Compare AdRoll and MediaMath by Infillion 
Featured Products
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Mid-Market (50.0% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(775)4.1 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansMediaMath by Infillion
Star Rating
(126)3.9 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MediaMath by InfillionSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in user experience, particularly with its intuitive dashboard that makes it easy to create audiences and track ad performance. Users appreciate how quickly they can launch remarketing display ads, which significantly enhances their conversion rates.
- Users say that MediaMath by Infillion offers a high level of flexibility and transparency in campaign management. Reviewers highlight its ability to provide detailed reports on media spend, which helps advertisers maintain control over their budgets and optimize their spending effectively.
- According to verified reviews, AdRoll stands out for its cross-channel marketing capabilities, allowing users to effectively launch and manage ads across platforms like Facebook and Google. This feature is particularly praised for helping businesses re-engage with previous prospects.
- Reviewers mention that while MediaMath by Infillion supports omni-channel campaigns, some users find it less user-friendly compared to AdRoll. The complexity of the platform can pose challenges for those who are not as tech-savvy, despite its powerful features.
- G2 reviewers highlight that AdRoll's ease of setup and administration is a significant advantage, with many users noting that the onboarding process is straightforward and quick. This allows teams to start running campaigns without extensive training or technical knowledge.
- Users express mixed feelings about MediaMath by Infillion's customer support, which, while rated positively, does not match the high satisfaction levels seen with AdRoll. Reviewers appreciate the support they receive but note that it can sometimes be slower to respond compared to AdRoll's more responsive service.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
MediaMath by Infillion
No pricing availableFree Trial
AdRoll
Free Trial is available
MediaMath by Infillion
No trial information availableRatings
Meets Requirements
8.2
631
7.7
110
Ease of Use
8.3
636
7.5
108
Ease of Setup
8.3
419
7.5
55
Ease of Admin
8.1
343
7.7
49
Quality of Support
8.0
599
8.0
110
Has the product been a good partner in doing business?
8.1
342
8.2
56
Product Direction (% positive)
7.3
618
8.1
108
Features by Category
Channel Functionality
8.3
419
8.2
79
Platform Interoperability
7.5
82
Not enough data
Agentic AI - Display Advertising
6.9
26
Not enough data
6.9
24
Not enough data
7.4
24
Not enough data
7.3
24
Not enough data
7.5
25
Not enough data
7.2
24
Not enough data
Campaign Management
8.0
448
7.9
93
|
Verified
7.6
433
7.8
95
|
Verified
8.1
440
8.2
83
7.0
375
6.7
83
|
Verified
7.7
371
7.1
77
|
Verified
7.9
359
7.6
75
7.7
315
7.3
74
7.6
364
8.0
83
8.1
403
8.0
94
|
Verified
7.5
381
7.3
83
|
Verified
7.5
334
7.1
64
|
Verified
7.7
213
7.4
26
7.8
211
7.2
27
Targeting
7.9
419
8.3
95
|
Verified
8.7
455
8.5
91
|
Verified
8.0
375
8.1
90
|
Verified
7.7
340
7.9
76
Platform
7.7
295
7.3
68
|
Verified
7.2
342
7.2
84
|
Verified
8.1
372
8.0
82
|
Verified
8.1
412
7.6
91
|
Verified
7.8
315
7.6
75
|
Verified
7.4
331
7.1
75
|
Verified
7.5
322
7.0
75
|
Verified
7.8
269
7.7
57
|
Verified
7.6
334
6.9
75
|
Verified
Data Integration
Not enough data
8.4
16
Not enough data
7.7
11
Not enough data
8.4
16
Not enough data
7.2
9
Not enough data
7.7
10
Not enough data
Feature Not Available
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
8.2
19
Not enough data
6.6
19
Not enough data
7.5
17
Not enough data
6.3
18
Platform
Not enough data
6.9
15
Not enough data
8.2
17
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
8.0
11
Retargeting
8.2
167
Not enough data
8.3
201
Not enough data
8.0
188
Not enough data
8.2
215
Not enough data
8.2
195
Not enough data
8.3
202
Not enough data
8.2
178
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.1
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
7.3
43
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
448
7.9
93
|
Verified
7.6
433
7.8
95
|
Verified
8.1
440
8.2
83
7.0
375
6.7
83
|
Verified
7.7
371
7.1
77
|
Verified
7.9
359
7.6
75
7.7
315
7.3
74
7.6
364
8.0
83
8.1
403
8.0
94
|
Verified
7.5
381
7.3
83
|
Verified
7.5
334
7.1
64
|
Verified
7.7
213
7.4
26
7.8
211
7.2
27
Targeting
7.9
419
8.3
95
|
Verified
8.7
455
8.5
91
|
Verified
8.0
375
8.1
90
|
Verified
7.7
340
7.9
76
Mobile
7.8
169
7.1
40
7.7
213
7.4
26
7.8
211
7.2
27
Platform
7.7
295
7.3
68
|
Verified
7.2
342
7.2
84
|
Verified
8.1
372
8.0
82
|
Verified
8.1
412
7.6
91
|
Verified
7.8
315
7.6
75
|
Verified
7.4
331
7.1
75
|
Verified
7.5
322
7.0
75
|
Verified
7.8
269
7.7
57
|
Verified
7.6
334
6.9
75
|
Verified
Platform Interoperability
6.4
13
Not enough data
Video Functionality
8.1
16
7.4
38
Agentic AI - Video Advertising
5.6
6
Not enough data
5.6
6
Not enough data
5.8
6
Not enough data
5.8
6
Not enough data
5.8
6
Not enough data
5.6
6
Not enough data
Campaign Management
8.0
448
7.9
93
|
Verified
7.6
433
7.8
95
|
Verified
8.1
440
8.2
83
7.0
375
6.7
83
|
Verified
7.7
371
7.1
77
|
Verified
7.9
359
7.6
75
7.7
315
7.3
74
7.6
364
8.0
83
8.1
403
8.0
94
|
Verified
7.5
381
7.3
83
|
Verified
7.5
334
7.1
64
|
Verified
7.7
213
7.4
26
7.8
211
7.2
27
Targeting
7.9
419
8.3
95
|
Verified
8.7
455
8.5
91
|
Verified
8.0
375
8.1
90
|
Verified
7.7
340
7.9
76
Platform
7.7
295
7.3
68
|
Verified
7.2
342
7.2
84
|
Verified
8.1
372
8.0
82
|
Verified
8.1
412
7.6
91
|
Verified
7.8
315
7.6
75
|
Verified
7.4
331
7.1
75
|
Verified
7.5
322
7.0
75
|
Verified
7.8
269
7.7
57
|
Verified
7.6
334
6.9
75
|
Verified
Platform Interoperability
7.9(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.9(won by default)
7
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Feature Not Available
Campaign Management
8.0(won by 0.1)
448
7.9
93
|
Verified
7.6
433
7.8(won by 0.2)
95
|
Verified
8.1
440
8.2(won by 0.1)
83
7.0(won by 0.3)
375
6.7
83
|
Verified
7.7(won by 0.6)
371
7.1
77
|
Verified
7.9(won by 0.3)
359
7.6
75
7.7(won by 0.4)
315
7.3
74
7.6
364
8.0(won by 0.4)
83
8.1(won by 0.1)
403
8.0
94
|
Verified
7.5(won by 0.2)
381
7.3
83
|
Verified
7.5(won by 0.4)
334
7.1
64
|
Verified
7.7(won by 0.3)
213
7.4
26
7.8(won by 0.6)
211
7.2
27
Targeting
7.9
419
8.3(won by 0.4)
95
|
Verified
8.7(won by 0.2)
455
8.5
91
|
Verified
8.0
375
8.1(won by 0.1)
90
|
Verified
7.7
340
7.9(won by 0.2)
76
Platform
7.7(won by 0.4)
295
7.3
68
|
Verified
7.2(tied score)
342
7.2(tied score)
84
|
Verified
8.1(won by 0.1)
372
8.0
82
|
Verified
8.1(won by 0.5)
412
7.6
91
|
Verified
7.8(won by 0.2)
315
7.6
75
|
Verified
7.4(won by 0.3)
331
7.1
75
|
Verified
7.5(won by 0.5)
322
7.0
75
|
Verified
7.8(won by 0.1)
269
7.7
57
|
Verified
7.6(won by 0.7)
334
6.9
75
|
Verified
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
448
7.9
93
|
Verified
7.6
433
7.8
95
|
Verified
8.1
440
8.2
83
7.0
375
6.7
83
|
Verified
7.7
371
7.1
77
|
Verified
7.9
359
7.6
75
7.7
315
7.3
74
7.6
364
8.0
83
8.1
403
8.0
94
|
Verified
7.5
381
7.3
83
|
Verified
7.5
334
7.1
64
|
Verified
7.7
213
7.4
26
7.8
211
7.2
27
Targeting
7.9
419
8.3
95
|
Verified
8.7
455
8.5
91
|
Verified
8.0
375
8.1
90
|
Verified
7.7
340
7.9
76
Demand Side Platforms
8.3
5
8.2
57
|
Verified
8.3
5
6.9
58
|
Verified
8.3
5
6.9
43
|
Verified
Platform
7.7
295
7.3
68
|
Verified
7.2
342
7.2
84
|
Verified
8.1
372
8.0
82
|
Verified
8.1
412
7.6
91
|
Verified
7.8
315
7.6
75
|
Verified
7.4
331
7.1
75
|
Verified
7.5
322
7.0
75
|
Verified
7.8
269
7.7
57
|
Verified
7.6
334
6.9
75
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and MediaMath by Infillion are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, and Native Advertising
MediaMath by Infillion is categorized as Data Management Platform (DMP)
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MediaMath by Infillion
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.4%
Computer Software
7.4%
Retail
5.8%
Apparel & Fashion
4.3%
Information Technology and Services
4.1%
Other
53.0%
Marketing and Advertising
64.1%
Internet
16.2%
Gambling & Casinos
1.7%
Information Technology and Services
1.7%
Insurance
1.7%
Other
14.5%
Alternatives
Discussions
What is AdRoll used for?
1 Comment
FB
For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet.Read more
What is AdRoll used for?
1 Comment
KB
retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll.Read more
MediaMath by Infillion has no discussions with answers
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