# What Account-Based Marketing Software Is Best for Mid-Market Companies Launching Their First ABM Program?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hey G2 fam. Getting a first ABM program off the ground usually means picking a platform that will not require a dedicated ops team just to keep it running, and one confirmed Leader in <a class="a a--md" elv="true" href="https://www.g2.com/categories/account-based-marketing">Account-Based Marketing</a> is built specifically with that in mind.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews"><strong>AdRoll ABM</strong></a> (formerly RollWorks) targets mid-sized businesses by design, and its reviewer base reflects that directly. Reviewers point to audience targeting and display advertising managed from a single platform, with account-level engagement reporting giving a new program real visibility into who is actually paying attention. One recurring theme worth naming plainly: several reviewers describe struggling to prove ABM's value to leadership, since it functions mostly as an awareness play rather than a direct lead generation channel, something worth setting expectations around before launch.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Would be useful to hear from mid-market marketers directly here: did you find a way to prove ABM's impact to leadership early on, or did it take a full quarter or two before the numbers told a convincing story?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 9 days ago
- Author title: Marketing
- Net upvotes: 1


## Comments
### Comment 1

For a first ABM program, I’d care most about whether account engagement is easy to explain to leadership. Has anyone found AdRoll’s reporting enough to show early impact without stitching together extra CRM data?

##### Comment Metadata
- Posted at: 8 days ago
- Author title: Writer





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