Use traffic insight for more profitable decision for expansion, asset and city promotion, marketing activation, performance tracking A ready-to-use holistic view of footfall data: Our footfall data allows you to compare against anywhere in Europe thanks to a standardised methodology. All your decisions can be driven by the best data in an ever changing environment




## Mytraffic Reviews
  ### 1. an indispensable ally for my company

**Rating:** 4.5/5.0 stars

**Reviewed by:** Roberto S. | Marketing manager, Marketing and Advertising, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 21, 2024

**What do you like best about Mytraffic?**

What I love most about Mytraffic is how simple it is to use. The interface is quite intuitive and friendly, which allowed everyone on my team to use it without problems. In addition, the real-time information it provides us has helped us optimize our own routes and maximize our efficiency.

**What do you dislike about Mytraffic?**

However, there are certain points that I would like to see you improve in Mytraffic. Sometimes synchronization with other systems is not as dynamic as we would like, which can create certain internal communication problems. However, we are generally quite satisfied with the program.

**What problems is Mytraffic solving and how is that benefiting you?**

Thanks to Mytraffic, we have been able to solve traffic problems instantly and efficiently. The function of planning and managing our own routes in a more positive way has helped us minimize costs and improve our customer service. In conclusion, Mytraffic became an indispensable ally for our organization.

  ### 2. Location insights for any physical place in the UK and Europe

**Rating:** 4.5/5.0 stars

**Reviewed by:** Shashank A. | Research Analyst, Research, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 24, 2023

**What do you like best about Mytraffic?**

Mytraffic ability to provide location intelligence and data insights for the retail sector. Its real-time insights are quite helpful for an industry leader to take data-driven decisions and make course corrections in their strategies. Its heatmap are amazing to get quick overview.

**What do you dislike about Mytraffic?**

Its based on traffic data and sometimes its misleading due to changes in traffic plan.

**What problems is Mytraffic solving and how is that benefiting you?**

It is helpful in planning retail stores planning and expansion.



- [View Mytraffic pricing details and edition comparison](https://www.g2.com/products/mytraffic/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+06%3A33%3A35+-0500&secure%5Bsession_id%5D=a5653e63-492f-4164-a407-9c5947813704&secure%5Btoken%5D=44f339829a0f31c0843b6241516e06a3f7ef15d04785aedac344a9ccac7dc8bd&format=llm_user)

## Mytraffic Features
**Reports**
- Reports Interface
- Steps to Answer
- Graphs and Charts
- Score Cards
- Dashboards

**Cartography**
- Map Design
- Vector Mapping 
- Data Visualization
- Overlaying

**Analysis**
- Predictive Analysis
- Distance Analysis 
- Spatial Analysis
- Data Stream

**Reporting**
- Data Transformation
- WYSIWYG Design
- API Integrations

**Self Service **
- Calculated Fields
- Data Column Filtering
- Data Discovery
- Search
- Collaboration / Workflow
- Automodeling

**Advanced Analytics**
- Predictive Analytics
- Data Visualization
- Big Data Services

**Building Reports**
- Data Transformation
- Data Modeling
- WYSIWYG Report Design
- Integration APIs

**Platform**
- Mobile User Support
- Customization 
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Breadth of Partner Applications

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