They act as an independent layer in the marketing technology stack for collecting real first-party data. Additionally, I really like their Sync Injector feature that allows us to prepare data collection prior to consent and act on it once the visitor is ready, not any sooner. Sitting on our own domain, the data is truly first-party and does not suffer from ad blockers or browser built-in blockers. Although this is not a tool you will use everyday, it is easy to implement and integrate into your existing stack. Being a small company, their customer support replies are swift and helpful. Review collected by and hosted on G2.com.
The pricing can be a bit steep if you only compare what you get in terms of functionality. However, high data quality is priceless. Review collected by and hosted on G2.com.
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Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.
