# AdRoll vs MediaMath by Infillion Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AdRoll excels in user experience, particularly highlighting the **ease of setting up retargeting campaigns** and the **clear reporting across multiple channels**. This intuitive interface allows users to quickly navigate and manage their campaigns effectively.
- **Users say** that MediaMath by Infillion offers a powerful platform with high flexibility, especially for **omni-channel campaigns**. Reviewers appreciate the **transparency and control over spending** , which helps them manage their budgets more effectively.
- **According to verified reviews** , AdRoll has a significantly higher G2 Score, indicating greater overall user satisfaction. Users frequently mention the **support from the account management team** as a key factor in enhancing their advertising efforts and reaching potential clients.
- **Reviewers mention** that while MediaMath by Infillion provides detailed reports on media spend, some users find it less intuitive compared to AdRoll. This can lead to a steeper learning curve for new users trying to navigate the platform.
- **Users highlight** AdRoll's ability to easily display recommended ad sizes, which simplifies the process for creative teams. This feature is particularly beneficial for those who need to provide clients with precise specifications quickly.
- **G2 reviewers note** that MediaMath by Infillion's integration capabilities allow for a **cross-channel approach** to reach target audiences effectively. However, some users feel that the platform could improve in terms of **user-friendliness** compared to AdRoll's more straightforward interface.



---
## Frequently Asked Questions

### What is the difference between AdRoll vs MediaMath by Infillion?

AdRoll stands out for its ease of use and setup, while MediaMath by Infillion is noted for transparency and control but has a more complex interface.

| [AdRoll](https://www.g2.com/products/adroll/reviews) | [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) |
| --- | --- |
| 4.1/5 (787 reviews) | 3.9/5 (126 reviews) |
| Small-Business | Mid-Market |
| 8.3 | 7.5 |
| 8.0 | 8.0 |
| Ease of Use (108 all-time mentions) | Transparency and Control |



### How do the pricing models of AdRoll and MediaMath by Infillion compare?

AdRoll is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to MediaMath by Infillion.

- **AdRoll:** In recent reviews, many cite AdRoll as budget-friendly and flexible, especially for small businesses, though some note pricing could be more flexible for smaller budgets.
- **MediaMath by Infillion:** Reviewers mention competitive cost per click and CPMs, but also note that pricing can be high and minimum spend limits may restrict smaller clients.
- **Switching reasons:** Reviewers highlight switching to AdRoll for its lower cost and ease of use compared to other DSPs.



### What are the best alternatives to AdRoll and MediaMath by Infillion?

The top 3 alternatives to AdRoll and MediaMath by Infillion are Facebook, Criteo Commerce Growth, and StackAdapt.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787 reviews) | Small-Business | Budget-friendly and flexible for small businesses | Ease of Use (108 all-time mentions) |
| [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) | 3.9/5 (126 reviews) | Mid-Market | Competitive CPMs, but high minimum spend limits | Transparency and Control |
| [Facebook](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5 (1457 reviews) | Small-Business | — | Audience Reach |
| [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) | 3.8/5 (242 reviews) | Mid-Market | — | Performance Campaigns |
| [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5 (898 reviews) | Small-Business | — | Ease of Use |



### Which Cross-Channel Advertising features should I prioritize when comparing AdRoll and MediaMath by Infillion?

Buyers should prioritize ease of use, retargeting capabilities, integrations, reporting, and targeting options when comparing AdRoll and MediaMath by Infillion.

- **Ease of Use:** AdRoll: 8.3; MediaMath by Infillion: 7.5
- **Retargeting:** AdRoll: 108 all-time mentions for ease of use and retargeting; MediaMath by Infillion: frequently cited for programmatic retargeting but with fewer recent mentions
- **Integrations:** AdRoll: Funnel (33 all-time mentions), Google Ads (25), Shopify (9); MediaMath by Infillion: —
- **Reporting:** AdRoll: 27 all-time mentions for reporting capabilities; MediaMath by Infillion: reviewers note reporting is less intuitive and needs improvement
- **Targeting Options:** AdRoll: 29 all-time mentions; MediaMath by Infillion: cited for transparency and control, but some reviewers note limited targeting in certain regions



### What are the pros and cons of AdRoll vs MediaMath by Infillion?

AdRoll's headline strength is ease of use and setup, while MediaMath by Infillion is recognized for transparency and control over spending.

- **AdRoll strengths:** Ease of Use (108 all-time mentions), Easy Setup (56), Targeting (50), Audience Targeting (48), Performance Results (44), Reporting Capabilities (27), Integrations with tools like Funnel and Google Ads
- **AdRoll trade-offs:** Limited Features (25 all-time mentions), less flexibility in pricing for smaller budgets, reporting and optimization controls can feel limited compared to advanced tools
- **MediaMath by Infillion strengths:** Transparency and control over spending, competitive CPMs, strong HIPAA-compliant targeting, access to unique inventory, and robust support for programmatic campaigns
- **MediaMath by Infillion trade-offs:** Complex and outdated UI, difficult navigation (recent reviews), setup can be time-consuming, reporting dashboard is less intuitive, and some reviewers cite limited targeting in certain regions



### Is AdRoll or MediaMath by Infillion better for small businesses?

AdRoll is the better fit for small businesses, with the largest reviewer segment and strong small-business sentiment.

- **AdRoll:** Small-Business is the largest segment, with reviewers consistently highlighting ease of use, budget-friendliness, and quick setup as advantages for small teams.
- **MediaMath by Infillion:** Mid-Market is the largest segment, and reviewers note the platform's complexity and higher minimum spend requirements, making it less accessible for small businesses.



### Which Cross-Channel Advertising platform has better integrations?

AdRoll is favored for integrations, with reviewers citing more third-party connections and higher mention counts.

- **AdRoll:** Funnel (33 all-time mentions), Google Ads (25), Shopify (9); reviewers highlight the value of these integrations for campaign automation and e-commerce connectivity.
- **MediaMath by Infillion:** Reviewers do not cite specific third-party integrations in recent reviews.



### How do AdRoll and MediaMath by Infillion compare on customer support?

AdRoll and MediaMath by Infillion are rated at parity for Quality of Support, both scoring 8.0.

- **AdRoll:** Reviewers frequently mention prompt, helpful support and strong account management, with 7.0 cited in recent reviews for Quality of Support.
- **MediaMath by Infillion:** Reviewers note robust customer support and knowledgeable teams, though some mention support can be less helpful for complex issues.



### Which is easier to implement, AdRoll or MediaMath by Infillion?

AdRoll is rated higher for Ease of Setup, with a 0.8-point advantage over MediaMath by Infillion.

- **AdRoll:** Reviewers consistently describe setup as quick and straightforward, with many citing a guided onboarding process and ease for non-technical users.
- **MediaMath by Infillion:** Reviewers note setup can be complex and time-consuming, with a less intuitive interface and more steps required to launch campaigns.



### Which product has better Retargeting?

AdRoll is the stronger product for Retargeting, with higher reviewer satisfaction and more frequent mention of retargeting capabilities.

- **AdRoll:** Retargeting is a core feature, with 108 all-time mentions for ease of use and retargeting, and reviewers consistently highlight its effectiveness and simplicity for retargeting campaigns.
- **MediaMath by Infillion:** Reviewers cite retargeting as a use case, but with fewer recent mentions and less emphasis on ease of use or setup for retargeting compared to AdRoll.



| | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 787 | 126 | 
| **Largest Market Segment** | Small-Business (55.8% of reviews) | Mid-Market (50.0% of reviews) | 
| **Entry Level Price** | Pay As You Go | No pricing available | 

---
## Top Pros & Cons

### AdRoll

Pros:
- Ease of Use (107 reviews)
- Ad Management (67 reviews)

Cons:
- Limited Features (25 reviews)
- Campaign Management (22 reviews)

### MediaMath by Infillion

Pros:
- Ad Management (1 reviews)
- Advertising Management (1 reviews)

Cons:
- Complexity (1 reviews)
- Complex Setup (1 reviews)

---
## Ratings Comparison
| Rating | AdRoll | MediaMath by Infillion | 
|---|---|---|
  | **Meets Requirements** | 8.2 (641 reviews) | 7.7 (110 reviews) | 
  | **Ease of Use** | 8.3 (646 reviews) | 7.5 (108 reviews) | 
  | **Ease of Setup** | 8.3 (429 reviews) | 7.5 (55 reviews) | 
  | **Ease of Admin** | 8.2 (350 reviews) | 7.7 (49 reviews) | 
  | **Quality of Support** | 8.0 (609 reviews) | 8.0 (110 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (349 reviews) | 8.2 (56 reviews) | 
  | **Product Direction (% positive)** | 7.2 (625 reviews) | 8.1 (108 reviews) | 

---
## Pricing

### AdRoll

#### Entry-Level Pricing

Plan: Ads

Price: Pay As You Go

Description: Pay-as-you-go advertising. Managed services with qualifying spend.

Key Features:
- Full-funnel, multi-channel advertising

[Browse all 3 editions](https://www.g2.com/products/adroll/pricing)

#### Free Trial

Yes

### MediaMath by Infillion

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 534 |
| **MediaMath by Infillion** | 7.6/10 | 108 |

#### Channel Functionality

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Display Functionality** | 8.3 (420 reviews) | 8.2 (79 reviews) | 

#### Platform Interoperability

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Close Ecosystem API** | 7.5 (82 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 6.9 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (25 reviews) | Not enough data | 
| **Decision Making** | 7.2 (24 reviews) | Not enough data | 
| **Task Planning** | Not enough data | Not enough data | 
| **Project Planning** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (451 reviews) | 7.9 (93 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.6 (434 reviews) | 7.8 (95 reviews) ✓ Verified | 
| **Reach** | 8.2 (442 reviews) | 8.2 (83 reviews) | 
| **Bulk Editing** | 7.0 (376 reviews) | 6.7 (83 reviews) ✓ Verified | 
| **Batch Uploading** | 7.7 (372 reviews) | 7.1 (77 reviews) ✓ Verified | 
| **Brand Safety** | 7.9 (359 reviews) | 7.6 (75 reviews) | 
| **Fraud Protection** | 7.7 (315 reviews) | 7.3 (74 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.0 (83 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.0 (94 reviews) ✓ Verified | 
| **Creative Optimization** | 7.5 (383 reviews) | 7.3 (83 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.5 (335 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **In-App Ads** | 7.7 (213 reviews) | 7.4 (26 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.2 (27 reviews) | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Targeting** | 7.8 (424 reviews) | 8.3 (95 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (463 reviews) | 8.5 (91 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.0 (376 reviews) | 8.1 (90 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.7 (342 reviews) | 7.9 (76 reviews) | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.3 (68 reviews) ✓ Verified | 
| **Custom Reports** | 7.2 (344 reviews) | 7.2 (84 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (373 reviews) | 8.0 (82 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.1 (414 reviews) | 7.6 (91 reviews) ✓ Verified | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 7.6 (75 reviews) ✓ Verified | 
| **Customization** | 7.4 (332 reviews) | 7.1 (75 reviews) ✓ Verified | 
| **Workflow Capability** | 7.5 (322 reviews) | 7.0 (75 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (269 reviews) | 7.7 (57 reviews) ✓ Verified | 
| **Notifications** | 7.6 (334 reviews) | 6.9 (75 reviews) ✓ Verified | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Project Time Tracking** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Cross Channel Attribution** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Projections** | Not enough data | Not enough data | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **MediaMath by Infillion** | 7.6/10 | 21 |

#### Data Integration

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **1st-Party Data Integration** | Not enough data | 8.4 (16 reviews) | 
| **2nd-Party Data Integration** | Not enough data | 7.7 (11 reviews) | 
| **3rd-Party Data Integration** | Not enough data | 8.4 (16 reviews) | 
| **Offline Data Integration** | Not enough data | 7.2 (9 reviews) | 
| **Mobile Data Integration** | Not enough data | 7.7 (10 reviews) | 
| **Data Import/Export** | Not enough data | Feature Not Available | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Ad Network Integration** | Not enough data | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Audience Segmentation** | Not enough data | 8.2 (19 reviews) | 
| **Recommendations** | Not enough data | 6.6 (19 reviews) | 
| **Standard Dashboards** | Not enough data | 7.5 (17 reviews) | 
| **Custom Reports** | Not enough data | 6.3 (18 reviews) | 
| **Campaign Segmentation** | Not enough data | Not enough data | 

#### Platform

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Data Permissions** | Not enough data | 6.9 (15 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.2 (17 reviews) | 
| **Performance and Reliability** | Not enough data | Feature Not Available | 
| **Enterprise Scalability** | Not enough data | 8.0 (14 reviews) | 
| **Internationalization** | Not enough data | 8.0 (11 reviews) | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Contact Database** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Data Recovery** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Data Profiling** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Data Transformation** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.8/10 | 246 |
| **MediaMath by Infillion** | N/A | N/A |

#### Retargeting

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **A/B Testing** | 8.2 (167 reviews) | Not enough data | 
| **Audience Segmentation** | 8.3 (201 reviews) | Not enough data | 
| **Behavioral Targeting** | 8.0 (188 reviews) | Not enough data | 
| **Reporting & Analytics** | 8.2 (215 reviews) | Not enough data | 
| **Geo Targeting** | 8.2 (195 reviews) | Not enough data | 
| **Cross-channel Retargeting** | 8.3 (202 reviews) | Not enough data | 
| **Personalization** | 8.2 (178 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (25 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (26 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (26 reviews) | Not enough data | 
| **Decision Making** | 7.6 (26 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.0/10 | 42 |
| **MediaMath by Infillion** | N/A | N/A |

#### Attribution Modeling

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Single-Touch Attribution** | 8.3 (32 reviews) ✓ Verified | Not enough data | 
| **Multi-Touch Attribution** | 8.4 (34 reviews) ✓ Verified | Not enough data | 
| **Algorithmic Attribution** | 8.3 (34 reviews) ✓ Verified | Not enough data | 
| **Cross-Device Attribution** | 8.5 (34 reviews) ✓ Verified | Not enough data | 
| **Offline Attribution** | 7.1 (28 reviews) ✓ Verified | Not enough data | 
| **Custom Attribution** | 8.3 (29 reviews) ✓ Verified | Not enough data | 
| **Cross Channel Attribution** | Not enough data | Not enough data | 

#### Agentic AI - Attribution

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (8 reviews) | Not enough data | 

#### Marketing

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **B2B Attribution** | 8.8 (27 reviews) ✓ Verified | Not enough data | 
| **B2C Attribution** | 8.5 (32 reviews) ✓ Verified | Not enough data | 
| **Multi-Channel Marketing** | 8.2 (35 reviews) ✓ Verified | Not enough data | 
| **Third-Party Integrations** | 7.7 (31 reviews) ✓ Verified | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Reporting

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Dashboards** | 8.3 (37 reviews) ✓ Verified | Not enough data | 
| **Data Visualizations** | 8.4 (37 reviews) ✓ Verified | Not enough data | 
| **Custom Reporting** | 8.0 (33 reviews) ✓ Verified | Not enough data | 

#### Additional Functionality

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Affiliate Management** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Attribution Modeling** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 529 |
| **MediaMath by Infillion** | 7.5/10 | 108 |

#### Platform Interoperability

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Close Ecosystem API** | 7.5 (34 reviews) | Not enough data | 

#### Mobile Functionality

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Mobile Functionality** | 8.0 (204 reviews) | 7.3 (43 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (10 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (10 reviews) | Not enough data | 
| **Decision Making** | 7.2 (10 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (451 reviews) | 7.9 (93 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.6 (434 reviews) | 7.8 (95 reviews) ✓ Verified | 
| **Reach** | 8.2 (442 reviews) | 8.2 (83 reviews) | 
| **Bulk Editing** | 7.0 (376 reviews) | 6.7 (83 reviews) ✓ Verified | 
| **Batch Uploading** | 7.7 (372 reviews) | 7.1 (77 reviews) ✓ Verified | 
| **Brand Safety** | 7.9 (359 reviews) | 7.6 (75 reviews) | 
| **Fraud Protection** | 7.7 (315 reviews) | 7.3 (74 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.0 (83 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.0 (94 reviews) ✓ Verified | 
| **Creative Optimization** | 7.5 (383 reviews) | 7.3 (83 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.5 (335 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **In-App Ads** | 7.7 (213 reviews) | 7.4 (26 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.2 (27 reviews) | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Targeting** | 7.8 (424 reviews) | 8.3 (95 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (463 reviews) | 8.5 (91 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.0 (376 reviews) | 8.1 (90 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.7 (342 reviews) | 7.9 (76 reviews) | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Mobile

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Mobile Tracking** | 7.8 (169 reviews) | 7.1 (40 reviews) | 
| **In-App Ads** | 7.7 (213 reviews) | 7.4 (26 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.2 (27 reviews) | 

#### Platform

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.3 (68 reviews) ✓ Verified | 
| **Custom Reports** | 7.2 (344 reviews) | 7.2 (84 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (373 reviews) | 8.0 (82 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.1 (414 reviews) | 7.6 (91 reviews) ✓ Verified | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 7.6 (75 reviews) ✓ Verified | 
| **Customization** | 7.4 (332 reviews) | 7.1 (75 reviews) ✓ Verified | 
| **Workflow Capability** | 7.5 (322 reviews) | 7.0 (75 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (269 reviews) | 7.7 (57 reviews) ✓ Verified | 
| **Notifications** | 7.6 (334 reviews) | 6.9 (75 reviews) ✓ Verified | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.5/10 | 526 |
| **MediaMath by Infillion** | 7.5/10 | 107 |

#### Platform Interoperability

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Close Ecosystem API** | 6.4 (13 reviews) | Not enough data | 

#### Video Functionality

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Video Functionality** | 8.1 (16 reviews) | 7.4 (38 reviews) | 

#### Agentic AI - Video Advertising

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | 5.6 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 5.6 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 5.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (6 reviews) | Not enough data | 
| **Decision Making** | 5.6 (6 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (451 reviews) | 7.9 (93 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.6 (434 reviews) | 7.8 (95 reviews) ✓ Verified | 
| **Reach** | 8.2 (442 reviews) | 8.2 (83 reviews) | 
| **Bulk Editing** | 7.0 (376 reviews) | 6.7 (83 reviews) ✓ Verified | 
| **Batch Uploading** | 7.7 (372 reviews) | 7.1 (77 reviews) ✓ Verified | 
| **Brand Safety** | 7.9 (359 reviews) | 7.6 (75 reviews) | 
| **Fraud Protection** | 7.7 (315 reviews) | 7.3 (74 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.0 (83 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.0 (94 reviews) ✓ Verified | 
| **Creative Optimization** | 7.5 (383 reviews) | 7.3 (83 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.5 (335 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **In-App Ads** | 7.7 (213 reviews) | 7.4 (26 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.2 (27 reviews) | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Targeting** | 7.8 (424 reviews) | 8.3 (95 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (463 reviews) | 8.5 (91 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.0 (376 reviews) | 8.1 (90 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.7 (342 reviews) | 7.9 (76 reviews) | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.3 (68 reviews) ✓ Verified | 
| **Custom Reports** | 7.2 (344 reviews) | 7.2 (84 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (373 reviews) | 8.0 (82 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.1 (414 reviews) | 7.6 (91 reviews) ✓ Verified | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 7.6 (75 reviews) ✓ Verified | 
| **Customization** | 7.4 (332 reviews) | 7.1 (75 reviews) ✓ Verified | 
| **Workflow Capability** | 7.5 (322 reviews) | 7.0 (75 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (269 reviews) | 7.7 (57 reviews) ✓ Verified | 
| **Notifications** | 7.6 (334 reviews) | 6.9 (75 reviews) ✓ Verified | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 528 |
| **MediaMath by Infillion** | 7.5/10 | 107 |

#### Platform Interoperability

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Close Ecosystem API** | 7.9 (34 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (6 reviews) | Not enough data | 
| **Decision Making** | 6.1 (6 reviews) | Not enough data | 

#### Social Functionality

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Social Functionality** | 8.1 (222 reviews) | Feature Not Available | 

#### Campaign Management

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (451 reviews) | 7.9 (93 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.6 (434 reviews) | 7.8 (95 reviews) ✓ Verified | 
| **Reach** | 8.2 (442 reviews) | 8.2 (83 reviews) | 
| **Bulk Editing** | 7.0 (376 reviews) | 6.7 (83 reviews) ✓ Verified | 
| **Batch Uploading** | 7.7 (372 reviews) | 7.1 (77 reviews) ✓ Verified | 
| **Brand Safety** | 7.9 (359 reviews) | 7.6 (75 reviews) | 
| **Fraud Protection** | 7.7 (315 reviews) | 7.3 (74 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.0 (83 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.0 (94 reviews) ✓ Verified | 
| **Creative Optimization** | 7.5 (383 reviews) | 7.3 (83 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.5 (335 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **In-App Ads** | 7.7 (213 reviews) | 7.4 (26 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.2 (27 reviews) | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Targeting** | 7.8 (424 reviews) | 8.3 (95 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (463 reviews) | 8.5 (91 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.0 (376 reviews) | 8.1 (90 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.7 (342 reviews) | 7.9 (76 reviews) | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.3 (68 reviews) ✓ Verified | 
| **Custom Reports** | 7.2 (344 reviews) | 7.2 (84 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (373 reviews) | 8.0 (82 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.1 (414 reviews) | 7.6 (91 reviews) ✓ Verified | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 7.6 (75 reviews) ✓ Verified | 
| **Customization** | 7.4 (332 reviews) | 7.1 (75 reviews) ✓ Verified | 
| **Workflow Capability** | 7.5 (322 reviews) | 7.0 (75 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (269 reviews) | 7.7 (57 reviews) ✓ Verified | 
| **Notifications** | 7.6 (334 reviews) | 6.9 (75 reviews) ✓ Verified | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.9/10 | 526 |
| **MediaMath by Infillion** | 7.5/10 | 107 |

#### Demand Side Platforms

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Cross Channel Capabilities ** | 7.7 (5 reviews) | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | 7.7 (5 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (451 reviews) | 7.9 (93 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.6 (434 reviews) | 7.8 (95 reviews) ✓ Verified | 
| **Reach** | 8.2 (442 reviews) | 8.2 (83 reviews) | 
| **Bulk Editing** | 7.0 (376 reviews) | 6.7 (83 reviews) ✓ Verified | 
| **Batch Uploading** | 7.7 (372 reviews) | 7.1 (77 reviews) ✓ Verified | 
| **Brand Safety** | 7.9 (359 reviews) | 7.6 (75 reviews) | 
| **Fraud Protection** | 7.7 (315 reviews) | 7.3 (74 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.0 (83 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.0 (94 reviews) ✓ Verified | 
| **Creative Optimization** | 7.5 (383 reviews) | 7.3 (83 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.5 (335 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **In-App Ads** | 7.7 (213 reviews) | 7.4 (26 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.2 (27 reviews) | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Targeting** | 7.8 (424 reviews) | 8.3 (95 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (463 reviews) | 8.5 (91 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.0 (376 reviews) | 8.1 (90 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.7 (342 reviews) | 7.9 (76 reviews) | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Demand Side Platforms

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Machine Learning Optimization** | 8.3 (5 reviews) | 8.2 (57 reviews) ✓ Verified | 
| **Estimate and Projections** | 8.3 (5 reviews) | 6.9 (58 reviews) ✓ Verified | 
| **Cross-Device Capabilities** | 8.3 (5 reviews) | 6.9 (43 reviews) ✓ Verified | 
| **AI/Machine Learning** | Not enough data | Not enough data | 

#### Platform

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.3 (68 reviews) ✓ Verified | 
| **Custom Reports** | 7.2 (344 reviews) | 7.2 (84 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (373 reviews) | 8.0 (82 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.1 (414 reviews) | 7.6 (91 reviews) ✓ Verified | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 7.6 (75 reviews) ✓ Verified | 
| **Customization** | 7.4 (332 reviews) | 7.1 (75 reviews) ✓ Verified | 
| **Workflow Capability** | 7.5 (322 reviews) | 7.0 (75 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (269 reviews) | 7.7 (57 reviews) ✓ Verified | 
| **Notifications** | 7.6 (334 reviews) | 6.9 (75 reviews) ✓ Verified | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **For Advertising Agencies** | Not enough data | Not enough data | 
| **Bidding Strategies** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.5/10 | 9 |
| **MediaMath by Infillion** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Personalized Segmentation** | 8.7 (9 reviews) | Not enough data | 
| **Ad Serving ** | 9.1 (9 reviews) | Not enough data | 
| **Streaming Capabilites** | 8.7 (9 reviews) | Not enough data | 
| **Performance Analytics** | 8.9 (9 reviews) | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Creative Assets** | 8.5 (9 reviews) | Not enough data | 
| **Campaign Dashboard** | 8.3 (9 reviews) | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 8.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 8.8 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 8.8 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (7 reviews) | Not enough data | 
| **Decision Making** | 7.1 (7 reviews) | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **MediaMath by Infillion** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.2/10 | 11 |
| **MediaMath by Infillion** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (10 reviews) | Not enough data | 
| **Decision Making** | 7.3 (10 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **MediaMath by Infillion** | N/A | N/A |

#### Marketing Distribution

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (6):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to AdRoll (4):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Retargeting Software](https://www.g2.com/categories/retargeting), [Attribution Software](https://www.g2.com/categories/attribution), [Native Advertising Software](https://www.g2.com/categories/native-advertising)

**Unique to MediaMath by Infillion (1):** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp)


---
## Reviewer Demographics

### By Company Size

| Segment | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Small-Business** | 55.8% | 26.7% | 
| **Mid-Market** | 36.2% | 50.0% | 
| **Enterprise** | 8.1% | 23.3% | 

### By Industry

#### AdRoll

- **Marketing and Advertising:** 25.4%
- **Computer Software:** 7.7%
- **Retail:** 5.7%
- **Apparel & Fashion:** 4.3%
- **Information Technology and Services:** 4.0%
- **Financial Services:** 3.9%
- **Internet:** 3.6%
- **Health, Wellness and Fitness:** 3.2%
- **Real Estate:** 2.4%
- **Consumer Goods:** 1.9%
- **Other:** 37.9%

#### MediaMath by Infillion

- **Marketing and Advertising:** 64.1%
- **Internet:** 16.2%
- **Gambling & Casinos:** 1.7%
- **Information Technology and Services:** 1.7%
- **Insurance:** 1.7%
- **Online Media:** 1.7%
- **Publishing:** 1.7%
- **Retail:** 1.7%
- **Pharmaceuticals:** 0.9%
- **Public Relations and Communications:** 0.9%
- **Other:** 7.7%

---
## Alternatives

### Alternatives to AdRoll

- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1457 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (904 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (186 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)
- [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)

### Alternatives to MediaMath by Infillion

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## Top Discussions

### AdRoll

- Title: [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) — 1 comment
  > **Top comment:** "For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet."
- Title: [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) — 1 comment
  > **Top comment:** "retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll."
- Title: [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) — 1 comment
  > **Top comment:** "Too much for their bad service."
- Title: [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) — 1 comment
  > **Top comment:** "Paid premium subscriptions and fees from media placements. "
- Title: [How would an expert measure success of our campaigns?](https://www.g2.com/discussions/how-would-an-expert-measure-success-of-our-campaigns) — 1 comment
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."

### MediaMath by Infillion

No discussions available for this product.

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adroll-vs-mediamath-by-infillion)