We're a management company with a small tech team but a huge demand for applications, because our clients are B2B and our clients' clients are retail consumers, and their needs are changing all the time. Middle has helped us integrate flows between applications as diverse as onsite fitness equipment, social media, HIPPA-compliant databases, and BigQuery, all without us having to have in-house programming expertise. As the CFO, I'm thrilled with the value, and the support has been superb. When we have a particularly complicated workflow we need, they help us find the way to make it happen, and we get what we're looking for. For a SMB like us, it opens up possibilities we didn't know were available to us. If you need the applications you already have to work together better, and I suspect everyone does, this is the place to start.

I've worked with various platforms over the years to streamline and automate our workflows. But Middle stands out by far. This platform has been a game-changer for us, allowing seamless integration of multiple systems and providing automation that not only improves our operational efficiency but also saves us countless hours.

Striaght forward, simple set up Great support team