Moz Pro Pricing Overview

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Moz Pro Pricing Key Insights

Last updated on Apr 30, 2026

Moz Pro offers 5 pricing editions, starting from $0 to $299. Moz Pro pricing tiers are designed to support different usage levels and team sizes. Moz Pro also offers a free trial. Compare the Moz Pro pricing table below to figure out the best fit for your needs. Some plans may require you to contact Moz for custom pricing.

Free Trial — $0 / 1 User

Starter — $49 / 1 User Per Month

Standard — $99 / Per Month

Medium — $179 / Per Month

Large — $299 / Per Month

Rated 4.3 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Starter

$49.00

1 User Per Month

$39/mo when you pay yearly. For small businesses or startups with only one website.

User seats - 1

MozBar Premium

24/7 Support

Campaigns - 1

Keyword Rankings - 50

Mobile Rankings

Pages Crawled/wk - 5,000

Performance Metrics

Performance Metrics: Tracked URL - 20

On-Demand Crawls

Domain Overview

Keyword Queries/mo - 75

Rows per Keyword Query - 5,000

Keyword Lists - 1

Keywords per List - 25

Competitive Research

Backlink Queries/mo - 75

Rows per Backlink Query - 5,000

On-Page Grader Reports

Prompt Suggestions

Standard

$99.00

Per Month

$79 /mo when you pay yearly. If you're new to SEO or just need the basics, this plan is a great way to get started.

Campaigns - 3

Keyword Rankings - 300 (1,200 total collected search results)

Mobile Rankings

Pages Crawled/Week - 100,000 (400,000 total pages/mo.)

On-Demand Crawls/Month - 5

Keyword Queries/Month -150

Rows per Keyword Query - 10,000

Rows per Backlink Query - 10,000

Keyword Lists - 5

Keywords per List - 100

Backlink Queries/Month - 5,000

Rows per Backlink Query - 10,000

Link Tracking Lists - 1

Links per List - 100

Rank Checker Queries/Day - 200

On-Page Grader Reports - Unlimited

Scheduled Reports - Unlimited

User seats included - 1

24/7 Support

Performance Metrics: Tracked URLs - 60

Performance Metrics: On-Demand URLs/Week - 6

Prompt Suggestions

Ai Content Briefs - 2

Medium

$179.00

Per Month

$143 /mo when you pay yearly. Ample limits plus full access to keyword research tools. Most folks start here.

Campaigns - 10

Keyword Rankings - 1,500 (6,000 total collected search results)

Mobile Rankings

Pages Crawled/Week - 500,000 (2 million total pages/mo.)

On-Demand Crawls/Month - 30

Keyword Queries/Month - 5,000

Rows per Keyword Query - 30,000

Keyword Lists - 30

Keywords per List - 500

Backlink Queries/Month - 20,000

Rows per Backlink Query - 40,000

Link Tracking Lists - 30

Links per List - 500

Rank Checker Queries/Day - 200

On-Page Grader Reports - Unlimited

Scheduled Reports - Unlimited

Branded Reports - Unlimited

Report Templates - Unlimited

User seats included - 2

24/7 Support

Performance Metrics: Tracked URLs - 200

Performance Metrics: On-Demand URLs/Week - 20

AI Visibility Dashboards - 2

Prompts Tracked - 100

Prompt Suggestions

AI Content Briefs - 10

Large

$299.00

Per Month

$239 /mo when you pay yearly. The ideal plan (and best value) for businesses and agencies that are serious about search.

Campaigns - 25

Keyword Rankings - 3,000 (12,000 total collected search results)

Mobile Rankings

Pages Crawled/Week - 1,250,000 (5 million total pages/mo.)

On-Demand Crawls/month - 60

Keyword Queries/Month - 15,000

Rows per Keyword Query - 50,000

Keyword Lists - 60

Keywords per List - 750

Backlink Queries/Month - 70,000

Rows per Backlink Query - 50,000

Link Tracking Lists - 60

Links per List - 750

Rank Checker Queries/Day - 500

On-Page Grader Reports - Unlimited

Scheduled Reports - Unlimited

Branded Reports - Unlimited

Report Templates - Unlimited

User seats included - 3

24/7 Support

Performance Metrics: Tracked URLs - 500

Performance Metrics: On-Demand URLs/Week - 50

AI Visibility Dashboards - 4

Prompts Tracked. - 200

Prompt Suggestions

AI Content Briefs - 50

Free Trial

1 User

A free trial is a great way to test out Moz Pro. Ample limits plus full access to keyword research tools.

Campaigns - 10

Keyword Rankings - 1,500 (6,000 total collected search results)

Mobile Rankings

Pages Crawled/Week - 500,000 (2 million total pages/mo.)

On-Demand Crawls/Month - 30

Keyword Queries/Month - 5,000

Rows per Keyword Query - 30,000

Keyword Lists - 30

Keywords per List - 500

Backlink Queries/Month - 20,000

Rows per Backlink Query - 40,000

Link Tracking Lists - 30

Links per List - 500

Rank Checker Queries/Day - 200

On-Page Grader Reports - Unlimited

Scheduled Reports - Unlimited

Branded Reports - Unlimited

Report Templates - Unlimited

User seats included - 1

24/7 Support

Performance Metrics: Tracked URLs - 200

Performance Metrics: On-Demand URLs/Week - 20

AI Visibility Dashboards - 2

Prompts Tracked - 100

Prompt Suggestions

AI Content Briefs - 10

Moz Pro offers flexible, scalable pricing plans designed to grow with your SEO needs—from solopreneurs to agencies managing multiple clients.

Starter – $49/mo ($39/mo billed annually)
Perfect for startups or small businesses with one website. Includes 50 tracked keywords, 20K pages crawled, Moz AI tools, keyword suggestions, and essential SEO features like MozBar Premium and site tracking.

Standard – $99/mo ($79/mo billed annually)
Ideal for small businesses needing robust SEO tools. Get 300 keywords, 3 sites, 400K pages crawled, backlink analysis, unlimited scheduled reports, and full access to competitive research and keyword tracking tools.

Medium – $179/mo ($143/mo billed annually)
Our most popular plan, great for growing teams. Track 1,500 keywords across 10 sites, crawl up to 2M pages, and access branded reports, report templates, and expanded SEO limits.

Large – $299/mo ($239/mo billed annually)
Built for large businesses and agencies. Includes 3,000 keywords, 25 sites, 5M crawled pages, and all Medium plan features—plus the highest available data limits.

All plans include AI-powered tools, Brand Authority Score, keyword suggestions by topic, and 24-hour online support.
Starter Tier (Ideal for solo marketers or small businesses): Includes essential tools like keyword research, rank tracking, site audits, and basic reporting—perfect for getting started with SEO without a steep learning curve.

Growth Tier (Perfect for growing teams): Adds extended keyword volumes, competitive insights, more frequent crawls, increased limits on campaigns and users, plus advanced analytics to manage multiple projects more effectively.

Advanced / Professional Tier (Built for agencies and mid-market teams): Delivers robust features such as in-depth backlink analysis, API access, bulk keyword processing, high-frequency tracking, and premium support options—great for managing client portfolios or scaling in-house strategies.

Enterprise Tier (Designed for large organizations): Offers custom usage limits, personalized onboarding, dedicated account management, and tailored reporting features to match demanding enterprise-level SEO programs.

New subscribers can take a 7-day free trial.

Pricing information for Moz Pro is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Moz Pro must be conducted with the seller.

Pricing information was last updated on April 14, 2026

Moz Pro Pricing FAQs

Generated using AI

Is Moz Pro free, or does it offer a free trial?

Moz Pro does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

How much does Moz Pro cost in 2026?

According to G2 data, Moz Pro pricing in 2026 starts at $49.00 and can reach $299.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Moz's official pricing page for the most current details.

Who is Moz Pro pricing best suited for?

According to G2 reviews of Moz Pro, the Starter plan suits small businesses or single-site owners needing basic SEO tracking, while the Standard plan appeals to those new to SEO wanting foundational tools. The Medium tier, described by Moz Pro as where most users start, is frequently praised by G2 reviewers in marketing and advertising for managing multiple client campaigns. Agencies and mid-market businesses gravitate toward the Large plan for its expanded campaign and keyword limits. G2 reviewers across industries including marketing, IT services, and healthcare consistently highlight Moz Pro's pricing as best suited for small-to-mid-sized agencies and in-house SEO teams managing several websites simultaneously.

What are the key differences between the free and paid versions of Moz Pro?

Moz Pro does not offer a permanent free version, but G2's pricing data for Moz Pro shows a free trial that mirrors the Medium paid tier, including 10 campaigns, 1,500 keyword rankings, 500,000 pages crawled per week, and 20,000 backlink queries per month. Once the trial ends, users must choose a paid plan starting at $49 per month for the Starter tier, which is significantly more limited, with just 1 campaign, 50 keyword rankings, and 75 keyword queries monthly. G2 reviewers note that lower-tier plans impose strict caps that can force early upgrades, while higher Moz Pro tiers unlock branded reports, more campaigns, and expanded keyword and backlink query limits.

Is Moz Pro considered good value for its pricing?

G2 reviews of Moz Pro reflect a recurring tension: high satisfaction scores alongside frequent cost complaints. Many G2 reviewers, particularly from small businesses and agencies, describe Moz Pro as expensive compared to competitors like Ahrefs and SEMrush, yet continue using it for its ease of use, reporting quality, and all-in-one convenience. Reviewers in marketing and advertising frequently call it competitively priced relative to the value delivered, while solo freelancers and startups flag the pricing as a barrier. The consensus across G2 reviews of Moz Pro is that it represents strong value for agencies and growing businesses that use it daily, but may feel costly for occasional or single-site users.

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Moz Pro Alternatives Pricing

The following is a quick overview of editions offered by other SEO Tools

Product	Price	Features
Semrush Pro	$139.94Per Month	For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more. 10,000 results per report 3,000 reports per day Display advertising research 500 keywords to track 3 projects 100,000 pages to crawl per month 50 social profiles for monitoring 10 social profiles for posting 5 scheduled PDF reports
SE Ranking Core	Starting at $103.20	SEO + GEO for marketing teams with repeatable delivery 10 projects & 1 manager seat 2k keywords & 100 prompts to track daily 50 domains in GEO research 250k pages per month in audit Rank tracking across major search engines Rank tracking across major search engines Website & on-page audit Looker Studio / Matomo / GA / GSC integrations Local & content marketing
Similarweb Free trial	Free Trial	Ideal for Individual marketers who want to have basic data about their competitors. Basic Traffic Overview

Various alternatives pricing & plans

Free Trial

Pricing information for the above various Moz Pro alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.

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4.4/5(4,035)

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