# Fullstory vs Medallia Digital Experience Analytics (DXA) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Fullstory excels in providing a comprehensive understanding of user interactions, allowing teams to pinpoint where customers drop off. Users appreciate the ability to track sessions and add custom events, which enhances their insights into user behavior.
- **Users say** that Medallia Digital Experience Analytics (DXA) offers valuable session replay features that help visualize real customer behavior. Reviewers highlight its effectiveness in identifying user struggles and friction points, making it a strong tool for journey analysis.
- **Reviewers mention** that Fullstory's user interface is intuitive, making it easy for teams to gather insights without extensive training. This ease of use is a significant advantage for product design teams looking to quickly understand user experiences.
- **According to verified reviews** , Medallia DXA shines in its powerful data presentation capabilities, which help users generate insights effectively. This feature is particularly beneficial for teams that need to communicate findings clearly to stakeholders.
- **G2 reviewers highlight** that Fullstory's technical information available during customer sessions aids in troubleshooting, allowing teams to determine if issues are isolated or widespread. This capability is crucial for maintaining a smooth user experience.
- **Users report** that while Medallia DXA has strong features for session replays and journey analysis, it faces challenges in overall market presence compared to Fullstory, which has a larger user base and more recent reviews, indicating a more active community and support network.



| | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,049 | 36 | 
| **Largest Market Segment** | Mid-Market (43.5% of reviews) | Enterprise (50.0% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Fullstory

Pros:
- Ease of Use (55 reviews)
- Insights (51 reviews)

Cons:
- Learning Curve (25 reviews)
- Limitations (24 reviews)

### Medallia Digital Experience Analytics (DXA)

Pros:
- Analytics (1 reviews)
- Communication (1 reviews)

Cons:
- Capture Issues (1 reviews)
- Complex Configuration (1 reviews)

---
## Ratings Comparison
| Rating | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
  | **Meets Requirements** | 8.7 (889 reviews) | 7.8 (22 reviews) | 
  | **Ease of Use** | 8.3 (901 reviews) | 7.9 (22 reviews) | 
  | **Ease of Setup** | 8.4 (536 reviews) | 7.8 (10 reviews) | 
  | **Ease of Admin** | 8.7 (319 reviews) | 8.9 (9 reviews) | 
  | **Quality of Support** | 9.0 (688 reviews) | 8.6 (20 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (301 reviews) | 9.5 (10 reviews) | 
  | **Product Direction (% positive)** | 8.8 (850 reviews) | 8.9 (21 reviews) | 

---
## Pricing

### Fullstory

#### Entry-Level Pricing

Plan: Business

Price: Contact Us

Description: For teams that need total cross-functional clarity into their digital portfolio.

Key Features:
- Autocapture
- Session Insights
- Core Product Analytics

[Browse all 4 editions](https://www.g2.com/products/fullstory/pricing)

#### Free Trial

Yes

### Medallia Digital Experience Analytics (DXA)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 341 |
| **Medallia Digital Experience Analytics (DXA)** | 8.0/10 | 14 |

#### Metrics

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (271 reviews) | 8.5 (10 reviews) | 
| **Engagement** | 8.6 (265 reviews) | 8.6 (11 reviews) | 
| **Entry and Exit Pages** | 8.3 (254 reviews) | 7.7 (11 reviews) | 
| **Standard Event Tracking** | 8.7 (272 reviews) | 8.7 (10 reviews) | 
| **Custom Event Tracking** | 8.4 (278 reviews) | 7.4 (9 reviews) | 
| **Retention** | 7.8 (246 reviews) | 8.0 (10 reviews) | 
| **Return** | 7.7 (246 reviews) | 7.7 (10 reviews) | 
| **Conversions** | 8.2 (259 reviews) | 8.2 (10 reviews) | 
| **Funnels** | 8.5 (261 reviews) | 8.8 (11 reviews) | 

#### Reporting

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Real-Time Reporting** | 8.7 (276 reviews) | Not enough data | 
| **Trending** | 8.3 (264 reviews) | 7.4 (9 reviews) | 
| **Retroactive Reporting** | 7.9 (263 reviews) | 7.9 (8 reviews) | 
| **Segmentation** | 8.7 (268 reviews) | 8.3 (10 reviews) | 
| **Mobile Reporting** | 7.9 (235 reviews) | 7.6 (11 reviews) | 
| **Unification Across Devices** | 7.8 (241 reviews) | 8.5 (9 reviews) | 
| **Custom Reports and Dashboards** | 8.4 (264 reviews) | 6.9 (9 reviews) | 

#### Other

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **User Data** | 8.3 (265 reviews) | Feature Not Available | 
| **Site Search Reporting** | 7.8 (232 reviews) | Feature Not Available | 
| **Load Time Monitoring** | 8.0 (256 reviews) | 8.1 (9 reviews) | 
| **Campaign Tracking** | 7.6 (227 reviews) | 8.5 (8 reviews) | 
| **E-Commerce** | 7.4 (227 reviews) | 7.4 (7 reviews) | 
| **Promotional Messages** | 6.6 (222 reviews) | Not enough data | 
| **Administration Alerts** | 7.6 (215 reviews) | 7.6 (7 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Autonomous Task Execution** | 6.1 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (13 reviews) | Not enough data | 
| **Decision Making** | 6.4 (13 reviews) | Not enough data | 

#### Administration

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **API / Integrations** | 7.5 (254 reviews) | Not enough data | 
| **QA Testing** | 7.8 (258 reviews) | Not enough data | 
| **Performance and Reliability** | 8.7 (272 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.3 (272 reviews) | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 94 |
| **Medallia Digital Experience Analytics (DXA)** | N/A | N/A |

#### User Identification

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Demographics** | 7.7 (75 reviews) | Not enough data | 
| **User Segmentation** | 8.5 (78 reviews) | Not enough data | 
| **Geolocation** | 8.8 (78 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Custom Event Tracking** | 8.5 (77 reviews) | Not enough data | 
| **Real-Time Insights** | 9.0 (76 reviews) | Not enough data | 
| **Attribution** | 8.2 (75 reviews) | Not enough data | 
| **Dashboard** | 8.8 (80 reviews) | Not enough data | 
| **User Path Tracking** | 8.7 (82 reviews) | Not enough data | 
| **User Activity History** | 8.8 (81 reviews) | Not enough data | 

#### Metrics

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Engagement** | 8.8 (80 reviews) | Not enough data | 
| **Exit Tracking** | 8.5 (75 reviews) | Not enough data | 
| **Retention** | 8.2 (73 reviews) | Not enough data | 
| **Return** | 8.1 (74 reviews) | Not enough data | 
| **Conversions** | 8.7 (78 reviews) | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.2/10 | 437 |
| **Medallia Digital Experience Analytics (DXA)** | 8.0/10 | 16 |

#### User Behavior

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Click Tracking** | 9.0 (378 reviews) ✓ Verified | 9.0 (12 reviews) ✓ Verified | 
| **Mouse Movement ** | 8.6 (356 reviews) ✓ Verified | 8.3 (12 reviews) ✓ Verified | 
| **Frustration Tracking** | 8.5 (380 reviews) ✓ Verified | 7.7 (13 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Error and Bug Tracking** | 8.5 (357 reviews) ✓ Verified | 8.1 (9 reviews) | 
| **Split URL Testing** | 8.1 (72 reviews) | 7.8 (6 reviews) ✓ Verified | 
| **Data Analysis** | 8.3 (361 reviews) ✓ Verified | 7.3 (10 reviews) ✓ Verified | 
| **Notes** | 8.2 (328 reviews) ✓ Verified | 7.6 (9 reviews) ✓ Verified | 

#### Visitor Information

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **User Identification** | 8.5 (368 reviews) ✓ Verified | 8.3 (8 reviews) ✓ Verified | 
| **Search Box** | 8.2 (366 reviews) ✓ Verified | 7.7 (8 reviews) ✓ Verified | 

#### Agentic AI - Session Replay

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Cross-system Integration** | 6.0 (24 reviews) | Not enough data | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 69 |
| **Medallia Digital Experience Analytics (DXA)** | N/A | N/A |

#### User Analysis

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Survey Implementation** | 8.4 (40 reviews) | Not enough data | 
| **Data Analysis** | 8.1 (38 reviews) | Not enough data | 

#### User Support

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **User Segmentation** | 8.4 (42 reviews) | Not enough data | 
| **Multi-Language Support** | 8.0 (36 reviews) | Not enough data | 
| **Behavior-responsive Messaging** | 8.8 (38 reviews) | Not enough data | 

#### Walkthrough Type

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Audio-visual Walkthroughs** | Feature Not Available | Not enough data | 
| **Text Bubble Walkthroughs** | 9.1 (53 reviews) | Not enough data | 

#### Platform Basics - Digital Adoption Platform

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 
| **Communications** | Not enough data | Not enough data | 

#### Analytics - Digital Adoption Platform

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Customer self-service** | Not enough data | Not enough data | 
| **In-app guidance** | Not enough data | Not enough data | 

#### Agentic AI - Digital Adoption Platform

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.1/10 | 232 |
| **Medallia Digital Experience Analytics (DXA)** | 7.8/10 | 10 |

#### Product Analytics

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Account-Level Analytics** | 7.8 (190 reviews) | 8.3 (5 reviews) | 
| **User-Level Analytics** | 8.6 (205 reviews) | 7.4 (7 reviews) | 
| **Segmentation** | 8.5 (199 reviews) | 6.9 (6 reviews) | 
| **Funnels** | 8.4 (213 reviews) | 8.3 (7 reviews) | 
| **Alerts** | 7.3 (197 reviews) | 7.2 (6 reviews) | 
| **Multi-Product Analytics** | 7.7 (175 reviews) | 8.3 (7 reviews) | 
| **User Scoring** | 7.3 (189 reviews) | 7.7 (5 reviews) | 
| **Integrations** | 7.5 (176 reviews) | 7.9 (8 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 5.2 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 5.9 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 5.2 (9 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 6.4/10 | 90 |
| **Medallia Digital Experience Analytics (DXA)** | N/A | N/A |

#### Analytics

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Reports** | 7.8 (76 reviews) | Not enough data | 
| **Dashboard** | 8.2 (83 reviews) | Not enough data | 
| **Web Analytics** | 8.4 (84 reviews) | Not enough data | 
| **Campaign Tracking** | 7.5 (78 reviews) | Not enough data | 
| **Customer Demographics** | 7.1 (77 reviews) | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Data Storage** | 7.8 (78 reviews) | Not enough data | 
| **A/B Testing** | 6.7 (80 reviews) | Not enough data | 
| **Integrations** | 7.2 (77 reviews) | Not enough data | 

#### Generative AI

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **AI Text Generation** | 5.8 (77 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Multi-step Planning** | 4.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 4.2 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.3 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 4.2 (6 reviews) | Not enough data | 
| **Decision Making** | 4.8 (7 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.3/10 | 100 |
| **Medallia Digital Experience Analytics (DXA)** | N/A | N/A |

#### Data Sourcing

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Data Enrichment** | 7.4 (100 reviews) | Not enough data | 
| **Expandability** | 7.7 (98 reviews) | Not enough data | 
| **Content Marketing** | Feature Not Available | Not enough data | 
| **Multiple Devices** | 7.9 (99 reviews) | Not enough data | 

#### Intelligence

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Marketing Metrics** | 6.9 (97 reviews) | Not enough data | 
| **Predictive Modeling** | 6.8 (99 reviews) | Not enough data | 
| **Recommendation Engine** | 7.0 (96 reviews) | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Medallia Digital Experience Analytics (DXA)** | N/A | N/A |

#### Computing

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **WYSIWYG** | Not enough data | Feature Not Available | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Little to No Coding** | Not enough data | Not enough data | 

#### Experimental Design

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Multivariate testing capacities** | Not enough data | Not enough data | 
| **Concurrent Testing** | Not enough data | Not enough data | 
| **Mobile Testing** | Not enough data | Not enough data | 

#### Analytics

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.6/10 | 38 |
| **Medallia Digital Experience Analytics (DXA)** | N/A | N/A |

#### Generative AI

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **AI Text Summarization** | 6.7 (10 reviews) | Not enough data | 

#### Self-Service Experience

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Knowledge Base** | Feature Not Available | Not enough data | 
| **Searchable Articles** | Feature Not Available | Not enough data | 
| **Community Forums** | Feature Not Available | Not enough data | 
| **Mobile Optimization** | 7.2 (24 reviews) | Not enough data | 
| **Personalization** | 7.9 (27 reviews) | Not enough data | 

#### Self-Service Platform

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Branding** | 8.1 (33 reviews) | Not enough data | 
| **Automation** | 8.9 (32 reviews) | Not enough data | 
| **Artificial Intelligence** | 6.3 (25 reviews) | Not enough data | 
| **Integrations** | 8.1 (27 reviews) | Not enough data | 

#### Agentic AI - Customer Self-Service

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Generative AI Infrastructure

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Medallia Digital Experience Analytics (DXA)** | N/A | N/A |

#### Scalability and Performance - Generative AI Infrastructure

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **AI High Availability** | Not enough data | Not enough data | 
| **AI Model Training Scalability** | Not enough data | Not enough data | 
| **AI Inference Speed** | Not enough data | Not enough data | 

#### Cost and Efficiency - Generative AI Infrastructure

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **AI Cost per API Call** | Not enough data | Not enough data | 
| **AI Resource Allocation Flexibility** | Not enough data | Not enough data | 
| **AI Energy Efficiency** | Not enough data | Not enough data | 

#### Integration and Extensibility - Generative AI Infrastructure

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **AI Multi-cloud Support** | Not enough data | Not enough data | 
| **AI Data Pipeline Integration** | Not enough data | Not enough data | 
| **AI API Support and Flexibility** | Not enough data | Not enough data | 

#### Security and Compliance - Generative AI Infrastructure

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **AI GDPR and Regulatory Compliance** | Not enough data | Not enough data | 
| **AI Role-based Access Control** | Not enough data | Not enough data | 
| **AI Data Encryption** | Not enough data | Not enough data | 

#### Usability and Support - Generative AI Infrastructure

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **AI Documentation Quality** | Not enough data | Not enough data | 
| **AI Community Activity** | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 214 |
| **Medallia Digital Experience Analytics (DXA)** | 8.2/10 | 15 |

#### Agentic AI - Heatmap Tools

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | 
| **Decision Making** | 7.2 (6 reviews) | Not enough data | 

#### Analysis

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Conversion Opportunities** | 8.3 (179 reviews) | 8.1 (12 reviews) | 
| **Side-By-Side Analysis** | 8.3 (172 reviews) | 8.9 (9 reviews) | 
| **Mobile Device Analysis** | 8.2 (159 reviews) | 8.5 (11 reviews) | 
| **Data Quantification** | 8.1 (171 reviews) | 7.4 (12 reviews) | 
| **Webpage Element Analysis** | 8.7 (172 reviews) | 7.6 (12 reviews) | 

#### Reporting

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Heat Maps** | 8.9 (189 reviews) | 7.5 (12 reviews) | 
| **Session Replays** | 9.3 (199 reviews) | 8.8 (13 reviews) | 
| **Monitoring** | 8.7 (186 reviews) | 8.3 (9 reviews) | 
| **Data Segmentation** | 8.4 (173 reviews) | 8.3 (12 reviews) | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Medallia Digital Experience Analytics (DXA)** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 85 |
| **Medallia Digital Experience Analytics (DXA)** | N/A | N/A |

#### Metrics

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Engagement** | 8.8 (80 reviews) | Not enough data | 
| **Exit Tracking** | 8.5 (75 reviews) | Not enough data | 
| **Retention** | 8.2 (73 reviews) | Not enough data | 
| **Return** | 8.1 (74 reviews) | Not enough data | 
| **Conversions** | 8.7 (78 reviews) | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.3/10 | 62 |
| **Medallia Digital Experience Analytics (DXA)** | N/A | N/A |

#### Variation Testing

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **A/B Testing** | 7.5 (50 reviews) | Not enough data | 
| **WYSIWYG Editor** | 7.0 (48 reviews) | Not enough data | 
| **Conversion Goal** | 8.1 (49 reviews) | Not enough data | 
| **Percentage of Traffic** | 8.5 (51 reviews) | Not enough data | 
| **Confidence Level** | 7.7 (49 reviews) | Not enough data | 
| **Multivariant Testing** | 7.1 (47 reviews) | Not enough data | 

#### Reporting

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Segmentation** | 9.3 (55 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.0 (54 reviews) | Not enough data | 

#### Personalization

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Standard Targeting** | 8.2 (52 reviews) | Not enough data | 
| **Custom Targeting** | 7.8 (48 reviews) | Not enough data | 
| **Data Segmentation** | 9.0 (52 reviews) | Not enough data | 

#### Administration

| Feature | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **API / Integrations** | 8.3 (48 reviews) | Not enough data | 
| **QA Testing** | 8.3 (47 reviews) | Not enough data | 
| **Performance and Reliability** | 9.3 (53 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.0 (53 reviews) | Not enough data | 

---
## Categories
**Shared Categories (4):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Fullstory (8):** [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure), [SAP Store Software](https://www.g2.com/categories/sap-store), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)

**Unique to Medallia Digital Experience Analytics (DXA) (1):** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Fullstory | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Small-Business** | 38.2% | 14.7% | 
| **Mid-Market** | 43.5% | 35.3% | 
| **Enterprise** | 18.3% | 50.0% | 

### By Industry

#### Fullstory

- **Computer Software:** 22.5%
- **Information Technology and Services:** 11.0%
- **Financial Services:** 7.8%
- **Marketing and Advertising:** 5.6%
- **Retail:** 5.1%
- **Insurance:** 3.3%
- **Internet:** 3.1%
- **Leisure, Travel & Tourism:** 2.2%
- **Education Management:** 2.1%
- **Computer & Network Security:** 1.9%
- **Other:** 35.5%

#### Medallia Digital Experience Analytics (DXA)

- **Telecommunications:** 14.7%
- **Insurance:** 14.7%
- **Financial Services:** 8.8%
- **Automotive:** 5.9%
- **Retail:** 5.9%
- **Oil & Energy:** 5.9%
- **Accounting:** 2.9%
- **Airlines/Aviation:** 2.9%
- **Banking:** 2.9%
- **Construction:** 2.9%
- **Other:** 32.4%

---
## Alternatives

### Alternatives to Fullstory

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2360 reviews)
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- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (271 reviews)

### Alternatives to Medallia Digital Experience Analytics (DXA)

- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (271 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2360 reviews)
- [Dynatrace](https://www.g2.com/products/dynatrace/reviews) — 4.5/5 stars (1363 reviews)

---
## Top Discussions

### Fullstory

- Title: [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) — 2 comments, 1 upvote
  > **Top comment:** "I have seen the media upload. Now is it possible to add buttons to smart tips?"
- Title: [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Session replay is the reproduction of a user’s interactions on a website or web application exactly or as closely as possible to how the user actually..."
- Title: [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the..."
- Title: [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) — 1 comment, 1 upvote
  > **Top comment:** "FullStory is used for analysing user behaviour on websites and apps. It records user sessions, showing how visitors interact, helping businesses fix issues,..."
- Title: [What is Usetiful used for?](https://www.g2.com/discussions/what-is-usetiful-used-for) — 1 comment
  > **Top comment:** "Usetiful is a software platform designed to create and manage interactive onboarding and user guidance experiences for web applications and websites. It is..."

### Medallia Digital Experience Analytics (DXA)

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fullstory-vs-medallia-digital-experience-analytics-dxa)