Mention Features
Social Management (2)
Social Analytics
Reports on the performance of social media posts and campaigns.
Hashtag Capabilites
Monitor hashtags, their trends, and analytics across all social media platforms
Media Channels (1)
Online Media
Monitors online media such as blogs, websites, and social media
Geographic Coverage (3)
Local Media
Monitors media channels at the local level
National Media
Monitors media channels at the national level
International Media
Monitors international news coverage
Reporting (4)
Keyword Targeting
Enables users to search media channels for specific keywords, brand mentions, or topics
Custom Feeds and Alerts
Allows users to create custom feeds and/or receive real-time alerts for relevant media mentions
Custom Reports
Allows users to build custom reports that can be shared with clients and stakeholders
Dashboards
Provides dashboards for quick visualizations of relevant media coverage and analytics
Monitoring & Listening (6)
Social Measurement
Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.
Influencer Identification
Identifies who is talking about your brand along with their influence over social communities.
Brand Monitoring
Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product.
Keyword Tracking
Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked.
Trend Analysis
Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes.
Competitor Analysis
Allows users to monitor conversations about competitors and measure performance against them.
Data Management & Analysis (4)
Sentiment Analysis
Determines whether mentions of your brand are positive, negative or neutral.
Social Reporting
Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats.
Alerts and Notifications
Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.
Advanced Data Filtering
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data.
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Agentic AI - Media Monitoring (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Technology Glossary Features
View definitions of the features and discover new technology terms.
Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies.
Social engagement is the level of interaction people or brands have with online communities, helping build relationships, trust, and audience loyalty.




