MyTraffic is a European location intelligence company. Founded in 2016 in Paris, it builds its own proprietary dataset on real world mobility signals, measuring pedestrian and vehicle flows, visitor profiles, catchment areas, points of interest, sociodemographics and much more across more than 10 million locations at 10 meter accuracy. With 700+ clients and coverage in 18 countries, MyTraffic works with retail, food and beverage, franchises, grocery, commercial real estate, brokerage, advertising, EV charging and public sector teams on questions such as where to open a next site, how much revenue an address will generate, which competitors capture their shoppers, and how a catchment is shifting over time. Its latest platform, Gini by MyTraffic, puts that dataset behind an AI companion that answers those questions in just a few seconds and returns decision-ready analyses in minutes.