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Compare Google Tag Manager and MetaRouter 
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Tag Monitor
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At a Glance
Market Segments
Small-Business (53.5% of reviews)
Mid-Market (52.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Tag Manager
Star Rating
(415)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerMetaRouter
Star Rating
(25)4.7 out of 5
Market Segments
Mid-Market (52.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MetaRouterSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Tag Manager excels in its "Standard Event Tracking" capabilities, with a score of 9.1, making it a preferred choice for those needing robust tracking options. In contrast, MetaRouter also offers strong tracking features but does not highlight specific event tracking as a standout, leading to a perception that it may not be as comprehensive in this area.
- Reviewers mention that MetaRouter shines in "Quality of Support," achieving a score of 9.4, which is significantly higher than Google Tag Manager's 7.1. This indicates that users feel more supported and valued when using MetaRouter, especially when they encounter issues or need assistance.
- G2 users highlight that Google Tag Manager's "Ease of Use" is rated at 8.0, while MetaRouter impressively scores 9.2. This suggests that users find MetaRouter more intuitive and user-friendly, which can be crucial for teams with varying levels of technical expertise.
- Users on G2 report that Google Tag Manager has a strong performance in "Real-Time Reporting" with a score of 9.3, which is essential for businesses needing immediate insights. MetaRouter, while capable, does not emphasize real-time capabilities to the same extent, which may be a drawback for users prioritizing instant data access.
- Reviewers mention that Google Tag Manager's "API / Integrations" score of 8.8 indicates a solid range of integration options, but MetaRouter's focus on "Data Sourcing" and "Data Enrichment" with a score of 9.2 suggests it may offer more advanced capabilities for users looking to enhance their data quality and sourcing processes.
- Users say that while both products have strong "Data Mapping" features, Google Tag Manager's overall performance in "Performance and Reliability" at 9.1 is a significant advantage, indicating that users experience fewer issues and better uptime compared to MetaRouter, which may affect user satisfaction in high-demand environments.
Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availableMetaRouter
No pricing availableFree Trial
Google Tag Manager
No trial information availableMetaRouter
No trial information availableRatings
Meets Requirements
9.2
338
9.2
19
Ease of Use
8.0
339
9.2
19
Ease of Setup
7.9
199
8.5
14
Ease of Admin
8.3
191
7.9
13
Quality of Support
7.1
277
9.4
18
Has the product been a good partner in doing business?
8.1
166
9.2
16
Product Direction (% positive)
8.8
329
10.0
20
Features by Category
Metrics
9.0
208
Not enough data
8.9
207
Not enough data
8.7
201
Not enough data
9.1
233
Not enough data
9.0
239
Not enough data
8.4
184
Not enough data
8.3
181
Not enough data
9.1
225
Not enough data
8.6
186
Not enough data
Reporting
Feature Not Available
Not enough data
8.4
167
Not enough data
8.0
158
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
171
Not enough data
Feature Not Available
Not enough data
Other
8.6
185
Not enough data
8.5
169
Not enough data
8.3
166
Not enough data
9.0
197
Not enough data
8.8
157
Not enough data
7.9
124
Not enough data
8.2
151
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.8
159
Not enough data
8.7
174
Not enough data
9.0
217
Not enough data
9.1
225
Not enough data
Administration
Not enough data
9.3
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
7.3
5
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Compliance
Not enough data
9.7
5
Not enough data
9.0
5
Not enough data
9.7
5
Not enough data
10.0
5
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Quality
Not enough data
9.7
5
Not enough data
10.0
5
Not enough data
Not enough data
Maintainence
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
9.1
11
Not enough data
9.1
11
Not enough data
5.5
11
Not enough data
7.4
11
Intelligence
Not enough data
7.0
10
Not enough data
5.8
10
Not enough data
5.8
10
Development
Not enough data
8.6
6
Not enough data
9.0
5
Management
Not enough data
7.0
5
Not enough data
9.2
6
Integration Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Tag Manager and MetaRouter are categorized as Tag Management Systems
Unique Categories
Google Tag Manager is categorized as Digital Analytics
MetaRouter is categorized as Identity Resolution, Data Governance, E-Commerce Data Integration, On-Premise Data Integration, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MetaRouter
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.9%
Computer Software
9.0%
Information Technology and Services
8.5%
Internet
6.0%
Retail
3.0%
Other
39.4%
Consulting
20.0%
Marketing and Advertising
16.0%
Computer Software
16.0%
Retail
8.0%
Online Media
8.0%
Other
32.0%
Alternatives
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
What is MetaRouter used for?
1 Comment
Official Response from MetaRouter
MetaRouter can be used for various use cases depending on your need!
At our core, we help enterprise organizations move their customer data server side...Read more
MetaRouter has no more discussions with answers
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