MagicBooking is a UK-based, family-founded platform created in 2015 and now used by more than 2,000 schools, MATs, clubs, and childcare providers. Originally developed for Wandsworth Council, it has grown into a nationwide solution recognised for innovation and user experience, earning awards such as EdTechX K12 Winner and Indigo Design Award Winner. Still led by its founding team, MagicBooking continues to scale with a strong reputation for reliability and customer support. The platform unifies bookings, payments, registers, communication, and day-to-day admin into one cloud-based system. It supports wraparound care, extracurricular clubs, trips, activities, and multi-site operations with 24/7 online booking, automated registers, instant payments, instalment plans, reminders, MIS integration, Tax-Free Childcare automation, and real-time financial reporting. Staff manage availability, capacities, safeguarding details, and parent messaging from a single dashboard, while families use a mobile-friendly portal for bookings and account management. MagicBooking helps organisations save 4–5 hours of admin each day, improves cash flow through automated payments and restrictions, and provides seamless communication through built-in email, SMS, and notifications. By reducing manual work and supporting compliance with Ofsted and GDPR, the platform enables schools, MATs, and clubs to run more efficiently, scale confidently, and deliver a smoother, more reliable experience for families.