Moz Local Reviews & Product Details

Moz Local is a location management and local SEO tool designed to help businesses ensure their online presence is accurate, consistent, and visible across the most important directories, search engines, and maps. When someone searches for a product or service near them—like “coffee shop near me” or “plumber in [your city]”—Moz Local helps make sure your business appears in those results. It does this by syncing your business information (name, address, phone number, hours, and more) across major online platforms such as Google, Facebook, Apple Maps, Yelp, Bing, and dozens of others. With Moz Local, you no longer need to manually update your listings one by one. You can make changes once in your Moz Local dashboard, and they’ll automatically be distributed to all supported directories. This keeps your business details consistent and helps search engines trust your information—leading to better visibility in local search results. Moz Local also includes tools to monitor and manage your online reputation. You can track customer reviews across multiple sites, respond from within the platform, and get alerts when new reviews are posted. This allows you to stay on top of customer feedback and engage with your community in real time. In addition, the platform provides performance reporting, including metrics like search impressions, listing accuracy, and engagement levels. These insights help you understand how your business is being found and where you may have opportunities to improve. Whether you're managing one location or dozens, Moz Local simplifies the process of maintaining a strong, trustworthy online presence. It’s built specifically for local businesses that want to save time, reduce manual work, and improve their chances of getting found by nearby customers. In short: Moz Local is a tool that helps your business show up—and stand out—in local search results.

Seller

Moz

Discussions

Moz Local Community

Languages Supported

English

Solution Type

Best-of-Breed

Overview by

Miro Mustonen

Pricing

Pricing provided by Moz Local.

Lite

$16.00

Per Month

Preferred

$24.00

Per Month

View More Pricing Information

Top-Rated Alternatives

View All Alternatives

User Insights

Average based on 476 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

Per Year

Moz Local Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Moz Local, and what problem is it built to solve?

Moz Local helps businesses manage their local listings by bringing business information together and distributing or monitoring it across directories. This makes it easier to keep details such as a business’s name, address, and phone number consistent online.

What languages does Moz Local support?

Moz Local supports 1 language: English.

What company sizes and industries is Moz Local the best fit for?

Moz Local’s reviewer base is concentrated in small businesses, with agency and multi-location listing work also represented. The most visible company-size and industry segments are:

Small businesses: Organizations with 50 or fewer employees are the clearest size cluster.
Mid-market and enterprise: Both are represented, including teams managing multiple locations.
Marketing and advertising: A prominent industry segment, including agencies managing local listings for clients.
Technology and internet: Information technology, computer software, and internet businesses appear regularly.
Consumer-facing businesses: Retail, consumer services, healthcare, and hospitality are also represented.

How long does it take to implement Moz Local across a team?

Moz Local can be quick to set up, though the time reported to go live varies. The most common reported range is under one day, with under one month also a frequent timeframe; longer waits are reported as well.

Time to go live	Relative frequency
Under one day	Most common
Under one month	Also common
One to three months	Reported less often
Three to six months or longer	Occasional reports

What customer support options does Moz Local provide, and how do users find the overall support experience?

Support is available through email/help desk, chat, FAQs/forum, and a knowledge base, including 24/7 live-representative support. The experience is mixed: users appreciate helpful, knowledgeable responses when they connect with the team, while others describe slow replies, difficulty reaching support, or delays getting an issue resolved.

What is the experience like for teams switching to Moz Local from another tool?

Switching from tools such as Yext, BrightLocal, Localeze, or manual listing workflows has been tied to cost, ease of use, and a desire to manage listings in one place. Moz Local can reduce repetitive work and make listing updates more manageable, while users’ comparisons also point to differences in coverage, control, and how quickly updates appear.

What tools and platforms does Moz Local integrate with, and how do these integrations help users get more value from the product?

Moz Local’s day-to-day listing work connects with business profiles and directories across search, maps, and data-aggregator services. Examples include Google Business Profile and Bing, along with Facebook, Yelp, Apple Maps, and Foursquare:

Search and maps: Google Business Profile, Bing, and Apple Maps.
Social and review platforms: Facebook and Yelp.
Directories and data aggregators: Foursquare and Localeze.

Managing business details centrally can reduce the need to update each service separately, though the timing and completeness of changes can vary by destination.

What features or capabilities could make Moz Local even more useful?

Moz Local could be more useful with clearer visibility into what is happening to listings and more ways to act on issues directly. The recurring improvement requests include:

Clearer progress tracking: Show when submissions are received, published, or delayed, with a clearer history of changes.
Broader directory coverage: Add more listing destinations, including niche and local directories.
Simpler listing fixes: Make it easier to correct information and resolve duplicates without extra manual steps.
Stronger reporting: Add more detailed reports, historical comparisons, and easier export options.
More efficient multi-location workflows: Improve bulk editing and tools for organizing multiple clients or locations.

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Brian M.

SEO Team Lead

Small-Business (50 or fewer emp.)

4/30/2018

"Good local resources and seems to be up to date with all algo changes"

4.5/5

What do you like best about Moz Local?

I like the program. I use Moz other site of products like follower wonk and this feels very familiar to use after two minutes. Everything is there I would expect to be for local serps and best practices for SEO are easy to check off with this tool Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Could be a bit more flexible with the payment options Review collected by and hosted on G2.com.

Caitlin B.

Senior Digital Media Planner

Small-Business (50 or fewer emp.)

1/17/2018

"Help Your SEO Team Flourish"

4/5

What do you like best about Moz Local?

It's is VERY easy to use and VERY helpful when creating, planning, and implementing organic and SEO related projects as locations and local listing are super important these days. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

checking that local listings exist for clients, making recommendations if not. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Local:

Really helps you understand current local information about a client and the areas that have room for improvement. Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

local listing recommendations - networks that clients could improve in when it comes to listing their business. Review collected by and hosted on G2.com.

Verified User in Internet

Mid-Market (51-1000 emp.)

4/24/2018

"Moz is a tool packed with use."

5/5

What do you like best about Moz Local?

I feel like I'm constantly finding new ways to utilize Moz and all that it has to offer. My favorite aspect is the keyword functions. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Honestly, the product is constantly changing, so when there's something that needs to be fixed, it usually is! Review collected by and hosted on G2.com.

Jason B.

Founder

Small-Business (50 or fewer emp.)

11/17/2017

"If you're thinking local marketing, think Moz"

4/5

What do you like best about Moz Local?

It's extremely easy to use and navigate and it doesn't take much to learn the platform. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Sometimes it is MUCH more difficult than it seems... it's not as easy as 'updating a citation' and presto everything is good to go. Not only that, but social media and citations change all of the time so you've got to make sure you're up to date on things. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Local:

Well worth the effort... if you doubt it, the annual fee isn't all that much for the value you're getting! Give it a try. Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

Management of multiple social media and digital citation platforms at once, all in one place. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

7/25/2018

"Necessary Marketing"

5/5

What do you like best about Moz Local?

Moz is a superior product in that I use it everyday for work. It makes your job so much easier and it’s like having a personal SEO assistant. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

There are a few keyword tracking items that can be improved upon. Review collected by and hosted on G2.com.

James L.

Lead Analyst

Small-Business (50 or fewer emp.)

Originally submitted 6/15/2016

"Huge Time Saver, Delivers on its Promise"

4.5/5

What do you like best about Moz Local?

One-stop shop to submit a local organization to all search engines. Saved me hours of time. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Has been a bit buggy historically. Some search engines have info fields that others do not, and Moz Local wouldn't always fill in the unique fields. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Local:

It's not perfect, but it will save you hours of your time. Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

Helping ensure that regardless of the search engine being used, a user will easily be able to find the phone number, address, and other basic info about the business I was promoting. Review collected by and hosted on G2.com.

Patricia K.

Mid-Market (51-1000 emp.)

4/24/2018

"Moz Local Makes SEO for Your Business Easy"

4.5/5

What do you like best about Moz Local?

Simple program that even beginners could figure out with ease. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Moz Local can get expensive, depending on what your needs are. Review collected by and hosted on G2.com.

Verified User in Internet

Small-Business (50 or fewer emp.)

4/24/2018

"Helpful & Easy to Use"

4.5/5

What do you like best about Moz Local?

With tools like Open Site Explorer and Keyword Explorer finding areas of opportunities come easy. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Currently, have no issues with the platform Review collected by and hosted on G2.com.

Dylan R.

Local marketing specialist

Financial Services

Small-Business (50 or fewer emp.)

4/24/2018

"A good service"

4/5

What do you like best about Moz Local?

Moz local made it easy to get onto a few directories that are difficult to show up on without making additional payments. It is a great alternative to yext. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Its list of directories is too small for how much it costs. Review collected by and hosted on G2.com.

Matt C.

Director, Creative and Digital Marketing

Non-Profit Organization Management

Mid-Market (51-1000 emp.)

4/24/2018

"Utilized Moz to update search results during an office move to a new address."

3.5/5

What do you like best about Moz Local?

Convenient dashboard that pulled in data from a variety of sources. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Was still forced to create new accounts with each platform. Would have been convenient to have a single login. Review collected by and hosted on G2.com.