# AdRoll vs MediaMath by Infillion Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AdRoll excels in user experience, particularly with its intuitive dashboard that makes it easy to create audiences and track ad performance. Users appreciate how quickly they can launch remarketing display ads, which significantly enhances their conversion rates.
- **Users say** that MediaMath by Infillion offers a high level of flexibility and transparency in campaign management. Reviewers highlight its ability to provide detailed reports on media spend, which helps advertisers maintain control over their budgets and optimize their spending effectively.
- **According to verified reviews** , AdRoll stands out for its cross-channel marketing capabilities, allowing users to effectively launch and manage ads across platforms like Facebook and Google. This feature is particularly praised for helping businesses re-engage with previous prospects.
- **Reviewers mention** that while MediaMath by Infillion supports omni-channel campaigns, some users find it less user-friendly compared to AdRoll. The complexity of the platform can pose challenges for those who are not as tech-savvy, despite its powerful features.
- **G2 reviewers highlight** that AdRoll's ease of setup and administration is a significant advantage, with many users noting that the onboarding process is straightforward and quick. This allows teams to start running campaigns without extensive training or technical knowledge.
- **Users express mixed feelings** about MediaMath by Infillion's customer support, which, while rated positively, does not match the high satisfaction levels seen with AdRoll. Reviewers appreciate the support they receive but note that it can sometimes be slower to respond compared to AdRoll's more responsive service.



| | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 775 | 126 | 
| **Largest Market Segment** | Small-Business (56.1% of reviews) | Mid-Market (50.0% of reviews) | 
| **Entry Level Price** | Pay As You Go | No pricing available | 

---
## Top Pros & Cons

### AdRoll

Pros:
- Ease of Use (108 reviews)
- Ad Management (67 reviews)

Cons:
- Limited Features (25 reviews)
- Campaign Management (22 reviews)

### MediaMath by Infillion

Pros:
- Ad Management (1 reviews)
- Advertising Management (1 reviews)

Cons:
- Complexity (1 reviews)
- Complex Setup (1 reviews)

---
## Ratings Comparison
| Rating | AdRoll | MediaMath by Infillion | 
|---|---|---|
  | **Meets Requirements** | 8.2 (631 reviews) | 7.7 (110 reviews) | 
  | **Ease of Use** | 8.3 (636 reviews) | 7.5 (108 reviews) | 
  | **Ease of Setup** | 8.3 (419 reviews) | 7.5 (55 reviews) | 
  | **Ease of Admin** | 8.1 (343 reviews) | 7.7 (49 reviews) | 
  | **Quality of Support** | 8.0 (599 reviews) | 8.0 (110 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (342 reviews) | 8.2 (56 reviews) | 
  | **Product Direction (% positive)** | 7.3 (618 reviews) | 8.1 (108 reviews) | 

---
## Pricing

### AdRoll

#### Entry-Level Pricing

Plan: Ads

Price: Pay As You Go

Description: Pay-as-you-go advertising. Managed services with qualifying spend.

Key Features:
- Full-funnel, multi-channel advertising

[Browse all 3 editions](https://www.g2.com/products/adroll/pricing)

#### Free Trial

Yes

### MediaMath by Infillion

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 523 |
| **MediaMath by Infillion** | 7.6/10 | 108 |

#### Channel Functionality

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Display Functionality** | 8.3 (419 reviews) | 8.2 (79 reviews) | 

#### Platform Interoperability

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Close Ecosystem API** | 7.5 (82 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 6.9 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (25 reviews) | Not enough data | 
| **Decision Making** | 7.2 (24 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 7.9 (93 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.6 (433 reviews) | 7.8 (95 reviews) ✓ Verified | 
| **Reach** | 8.1 (440 reviews) | 8.2 (83 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 6.7 (83 reviews) ✓ Verified | 
| **Batch Uploading** | 7.7 (371 reviews) | 7.1 (77 reviews) ✓ Verified | 
| **Brand Safety** | 7.9 (359 reviews) | 7.6 (75 reviews) | 
| **Fraud Protection** | 7.7 (315 reviews) | 7.3 (74 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.0 (83 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.0 (94 reviews) ✓ Verified | 
| **Creative Optimization** | 7.5 (381 reviews) | 7.3 (83 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **In-App Ads** | 7.7 (213 reviews) | 7.4 (26 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.2 (27 reviews) | 

#### Targeting

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 8.3 (95 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (455 reviews) | 8.5 (91 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.0 (375 reviews) | 8.1 (90 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.7 (340 reviews) | 7.9 (76 reviews) | 

#### Platform

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.3 (68 reviews) ✓ Verified | 
| **Custom Reports** | 7.2 (342 reviews) | 7.2 (84 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | 8.0 (82 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.1 (412 reviews) | 7.6 (91 reviews) ✓ Verified | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 7.6 (75 reviews) ✓ Verified | 
| **Customization** | 7.4 (331 reviews) | 7.1 (75 reviews) ✓ Verified | 
| **Workflow Capability** | 7.5 (322 reviews) | 7.0 (75 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (269 reviews) | 7.7 (57 reviews) ✓ Verified | 
| **Notifications** | 7.6 (334 reviews) | 6.9 (75 reviews) ✓ Verified | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **MediaMath by Infillion** | 7.6/10 | 21 |

#### Data Integration

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **1st-Party Data Integration** | Not enough data | 8.4 (16 reviews) | 
| **2nd-Party Data Integration** | Not enough data | 7.7 (11 reviews) | 
| **3rd-Party Data Integration** | Not enough data | 8.4 (16 reviews) | 
| **Offline Data Integration** | Not enough data | 7.2 (9 reviews) | 
| **Mobile Data Integration** | Not enough data | 7.7 (10 reviews) | 
| **Data Export Tools** | Not enough data | Feature Not Available | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Audience Segmentation** | Not enough data | 8.2 (19 reviews) | 
| **Recommendations** | Not enough data | 6.6 (19 reviews) | 
| **Standard Dashboards** | Not enough data | 7.5 (17 reviews) | 
| **Custom Reports** | Not enough data | 6.3 (18 reviews) | 

#### Platform

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Data Permissions** | Not enough data | 6.9 (15 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.2 (17 reviews) | 
| **Performance and Reliability** | Not enough data | Feature Not Available | 
| **Enterprise Scalability** | Not enough data | 8.0 (14 reviews) | 
| **Internationalization** | Not enough data | 8.0 (11 reviews) | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.8/10 | 246 |
| **MediaMath by Infillion** | N/A | N/A |

#### Retargeting

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **A/B Testing** | 8.2 (167 reviews) | Not enough data | 
| **Audience Segmentation** | 8.3 (201 reviews) | Not enough data | 
| **Behavioral Targeting** | 8.0 (188 reviews) | Not enough data | 
| **Reporting & Analytics** | 8.2 (215 reviews) | Not enough data | 
| **Geo Targeting** | 8.2 (195 reviews) | Not enough data | 
| **Cross-channel Retargeting** | 8.3 (202 reviews) | Not enough data | 
| **Personalization** | 8.2 (178 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (25 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (26 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (26 reviews) | Not enough data | 
| **Decision Making** | 7.6 (26 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.0/10 | 42 |
| **MediaMath by Infillion** | N/A | N/A |

#### Attribution Modeling

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Single-Touch Attribution** | 8.3 (32 reviews) ✓ Verified | Not enough data | 
| **Multi-Touch Attribution** | 8.4 (34 reviews) ✓ Verified | Not enough data | 
| **Algorithmic Attribution** | 8.3 (34 reviews) ✓ Verified | Not enough data | 
| **Cross-Device Attribution** | 8.5 (34 reviews) ✓ Verified | Not enough data | 
| **Offline Attribution** | 7.1 (28 reviews) ✓ Verified | Not enough data | 
| **Custom Attribution** | 8.3 (29 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Attribution

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (8 reviews) | Not enough data | 

#### Marketing

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **B2B Attribution** | 8.8 (27 reviews) ✓ Verified | Not enough data | 
| **B2C Attribution** | 8.5 (32 reviews) ✓ Verified | Not enough data | 
| **Marketing Channels** | 8.2 (35 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 7.7 (31 reviews) ✓ Verified | Not enough data | 

#### Reporting

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Dashboards** | 8.3 (37 reviews) ✓ Verified | Not enough data | 
| **Data Visualizations** | 8.4 (37 reviews) ✓ Verified | Not enough data | 
| **Custom Reporting** | 8.0 (33 reviews) ✓ Verified | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 518 |
| **MediaMath by Infillion** | 7.5/10 | 108 |

#### Platform Interoperability

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Close Ecosystem API** | 7.5 (34 reviews) | Not enough data | 

#### Mobile Functionality

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Mobile Functionality** | 8.0 (204 reviews) | 7.3 (43 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (10 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (10 reviews) | Not enough data | 
| **Decision Making** | 7.2 (10 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 7.9 (93 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.6 (433 reviews) | 7.8 (95 reviews) ✓ Verified | 
| **Reach** | 8.1 (440 reviews) | 8.2 (83 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 6.7 (83 reviews) ✓ Verified | 
| **Batch Uploading** | 7.7 (371 reviews) | 7.1 (77 reviews) ✓ Verified | 
| **Brand Safety** | 7.9 (359 reviews) | 7.6 (75 reviews) | 
| **Fraud Protection** | 7.7 (315 reviews) | 7.3 (74 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.0 (83 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.0 (94 reviews) ✓ Verified | 
| **Creative Optimization** | 7.5 (381 reviews) | 7.3 (83 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **In-App Ads** | 7.7 (213 reviews) | 7.4 (26 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.2 (27 reviews) | 

#### Targeting

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 8.3 (95 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (455 reviews) | 8.5 (91 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.0 (375 reviews) | 8.1 (90 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.7 (340 reviews) | 7.9 (76 reviews) | 

#### Mobile

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Mobile Tracking** | 7.8 (169 reviews) | 7.1 (40 reviews) | 
| **In-App Ads** | 7.7 (213 reviews) | 7.4 (26 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.2 (27 reviews) | 

#### Platform

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.3 (68 reviews) ✓ Verified | 
| **Custom Reports** | 7.2 (342 reviews) | 7.2 (84 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | 8.0 (82 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.1 (412 reviews) | 7.6 (91 reviews) ✓ Verified | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 7.6 (75 reviews) ✓ Verified | 
| **Customization** | 7.4 (331 reviews) | 7.1 (75 reviews) ✓ Verified | 
| **Workflow Capability** | 7.5 (322 reviews) | 7.0 (75 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (269 reviews) | 7.7 (57 reviews) ✓ Verified | 
| **Notifications** | 7.6 (334 reviews) | 6.9 (75 reviews) ✓ Verified | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.5/10 | 515 |
| **MediaMath by Infillion** | 7.5/10 | 107 |

#### Platform Interoperability

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Close Ecosystem API** | 6.4 (13 reviews) | Not enough data | 

#### Video Functionality

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Video Functionality** | 8.1 (16 reviews) | 7.4 (38 reviews) | 

#### Agentic AI - Video Advertising

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | 5.6 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 5.6 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 5.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (6 reviews) | Not enough data | 
| **Decision Making** | 5.6 (6 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 7.9 (93 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.6 (433 reviews) | 7.8 (95 reviews) ✓ Verified | 
| **Reach** | 8.1 (440 reviews) | 8.2 (83 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 6.7 (83 reviews) ✓ Verified | 
| **Batch Uploading** | 7.7 (371 reviews) | 7.1 (77 reviews) ✓ Verified | 
| **Brand Safety** | 7.9 (359 reviews) | 7.6 (75 reviews) | 
| **Fraud Protection** | 7.7 (315 reviews) | 7.3 (74 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.0 (83 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.0 (94 reviews) ✓ Verified | 
| **Creative Optimization** | 7.5 (381 reviews) | 7.3 (83 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **In-App Ads** | 7.7 (213 reviews) | 7.4 (26 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.2 (27 reviews) | 

#### Targeting

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 8.3 (95 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (455 reviews) | 8.5 (91 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.0 (375 reviews) | 8.1 (90 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.7 (340 reviews) | 7.9 (76 reviews) | 

#### Platform

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.3 (68 reviews) ✓ Verified | 
| **Custom Reports** | 7.2 (342 reviews) | 7.2 (84 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | 8.0 (82 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.1 (412 reviews) | 7.6 (91 reviews) ✓ Verified | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 7.6 (75 reviews) ✓ Verified | 
| **Customization** | 7.4 (331 reviews) | 7.1 (75 reviews) ✓ Verified | 
| **Workflow Capability** | 7.5 (322 reviews) | 7.0 (75 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (269 reviews) | 7.7 (57 reviews) ✓ Verified | 
| **Notifications** | 7.6 (334 reviews) | 6.9 (75 reviews) ✓ Verified | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 517 |
| **MediaMath by Infillion** | 7.5/10 | 107 |

#### Platform Interoperability

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Close Ecosystem API** | 7.9 (34 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (6 reviews) | Not enough data | 
| **Decision Making** | 6.1 (6 reviews) | Not enough data | 

#### Social Functionality

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Social Functionality** | 8.1 (222 reviews) | Feature Not Available | 

#### Campaign Management

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 7.9 (93 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.6 (433 reviews) | 7.8 (95 reviews) ✓ Verified | 
| **Reach** | 8.1 (440 reviews) | 8.2 (83 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 6.7 (83 reviews) ✓ Verified | 
| **Batch Uploading** | 7.7 (371 reviews) | 7.1 (77 reviews) ✓ Verified | 
| **Brand Safety** | 7.9 (359 reviews) | 7.6 (75 reviews) | 
| **Fraud Protection** | 7.7 (315 reviews) | 7.3 (74 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.0 (83 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.0 (94 reviews) ✓ Verified | 
| **Creative Optimization** | 7.5 (381 reviews) | 7.3 (83 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **In-App Ads** | 7.7 (213 reviews) | 7.4 (26 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.2 (27 reviews) | 

#### Targeting

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 8.3 (95 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (455 reviews) | 8.5 (91 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.0 (375 reviews) | 8.1 (90 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.7 (340 reviews) | 7.9 (76 reviews) | 

#### Platform

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.3 (68 reviews) ✓ Verified | 
| **Custom Reports** | 7.2 (342 reviews) | 7.2 (84 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | 8.0 (82 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.1 (412 reviews) | 7.6 (91 reviews) ✓ Verified | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 7.6 (75 reviews) ✓ Verified | 
| **Customization** | 7.4 (331 reviews) | 7.1 (75 reviews) ✓ Verified | 
| **Workflow Capability** | 7.5 (322 reviews) | 7.0 (75 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (269 reviews) | 7.7 (57 reviews) ✓ Verified | 
| **Notifications** | 7.6 (334 reviews) | 6.9 (75 reviews) ✓ Verified | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.0/10 | 515 |
| **MediaMath by Infillion** | 7.5/10 | 107 |

#### Demand Side Platforms

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Cross Channel Capabilities ** | 7.7 (5 reviews) | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | 7.7 (5 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 7.9 (93 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.6 (433 reviews) | 7.8 (95 reviews) ✓ Verified | 
| **Reach** | 8.1 (440 reviews) | 8.2 (83 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 6.7 (83 reviews) ✓ Verified | 
| **Batch Uploading** | 7.7 (371 reviews) | 7.1 (77 reviews) ✓ Verified | 
| **Brand Safety** | 7.9 (359 reviews) | 7.6 (75 reviews) | 
| **Fraud Protection** | 7.7 (315 reviews) | 7.3 (74 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.0 (83 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.0 (94 reviews) ✓ Verified | 
| **Creative Optimization** | 7.5 (381 reviews) | 7.3 (83 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **In-App Ads** | 7.7 (213 reviews) | 7.4 (26 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.2 (27 reviews) | 

#### Targeting

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 8.3 (95 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (455 reviews) | 8.5 (91 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.0 (375 reviews) | 8.1 (90 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.7 (340 reviews) | 7.9 (76 reviews) | 

#### Demand Side Platforms

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Machine Learning Optimization** | 8.3 (5 reviews) | 8.2 (57 reviews) ✓ Verified | 
| **Estimate and Projections** | 8.3 (5 reviews) | 6.9 (58 reviews) ✓ Verified | 
| **Cross-Device Capabilities** | 8.3 (5 reviews) | 6.9 (43 reviews) ✓ Verified | 

#### Platform

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.3 (68 reviews) ✓ Verified | 
| **Custom Reports** | 7.2 (342 reviews) | 7.2 (84 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | 8.0 (82 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.1 (412 reviews) | 7.6 (91 reviews) ✓ Verified | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 7.6 (75 reviews) ✓ Verified | 
| **Customization** | 7.4 (331 reviews) | 7.1 (75 reviews) ✓ Verified | 
| **Workflow Capability** | 7.5 (322 reviews) | 7.0 (75 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (269 reviews) | 7.7 (57 reviews) ✓ Verified | 
| **Notifications** | 7.6 (334 reviews) | 6.9 (75 reviews) ✓ Verified | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.5/10 | 9 |
| **MediaMath by Infillion** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Personalized Segmentation** | 8.7 (9 reviews) | Not enough data | 
| **Ad Serving ** | 9.1 (9 reviews) | Not enough data | 
| **Streaming Capabilites** | 8.7 (9 reviews) | Not enough data | 
| **Performance Analytics** | 8.9 (9 reviews) | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Creative Assets** | 8.5 (9 reviews) | Not enough data | 
| **Campaign Dashboard** | 8.3 (9 reviews) | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 8.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 8.8 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 8.8 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (7 reviews) | Not enough data | 
| **Decision Making** | 7.1 (7 reviews) | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **MediaMath by Infillion** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.2/10 | 11 |
| **MediaMath by Infillion** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (10 reviews) | Not enough data | 
| **Decision Making** | 7.3 (10 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **MediaMath by Infillion** | N/A | N/A |

#### Marketing Distribution

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (6):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to AdRoll (4):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Retargeting Software](https://www.g2.com/categories/retargeting), [Attribution Software](https://www.g2.com/categories/attribution), [Native Advertising Software](https://www.g2.com/categories/native-advertising)

**Unique to MediaMath by Infillion (1):** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp)


---
## Reviewer Demographics

### By Company Size

| Segment | AdRoll | MediaMath by Infillion | 
|---|---|---|
| **Small-Business** | 56.1% | 26.7% | 
| **Mid-Market** | 35.9% | 50.0% | 
| **Enterprise** | 8.0% | 23.3% | 

### By Industry

#### AdRoll

- **Marketing and Advertising:** 25.4%
- **Computer Software:** 7.4%
- **Retail:** 5.8%
- **Apparel & Fashion:** 4.3%
- **Information Technology and Services:** 4.1%
- **Internet:** 3.6%
- **Financial Services:** 3.5%
- **Health, Wellness and Fitness:** 3.2%
- **Real Estate:** 2.4%
- **Consumer Goods:** 2.0%
- **Other:** 38.3%

#### MediaMath by Infillion

- **Marketing and Advertising:** 64.1%
- **Internet:** 16.2%
- **Gambling & Casinos:** 1.7%
- **Information Technology and Services:** 1.7%
- **Insurance:** 1.7%
- **Online Media:** 1.7%
- **Publishing:** 1.7%
- **Retail:** 1.7%
- **Pharmaceuticals:** 0.9%
- **Public Relations and Communications:** 0.9%
- **Other:** 7.7%

---
## Alternatives

### Alternatives to AdRoll

- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1453 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (168 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)
- [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews)

### Alternatives to MediaMath by Infillion

- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1453 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)
- [Amobee](https://www.g2.com/products/amobee/reviews) — 3.8/5 stars (51 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews)
- [TubeMogul](https://www.g2.com/products/tubemogul/reviews) — 3.5/5 stars (32 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)

---
## Top Discussions

### AdRoll

- Title: [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) — 1 comment
  > **Top comment:** "For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet."
- Title: [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) — 1 comment
  > **Top comment:** "retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll."
- Title: [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) — 1 comment
  > **Top comment:** "Too much for their bad service."
- Title: [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) — 1 comment
  > **Top comment:** "Paid premium subscriptions and fees from media placements. "
- Title: [How would an expert measure success of our campaigns?](https://www.g2.com/discussions/how-would-an-expert-measure-success-of-our-campaigns) — 1 comment
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."

### MediaMath by Infillion

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adroll-vs-mediamath-by-infillion)