Monolytics is a web analytics platform designed to help product and marketing teams understand why users struggle with activation, conversion, and key flows — not just what happens on a dashboard. Traditional analytics tools focus on events, funnels, and aggregated metrics. While useful, they often fail to explain real user behavior inside onboarding, checkout, or other critical journeys. Monolytics fills this gap by combining session replays, behavioral analysis, and user feedback into a single research-focused workflow. With Monolytics, teams can watch real user sessions to see friction points exactly as they occur — such as confusing UI steps, unexpected errors, hesitation, or drop-offs. These qualitative insights are supported by structured data, allowing teams to connect observed behavior with traffic sources, devices, pages, and flow steps. Monolytics also includes built-in user feedback and surveys, enabling teams to ask targeted questions directly inside the product or website. This allows companies to validate hypotheses formed during session research and understand user intent, objections, or expectations in their own words — without relying on assumptions. A key differentiator of Monolytics is its AI-assisted research layer. Instead of manually reviewing hundreds of sessions, teams can use AI-powered summaries and pattern detection to surface recurring issues, behavioral trends, and anomalies across large datasets. This significantly reduces research time and helps teams focus on the highest-impact problems. Monolytics is used by SaaS companies, product teams, growth marketers, and CRO specialists who already have traffic and data but lack clarity on why users fail to activate or convert. It is especially effective for improving onboarding flows, signup-to-activation paths, pricing pages, and critical conversion steps. The platform is privacy-conscious and designed to be deployed quickly with minimal setup. Teams can start collecting insights without complex event schemas or long implementation cycles. In short, Monolytics helps teams move from numbers to understanding — turning real user behavior into clear, actionable insights that drive better product decisions, higher activation rates, and improved conversions.