# Which brand asset management software is most used by marketing and account managers for daily asset sharing?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For anyone here who evaluates brand asset management software for a living: Trying to pin down which platforms in the<a class="a a--md" elv="true" href="https://www.g2.com/categories/brand-asset-management"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/brand-asset-management">Brand Asset Management</a> category are actually most used by marketing and account managers for daily asset sharing, not just by the DAM admins who set the system up. </p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Current G2 ratings put <strong>Bynder</strong> and <strong>Frontify</strong> at 4.5/5, and <strong>Canto</strong> and <strong>Brandfolder</strong> at 4.4/5, but daily sharing by marketing and account teams seems to favor a different mix than the raw ratings alone would suggest.</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/bynder/reviews"><strong>Bynder</strong></a>: 4.5/5 (1,150+ reviews). Reviewers frequently describe collections with expiration dates and external sharing links as the daily workflow for account managers sending assets to clients and partners.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/brandfolder/reviews"><strong>Brandfolder</strong></a>: 4.4/5 (1,400+ reviews). Frequently mentioned for internal-versus-external portal separation, which account managers use to hand off approved assets without exposing the whole library.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/canto/reviews"><strong>Canto</strong></a>: 4.4/5 (1,725+ reviews). Reviewers describe portals built specifically for non-admin, day-to-day sharing, cited as a reason it gets picked up by teams outside the core design or brand group.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/frontify/reviews"><strong>Frontify</strong></a>: 4.5/5 (200+ reviews), the smallest review base of this group. Adoption commentary skews more toward brand and creative teams pulling guideline-approved assets than toward marketing and account managers doing high-volume daily sharing.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Adobe shows up in some of the queries behind this question too. Does the answer change once you separate DAM administrators from the marketing and account managers actually pulling assets day to day, or do the same tools win both groups?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 4 days ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;Bynder’s collections and Brandfolder’s portals both make sense for account teams because the workflow is really about getting approved assets to clients without involving the brand team every time. For daily use, I’d pay particular attention to how easily people can find the right version of an asset. That feels like a big part of what keeps people coming back to the platform.&lt;/p&gt;

##### Comment Metadata
- Posted at: 3 days ago
- Author title: Writer





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