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Compare Google Tag Manager and MetaRouter 
Featured Products
At a Glance
Market Segments
Small-Business (53.6% of reviews)
Mid-Market (52.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Tag Manager
Star Rating
(419)4.6 out of 5
Market Segments
Small-Business (53.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerMetaRouter
Star Rating
(25)4.7 out of 5
Market Segments
Mid-Market (52.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MetaRouterGoogle Tag Manager vs MetaRouter
When assessing the two solutions, reviewers found MetaRouter easier to use, set up, and do business with overall. However, reviewers preferred the ease of administration with Google Tag Manager.
- Google Tag Manager and MetaRouter both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that MetaRouter is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of MetaRouter over Google Tag Manager.
Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availableMetaRouter
No pricing availableFree Trial
Google Tag Manager
No trial information availableMetaRouter
No trial information availableRatings
Meets Requirements
9.2
341
9.2
19
Ease of Use
8.0
342
9.2
19
Ease of Setup
7.9
202
8.5
14
Ease of Admin
8.3
191
7.9
13
Quality of Support
7.1
279
9.4
18
Has the product been a good partner in doing business?
8.1
166
9.2
16
Product Direction (% positive)
8.8
332
10.0
20
Features by Category
Metrics
9.0
210
Not enough data
8.9
208
Not enough data
8.7
202
Not enough data
9.1
234
Not enough data
9.0
241
Not enough data
8.4
185
Not enough data
8.3
182
Not enough data
9.1
226
Not enough data
8.5
187
Not enough data
Reporting
Feature Not Available
Not enough data
8.4
168
Not enough data
8.1
159
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
172
Not enough data
Feature Not Available
Not enough data
Other
8.6
186
Not enough data
8.5
170
Not enough data
8.3
167
Not enough data
9.0
198
Not enough data
8.8
158
Not enough data
8.0
125
Not enough data
8.1
152
Not enough data
Agentic AI - Digital Analytics
5.7
5
Not enough data
6.7
5
Not enough data
7.0
5
Not enough data
7.7
5
Not enough data
Administration
8.8
160
Not enough data
8.7
175
Not enough data
9.0
218
Not enough data
9.1
226
Not enough data
Administration
Not enough data
9.3
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
7.3
5
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Compliance
Not enough data
9.7
5
Not enough data
9.0
5
Not enough data
9.7
5
Not enough data
10.0
5
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Quality
Not enough data
9.7
5
Not enough data
10.0
5
Not enough data
Not enough data
Maintainence
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
9.1
11
Not enough data
9.1
11
Not enough data
5.5
11
Not enough data
7.4
11
Intelligence
Not enough data
7.0
10
Not enough data
5.8
10
Not enough data
5.8
10
Development
Not enough data
8.6
6
Not enough data
9.0
5
Management
Not enough data
7.0
5
Not enough data
9.2
6
Integration Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Tag Manager and MetaRouter are categorized as Tag Management Systems
Unique Categories
Google Tag Manager is categorized as Digital Analytics
MetaRouter is categorized as Identity Resolution, Data Governance, E-Commerce Data Integration, On-Premise Data Integration, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MetaRouter
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.9%
Computer Software
9.0%
Information Technology and Services
8.7%
Internet
6.0%
Retail
3.0%
Other
39.4%
Consulting
20.0%
Marketing and Advertising
16.0%
Computer Software
16.0%
Retail
8.0%
Online Media
8.0%
Other
32.0%
Alternatives
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
What is MetaRouter used for?
1 Comment
Official Response from MetaRouter
MetaRouter can be used for various use cases depending on your need!
At our core, we help enterprise organizations move their customer data server side...Read more
MetaRouter has no more discussions with answers
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