--- title: MediaMath by Infillion Reviews meta\_title: 'MediaMath by Infillion Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 126 reviews by the users' company size, role or industry to find out how MediaMath by Infillion works for a business like yours. aggregate\_rating: rating\_value: 3.9 review\_count: 126 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # MediaMath by Infillion Reviews & Product Details Visit Website MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions. MediaMath's programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization, future-proofed identity solutions to expand addressability, curated inventory optimized towards specific KPIs for powerful results, and transparency into performance for improved efficiency.  * * * Product Website MediaMath by Infillion Seller [Infillion](https://www.g2.com/sellers/infillion) Discussions [MediaMath by Infillion Community](https://www.g2.com/products/mediamath-by-infillion/discuss) Languages Supported English Solution Type All-in-One Overview by Rachel Flora (Senior Manager, Marketing Operations at MediaMath) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/mediamath-by-infillion/pricing) ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") AI Verified User in Internet Small-Business (50 or fewer emp.) 4/2/2019 "Audience Retargeting" 3/5 What do you like best about MediaMath by Infillion? MediaMath is a solid DSP for programmatic buying and audience retargeting. The UI is easy to use. Review collected by and hosted on G2.com. What do you dislike about MediaMath by Infillion? Pricing is high. The winning bids are more expensive relative to other DSP's. Review collected by and hosted on G2.com. What problems is MediaMath by Infillion solving and how is that benefiting you? MediaMath allows for publishers and marketers to store audience segments and retarget them by buying inventory programmatically. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Katie K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katie K.") KK Katie K. Social Media and Content Marketing (Gradifi Acquired by E\*TRADE) Mid-Market (51-1000 emp.) 12/7/2018 "MediaMath" 3.5/5 What do you like best about MediaMath by Infillion? We really like using for our programmatic ads. It has shown to be very informative and successful Review collected by and hosted on G2.com. What do you dislike about MediaMath by Infillion? We need to understand the analytics more to impact our ads. We are working on this. Review collected by and hosted on G2.com. What problems is MediaMath by Infillion solving and how is that benefiting you? Our digital marketing efforts have improved and we are optimizing more. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Matthew S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matthew S.") MS Matthew S. Supervisor, Programmatic Strategy Enterprise (\> 1000 emp.) 6/26/2018 Business partner of the seller or seller's competitor, not included in G2 scores. "A staple in Programmatic Advertising" 3.5/5 What do you like best about MediaMath by Infillion? I appreciate the UI as well as the vast amounts of ingested data Review collected by and hosted on G2.com. What do you dislike about MediaMath by Infillion? I dislike the search functionality since sometimes the quereys don't populate Review collected by and hosted on G2.com. Recommendations to others considering MediaMath by Infillion: be sure to star your campaigns! Review collected by and hosted on G2.com. What problems is MediaMath by Infillion solving and how is that benefiting you? We are able to deliver clients results at large scale and budget Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 1/17/2018 "Great platform for users new to DSPs" 4.5/5 What do you like best about MediaMath by Infillion? MediaMaths "Brain" and user friendly UI which is easy to navigate makes Mediamath stick out. When I first started out in programmatic, MediaMath T1 was the first DSP I learned. The was the UI is organized in a functional layout that makes sense and also helps understand how the entire landscape in programmatic works. I also value the reporting provided in the UI without having to pull exports and pivot data, makes optimizing campaigns less time consuming. Review collected by and hosted on G2.com. What do you dislike about MediaMath by Infillion? Particular parts of the platform are inconvenient, such as creatives integrations can be nuanced and bring up an array of issues. Some 3rd party tags are accept in T1, and some you have to use an extension. Also newer targeting, such as weather, is managed through another site. Location targeting (such as zip codes can only be verified through downloading exports. The ability to not bulk edit targeting and inventory can be time consuming. Review collected by and hosted on G2.com. What problems is MediaMath by Infillion solving and how is that benefiting you? Working through creatives inefficiencies to create a smoother work flow have gotten better, but are a slower transition as it impacts a huge part of the work flow in T1. The Brain when used correctly is a nice benefit, but takes time to understand how it fits in to your campaign initiatives and KPIs. The Brain can cut a lot of time out of optimizating and makes in less of a manual process. Although using a platform with that is so automated can be tricky. since you have less control. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Construction](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Construction") AC Verified User in Construction Small-Business (50 or fewer emp.) 9/21/2018 "Effective " 5/5 What do you like best about MediaMath by Infillion? The best think of MM is the support staff, usually they answer quickly and they are very helpful. Review collected by and hosted on G2.com. What do you dislike about MediaMath by Infillion? At the moment there is nothing really that i dislike as i have not had a bad experience in the system Review collected by and hosted on G2.com. What problems is MediaMath by Infillion solving and how is that benefiting you? Definitely give this platform a shot, and also give yourself a good amount of time to get used to using it. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Cat M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cat M.") CM Cat M. Author Publishing Small-Business (50 or fewer emp.) 6/17/2018 "Incredibly streamlined " 5/5 What do you like best about MediaMath by Infillion? This application has a simplistic set up that makes it user friendly and efficient. I found there to be little need for a learning curve and was able to lessen my actual time working to analyze figures Review collected by and hosted on G2.com. What do you dislike about MediaMath by Infillion? Nothing at this time. I have not spent enough time looking through it to find an issue. Review collected by and hosted on G2.com. What problems is MediaMath by Infillion solving and how is that benefiting you? Segmentation and analyzation of figures. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 10/30/2018 "getting there" 2.5/5 What do you like best about MediaMath by Infillion? implementing unique measurement features Review collected by and hosted on G2.com. What do you dislike about MediaMath by Infillion? not on par with marketplace leading dsps Review collected by and hosted on G2.com. What problems is MediaMath by Infillion solving and how is that benefiting you? measurement Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Enterprise (\> 1000 emp.) 7/2/2018 "Optimization capabilities are not up to par with competitors" 2/5 What do you like best about MediaMath by Infillion? interface is detailed and has many visualization capabilities to slice data Review collected by and hosted on G2.com. What do you dislike about MediaMath by Infillion? optimization capabilities like bulk changes and audience targeting and forecasting tool accuracy are below average compared to tradedesk and doubleclick Review collected by and hosted on G2.com. Recommendations to others considering MediaMath by Infillion: account team does heavy lifting to address pain points that are not solved by self service platform. that is not a scalable solution so pushing product to meet advancements that competitors have is important Review collected by and hosted on G2.com. What problems is MediaMath by Infillion solving and how is that benefiting you? mobile display in app inventory advertising Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 8/2/2017 "Great alternative to DBM" 3.5/5 What do you like best about MediaMath by Infillion? One of the best think of MM is the support staff,...usually they answer quickly and they are very helpful. Also "the brain" (the optmization algororithm they have) is a very powerfu and efficient tool to improve the conversions of the campaigns. Review collected by and hosted on G2.com. What do you dislike about MediaMath by Infillion? The reporting area is not very friendly, the way the reports are shown are not very useful for doing optimizations in the campaigns. Also i have experience often technical problems in the platform (f.ex. trying to duplicate strategies) Review collected by and hosted on G2.com. Recommendations to others considering MediaMath by Infillion: Is very interesting for performance campaigns because of its optimization algorithm. Give it a try! Review collected by and hosted on G2.com. What problems is MediaMath by Infillion solving and how is that benefiting you? I realized that the CPMs in MM are significantly lower than in other DSPs which is a great advantage for using it. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Denia M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Denia M.") DM Denia M. Especialista Mobile Mid-Market (51-1000 emp.) 8/30/2017 "MediaMath review t1" 4/5 What do you like best about MediaMath by Infillion? All the possibilities of targeting and the integration with a lot of technologies as factual, celtra, etc. The big inventory due to the integration with a lot of adexchanges. Review collected by and hosted on G2.com. What do you dislike about MediaMath by Infillion? technichal issues, for example you have to refresh the page to upload a new strategy, the integration with PMPs take a long. Review collected by and hosted on G2.com. Recommendations to others considering MediaMath by Infillion: Its a very complete DSP. Review collected by and hosted on G2.com. What problems is MediaMath by Infillion solving and how is that benefiting you? Reach Inventory quality Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about MediaMath by Infillion? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. 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