Moz Local Reviews & Product Details

Moz Local is a location management and local SEO tool designed to help businesses ensure their online presence is accurate, consistent, and visible across the most important directories, search engines, and maps. When someone searches for a product or service near them—like “coffee shop near me” or “plumber in [your city]”—Moz Local helps make sure your business appears in those results. It does this by syncing your business information (name, address, phone number, hours, and more) across major online platforms such as Google, Facebook, Apple Maps, Yelp, Bing, and dozens of others. With Moz Local, you no longer need to manually update your listings one by one. You can make changes once in your Moz Local dashboard, and they’ll automatically be distributed to all supported directories. This keeps your business details consistent and helps search engines trust your information—leading to better visibility in local search results. Moz Local also includes tools to monitor and manage your online reputation. You can track customer reviews across multiple sites, respond from within the platform, and get alerts when new reviews are posted. This allows you to stay on top of customer feedback and engage with your community in real time. In addition, the platform provides performance reporting, including metrics like search impressions, listing accuracy, and engagement levels. These insights help you understand how your business is being found and where you may have opportunities to improve. Whether you're managing one location or dozens, Moz Local simplifies the process of maintaining a strong, trustworthy online presence. It’s built specifically for local businesses that want to save time, reduce manual work, and improve their chances of getting found by nearby customers. In short: Moz Local is a tool that helps your business show up—and stand out—in local search results.

Seller

Moz

Discussions

Moz Local Community

Languages Supported

English

Solution Type

Best-of-Breed

Overview by

Miro Mustonen

Pricing

Pricing provided by Moz Local.

Lite

$16.00

Per Month

Preferred

$24.00

Per Month

View More Pricing Information

Top-Rated Alternatives

View All Alternatives

User Insights

Average based on 476 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

Per Year

Moz Local Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Moz Local, and what problem is it built to solve?

Moz Local helps businesses manage their local listings by bringing business information together and distributing or monitoring it across directories. This makes it easier to keep details such as a business’s name, address, and phone number consistent online.

What languages does Moz Local support?

Moz Local supports 1 language: English.

What company sizes and industries is Moz Local the best fit for?

Moz Local’s reviewer base is concentrated in small businesses, with agency and multi-location listing work also represented. The most visible company-size and industry segments are:

Small businesses: Organizations with 50 or fewer employees are the clearest size cluster.
Mid-market and enterprise: Both are represented, including teams managing multiple locations.
Marketing and advertising: A prominent industry segment, including agencies managing local listings for clients.
Technology and internet: Information technology, computer software, and internet businesses appear regularly.
Consumer-facing businesses: Retail, consumer services, healthcare, and hospitality are also represented.

How long does it take to implement Moz Local across a team?

Moz Local can be quick to set up, though the time reported to go live varies. The most common reported range is under one day, with under one month also a frequent timeframe; longer waits are reported as well.

Time to go live	Relative frequency
Under one day	Most common
Under one month	Also common
One to three months	Reported less often
Three to six months or longer	Occasional reports

What customer support options does Moz Local provide, and how do users find the overall support experience?

Support is available through email/help desk, chat, FAQs/forum, and a knowledge base, including 24/7 live-representative support. The experience is mixed: users appreciate helpful, knowledgeable responses when they connect with the team, while others describe slow replies, difficulty reaching support, or delays getting an issue resolved.

What is the experience like for teams switching to Moz Local from another tool?

Switching from tools such as Yext, BrightLocal, Localeze, or manual listing workflows has been tied to cost, ease of use, and a desire to manage listings in one place. Moz Local can reduce repetitive work and make listing updates more manageable, while users’ comparisons also point to differences in coverage, control, and how quickly updates appear.

What tools and platforms does Moz Local integrate with, and how do these integrations help users get more value from the product?

Moz Local’s day-to-day listing work connects with business profiles and directories across search, maps, and data-aggregator services. Examples include Google Business Profile and Bing, along with Facebook, Yelp, Apple Maps, and Foursquare:

Search and maps: Google Business Profile, Bing, and Apple Maps.
Social and review platforms: Facebook and Yelp.
Directories and data aggregators: Foursquare and Localeze.

Managing business details centrally can reduce the need to update each service separately, though the timing and completeness of changes can vary by destination.

What features or capabilities could make Moz Local even more useful?

Moz Local could be more useful with clearer visibility into what is happening to listings and more ways to act on issues directly. The recurring improvement requests include:

Clearer progress tracking: Show when submissions are received, published, or delayed, with a clearer history of changes.
Broader directory coverage: Add more listing destinations, including niche and local directories.
Simpler listing fixes: Make it easier to correct information and resolve duplicates without extra manual steps.
Stronger reporting: Add more detailed reports, historical comparisons, and easier export options.
More efficient multi-location workflows: Improve bulk editing and tools for organizing multiple clients or locations.

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Ryan J.

SEO Program Manager

Information Technology and Services

Small-Business (50 or fewer emp.)

4/24/2018

"Affordable and easy to use Local SEO tool"

5/5

What do you like best about Moz Local?

There are so many directories that you have to align to get good local SEO results, and MOZ local does most of the work for you. It is a much more inexpensive option than Yext (which seems to have some sort of unholy alliance going on with some directories like SuperPages) and either automatically updates listings for your or tells you where you need to establish/update an account.

MOZ Local also offers an option to push changes directly to Foursquare and Google My Business, which is useful. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Some of the updates take an extremely long period of time to be made via MOZ Local. Sometimes, I'd get impatient and do them myself. Some never seem to get updated, but overall, it does a pretty good job. Also, it doesn't always do the best job in identifying duplicate accounts.

Their customer service is also not great. If you're confused in using it, you may get lost and stay lost. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Local:

There are really only two options - this and Yext. For small biz. MOZ is much more affordable, while Yext seems to have more coverage. Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

There are a lot of directories that search engines use to offer the right location and contact information for brick and mortar businesses. To align them all individually is time consuming and some seem impossible without paying Yext. this tool helps you see the important directories, understand what is missing or inaccurate, and either updates it for your or points you in the right direction.

I've seen a lot of local SEO benefits for myself and for clients. Review collected by and hosted on G2.com.

Verified User in Internet

Small-Business (50 or fewer emp.)

7/6/2018

"Visually good - its like voodoo"

1.5/5

What do you like best about Moz Local?

I liked the fact you can see instantly the score of your local SEO it gives you a percentage and then what you need to get all your ducks lined up to get a good local score. Its very visual and it does help you to standardise your brand. You can also manage multiple clients the system and help them achieve better local listings. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

It is expensive and it seem not to work very well for UK businesses it also could change from week to week without any logic. It says your not a member of a directory when you are and some of the information is out dated. The pricing was a little unclear as well for the UK market and they kept changing the price. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Local:

Once you have setup you do need to keep checking the portal to make sure elements don't break and that everything is accurate. It is a good tool but I am sure their are cheaper ones out there. The issue with the UK version is the directories I don't think are very good quality and I think it could be improved. Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

Brand awareness and making sure you had one message across the board. The benefits actually help standardise how you talk about your brand online. Making sure that your in the right business directories and make sure you have no typos. It also helps you find out which listing you do have and which ones you need to get listed in. We found though on some of the directories that it was quite hard to get setup. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness

Mid-Market (51-1000 emp.)

1/18/2019

"Great for blogging"

4/5

What do you like best about Moz Local?

The blogging for seo function to check how strong a page is. I also like seeing how I can improve my local search engine scores to improve each of the centers rankings. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

It is hard to navigate around the website to find all the functions I am looking for. Review collected by and hosted on G2.com.

Hannah B.

Account Manager

Small-Business (50 or fewer emp.)

7/26/2018

"Good analytics but hesitant to use for listing cleanup"

2.5/5

What do you like best about Moz Local?

Moz local is a great tool to use for insights on how your business is listed across the Internet. You can pull reports on duplicates, inconsistencies, and more. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

when setting up a business for listing distribution and clean up, our agency has been hesitant to move forward in the future. We've use multiple clients ( all local businesses) that one analog then say things are cleaned up, there's no duplicates, etc. but when we do our own digging and look on specific sites this is not the case. We then have to reach out to support and work through getting the information cleaned up which seems counterproductive. Review collected by and hosted on G2.com.

Fred H.

Marketing Specialist

Computer Software

Enterprise (> 1000 emp.)

4/25/2018

"It does a job"

4/5

What do you like best about Moz Local?

Moz Local has good things to offer, is fairly reliable, and works well on the free model. I like the DA bar in the bookmarks section of Chrome - a must have for any website analysis. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Paywall is frustrating - you have to pay a bit to get a lot. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Local:

You can get more for a lack of prohibitive cost elsewhere on Moz. As stated, the free tools Moz makes available can serve their purposes regardless of geographic (re: local) concentration. As for a local concentration, Moz themselves have even recommended some tools that I would deem superior and cost effective for today's startup. Tools as simple as spreadsheets (Local Competitive Audit Spreadsheet, for instance) or Chrome extensions or the more cumbersome packages like Google Search Console can aide and abet your search engine optimisation goals.

Having said that, startups and entrepreneurs trying to get their ship off the ground would do well to give this a go. Whatever you can do to automate your presence (as MOZ Local functionalities like Google My Business API integration and Customer Success Manager do allow) is a big help in these tender early days of your soon-to-be-thriving company, and MOZ Local can open up new avenues and generate conversations in your locality whilst your busy trying to build something beyond a concept and into a reality. Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

We're mostly trying to understand our presence on local scale online. We're not really actioning anything off of it. Review collected by and hosted on G2.com.

Verified User in Maritime

Small-Business (50 or fewer emp.)

Originally submitted 6/15/2016

"Business listings and basic SEO info made easy with Moz Local."

4/5

What do you like best about Moz Local?

Moz Local saved us big time when we moved to a new location. I had tons of trouble updating our address and other contact number across a wide range of places, but Moz made it easy to push all relevant information to places like Google, Yelp. Yahoo, etc. It's awesome to know that customers are finding the right information online every time. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

With Moz's pricing and yearly contract, it's clear that if you use them to update contact info across various web spaces, it will disappear if you move away from using Moz. In short, seems like we're pretty locked in. Not a problem since Moz works well for us, but something to keep in mind. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Local:

Use this if you can't figure out how to fix contact information on your own across multiple platforms. Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

Solved a major problem of getting contact info up to date in places I could not access. Huge win in that regard. Review collected by and hosted on G2.com.

Sarah F.

Small-Business (50 or fewer emp.)

2/5/2018

"One View for all Citation and Directory Needs"

5/5

What do you like best about Moz Local?

I have our Moz Listing bookmarked on my toolbar so I can check's our directory listings at all times. I can see if anything needs to be updated manually while Moz updates our information automatically when it see something wrong. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

I do wish the integration between MozLocal and MozPro were more seamless. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Local:

This product is great and will make sure you don't have incorrect listings wondering around the web. Even if you think you don't, you can check and edit those listings at no cost. It's a free service and if you would like a more automated approach, the cost to have Moz keep an eye on everything is extremely affordable. Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

We are able to really dig into our local search results. We are able to see where our SEO efforts were boosted once we completed directory submissions. We also were able to see places our listing was incorrect. Since those places are of high authority according to Google and Moz, we were able to update and create our consistent citation across the web. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

3/1/2019

"Great for local citations"

5/5

What do you like best about Moz Local?

One of the best tools in the market for local SEO. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Limitations and walls between the local and regular product. Review collected by and hosted on G2.com.

Verified User in Internet

Small-Business (50 or fewer emp.)

Originally submitted 4/27/2018

"Local Listings Made Easy"

4/5

What do you like best about Moz Local?

Easily keep track of multiple client locations and how they are ranking locally on Google. The dashboard is intuitive and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Can be a bit confusing. May take some time to get multiple locations set up to be tracked. Can also be a bit difficult with more clients. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Local:

If you have multiple locations that you are trying to optimize and track for local search traffic then this platform is for you. It is much easier than manually tracking with Google search. Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

We previously manually tracked individual local results. With MOZ local you can view all locations in one easy-to-use dashboard and follow/track their rankings in local search. Review collected by and hosted on G2.com.

Jason B.

SEO Manager

Small-Business (50 or fewer emp.)

7/17/2018

Business partner of the seller or seller's competitor, not included in G2 scores.

"Avoid at all costs"

0/5

What do you like best about Moz Local?

The dashboard is clean and sleek. Like the percentage meters Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

The system kept breaking on us. We had to ditch the platform because our citations did not update after months. Turns out the data is merely suggested and not accepted by the citation platforms. Review collected by and hosted on G2.com.