Mattersight Corporation specializes in enterprise analytics, focusing on enhancing customer and employee interactions through behavioral analysis. Their flagship product, Predictive Behavioral Routing, utilizes advanced algorithms to assess communication styles, personality traits, and behavioral characteristics of both customers and employees. By analyzing these factors, the system optimally pairs customers with the most compatible employees, fostering stronger connections and improving interaction outcomes.
Key Features and Functionality:
- Behavioral Analytics: Captures and examines customer and employee interactions, including desktop data and contextual information, to gain insights into behaviors and preferences.
- Predictive Routing: Utilizes proprietary algorithms and behavioral models to predict the optimal customer-employee pairing, enhancing the likelihood of a positive interaction.
- Seamless Integration: Delivered through a SaaS model, the solution integrates effortlessly with existing telephony and routing systems, requiring no changes to current processes or employee training.
Primary Value and Problem Solved:
Mattersight's Predictive Behavioral Routing addresses the challenge of impersonal and inefficient customer service interactions. By aligning customers with employees who best match their communication styles and personalities, the solution enhances customer satisfaction, reduces service costs, and improves key performance metrics such as first-call resolution and sales conversion rates. This personalized approach leads to more meaningful conversations, fostering customer loyalty and driving significant business value.