# Mopinion Reviews **Vendor:** Mopinion **Category:** [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management) **Average Rating:** 4.1/5.0 **Total Reviews:** 28 ## About Mopinion In order to succeed in a more complex and digitising world, you'll need a helping hand when it comes to finding out exactly what your customers want and need. Mopinion provides you with the European #1 Feedback Software for Web, App and Email. At Mopinion, we make it easy for you to discover missing insights and optimise digital experiences. You know what users are doing. Now find out why. Mopinion Products: - Mopinion for Websites: Deliver an exceptional website experience. Get the inside scoop on how your customers experience your website so that you can drive strategy and boost engagement. - Mopinion for Apps: Grab a hold of powerful in-app insights. Collect powerful feedback from your native apps with our flexible and easy-to-install SDKs for iOS and Android. - Mopinion for Email: Boost engagement within email campaigns. It’s not just about clicks or opens anymore. Start sending the right message to your audience. Insights & Action: Stay on top of your user feedback with AI-powered feedback summarisation, trend identification, and the best data visualisation and action management tools at your fingertips. Connect your favorite tools with Mopinion: Mopinion integrates seamlessly with your favourite applications. Expand your possibilities and connect your apps to Mopinion. Technology: Mopinion provides tons of connectors and agile cloud services for data integration, feedback management, and automation so you’re up and running fast. Because we’re built on the best technologies, Mopinion is the most trusted name when it comes to analysing customer feedback from your websites and apps. Security: We understand the value of data, and provide solid security at all levels. Our team will do the utmost to keep your data safe and protected, and that is why Mopinion is ISO 27001 certified. All data transferred to and from our servers is encrypted via a SSL connection. The Mopinion platform is hosted with the world’s leading data center providers. Our data center partners are SOC 2 Type II and ISO 27001 certified. Join over 1500+ enterprises with forward-thinking digital teams such as Air France-KLM, Bol, Colgate-Palmolive, the Dutch Government, Efteling, Engie, France Travail, Kaufland, KPN, Scania, TomTom, TSB Bank, Vattenfall and many more. Mopinion is part of Netigate: The European leading AI-powered Experience Management platform. We help enterprises turn customer and employee insights into business growth. ## Mopinion Reviews ### 1. It is not very intuitive and the reporting needs improving & more **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** June 22, 2022 **What do you like best about Mopinion?** It works and that is really all I have to say, I see many improvements that could be made to optimise this tool. **What do you dislike about Mopinion?** It is not very intuitive and the reporting needs significant improving plus the duplication of forms should be easier to create new forms in diifferent languages. When I want a form in English and French I cannot copy paste the form's values and just paste in the translations, I need to create a whole new form and with the 7 languages we work with this is really time consuming and inconvenient. It it not always easy as some 'conditions' are too restrictive to create a flow we want. **What problems is Mopinion solving and how is that benefiting you?** feedback from web users, but again the reporting is not easy & intuitive, the 'top' words will pick up le and la in french which doesnt mean anything so doesn't tell us any relevant information. I'd like a democratic data report that is easy to understand for anyone in my organisation, not an excel table that will puzzle some. **Official Response from Tjeerd Traats:** > Thank you for your feedback. Our product and development teams are always working hard to deliver the best experience. One of our focus areas will be adding a copy form feature in the near future' Regarding text analytics, we're sad to read it did not work properly for you yet. We're working on new additions to make sure you can use it in the desired way. Should you have more feedback or want to know more about our upcoming features, you can always reach out to our customer success team. ### 2. Good software to start to listen to your users **Rating:** 4.0/5.0 stars **Reviewed by:** Roderik P. | Lead Experimentation, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Mopinion?** There are a lot of options to ask for feedback from your user, also it gives you the possibility to measure real CX KPI's instead of just measuring NPS, which is not a real CX metric. **What do you dislike about Mopinion?** The possibilities to reduce feedback lazyness. Users are complaining about the number of pop-ups we show them. So alternatives then showing pop-ups or exit intens would be really great. **Recommendations to others considering Mopinion:** Don't look at the standard templates. Think about the things you actually want to measure or want to know what you want to do with the feedback. **What problems is Mopinion solving and how is that benefiting you?** Measuring CX kpi's and use it as a source to listen to the voice of our users. **Official Response from Tjeerd Traats:** > Thanks for your review, Roderik! It's nice to hear that you know there are many options to ask for feedback. Recently, we published an article about Feedback Fatigue. Hopefully it will help you on how to reduce the feedback lazyness and complaining about the number of pop-ups. https://mopinion.com/en/feedback-fatigue-give-your-customers-a-break/ Keep up the good work by listening to the voice of your users! ### 3. Vandebron **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Mopinion?** Being able to gather feedback on multiple platforms with custom styling. **What do you dislike about Mopinion?** The tool is not super easy to use. It requires a lot of try and error. Some suggestions: 1) Allow users to copy previous forms, handy to reuse. 2) Auto translate would be a nice add-on for English speaking colleagues of mine 3) I think this is an interaction bug, but I think systems actions should reflect on the selection of the current page. So for example, when I check the checkboxes of some feedback of page 1 and I navigate to page 2 and press on delete, the delete action should only apply to whatever is selected on page 2 and not on page 1. I find this quite ennoying. 4) would be nice to be able to set a deploy date. **Recommendations to others considering Mopinion:** Mopinion is not the most straightforward tooling. If you are open to learn and dive into the tool, then it's a great choice. **What problems is Mopinion solving and how is that benefiting you?** Getting user-pain points sorted. Currently, we're able to see by using tags where the main user-pain point is. **Official Response from Tjeerd Traats:** > Thank you for your review and suggestions! There are some updates coming along to fulfill your wishes and we are working on big improvements to make Mopinion easier to use for everyone. Regarding your feedback there are some options possible: - Mopinion does allow users to copy previous forms - Mopinion does have an auto translate - You are able to set up a deploy date Feel free to reach out to support for more information. ### 4. Good customer support service, easy tool to use and create form missing a better analytics dashboard **Rating:** 3.0/5.0 stars **Reviewed by:** Jessica L. | onsite search manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2022 **What do you like best about Mopinion?** Easy to create forms, and customisation options **What do you dislike about Mopinion?** the analytics dashboard is not easy to use, **What problems is Mopinion solving and how is that benefiting you?** qualified customer feedback and different stages of the user journey **Official Response from Tjeerd Traats:** > Thanks for your review, Jessica. We are happy to hear that you likethe way to create feedback forms which helps you to get qualified customer feedback on different stages of the user journey. Here at Mopinion we strive to deliver a great experience and your feedback is very helpful. We'd like to know more about your experiences regarding the analytics dashboard.. You can always reach out to our customer success team to discuss your thoughts. ### 5. Neat screenshot feature, intuitive feedback form builder. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Mopinion?** Amongst many feedback collection systems, only a few products including Mopinion has offered the screenshot feature. It was my favorite feature within this software, too. In comparison with its competitors, such as Usabilla, Mopinion offers much reasonable pricing - that's another good point of this. Also, the feedback form builder has intuitive input - we can put scales, buttons, text fields, and things we need to set up a simple feedback form for users. **What do you dislike about Mopinion?** Data collection dashboard's UI sometimes disorganized, slow response during exchanging messages on payment from outside of their country. Maybe their organization grows, such problems will disappear - will take time! **What problems is Mopinion solving and how is that benefiting you?** Mopinion gave us a cost-effective solution to gather feedback from users of our product documents. We realized the feedback feature on the site with the system so cheap and smoothly. **Official Response from Tjeerd Traats:** > Thank you for your review! It's great to hear that Mopinion gave you a cost-effective solution to give your online visitors a voice. Our team is definitely growing and working hard to make a lot of improvements on our software and User Interface. ### 6. Good but limited **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Mopinion?** Mopinion is relatively simple to implement on your website, especially if you have Google Tag Manager (GTM) already set up on your website. Mopinion also has a decent set of form building options, however, some areas of the builder are limited. **What do you dislike about Mopinion?** The form building options are decent, but the drag and drop builder is limited and very rigid in places. For example, if you're trying to reduce the spacing between the questions displayed on your form there are no simple ways to do that. **What problems is Mopinion solving and how is that benefiting you?** Mopinion is useful for gathering insights and surveying customers who visit certain areas of your website. The option to also link to Mopinion surveys is good as it means you can include that link in an email to your customers etc. **Official Response from Tjeerd Traats:** > Thank you for sharing your idea about how the form building options can be more feasible for you. This is definitely something for us to look into! We are glad to hear that you found it relatively simple to implement Mopinion on your website and like the option to link Mopinion surveys to emails. ### 7. Great tool for collecting feedback (with some limitations) **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Mopinion?** - Ability to embed feedback forms directly into the site. - Logic to control who sees the forms - Ability to capture additional user data **What do you dislike about Mopinion?** - No ability to easily duplicate forms. - The way the publishing of forms is handled has some limitations, in particular when it comes to updating an existing form with changes that require other people to review a form before it is published. - Lack of CSS documentation **What problems is Mopinion solving and how is that benefiting you?** Mopinion is a great way to collect feedback and other information from customers and offers a lot of flexibility in how that feedback is collected. It has enabled us to tie UX outcomes more closely to business KPIs. **Official Response from Tjeerd Traats:** > Thanks for your review! We love to receive your feedback about our software. Your ideas are being forwarded to our product and development team which is growing and taking huge steps to make our software more feasible for you. It's great to hear that Mopinion helps you to tie UX outcomes closely to your business KPIs. ### 8. Super intuitive and powerful tool to gather user feedback! **Rating:** 4.0/5.0 stars **Reviewed by:** Petter A. | Product Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2021 **What do you like best about Mopinion?** Mopinion is so easy to use. As a designer, I have almost full control of how the feedback module should be displayed and implemented. I can monitor the feedback by building beautiful and easy-to-use dashboards. **What do you dislike about Mopinion?** Even though the options are great, I would like even more! The ability to customize icons and buttons further would help integrate the feedback forms even more naturally into our design language. **What problems is Mopinion solving and how is that benefiting you?** Mopinion was a quick and easy way to implement direct user feedback for us. Since then, we have noticed an increased focus on user satisfaction and improving our digital enviroments to meet the expectations of our users. **Official Response from Tjeerd Traats:** > Thank you so much for your review. We are happy to hear that you, as a designer, find Mopinion easy to use and would love to get even more out of it. On top of that, we love to hear that Mopinion helps you to focus on user satisfaction and improving your digital environments. Keep up the great work to meet your users expectations! ### 9. Very good feedback tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Mopinion?** Easy to add into website and works almost instantly to collect feedback. The text analysis is one of the best features.I use it with Madcapflare. Its much better than other feedback software. **What do you dislike about Mopinion?** Only 3 users are allowed. If the dashboard is graphical, it will be better. All works perfectly. Add default email notifications. Allow at least 5 users for basic. **What problems is Mopinion solving and how is that benefiting you?** We are collecting content feedback to improve software help. Its more on customer satisfaction than financial benefits. Yes it helped improve productivity. Content usage enhanced as we worked on updating with consideration of feedback. **Official Response from Tjeerd Traats:** > Thank you for 5 stars and such a nice review about the text analysis. This is definitely a feature we're proud of. We'll keep improving! ### 10. Flexibility and stability of the service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Mopinion?** Mopinion was one of few companies that agreed to sign a Data Protection Agreement with our company and quickly provided all other papers for the procurement procedure. The tool itself is flexible, easy to integrate, easy to use. Never experienced downtime. **What do you dislike about Mopinion?** There were some minor issues, such as the lack of support for Latvian and Lithuanian mobile phone numbers for multi-factor authentication, which took too long to fix. **What problems is Mopinion solving and how is that benefiting you?** We are collecting feedback from users and running regular NPS surveys. They are easy to set up and localize in different languages. **Official Response from Tjeerd Traats:** > Thank you for your review and feedback on the support issue. Despite it took some time, we're glad that the issue has been solved. We at Mopinion, only want to offer you the best when it comes to data security. We are happy to announce that we got re-certified for another year of ISO 27001! ### 11. Great tool and a team with passionate people **Rating:** 5.0/5.0 stars **Reviewed by:** Stefan v. | Enterprise (> 1000 emp.) **Reviewed Date:** April 29, 2020 **What do you like best about Mopinion?** Mopinion helps us to collect customer feedback. Using Mopinion has already saved us thousands of euros! When we switched to Mopinion, they ensured a good onboarding. Additionally, they are always ready to answer your questions. The team in Rotterdam consists of a great group of passionate people. All ingredients for a good relationship between Allianz and Mopinion. **What do you dislike about Mopinion?** You have many possibilities in Mopinion. That's great, but sometimes it might be a bit overwhelming. It's not really a downside, but something to keep in mind. You need to invest some time to get to know Mopinion well, but it's totally worth it! **Recommendations to others considering Mopinion:** Taste the raspberry (Mopinion) and you will be convinced! :-) **What problems is Mopinion solving and how is that benefiting you?** Mopinion helps us to collect feedback in a proactive and reactive way. Last week, we discovered through the feedback in Mopinion that there was an error in our forms when you filled them out via an iPhone. We were able to quickly solve the problem, which spared us a stream of complaints. **Official Response from Tjeerd Traats:** > Thank you very much for your beautiful and extensive review! The quote "Taste the raspberry (Mopinion) and you will be convinced!" is a nice one to frame... ;-) It is also certainly nice to hear that problems are quickly resolved. ### 12. Product manager's review **Rating:** 4.0/5.0 stars **Reviewed by:** Vani G. | P, Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Mopinion?** Easy to configure with drag and drop ability Deployment scripts with variety of conditions to configure **What do you dislike about Mopinion?** Auto save when editing the Form Lack of version history to traceback changes **What problems is Mopinion solving and how is that benefiting you?** Converting Feedback via email to forms Reports on feedback are useful **Official Response from Tjeerd Traats:** > Thanks for your review, Vani! We love to hear your likes and dislikes as it helps us a lot to make Mopinion better for you. ### 13. Has been good, but the plans offered can be better for startups. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Mopinion?** Flexibility and the extensive features available **What do you dislike about Mopinion?** Subscription plans can be more optimized to the needs of startups **What problems is Mopinion solving and how is that benefiting you?** Getting User feedback on our site. **Official Response from Tjeerd Traats:** > Thanks for your feedback. We love to help startups as the voice of your customer is of high value to make your business growing. Please feel free to reach out to us how you think subscription plans can be more optimized to the needs of startups. Keep up the good work! ### 14. Veepee Northern Europe review of Mopinion **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Mopinion?** A very user-friendly tool, simple to use, easy integration of various languages, one of the most affordable tools on the market, as powerful as other more expensive tools **What do you dislike about Mopinion?** Nothing special, only using the email solution so I cannot tell for app and website feedback **Recommendations to others considering Mopinion:** probably the best quality/price ratio on the market for live feedback tools **What problems is Mopinion solving and how is that benefiting you?** Being able to embed custom surveys in our marketing emails **Official Response from Tjeerd Traats:** > Thank you so much for your review. Great to hear you have such a good experience with Mopinion. We are flattered! ### 15. Up-and-Coming, Best-in-Class Digital VoC Software **Rating:** 5.0/5.0 stars **Reviewed by:** Brady G. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2020 **What do you like best about Mopinion?** Incredible flexibility. We surveyed 27 digital VoC programs, and Mopinion had the best suite and checked all of our boxes. We wanted something that could be rolled out easily site-wide, would require minimal-to-no ongoing internal dev effort to maintain, and had an easy-to-understand and feature-rich interface. The amount of integrations and the fact it doesn't break the bank cost-wise is gravy. **What do you dislike about Mopinion?** Some newly released features, like the text analysis, still need a little refinement, but I have full confidence in the frequency and ability of Mopinion's tech team to figure it out. No other complaints! **What problems is Mopinion solving and how is that benefiting you?** We are getting massive amounts of direct feedback from our users that influence everything from product development, to marketing and customer care. This feedback is relatively unbiased compared to feedback we receive from our contact center, or via email surveys. After set-up, this feedback collection and analysis is nigh-automatic with very low amounts of ongoing effort. **Official Response from Tjeerd Traats:** > Thank you very much for your review! It's good to hear that Mopinion came out as the best option. Your feedback regarding the text analysis is very welcome. Mopinion's development team is working hard to improve the platform. Keep up the great work! ### 16. Utilizing the full power of customer feedback **Rating:** 4.5/5.0 stars **Reviewed by:** Lars H. | Head of UX, Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2020 **What do you like best about Mopinion?** The amount of possible customizations, on all aspects of the feedback forms (triggers, design, setup, etc) The dashboard, where you can keep a clear overview of what is happening in your feedback forms Ease of analyzing thanks to text analytics **What do you dislike about Mopinion?** No downsides detected so far, have been using Mopinion for about 6 months now **Recommendations to others considering Mopinion:** Take the trial. Its a 5 min implementation and you can quickly figure out whether it is the right tool for you! Make sure to do a videocall with Mopinion to take you through the whole software, so that you understand how it works properly **What problems is Mopinion solving and how is that benefiting you?** Thanks to Mopinion we can analyze the results from the feedback forms much faster, using text analysis that groups together feedback items With the endless possibilities to customization, we can create much more specific surveys than we were able to do when we were still using Hotjar **Official Response from Tjeerd Traats:** > Thank you very much for your review. We love to see your recommendation regarding the Free 14-day trial and that you experience great benefits of Mopinion. Keep up the great work! ### 17. Next level Feedback software **Rating:** 4.5/5.0 stars **Reviewed by:** Alex K. | Ecommerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2020 **What do you like best about Mopinion?** With Mopinion, we have a tool at our disposal that helps us steer our business based on customer feedback. From data to strategy, with Mopinion you gain those insights. Super smart software with fantastic customer support. Connecting and making it operational was quickly arranged. Very happy that we have connected this tool. **What do you dislike about Mopinion?** I can imagine that the number of features and the extent to which you can build a custom template might seem a bit complex. **Recommendations to others considering Mopinion:** Mopinion is an advanced tool that is easy to integrate with your existing systems. With Mopinion, you get those extra insights that you would otherwise miss. **What problems is Mopinion solving and how is that benefiting you?** With Mopinion, we gain more control over our customer's needs, which in turn leads to a better NPS score. **Official Response from Tjeerd Traats:** > Thank you for the kind words and feedback! We appreciate it greatly. ### 18. User Feedback Tracking with Mopinion **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2020 **What do you like best about Mopinion?** Most of all I like the flexibility of the solution, especially when designing feedback forms. I am completely able to maintain certain themes which can be applied to all forms to achieve a common look and feel. Another very positive aspect are the various deployment options which control which users will see which forms at which time, there is an awesome amount of options. **What do you dislike about Mopinion?** We've encountered some smaller problems within the first phase of usage, but the Mopinion support is very fast and responsive and helped us to deal with that in a great way. Although there is still great flexibility like written above, there are still some limitations when designing forms. **What problems is Mopinion solving and how is that benefiting you?** We are heavily working on improving UX and especially application usability in our software. The challenge is to measure the success of this usability improvements, as usability in general is hard to measure. Capturing a) general user happiness with our software and b) providing forms related to new features especially can help us here. And indeed, there is already feedback coming in, our users are using the forms. **Official Response from Tjeerd Traats:** > Thank you for your review! We love to hear that you are experiencing the benefits of using Mopinion and that you're having a good experience with the help of Mopinion support. Keep up the great work! ### 19. Quick insight in customer feedback **Rating:** 3.5/5.0 stars **Reviewed by:** Lennart G. | Campaign Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Mopinion?** Mopinion gives me the opportunity to quickly see valuable customer feedback, segmented per strategy or per campaign. Based on the feedback errors in the email/message can be fixed and campaigns optimized. Mopinion feedback is used as a part of our evaluation strategy, together with the basic email metrics, sales conversion and more long term results such as churn. **What do you dislike about Mopinion?** One of the things I would like to see improved is the use of filters. Sometimes I find it quite hard to find specific feedback of a campaign. This is especially the case when there are multiple feedback forms used in different campaigns. **Recommendations to others considering Mopinion:** Mopinion is a great tool when you want to see customer feedback, but the interface could be improved on some points for a more smooth user experience. Overall I can recommend this software, but of course everyone should consider multiple options of their own based on the company needs. **What problems is Mopinion solving and how is that benefiting you?** When accidentally targeting customers with a portfolio not matching the offer, when links in the email are missing or landingspages are not correct. Customers will let you know very fast when something is off. ### 20. Complex tool with many options and use-cases **Rating:** 4.5/5.0 stars **Reviewed by:** Antoon B. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2020 **What do you like best about Mopinion?** This tool has a lot more to offer then other tooling. We can use this for customer feedback, provide customers extra information and also conversion targeted campaigns. Also we can embed these forms inside our shop. **What do you dislike about Mopinion?** For a marketeer the tool is a bit technical and complex. For the more advanced forms you need a developer by your side. But the customisation options are great. At the start i would like to get a bit more help with setting up a few forms. **What problems is Mopinion solving and how is that benefiting you?** Better feedback after purchase on thank you page. And better feedback form on all pages. And better embedded feedback possibilities to create more information, feedback and revenue. **Official Response from Tjeerd Traats:** > Thanks for your review. We appreciate your feedback! We're setting up a better start-up phase that will help you set up our feedback solution. Keep up the great work! ### 21. Great tooling for generating customer feedback **Rating:** 4.5/5.0 stars **Reviewed by:** De Jong Intra V. | Digital Marketing Teamlead - de Jong Intra Vakanties & GaSamen Stedentrips, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2020 **What do you like best about Mopinion?** Mopinion is one of the best customer feedback software on the market. It is scalable, affordable and delivers valuable customer insights! **What do you dislike about Mopinion?** Almost no criticism. In every tooling there are always small bugs or improvements are needed, but they also tackle a lot of those problems. **What problems is Mopinion solving and how is that benefiting you?** Generating customer feedback for improving the website and app **Official Response from Tjeerd Traats:** > Thank you for your amazing review! We are very happy with your kind words. ### 22. Easy, visual, feedback software tool **Rating:** 4.5/5.0 stars **Reviewed by:** Marieke V. | Enterprise (> 1000 emp.) **Reviewed Date:** June 05, 2020 **What do you like best about Mopinion?** The easyness of setting up surveys, role based visual reporting and the quick support from Mopinions team. **What do you dislike about Mopinion?** No big dislikes, just think ahead about your set-up, it will safe time afterwards **What problems is Mopinion solving and how is that benefiting you?** We have used it for our web and callcenter surveys, as well as setting up smaller ad-hoc surveys for our customer experience department. **Official Response from Tjeerd Traats:** > Thank you very much for your review! We are happy to hear that you're happy using Mopinion All-in-one User Feedback Software for Digital Channels. ### 23. Easy to use and clear overview **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Mopinion?** - Dashboard with the different types of graphs for a quick overview - Possibility for customers to leave a screenshot - helps to solve errors - Detailed technical information which helps to reproduce in case of errors **What do you dislike about Mopinion?** It is not possible to copy the text when in the Feedback results tab, you will always be directed into the feedback. Whereas most of the time I just need to copy the text to translate for the tagging. In that case I don't want to open every single message. **Recommendations to others considering Mopinion:** n/a **What problems is Mopinion solving and how is that benefiting you?** - Fast way to track down errors, customers tend to leave feedback when things are not functioning - Because of the tagging having a generic overview of what subjects the feedback is about that we use to improve our website and customer service ### 24. A simple to use tool for gathering user feedback **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2020 **What do you like best about Mopinion?** It is very easy to create and manage forms. What works perfect for us is the integration possibilities with injecting a div so we can place the form where we want without losing our styling. **What do you dislike about Mopinion?** The analyzing possibilities are somewhat limited. Therefore we often choose to export the results. **What problems is Mopinion solving and how is that benefiting you?** We use it on behalve of our CRO (conversion rate optimization) program. With Mopinion we collect data from our users and get a clear image of how our site is performing and where we can improve it. **Official Response from Tjeerd Traats:** > Thanks for your review! We're happy to hear that you're satisfied with Mopinion. Very soon we will release a new user interface: Mopinion Raspberry. The user interface will make it easier to navigate and to analyze feedback data. Keep up the great work! ### 25. Simple, effective **Rating:** 4.5/5.0 stars **Reviewed by:** Mital L. | Software Development Coordinator, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2019 **What do you like best about Mopinion?** The plugin installation and configuration is really simple. For our site we need to know stats on numerous different pages and Mopinion is good for aggregating. **What do you dislike about Mopinion?** Very little. The plugin just works and does everything we need. **What problems is Mopinion solving and how is that benefiting you?** The benefits we have gained is getting granular information about our site pages. We can involve all users and it also helps massively for bug reporting. ### 26. Mopinion helps you to gather the user needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Printing | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2019 **What do you like best about Mopinion?** We are able to ask questions to users on specific touchpoints in the customer journey where other tooling fails. **What do you dislike about Mopinion?** The dashboarding is sometimes a bit buggy, I wish there was more onboard advise from within Mopinion. However self-study does the job also. **Recommendations to others considering Mopinion:** You can use cheap tooling to gather feedback. However most of this tooling isnt capable of saving more technical data from the user, also it isnt possible to target really specific users in a customer journey. **What problems is Mopinion solving and how is that benefiting you?** We are now able to measure the customer experience, this helps us to really optimize for the user instead of thinking what we should optimize. ### 27. Indispensable if you want to listen well to your customers. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Mopinion?** You get a good insight into what your customers think of your emails or website. This way, you can keep improving them. **What do you dislike about Mopinion?** In the dashboard, you must switch filters after each click to get to the correct page. **Recommendations to others considering Mopinion:** A very useful tool to get feedback from customers so you can improve your services. **What problems is Mopinion solving and how is that benefiting you?** We test, for example, emails where the customer can indicate whether they are positive or negative about this mailing. If there are many negative reactions, we adjust the email. ### 28. Delivers what it promises **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2020 **What do you like best about Mopinion?** Easy-to-use editing, customizing and designing of a website feedback form **What do you dislike about Mopinion?** User interface design could be a bit more intuitive, some settings are hidden or complex **What problems is Mopinion solving and how is that benefiting you?** We received valuable user feedback for a beta testing of a customer website **Official Response from Tjeerd Traats:** > Thanks for your review and feedback! We're happy to hear that you're satisfied with Mopinion. Have you tested Mopinion Raspberry yet? The new user interface should make it easier to navigate and to analyze feedback data. Mopinion's development team is always looking for ways to optimise the user experience. Keep up the great work! ## Mopinion Discussions - [Trial Features](https://www.g2.com/discussions/trial-features-46744842-7a5f-4db1-a321-9b6600165f70) - 1 comment, 1 upvote - [VAT](https://www.g2.com/discussions/vat) - 1 comment, 1 upvote - [Payment Options](https://www.g2.com/discussions/payment-options-2a123b2d-b7eb-4114-a835-8c16773d8bc0) - 1 comment, 1 upvote - [Trial](https://www.g2.com/discussions/trial-b1002a5a-e334-413d-aeae-4f02a4357636) - 1 comment, 1 upvote - [Trial](https://www.g2.com/discussions/trial-4fed9c5c-48a4-44ab-95f8-28a31937ad1e) - 1 comment, 1 upvote - [View Mopinion pricing details and edition comparison](https://www.g2.com/products/mopinion/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+08%3A15%3A05+-0500&secure%5Bsession_id%5D=2747f311-b498-4139-9a7d-d7f27093c0f7&secure%5Btoken%5D=f66543d4fcca85ed7c81a97e1e05f5c9c4e34a2d5fb1896869f0a099ae04fdba&format=llm_user) ## Mopinion Features **Feedback Management** - Tagging - Segmentation - Custom Reports and Dashboards **Generative AI** - AI Text Generation - AI Text Summarization **Survey Management** - Brand Design Consistency - Survey Deployment - Feedback Collection - Device Responsiveness **Feedback Analysis** - Thematic Analysis - Sentiment Analysis - NPS/CSAT Scoring **Process Management** - Feedback Aggregation - Trigger Alerts - Real-Time Analysis - Real-Time Action **Feedback Sources** - Online Reviews - Surveys - Customer Service Channels **System Management** - Security - System Monitoring **Generative AI** - AI Text Generation - AI Text Summarization ## Top Mopinion Alternatives - [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) - 4.3/5.0 (724 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) - 4.4/5.0 (23,177 reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) - 4.7/5.0 (3,928 reviews)