# Middle Reviews **Vendor:** Middle **Category:** [iPaaS Software](https://www.g2.com/categories/ipaas) **Average Rating:** 4.8/5.0 **Total Reviews:** 3 ## About Middle Middle is a cloud-based integration and programming platform that offers low-code workflows and in-browser app development. With Middle, you can effortlessly integrate, ingest data, and run workflows to automate actions and data between web applications. It features a catalog of pre-built, open-source connectors, enabling you to create new integrations and customize existing ones within Middle's developer portal. ## Middle Pros & Cons **What users like:** - Users highlight the **streamlined automation** of Middle, significantly improving operational efficiency and saving time. (2 reviews) - Users value the **superb customer support** from Middle, enhancing their experience with complex application integrations. (2 reviews) - Users value the **easy integrations** of Middle, enabling seamless connections between diverse applications without needing in-house coding skills. (2 reviews) - Users highlight the **efficiency improvements** from Middle's seamless integration, greatly enhancing workflow automation and saving time. (2 reviews) - Users appreciate the **customization options** of Middle, enhancing integration between diverse applications without needing extensive programming skills. (1 reviews) - Integrations (1 reviews) - Simple (1 reviews) - Time-saving (1 reviews) - Value (1 reviews) - Workflow Management (1 reviews) **What users dislike:** - Users find the **complexity** of Middle's UI challenging, though support is available to help navigate it. (1 reviews) - Users find the **learning curve challenging** , but appreciate ongoing improvements and strong support for better usability. (1 reviews) ## Middle Reviews ### 1. Makes possible things we didn't think we could do before **Rating:** 5.0/5.0 stars **Reviewed by:** Carey W. | CFO, Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2024 **What do you like best about Middle?** We're a management company with a small tech team but a huge demand for applications, because our clients are B2B and our clients' clients are retail consumers, and their needs are changing all the time. Middle has helped us integrate flows between applications as diverse as onsite fitness equipment, social media, HIPPA-compliant databases, and BigQuery, all without us having to have in-house programming expertise. As the CFO, I'm thrilled with the value, and the support has been superb. When we have a particularly complicated workflow we need, they help us find the way to make it happen, and we get what we're looking for. For a SMB like us, it opens up possibilities we didn't know were available to us. If you need the applications you already have to work together better, and I suspect everyone does, this is the place to start. **What do you dislike about Middle?** Been working with them for two years, haven't found the downside yet :-) **What problems is Middle solving and how is that benefiting you?** Data integration between in-store devices and data warehouse/analysis tools Data integration between lead capture sources (mutiple) and CRM Data transformation ### 2. Middle Has Transformed Our Digital Operations **Rating:** 5.0/5.0 stars **Reviewed by:** Mike R. | Chief Digital Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2024 **What do you like best about Middle?** I've worked with various platforms over the years to streamline and automate our workflows. But Middle stands out by far. This platform has been a game-changer for us, allowing seamless integration of multiple systems and providing automation that not only improves our operational efficiency but also saves us countless hours. **What do you dislike about Middle?** The UI is a little underbaked, but they are continually improving usability. What it lacks in ease of use, Middle makes up for in on-demand support to get you where you need to go. **What problems is Middle solving and how is that benefiting you?** Helps us connect our disconnected systems by providing seamless integrations across our various platforms. For us at Active Wellness, this means less time spent manually syncing data and more time focusing on member engagement. Its low-code workflow automation also reduces the burden on our small development team (i.e., me), allowing non-developers to create automations that drive efficiency across our operations. This has streamlined everything from data syncing to marketing automation, significantly boosting our operational effectiveness. ### 3. Easy to use solution for complex data share **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2024 **What do you like best about Middle?** Striaght forward, simple set up Great support team **What do you dislike about Middle?** Data field restructuring required in some pulls. Support team is very helpful with this. **What problems is Middle solving and how is that benefiting you?** Pulling in unformatted data from complex POS systems, in an "off-the-shelf" solution - [View Middle pricing details and edition comparison](https://www.g2.com/products/middle/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+05%3A06%3A18+-0500&secure%5Bsession_id%5D=366404bf-1579-43b4-bd7a-e44cf13bf501&secure%5Btoken%5D=d32bec8973129e1b3ee78f82caedf864f9cd802771a22e6fd62d5403861568ac&format=llm_user) ## Middle Features **Development ** - Real-Time Integration - API Designer - Flow Designer - Pre-Built Connectors - Custom Connectors - Reusable connectors - Multi - tenant architecture **Management ** - Monitoring & Notification - Routing And Orchestration - Data Mapping - Data Transformation - API Management **Security** - Data Encryption - Security Standards - Communication Protocol **Integration Options** - Data Virtualization - Managed File Transfers - Big Data Processing - EDI **Deployment ** - Hybrid - Cloud to Cloud ## Top Middle Alternatives - [UiPath Agentic Automation](https://www.g2.com/products/uipath-agentic-automation/reviews) - 4.6/5.0 (5,824 reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - 4.5/5.0 (2,026 reviews) - [Appy Pie](https://www.g2.com/products/appy-pie/reviews) - 4.7/5.0 (1,308 reviews)