Medallia Digital Experience Analytics (DXA) Features
Metrics (9)
Sessions - Digital Analytics
Based on 10 Medallia Digital Experience Analytics (DXA) reviews.
Accurately measure total web traffic and present data elegantly.
Engagement
This feature was mentioned in 11 Medallia Digital Experience Analytics (DXA) reviews.
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
11 reviewers of Medallia Digital Experience Analytics (DXA) have provided feedback on this feature.
Accurately determine where most people enter your site and where they leave and present data elegantly.
Standard Event Tracking
This feature was mentioned in 10 Medallia Digital Experience Analytics (DXA) reviews.
Software automatically tracks standard user actions.
Custom Event Tracking
Able to set up custom variables to track any user activity on the site.
Retention
As reported in 10 Medallia Digital Experience Analytics (DXA) reviews.
Accurately measure bounce rate.
Return
10 reviewers of Medallia Digital Experience Analytics (DXA) have provided feedback on this feature.
Track user return rates and related metrics.
Conversions
This feature was mentioned in 10 Medallia Digital Experience Analytics (DXA) reviews.
Track what proportion of users convert via a certain action.
Funnels
As reported in 11 Medallia Digital Experience Analytics (DXA) reviews.
See how many users proceed down a certain path to conversion.
Reporting (11)
Real-Time Reporting
Obtain live data for who is currently accessing your site.
Trending
Report on how any user activity has changed over time.
Retroactive Reporting
Report on user activity in the past and set up predictive models for the future.
Segmentation
This feature was mentioned in 10 Medallia Digital Experience Analytics (DXA) reviews.
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Mobile Reporting
This feature was mentioned in 11 Medallia Digital Experience Analytics (DXA) reviews.
Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards.
Heat Maps
12 reviewers of Medallia Digital Experience Analytics (DXA) have provided feedback on this feature.
Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points
Session Replays
As reported in 13 Medallia Digital Experience Analytics (DXA) reviews.
Records web visitor sessions
Monitoring
Tracks and monitors web visitor behavior
Data Segmentation
This feature was mentioned in 12 Medallia Digital Experience Analytics (DXA) reviews.
Segments collected data on predetermined criteria
Other (5)
Load Time Monitoring
Track load times on different devices and systems.
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
Track revenue and transactions.
Promotional Messages
Able to deploy promotional or other pop-up messages based on user actions.
Administration Alerts
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (4)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Analysis (5)
Conversion Opportunities
Based on 12 Medallia Digital Experience Analytics (DXA) reviews.
Identifies poorly performing or problematic areas of a web page
Side-By-Side Analysis
Overlays heatmaps on top of existing web pages
Mobile Device Analysis
Based on 11 Medallia Digital Experience Analytics (DXA) reviews.
Optimizes to gather insight about mobile web browser visitors
Data Quantification
This feature was mentioned in 12 Medallia Digital Experience Analytics (DXA) reviews.
Contextualizes web visitor behavior beyond pure data points and statistics
Webpage Element Analysis
As reported in 12 Medallia Digital Experience Analytics (DXA) reviews.
Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page
User Behavior (3)
Click Tracking
Based on 12 Medallia Digital Experience Analytics (DXA) reviews and verified by the G2 Product R&D team.
Tracks where users are clicking on a web page.
Mouse Movement
Based on 12 Medallia Digital Experience Analytics (DXA) reviews and verified by the G2 Product R&D team.
Tracks mouse movement over a web page.
Frustration Tracking
Based on 13 Medallia Digital Experience Analytics (DXA) reviews and verified by the G2 Product R&D team.
See where users experience the most difficulty on a web page.
A/B Testing (4)
Error and Bug Tracking
Tracks sessions where users encountered errors and bugs.
Split URL Testing
Split web traffic to a page between two different URLs.
Data Analysis
Based on 10 Medallia Digital Experience Analytics (DXA) reviews and verified by the G2 Product R&D team.
Offers insights into relationships between user information and user behavior.
Notes
Leave notes on sessions and bugs.
Visitor Information (2)
User Identification
Collects user information (location, IP address, email, etc.).
Search Box
Search sessions by keywords or IP address.
Product Analytics (8)
Account-Level Analytics
Ability to see analytics at the account level.
User-Level Analytics
Ability to see analytics at the user level.
Segmentation
Ability to compare usage across segments such as role, company size, etc.
Funnels
See how users move though a product via grouped page sequences
Alerts
Receive automated alerts and reports based on gains or losses in performance.
Multi-Product Analytics
View analytics for multiple products in a single dashboard, including cross-product engagement
User Scoring
Scores customers and visitors to identify at-risk or thriving accounts.
Integrations
Breadth and functionality of integrations with third-party products.
Analytics (2)
Reporting and Analytics
Provides reporting and analytics tools to quantify the results of the experiment.
Heatmaps
Provides heatmap functionality to assess what parts of the website visitors are engaging with most.
Experimental Design (3)
Multivariate testing capacities
Allows for the testing of multiple variables at a time during a single test.
Concurrent Testing
Allows multiple experiments to be deployed simultaneously.
Mobile Testing
Allows mobile web pages to be tested during A/B experiments.
Computing (2)
AI/Machine Learning
Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing.
Little to No Coding
Requires little to no knowledge of coding. Usually this means it comes with prewritten code.
Agentic AI - Session Replay (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Heatmap Tools (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - A/B Testing (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Product Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
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