The UX. Visual interfaces are intuitive, easy to get a snapshot view, and quick to populate. The AI tech is also very effective in aggregating signals to produce a clearer narrative. Good performance overall, in terms of generating dashboards that are useful and relevant to my work Review collected by and hosted on G2.com.

The search tool could use some improvements with a possible integration of an AI agent, since I often see a " no results" page when I try to find specific information about my business. Review collected by and hosted on G2.com.

I use Mixpanel for tracking events on my website, and it helps me learn how to improve conversions. I like that it provides clear drop-off rates, which is really helpful. The user segmentation, specifically cohorts, is another feature that stands out and is essential for our event monitoring, as it lets us improve after each cohort. Review collected by and hosted on G2.com.

Syncs with HubSpot are not instant. There was a learning curve, and it took a few weeks to get where we wanted, but we managed it. Review collected by and hosted on G2.com.

Compared to Tableau, I prefer using Mixpanel because the platform loads much faster. It also makes it easy to pivot quickly between events, firms, and similar views without slowing down. Review collected by and hosted on G2.com.

It is a bit complex to learn. I tutorial or something that can be referenced on how to create/ save certain views or how to add multiple firms to a view. Additionally, one issue I had was that I was having trouble finding data until I realized the data was on another source. That was not apparently clear.... maybe that could be better communicated by my data team though. Review collected by and hosted on G2.com.

I use Mixpanel for both broad and micro analysis of user behaviors on our website. I like the ease of use and the ability for team members to create and share their own custom events, properties, and metrics. I also love that with Mixpanel, these custom creations can be flagged as verified, which helps build analytical curiosity and confidence in the data users are reviewing. The autocapture of events is a great feature, allowing us to custom tag site elements that aren't already tagged, and I appreciate the flexibility to apply this custom tagging retroactively, which offers a better sense of change over time. The initial setup was extremely easy and required very little development effort to get launched. Review collected by and hosted on G2.com.

Session replays and Heat Maps. We do not use either of these features as they are underpar with other competitors (notably Fullstory). Features are incomplete in comparison, user experience is poor. Review collected by and hosted on G2.com.

Active user count. We use it to track and count the unique users who visit our app. Review collected by and hosted on G2.com.

Sometimes, understanding the filters within a project can become complicated. Review collected by and hosted on G2.com.

Ease of use and customizable. I can do anything I want in an easy way Review collected by and hosted on G2.com.

Took a bit to learn the platform and get up and running Review collected by and hosted on G2.com.

The dashboard is a clean process, making it easy to pull data and make decisions quickly. Review collected by and hosted on G2.com.

There was a weird start up barrier with so many tech roles and ads I was lost at first but then quickly understood the software. Review collected by and hosted on G2.com.

I like that Mixpanel's UI is straightforward, making it easy to use. The integration and setup process was also quite easy, aided by good and easy-to-follow documentation. Once it's set up, it works reliably, and the tracking of user actions is solid without many issues related to data loss or missed sessions. Review collected by and hosted on G2.com.

We're using other tools for feature flagging and doing experiments on users. We didn't really like how Mixpanel handled it and found tools that were better for this use case. We haven't really explored much outside of basic user and session tracking. We're not exactly sure how every feature integrates with each other since the offering is very wide. It's also a bit on our side to take the time to explore and see what could be used by our team. Review collected by and hosted on G2.com.

Actually, Mixpanel is mainly for analytics and for naming events. When I used it, there was no support for session replays or feature management flags, and it also didn’t have push notifications or in-app messages. Review collected by and hosted on G2.com.

There’s a delay when new events appear in the Mixpanel dashboard, which makes me wait before I can test my new events and their properties. I think they should provide socket implementations so events can update live. Review collected by and hosted on G2.com.

I like Mixpanel's detailed event tagging, which makes it easy for me to understand the different journeys of different types of users and visitors. I enjoy the easy cohort and journey analysis features, as they help me connect the analysis to the product users. I appreciate the custom reports and dashboards, allowing me to create scheduled reports for relevant metrics. Mixpanel makes understanding what's working on the website simple, and I can see quickly what's working and what should be adjusted.

We also used Zapier for pushing data into Mixpanel. Review collected by and hosted on G2.com.

Longer onboarding for new users that aren’t familiar with Mixpanel. There's a shift in mindset required because manual tagging is essential to get the most out of it. Review collected by and hosted on G2.com.