--- title: MediaMath by Infillion Reviews meta_title: 'MediaMath by Infillion Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 126 reviews by the users' company size, role or industry to find out how MediaMath by Infillion works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 126 scale: '5' date_modified: '2026-08-07' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # MediaMath by Infillion Reviews **Vendor:** Infillion **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 3.9/5.0 **Total Reviews:** 126 ## About MediaMath by Infillion MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions. MediaMath's programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization, future-proofed identity solutions to expand addressability, curated inventory optimized towards specific KPIs for powerful results, and transparency into performance for improved efficiency.  ## MediaMath by Infillion Pros & Cons **What users like:** - Users value the **unique campaign categories** offered by MediaMath and appreciate the responsive customer support. (1 reviews) - Users appreciate the **transparency and control over spending** offered by MediaMath, enhancing their advertising management experience. (1 reviews) - Users appreciate the **transparency and control over spending** that MediaMath by Infillion offers for effective budget management. (1 reviews) - Users value the **unique campaign category options** and exceptional customer support offered by MediaMath. (1 reviews) - Users value the **diverse campaign options** offered by MediaMath, along with exceptional customer support. (1 reviews) - Users value the **great customer support** of MediaMath by Infillion, enhancing their campaign management experience. (1 reviews) - Users value the **unique campaign categories** offered by MediaMath, along with its exceptional customer support. (1 reviews) - Low Costs (1 reviews) - Transparency (1 reviews) - Value (1 reviews) **What users dislike:** - Users find the **complexity** of MediaMath challenging due to its outdated UI and awkward navigation. (1 reviews) - Users find the **complex setup** of MediaMath cumbersome and time-consuming, impacting their initial experience with the product. (1 reviews) - Users find the **complex user interface** challenging, with outdated design, nested menus, and slow reporting updates. (1 reviews) - Users find the **dashboard issues** frustrating, including outdated UI, complex navigation, and slow report updates. (1 reviews) - Users find the **difficult navigation** due to outdated UI and nested menus frustrating and time-consuming. (1 reviews) - Difficult Setup (1 reviews) - Users note some **glitches and limited inventory supply** , but believe these are temporary obstacles in MediaMath. (1 reviews) - Users note the **limited features** of MediaMath, suggesting improvements are needed to enhance the overall experience. (1 reviews) - Navigation Issues (1 reviews) - Not Intuitive (1 reviews) ## MediaMath by Infillion Reviews ### 1. Good product that just needs to work out some kinks **Rating:** 3.5/5.0 stars **Reviewed by:** Misty F. | Owner, Marketing and Advertising **Reviewed Date:** January 07, 2015 **What do you like best about MediaMath by Infillion?** MediaMath is a very easy product to learn. What I really liked about it was that I could monitor campaigns across a variety of platforms and that I could easily pick websites that I wanted to run ads on. The exclusion feature was also fairly straightforward. The dashboard is really clean, allowing you to see all the ads and campaigns that are running. It was also relatively quick and straightforward to add creative. **What do you dislike about MediaMath by Infillion?** The brain feature didn't seem to be working properly. The recommendations from the Brain didn't seem to make sense for our campaign. The other issue that I had was that it was easy to miss certain features when setting up a campaign. For example, it's easy to forget to change the tracking pixel when changing the other settings, leading to false conversions. Once the problem was corrected, the reports reflected the new conversions, but it should have been more obvious. There are too many boxes on the campaign setup. It would make more sense to have a "Next" feature or even just have the major campaign components on a single screen and then advanced options on another. **What problems is MediaMath by Infillion solving and how is that benefiting you?** The purpose of this software is to make it easier - especially for agencies - to monitor multiple campaigns for different clients on different platforms. In that case, it works great. ### 2. Great platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2015 **What do you like best about MediaMath by Infillion?** Targeting options are great, intuitive design. **What do you dislike about MediaMath by Infillion?** Set up of some campaigns can be time consuming. **What problems is MediaMath by Infillion solving and how is that benefiting you?** Display advertising for clients, increasing ROI ### 3. Great Service **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2015 **What do you like best about MediaMath by Infillion?** My MM account managers are responsive and provide good advice. **What do you dislike about MediaMath by Infillion?** Reporting lacks features such as scheduling **What problems is MediaMath by Infillion solving and how is that benefiting you?** Return on ad spend ### 4. MediaMath works Great! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2015 **What do you like best about MediaMath by Infillion?** MediaMath is very advanced. They are truly pushing the envelope for what is possible with digital advertising. Activating complex first party client data was the most advanced that I have seen, the process and the eventual optimization. Complex segments were managed well and the reporting came out clean and understandable. **What do you dislike about MediaMath by Infillion?** MediaMath is not cheap and I know they are taking a very healthy margin. Also I have some concerns about where the inventory runs, despite their best efforts to reduce bot impressions, even more detailed site level reporting would be excellent. **Recommendations to others considering MediaMath by Infillion:** MediaMath is one of our top 3 providers and they are headed in the right direction. They can be a bit expensive and they are clearly taking a healthy margin however. **What problems is MediaMath by Infillion solving and how is that benefiting you?** Running advertising campaigns for large and medium sized clients alike, with no budgets under 10K. We have a noticed an increased ROI when using MediaMath and trend towards renewals, especially for campaigns with clear revenue metrics or back end sales goals. (performance goals). ### 5. Excellent Demand Side Platform and Team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2015 **What do you like best about MediaMath by Infillion?** MediaMath's console is visually logical in a digital space that is easily less so. The MediaMath team is responsive, thorough, and forward thinking. Ease of use, from set-up to daily optimizations and reporting is excellent. MediaMath has partnered with innovative leaders in the greater programmatic space and provides good updates and training tools. **What do you dislike about MediaMath by Infillion?** Some reporting functions or views and bulk features are not as fully developed. Daily reporting functions views are not saved, though you are able to request automated reporting sent daily via email. Most of these 'pain points' are seeing changes at MediaMath in the near future. Team is very interested in feedback. **Recommendations to others considering MediaMath by Infillion:** Definitely one of the leading DSPs. Highly recommended. Their staff is incredibly knowledgeable about their product and others in the industry, and addresses weaknesses quickly within the console. **What problems is MediaMath by Infillion solving and how is that benefiting you?** Buying Programmatically and with PMPs. ### 6. A faithful look into the customer journey not just "guesses" **Rating:** 4.0/5.0 stars **Reviewed by:** Emily C. | Executive Assistant to Lloyd Braun, Online Media, Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2015 **What do you like best about MediaMath by Infillion?** Transparency. It's hard to find with competitors of MediaMath and very important to clients/buyers. Efficiency is also key when trying to reach consumers, individually, at scale - it's something MediaMath excels at. **What do you dislike about MediaMath by Infillion?** Had I know about MediaMath as a buyer at my former job, I think my clients would've been floored at their performance and marketing sophistication. I only wish I had known about MediaMath sooner. **What problems is MediaMath by Infillion solving and how is that benefiting you?** Relying heavily on outdated forms of communication and advertising to reach a wide base of consumers, primarily because clients were convinced old methods were most effective and cost-efficient - this is a thing of the past. TerminalOne targeting and optimization capabilities provide an abundance of real-time reporting which gets clients to their desired goals. ### 7. Currently use MediaMath as an internal trading desk at our agency **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2015 **What do you like best about MediaMath by Infillion?** Our agency uses MediaMath as it's main trading desk for display advertising, and we run most of our retargetting campaigns through MediaMath's network. The campaigns are very flexible and easy to customize for specific targets and goals. We have had great success with their retargetting capabilities. **What do you dislike about MediaMath by Infillion?** We have had some trouble with bot traffic, but I think that is standard across the industry **Recommendations to others considering MediaMath by Infillion:** There support is always there and willing to answer questions when they arise. Have also been available to host training and info sessions. **What problems is MediaMath by Infillion solving and how is that benefiting you?** It is extremely beneficial to have our trading desk run in house by our own team. We are much more efficient with more control and better turn around time. ### 8. Easy Implementation and Use, But Could Be Better **Rating:** 3.5/5.0 stars **Reviewed by:** Corey B. | Online Display Media Buyer, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2015 **What do you like best about MediaMath by Infillion?** Setting up and launching a campaign is quite simple in the MediaMath interface. The customer support and problem solving is top notch. there hasn't been a question they couldn't answer or a problem they couldn't solve. **What do you dislike about MediaMath by Infillion?** Some features made available by publisher direct or network buys are not available on MediaMath, such as in-depth purchase based targeting. Some targeting options need to be requested and uploaded to the system prior to use. **Recommendations to others considering MediaMath by Infillion:** Use for typical banner display buys and retargeting campaigns. We see incredible results when working with MediaMath on direct response, retargeting campaigns. **What problems is MediaMath by Infillion solving and how is that benefiting you?** Efficiency is one of the biggest reason why we buy programmatic, specifically on MediaMath. In a screen agnostic world, the ability to buy an impression on any device, on almost any website is huge in creating successful campaigns. ### 9. Very effective with slightly clunky interface **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2015 **What do you like best about MediaMath by Infillion?** MediaMath produced great results for our clients, delivering outstanding ROI. The platform allowed us to upload creatives and target pixels quickly and easily. The support team at MediaMath were responsive and helped us regularly. **What do you dislike about MediaMath by Infillion?** I found the interface a little clunky. I know they are always updating it so I hope this has been improved upon now. **Recommendations to others considering MediaMath by Infillion:** When I first used MediaMath my company was just starting to trial using it. It delivered great ROI and allowed us to keep improving on our clients results. I have left the company now but I have been informed they are still using the platform and getting good results. **What problems is MediaMath by Infillion solving and how is that benefiting you?** The problems we were solving was the pressure to continually improve our client results, delivering greater and greater return on investment. MediaMath helped us to do this. ### 10. Awesome DSP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2015 **What do you like best about MediaMath by Infillion?** The MediaMath platform is very easy to manage and breaks down all necessary components from an internal and client-facing standpoint. The granularity of reporting as well as additions such as apps and creatives show that we have access to different types of setup strategies for a variety of different campaigns which is necessary when our KPIs range. **What do you dislike about MediaMath by Infillion?** With the campaign setup, I would prefer that there was a way to bulk edit instead of individually assigning creatives by concept. **Recommendations to others considering MediaMath by Infillion:** Change the concepts issue to have a bulk option. **What problems is MediaMath by Infillion solving and how is that benefiting you?** We realized that we are currently solving efficiency issues in terms of ### 11. Powerful DSP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2015 **What do you like best about MediaMath by Infillion?** MediaMath makes it very intuitive and user-friendly to do very powerful bidding and targeting in a well-designed interface. The team there is constantly taking suggestions from their users and making improvements to the system, which introduces new features on a fairly frequent basis. **What do you dislike about MediaMath by Infillion?** It can be confusing for new users to differentiate between MediaMath's TerminalOne and Terminal One beta platforms - the transition was incomplete for a long time (it may still be) and as such some features are only available on one platform or the other. This makes for a disjointed and inconvenient experience. It is also TERRIBLE as an ad server - it was clearly not made for this purpose, so use it as a DSP and nothing else. **Recommendations to others considering MediaMath by Infillion:** Great DSP - more intuitive than DoubleClick Bid Manager IMO - but never use it for direct buys. **What problems is MediaMath by Infillion solving and how is that benefiting you?** MediaMath enables powerful targeting options and the brain (intelligent bidding engine) also works fairly well when switched on. Most importantly, MediaMath collects a HUGE amount of data and is unparalleled in terms of the granularity of data collected (down to the individual impression). This makes for much more intelligent reports and strategies. ### 12. I used to work with Media Math at my previous agency, 360i. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2015 **What do you like best about MediaMath by Infillion?** They have a very strong product with a solid algorithm. Performance was driven and their contract/IO was renewed across multiple months. I also like that they have access to exclusive inventory and unique offerings. For example, we used to run with them across exclusive placements on FBX that other vendors simply couldn't access. I'm not sure if they operate a private exchange, but this would be a very nice feature of their product suite. **What do you dislike about MediaMath by Infillion?** On occasion, there was a pretty hefty delay in communication. We would ask them a question/request a deliverable and sometimes wouldn't hear back for a couple days. Most other vendors in the space are quick to respond day-of, but we had some difficulty eliciting a response. One example of this is when we would have to implement spur of the moment requests and occasionally found that they were the only partner who failed to deliver on that request. **Recommendations to others considering MediaMath by Infillion:** They have strong performance but be mindful that there may be a slight delay when trying to get questions answered or when trying to receive deliverables. I don't want to mention our Account Exec's name, but from what I've heard, this was fairly standard across a number of reps with the company. **What problems is MediaMath by Infillion solving and how is that benefiting you?** We were trying to drive revenue for one of our advertisers, buying on a CPA basis. They indeed drove strong revenue for the client, and for that, we enjoyed working with them. ### 13. MediaMath Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2015 **What do you like best about MediaMath by Infillion?** I liked that it was a very user friendly tool. Working with a small but growing trading desk, many people on our team had no experience with a DSP but were able to use this tool with ease. Each tab is set up in a way that makes sense as you are setting up a campaign. We worked with mostly DR focused clients and "the brain" was very good at finding converters. **What do you dislike about MediaMath by Infillion?** There were a few issues with load time when dealing with some of our larger blocklists. Also the forcasting for upcoming campaigns was poor and I was always looking at similar campaigns for a better look into the demand we were seeing vs the forcaster. Lastly, we did have a few clients with CTR KPIs (I know its a horrible KPI, but that's what we were working with) and the only option for this type of campaign was to set the goal to CPC, which reduced the amount of daily spend. **Recommendations to others considering MediaMath by Infillion:** I would recommend using the mediamath console. The ease of use and support from the mediamath team make it a great option. They have agreements in place with most (if not all) the major players in the space leaving little to be left desired. **What problems is MediaMath by Infillion solving and how is that benefiting you?** We worked with a wide variety of clients with different goals, anywhere from Branding, CTR, Conversion to ROI. ### 14. Consistent, although nothing spectacular **Rating:** 3.5/5.0 stars **Reviewed by:** Jeff S. | Online Media Strategist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2015 **What do you like best about MediaMath by Infillion?** Being able to manage MM internally has been a huge help in emergency situations. MM is almost always the highest CTR on my campaigns where that is the KPI. **What do you dislike about MediaMath by Infillion?** Buyers don't really have access to the interface to at least review everything that is happening in real time. That might be a good feature to add, even if most buyers wouldn't understand it. **What problems is MediaMath by Infillion solving and how is that benefiting you?** I have seen an excellent return on conversions being the KPI, showing strong intent for some banking clients of mine. Again, nothing exceptional although we can't expect that with the goals that we are shooting for with these particular clients. ### 15. We run display campaign through MediaMath **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2015 **What do you like best about MediaMath by Infillion?** Mediamath generally performs well for our campaigns. **What do you dislike about MediaMath by Infillion?** Their customer service is awful. So many times they refer you to their help section which is very unorganized. The search feature populates outdated links. It seems like they really don't want to help you when you need a straight answer from their team. Their UI is somewhat user friendly. However, it does take a long while to get comfortable navigating through it. **What problems is MediaMath by Infillion solving and how is that benefiting you?** We do a lot of OLV for a retail client. They are dipping their toes into Display. I would much rather test other display DSP's than run in MediaMath. ### 16. I Heart Media Math **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2015 **What do you like best about MediaMath by Infillion?** The support is phenomenal. They are always available and thorough in there response. They go out of their way to assure that any issues or requests are handled completely. **What do you dislike about MediaMath by Infillion?** There is not a lot that I dislike about Media Math. All of their features are helpful and supportive to our/our clients needs. **What problems is MediaMath by Infillion solving and how is that benefiting you?** I have benefited from features that are unique to Media Math. They are linked with other partners that we need to utilize. As a result, we able to use those features to support our business. ### 17. Previous Self Service user of MM via a Agency Trading Desk **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 08, 2014 **What do you like best about MediaMath by Infillion?** I think MediaMath was a stong licensed technology for our more DR focused client base. I think the Brain/ T1 Operating System sets this paltform apart from others in the space. Other key differentatiors; DCO once of the first to offer across Facebook Exhcange, unique inventory access, **What do you dislike about MediaMath by Infillion?** In past their forecasting was not a robust tool seperate from the campaign management. I had struggles in pre- campaign planning aspects for new clients wihtout histrocal data to work off of. The platform is very sphositcated at times almost too much so for coaching more entry level folks into active management. **Recommendations to others considering MediaMath by Infillion:** Great platform for large scale DR clients where optimizations really need to be a fair blend of human and algorithm of the licensed technology. Media Math's T2 system is very sophisticated for optimization strategy in the programmatic space. **What problems is MediaMath by Infillion solving and how is that benefiting you?** varies per client goals; could be reach, ROI, specific CPA benchmarks. At the end of the day I was working on MM to assist my agencies and clients achive the specific goal per campaign and use the tech to enhance/ exceed those benchmarks. ### 18. Digital Media Buyer **Rating:** 5.0/5.0 stars **Reviewed by:** Levi L. | Digital Media Buyer, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2015 **What do you like best about MediaMath by Infillion?** The quick editing feature which allows for much expedited changes. **What do you dislike about MediaMath by Infillion?** Having to recreate concepts over and over. **Recommendations to others considering MediaMath by Infillion:** I would recommend testing out the DSP and evaluating KPIs after learning what optimizations you can make. **What problems is MediaMath by Infillion solving and how is that benefiting you?** I am solving brand safety problems. I have realized the quick integration abilities of MediaMath allow for more flexibility in brand safety efforts. ### 19. My Review of Media Math **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2015 **What do you like best about MediaMath by Infillion?** It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers. **What do you dislike about MediaMath by Infillion?** The pricing model of MediaMath with respect to agencies should be a little different, since you have to consider that agencies have various sets of clients with different needs. Not all agency clients have equal budgets to spend. So the platform fee should not be flat rather there should be a formula with respect to spend level and use for each client at agency level. **Recommendations to others considering MediaMath by Infillion:** Their response time on account troubleshooting is amazing. The way they provide feedback on campaigns and optimization is terrific. **What problems is MediaMath by Infillion solving and how is that benefiting you?** Accuracy in reporting. MM's reporting tool is very robust, especially the site transparency platform. ### 20. Simple Use that Performs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2015 **What do you like best about MediaMath by Infillion?** In-house UI makes for easy setup and optimizations throughout the campaign. **What do you dislike about MediaMath by Infillion?** Products and services are not always relayed to the team. **Recommendations to others considering MediaMath by Infillion:** If utilizing the self-service platform and not going through a rep, make sure to keep up to date on the products and services that they offer. It is very easy to get pigeonholed into running the same type of campaign, because you are not aware of what they might offer that fits your campaign better. **What problems is MediaMath by Infillion solving and how is that benefiting you?** While using the DSP and tools within the DSP, such as PMP, contextual and content targeting, prospecting and remarketing, we are able to find the specific audience we are trying to get in front of to run the most efficient campaign. ### 21. MediaMath was a very helpful tool for optimizing my advertising campaign performance **Rating:** 2.5/5.0 stars **Reviewed by:** Ashby S. | Informationist, Management Consulting, Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2015 **What do you like best about MediaMath by Infillion?** MediaMath was one of two Demand Side platforms that were used for our advertising campaigns. MediaMath offered lots of unique targeting tools and revealed the data in new, innovative ways. **What do you dislike about MediaMath by Infillion?** Compared to the other DSP (Demand Side Platform) being used, MediaMath wasn't the easiest to understand and navigate. **What problems is MediaMath by Infillion solving and how is that benefiting you?** We were trying to target specific users using primarily demographic information and also were trying to target different sites at specific times of the day ### 22. Sr. Director input - Amazon gift card **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2015 **What do you like best about MediaMath by Infillion?** I benefit most from retargeting strategies **What do you dislike about MediaMath by Infillion?** Not enough granular audience targeting capabilities, especially for Pharma and Financial services **Recommendations to others considering MediaMath by Infillion:** As with any software there are functions that best support different advertising needs--meaning consider using MediaMath where it outperforms for specific advertisers and don't be afraid to utilize multiple systems based on client needs **What problems is MediaMath by Infillion solving and how is that benefiting you?** A longer path to conversion due to research associated with the brands I represent and the need for analytics. We've have seen the benefits of the analytics accessible through the Media Math platform ### 23. Experience with MediaMath **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2015 **What do you like best about MediaMath by Infillion?** I liked the ease of the interface and the look of the T1 console. Employees there also are very knowledgeable. **What do you dislike about MediaMath by Infillion?** I'm not a big fan of the flash interface the last time I used it because it would freeze sometimes and I was unable to save work. **Recommendations to others considering MediaMath by Infillion:** I would recommend asking as many questions as possible to the analysts there and ask for previous campaign results that are similar to the campaigns you would like to run. **What problems is MediaMath by Infillion solving and how is that benefiting you?** I was working on CTR and CPA campaigns. I found CPA campaigns to be much harder than branding campaigns. ### 24. Great UI, but could use some enhancements. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2015 **What do you like best about MediaMath by Infillion?** The UI enhancements flow well and data is easily accessed. **What do you dislike about MediaMath by Infillion?** All reports from the old UI have not been ported over. Video reporting and capabilities are lacking. Campaigns can not be easily duplicated. Reporting in Campaign view is not real time or that close to real time. **What problems is MediaMath by Infillion solving and how is that benefiting you?** Digital campaigns housed in one UI. Reporting and margins are easily managed. ### 25. Programmatic media buying **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2015 **What do you like best about MediaMath by Infillion?** The MediaMath team demonstrates industry expertise through educating buyers on strategic approaches for programmatic media buying and the landscape. They are great with servicing their clients and helping them to activate on programs in a timely manner. **What do you dislike about MediaMath by Infillion?** Lack of transparency into cost margin, inventory and tactics when not managed in house by the agency. **What problems is MediaMath by Infillion solving and how is that benefiting you?** Direct response, conversions, lead generation. Ability to scale media campaigns at a low cost nationally. ### 26. Daily T1 user **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2015 **What do you like best about MediaMath by Infillion?** The amount of data at your fingertips and the flexibility you have to manage campaigns. **What do you dislike about MediaMath by Infillion?** The zip code app. It is too slow and clunky. **Recommendations to others considering MediaMath by Infillion:** Valer la pena el tiempo y la inversión. Ofrecen muchos entrenamientos, tienen una gran cantidad de conocimientos en línea y el soporte es excelente. **What problems is MediaMath by Infillion solving and how is that benefiting you?** Target niche users. Combine audiences to achieve optimal performance. ## MediaMath by Infillion Discussions - [What is MediaMath TerminalOne Marketing OS™ used for?](https://www.g2.com/discussions/what-is-mediamath-terminalone-marketing-os-used-for) - [How many employees does MediaMath have?](https://www.g2.com/discussions/how-many-employees-does-mediamath-have) - [Is MediaMath a DSP?](https://www.g2.com/discussions/is-mediamath-a-dsp) - [What is MediaMath?](https://www.g2.com/discussions/what-is-mediamath) - [View MediaMath by Infillion pricing details and edition comparison](https://www.g2.com/products/mediamath-by-infillion/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A17%3A51+-0500&secure%5Bsession_id%5D=d299ccae-6914-4564-a932-bda25b2872af&secure%5Btoken%5D=c3ac526b15dabd33e172b7589397df7a97ebe4c37c892b2ba65efe67fb4ed826&format=llm_user) ## MediaMath by Infillion Features **Channel Functionality** - Display Functionality **Data Integration** - 1st-Party Data Integration - 2nd-Party Data Integration - 3rd-Party Data Integration - Offline Data Integration - Mobile Data Integration - Collaboration Tools - Real-Time Data - Ad Network Integration **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards - Custom Reports - Campaign Segmentation **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - Data Permissions - User, Role, and Access Management - Enterprise Scalability - Internationalization - Advertising Management - Performance Management - Campaign Management - Data Storage Management - Customer Experience Management **Additional Functionality** - Contact Database - AI Copilot - Data Migration - Engagement Tracking - Data Visualization - Audience Targeting - Data Capture and Transfer - Competitive Analysis - Generative AI - Reporting/Analytics - Data Synchronization - CRM - Content Library - Data Mapping - Customer Journey Mapping - API - SMS Marketing - Data Recovery - Drip Campaigns - Customer Database - Email Marketing - Data Profiling - Multi-Channel Marketing - Real-Time Analytics - Click Tracking - Behavior Tracking - Real-Time Reporting - Data Transformation - Multi-Campaign - A/B Testing - Campaign Analytics - Data Verification - Data Extraction - Behavioral Analytics - Multiple Data Sources - Reporting & Statistics - ROI Tracking - Predictive Analytics **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities - AI/Machine Learning **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Multi-Channel Marketing - Customer Segmentation - Generative AI - AI Copilot - For Advertising Agencies - Bidding Strategies - ROI Tracking **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top MediaMath by Infillion Alternatives - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 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