Introducing G2.ai, the future of software buying.Try now
Compare Fullstory and Medallia Digital Experience Analytics (DXA) 
Featured Products
At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Enterprise (50.0% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Fullstory
Star Rating
(866)4.5 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansMedallia Digital Experience Analytics (DXA)
Star Rating
(36)4.4 out of 5
Market Segments
Enterprise (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Medallia Digital Experience Analytics (DXA)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Fullstory excels in user experience, with a higher overall satisfaction score compared to Medallia Digital Experience Analytics (DXA). Users appreciate Fullstory's ability to validate customer feedback through session replays, allowing them to see the context behind user frustrations.
- According to verified reviews, Medallia Digital Experience Analytics (DXA) is praised for its powerful data presentation capabilities and ease of generating insights. Users highlight its strength in sentiment analysis, particularly through social media listening and customer surveys, which provides detailed insights into brand perception.
- Reviewers mention that Fullstory's implementation process is straightforward, making it easy for teams to set up and start using the tool effectively. Users find it simple to track user journeys and identify errors, which enhances their ability to improve user experience.
- Users say that while Medallia Digital Experience Analytics (DXA) offers robust features for session replays and data analysis, it sometimes struggles with user interface intuitiveness compared to Fullstory. This can lead to a steeper learning curve for new users.
- Reviewers highlight that Fullstory's comprehensive analytics capabilities are particularly beneficial for complex enterprise use cases, making it invaluable for assessing platform performance. Users appreciate the detailed insights it provides, which help in making informed decisions.
- According to recent feedback, Medallia Digital Experience Analytics (DXA) shines in its administrative features, with users noting its easy interface for managing employee records. However, it faces challenges in keeping pace with the volume of recent reviews compared to Fullstory, which may indicate a more active user community.
Pricing
Entry-Level Pricing
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Medallia Digital Experience Analytics (DXA)
No pricing availableFree Trial
Fullstory
Free Trial is available
Medallia Digital Experience Analytics (DXA)
No trial information availableRatings
Meets Requirements
8.7
760
7.8
22
Ease of Use
8.1
772
7.9
22
Ease of Setup
8.2
438
7.8
10
Ease of Admin
8.6
240
8.9
9
Quality of Support
9.0
586
8.6
20
Has the product been a good partner in doing business?
8.9
232
9.5
10
Product Direction (% positive)
8.8
744
8.9
21
Features by Category
Metrics
8.5
270
8.5
10
8.6
264
8.6
11
8.3
253
7.7
11
8.7
272
8.7
10
8.4
278
7.4
9
7.8
246
8.0
10
7.7
246
7.7
10
8.2
258
8.2
10
8.5
260
8.8
11
Reporting
8.7
276
Not enough data
8.3
264
7.4
9
7.9
263
7.9
8
8.7
268
8.3
10
7.9
235
7.6
11
7.8
241
8.5
9
8.4
264
6.9
9
Other
8.3
265
Feature Not Available
7.8
232
Feature Not Available
8.0
255
8.1
9
7.6
227
8.5
8
7.4
226
7.4
7
6.6
222
Not enough data
7.6
215
7.6
7
Agentic AI - Digital Analytics
6.1
11
Not enough data
6.5
12
Not enough data
6.4
13
Not enough data
6.4
13
Not enough data
Administration
7.5
254
Not enough data
7.8
258
Not enough data
8.7
272
Not enough data
8.3
272
Not enough data
User Identification
7.7
75
Not enough data
8.5
78
Not enough data
8.8
78
Not enough data
Tracking & Reporting
8.5
77
Not enough data
9.0
76
Not enough data
8.2
75
Not enough data
8.8
78
Not enough data
8.7
80
Not enough data
8.8
78
Not enough data
Metrics
8.8
80
Not enough data
8.5
75
Not enough data
8.2
73
Not enough data
8.1
74
Not enough data
8.7
78
Not enough data
User Behavior
9.0
377
|
Verified
9.0
12
|
Verified
8.6
356
|
Verified
8.3
12
|
Verified
8.4
376
|
Verified
7.7
13
|
Verified
A/B Testing
8.4
352
|
Verified
8.1
9
Feature Not Available
7.8
6
|
Verified
8.3
357
|
Verified
7.3
10
|
Verified
8.2
328
|
Verified
7.6
9
|
Verified
Visitor Information
8.5
368
|
Verified
8.3
8
|
Verified
8.2
366
|
Verified
7.7
8
|
Verified
Agentic AI - Session Replay
5.9
23
Not enough data
Product Analytics
7.8
190
8.3
5
8.6
205
7.4
7
8.5
199
6.9
6
8.4
213
8.3
7
7.3
197
7.2
6
7.6
174
8.3
7
7.3
189
7.7
5
7.5
176
7.9
8
Agentic AI - Product Analytics
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Not enough data
Analytics
7.8
76
Not enough data
8.2
82
Not enough data
8.4
82
Not enough data
7.5
78
Not enough data
7.1
77
Not enough data
Feature Not Available
Not enough data
Administration
7.8
78
Not enough data
6.7
80
Not enough data
7.2
77
Not enough data
Generative AI
5.8
77
Not enough data
Agentic AI - E-Commerce Analytics
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.2
6
Not enough data
Data Sourcing
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Not enough data
Intelligence
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Not enough data
Computing
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
Analysis
8.3
179
8.1
12
8.3
172
8.9
9
8.2
159
8.5
11
8.1
171
7.4
12
8.7
172
7.6
12
Reporting
8.9
188
7.5
12
9.3
198
8.8
13
8.7
185
8.3
9
8.4
173
8.3
12
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
80
Not enough data
8.5
75
Not enough data
8.2
73
Not enough data
8.1
74
Not enough data
8.7
78
Not enough data
Variation Testing
7.5
50
Not enough data
7.0
48
Not enough data
8.1
49
Not enough data
8.5
51
Not enough data
7.7
49
Not enough data
7.1
47
Not enough data
Reporting
9.3
55
Not enough data
9.0
54
Not enough data
Personalization
8.2
52
Not enough data
7.8
48
Not enough data
9.0
52
Not enough data
Administration
8.3
48
Not enough data
8.3
47
Not enough data
9.3
53
Not enough data
9.0
53
Not enough data
Categories
Categories
Shared Categories
Fullstory and Medallia Digital Experience Analytics (DXA) are categorized as Product Analytics, Session Replay, Heatmap Tools, and Digital Analytics
Unique Categories
Fullstory is categorized as SAP Store, E-Commerce Analytics, Customer Data Platform (CDP), Mobile App Analytics, Mobile App Optimization, and Generative AI Infrastructure
Medallia Digital Experience Analytics (DXA) is categorized as A/B Testing
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Medallia Digital Experience Analytics (DXA)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
21.8%
Information Technology and Services
10.0%
Financial Services
8.9%
Retail
5.7%
Marketing and Advertising
4.0%
Other
49.6%
Telecommunications
14.7%
Insurance
14.7%
Financial Services
8.8%
Retail
5.9%
Oil & Energy
5.9%
Other
50.0%
Discussions
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
How does FullStory work?
1 Comment
Official Response from Fullstory
If you’ve ever built or modified a website, then you’ve seen HTML. The tags in HTML (e.g., <p>Here’s a paragraph.</p>) generate what are called Document...Read more
Medallia Digital Experience Analytics (DXA) has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
