# Magical Reviews **Vendor:** Magical **Category:** [Robotic Process Automation (RPA) Software](https://www.g2.com/categories/robotic-process-automation-rpa) **Average Rating:** 4.7/5.0 **Total Reviews:** 76 ## About Magical Magical is a productivity app that speeds up repetitive tasks as you work - no APIs or integrations required. Just an browser extension. With a simple keystroke, Magical automates mundane tasks like messaging, data entry, sourcing, and prospecting workflows. Unlike existing automation solutions that are expensive, clunky, and require a technical team to set up, Magical is designed for non-technical users, offering no-build task automations that works across any app. Use Magical to quickly personalize and expand messages as you type, move data from app to app to keep data bases up to date or move data into spreadsheets instantly. You can even use AI to write new messages for your using quick replies or custom prompts - where ever you work. Invite your entire team onto Magical and make everyone more productive by sharing your best message templates or productivity hacks. Magical is free to use! ## Magical Pros & Cons **What users like:** - Users love the **ease of use** of Magical, significantly boosting their efficiency with quick customer responses. (19 reviews) - Users value the **time-saving automation** of Magical, enhancing productivity and efficiency in repetitive tasks. (19 reviews) - Users love the **time-saving automation** of Magical, streamlining their workflow and enhancing productivity significantly. (16 reviews) - Users love how Magical provides **time-saving automation** , allowing them to focus on more important tasks. (12 reviews) - Users value the **efficiency** of Magical, significantly reducing time spent on information entry and response times. (7 reviews) - Customization (4 reviews) - Helpful (4 reviews) - Daily Use (3 reviews) - Simple (3 reviews) - Useful (3 reviews) **What users dislike:** - Users find the **learning curve steep** , making it challenging to debug errors and utilize features effectively. (5 reviews) - Users face **technical issues** with debugging errors and inconsistent web pages, impacting their overall experience. (4 reviews) - Users find the **complexity of the program** overwhelming, making it challenging to learn and utilize effectively. (2 reviews) - Users find the **difficult settings** of Magical challenging, leading to a less intuitive user experience. (2 reviews) - Users find Magical to be **not intuitive** , especially when trying to navigate it quickly under pressure. (2 reviews) - Setup Difficulty (2 reviews) - Troubleshooting Difficulty (2 reviews) - App Issues (1 reviews) - Data Inaccuracy (1 reviews) - Difficult Learning (1 reviews) ## Magical Reviews ### 1. Nonexistent Customer Service and Problematic Billing **Rating:** 0.0/5.0 stars **Reviewed by:** Erick B. | Transportist, Transportation/Trucking/Railroad, Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Magical?** I liked the speed of Magical when I used it. I used Magical to work and make my job easier and faster. **What do you dislike about Magical?** Everything, the customer service is terrible, you can't contact anyone by phone, email, chat, or support, in any way. I have had to use all possible resources to try to cancel the subscription. The initial setup was terrible as well. **What problems is Magical solving and how is that benefiting you?** Magical makes my work easier and faster thanks to the speed. ### 2. Good for shortcuts **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2025 **What do you like best about Magical?** Save time with scripts, I can manage better my time **What do you dislike about Magical?** It was free and now you need to pay for it **What problems is Magical solving and how is that benefiting you?** Basically save time with scripts on my job you need to write a lot of times the same sentence several times a day and it helps me ### 3. Great experience and quick writting **Rating:** 5.0/5.0 stars **Reviewed by:** Archi A. | Customer support executive, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Magical?** Magical is a tool designed to help with quick and efficient writing, often focused on features like AI-powered writing assistance and productivity enhancements. It is really quick in integration with outher sites and easy. It helps in quick wriiting and responsive when working in customer support field. Magical is designed to speed up the writing process by offering features like auto-completion, text expansion, and quick formatting. **What do you dislike about Magical?** There is nothing I disliked , as I am using magical from last 3 years. Magical is designed to speed up the writing process by offering features like auto-completion, text expansion, and quick formatting. **What problems is Magical solving and how is that benefiting you?** Magical is designed to speed up the writing process by offering features like auto-completion, text expansion, and quick formatting. The interface is typically user-friendly, making it accessible even for those who aren’t very tech-savvy. This allows more seamless writing experience. ### 4. Best shortcut extension **Rating:** 5.0/5.0 stars **Reviewed by:** Shubham J. | Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Magical?** I found Magical very easy to use, as a chat support specialist, I need to handle multiple chats at a time in which Magical helps me to reply my customers on time. **What do you dislike about Magical?** I've found nothing to be hate about this extension, but If I do nitpicking the I can say that I've seen delay in some cases where I've seen that while entering template it sometimes skip to add a phrase. **What problems is Magical solving and how is that benefiting you?** I found that it has reduced the hassle of writing all the closers and openers in my chats. As a chat support specialist it helped me to increase my productivity. ### 5. Works wonderfully in my daily routine at work! **Rating:** 5.0/5.0 stars **Reviewed by:** Prashansa S. | Member Support Agent, Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Magical?** The most thing I like about magical is how it creates really empathetic replies when members are upset, it really helps in descalating customers and helps my chat to close very quickly. Very easy to use in customer support and integrates really well with Zendesk. **What do you dislike about Magical?** Sometimes I think that i rely more on Magical so it is hampering my skills in some what way, but AI is the future right! **What problems is Magical solving and how is that benefiting you?** It is helping me reducing my day to day work load, and benefiting me in creating responses very quickly. ### 6. A great tool for keeping track on shortcuts and save time. **Rating:** 5.0/5.0 stars **Reviewed by:** Shobhna M. | Member support agent, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Magical?** I like the way it's saving my time that I spent on entering the information. It's efficient in automating specific needs. **What do you dislike about Magical?** Sometimes it's really challenging in debugging errors. They can increase the limit of free access that would be really helpful for small business. **What problems is Magical solving and how is that benefiting you?** It's helping me in increasing the productivity with efficiency. I'm no more entering the same data again and again. I'm not worried about copy pasting the same data as magical is doing it for me. ### 7. Magical has made my days easier **Rating:** 5.0/5.0 stars **Reviewed by:** Leslie A. | Operation's Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2024 **What do you like best about Magical?** It's easy to complete tasks. I enjoy working with it. **What do you dislike about Magical?** Sometimes it doesn't turn on automatically and I have ti refresh. **What problems is Magical solving and how is that benefiting you?** When I get new leads it's super easy for me to text them and also asking fir reviews after I have provided a service. ### 8. Magical helps me in scraping leads lists **Rating:** 4.0/5.0 stars **Reviewed by:** Ebad U. | Executive, Global Marketing and Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2024 **What do you like best about Magical?** Scraping part is best. There are many tools that help with exporting leads list from LinkedIn Sales Navigator Google Sheet but all are paid. Magical is a free tool and helps in scraping large sets of leads to Google Sheets. **What do you dislike about Magical?** The plugin opens itself automatically sometimes. **What problems is Magical solving and how is that benefiting you?** Scraping leads list from Sales Nav to Google sheets and autofilling regular fields and in sales intelligence as well. ### 9. Amazing tool that saves so much time. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2024 **What do you like best about Magical?** Makes integrations so much easier. Makes me much more efficient. **What do you dislike about Magical?** Can't think about anything, all is great so far. **What problems is Magical solving and how is that benefiting you?** Helps to save time, to make my work more efficient.Bascially, this tool boosts productivity. ### 10. Magical is Magical **Rating:** 5.0/5.0 stars **Reviewed by:** Kristina L. | Talent Acquisition Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Magical?** Magical will save you hours of time. If you are still typing the entire message or even copying and pasting any information. Magical allows you to create a trigger that does the typing for you. I can't imagine how much time this valuable tool has saved me. If you're not using Magical, you really should take a moment learn the system and be on your way to having some extra time to do things other than typing. **What do you dislike about Magical?** There isn't anything that has come up that would be something that I dislike about Magical. It's simple to learn and saves you so much time that you will be amazed! **What problems is Magical solving and how is that benefiting you?** Magical solves the problem for me of typing the same information over and over. It creates the opportunity to spend time working on tasks other than typing. It allows me to be more efficient in my job. ### 11. Do you believe in magic? **Rating:** 5.0/5.0 stars **Reviewed by:** John W. | Physician, Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Magical?** I work in a high customer volume, online, industry and have to document each and every interaction accurately and in as much detail as possible. In reality, 80% of my documentation is very similar from customer to customer. With the ability to creat text-activated shortcuts, I can cut documentation time down from 10-15 minutes each to around 5or 6 minutes. Magical has been a game changer for me! **What do you dislike about Magical?** The only real downside to using magical is when there is a glitch in the Matrix and internet connectivity is less than perfect. Typing each encounter manually is painful because Magical has spoiled me. **What problems is Magical solving and how is that benefiting you?** Time saving is key. I can interact with more clients in the day, or take that much needed break without it affecting my output and efficiency. ### 12. Magical **Rating:** 5.0/5.0 stars **Reviewed by:** Divina C. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Magical?** It's super fast to respond to our customer, especially if you type the trigger words, all of the information are already there, you just need to press send, your response in your customer in less than 10 seconds. **What do you dislike about Magical?** Honestly, I've been using Magical for two months now, and I can't find any dislike about it. It's super easy to use, and super inconvenient especially if you are in a rush. **What problems is Magical solving and how is that benefiting you?** Responding to customer inquiries, and Magical helps me to answer or respond to them in 10 seconds only. Reduce the time to spend typing those words that you need to answer in the customer ### 13. Easy to Use! Saves LOADS of Time! **Rating:** 5.0/5.0 stars **Reviewed by:** Jake K. | Technical Recruiter , Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Magical?** Magical can save you hours of time with its text expander feature. Some of its best features include variables, which allow you to easily enter specific content such as dates, company names, and candidate names. Additionally, transfer features enable you to customize data from spreadsheets, web pages, and other sources, and automatically filter it into other work areas. **What do you dislike about Magical?** Some of the transfer and variable features do not work on all web pages (in my experience) and they can be a bit clunky to initially set up. I would like to see the variables feature be more intuitive and responsive when "training" it what content you would like captured on a web page. **What problems is Magical solving and how is that benefiting you?** Magical automates the repetitive tasks of generating similar emails, responses, and comments that occur on a daily basis. It is highly customizable and has some promising new features (transfers, variables) that will further enhance and optimize the daily routines of copy/pasting and pulling information into different areas. ### 14. Magical saved me so much time **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2023 **What do you like best about Magical?** It allows me to prefabricate answers and I use it every time. It is easy to set up and it makes workflow so much better. **What do you dislike about Magical?** Sometimes the changes do not translate that well, I found miself trying to update a shortcut for 30 min once. **What problems is Magical solving and how is that benefiting you?** For emails that are repetitive ### 15. Magical review **Rating:** 5.0/5.0 stars **Reviewed by:** Kim April C. | Team Leader, Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Magical?** Magical is really helpful in creating spiels since we just a like a code or symbol, spiel will be provided as if we typed it in super fast speed. Just a few letters and the response, no matter how long, is already there, ready to be sent. **What do you dislike about Magical?** Nothing really. I like all of it since it's really easy to use. Very user friendly. With just a a few letters then our spiels are all ready to be sent. Love it! **What problems is Magical solving and how is that benefiting you?** Time consumed in typing in replies or responses. It also makes chatting more efficient. Also, you can customize your own canned responses without making it look like you are talking with a robot. ### 16. Chat support manager **Rating:** 5.0/5.0 stars **Reviewed by:** Julio B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2023 **What do you like best about Magical?** Most helpful are fast macros that are fully customizable Text Expander Shortcuts can be shared among team members I encourage all my team to use Magical to craft faster responses **What do you dislike about Magical?** I have not found any real cons or dislikes from the app based on what it offers. I am not sure if there is a detailed tutorial on how to use Magical but a video rundown will most likely create great impact **What problems is Magical solving and how is that benefiting you?** It helps with frequent text input when handling similar cases over chat/email. It offers a great benefit by improving response time and the time it takes for us to resolve a ticket ### 17. Automated messaging tool **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos b. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2023 **What do you like best about Magical?** The number of shortcuts that can be configured for different situations in customer service chats. **What do you dislike about Magical?** It uses a lot of memory resources. If they improved that, we would have the best customer service tool. **What problems is Magical solving and how is that benefiting you?** It speeds up attending to multiple clients at the same time. It helps those of us who try to type faster but always make mistakes at that speed. With magical, you can send messages that have already been evaluated and corrected beforehand. ### 18. it makes my work easier **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2023 **What do you like best about Magical?** I CAN BE MORE PRODUCTIVE, SINCE I COMPLETE ALL MY ACTIVITIES FASTER, I HAVE TO WRITE A LOT IN MY JOB, BUT I ALWAYS USE A TEMPLATE, WHICH I CAN REPLICATE WITH MAGICAL VERY QUICKLY. **What do you dislike about Magical?** I DON'T FIND SOMETHING USELESS, RATHER THERE ARE TIMES WHEN YOU PUT MANY PARAGRAPHS AND IT DOESN'T APPLY THEM WHEN PLACING THE TEXT, IT PUTS EVERYTHING TOGETHER WITHOUT RESPECTING THE "ENTERS" **What problems is Magical solving and how is that benefiting you?** IN WHAT CAN I WRITE MY NOTES FASTER, SINCE I HAVE TO USE THE SAME TEXTS SEVERAL TIMES A DAY, WITH JUST WRITING ONE WORD I CAN GET THE WHOLE TEXT. ### 19. The best tool for this feature **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2023 **What do you like best about Magical?** the extension is designed in a very user-friendly way. It works very well, I barely ever have issues placing the text anywhere. **What do you dislike about Magical?** Organizing the shortcuts is *almost* a must for me. Tags don't really work for shortcuts shared with teams, so there's no way for my team to divide the shortcuts we used. **What problems is Magical solving and how is that benefiting you?** I use Magical's most simple features, simply to avoid copy-pasting information repeatedly. It's a great "template storer" as well, which me and my team urgently needed. The integration with AI is fun, but not super useful for what I do with it. ### 20. Magical has changed my life. Magical is magical. **Rating:** 5.0/5.0 stars **Reviewed by:** Katarina V. | Energy Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2023 **What do you like best about Magical?** Saves me so much time, brain energy, thinking, repeating myself, this list goes on and on. And, it's FREE. There are other companies that charge for this service. **What do you dislike about Magical?** Nothing so far. Everything meets my requirements. **What problems is Magical solving and how is that benefiting you?** I have to repeat everything I say to my clients and Magical has saved me 17+ minutes in just three days already. I am much more productive. ### 21. Magically Saves Time **Rating:** 4.0/5.0 stars **Reviewed by:** Ritik G. | Operations and Research - Inside Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2023 **What do you like best about Magical?** I recently started using Magically to help streamline my workflow and save time on tedious tasks like copying and pasting. The tool has been a game-changer for me! With Magically, I can set up unique shortcuts for frequently used text and phrases, so I don't have to copy and paste them constantly. Instead, I can type in the shortcut and Magically automatically expand it. I've found the tool incredibly user-friendly and easy to set up. It's also helped me increase my productivity by eliminating the need to constantly switch between different windows or applications to copy and paste information. I highly recommend Magically to anyone who frequently finds themselves copying and pasting the same information. It's a simple but powerful tool that can save you a lot of time and hassle. **What do you dislike about Magical?** One potential con of Magically could be that it may take some time to set up your desired shortcuts and templates. This may be a minor inconvenience for some users, especially if you have a large number of templates that you want to set up. **What problems is Magical solving and how is that benefiting you?** Magically is an automation tool that aims to solve the problem of manually copying and pasting the same information repeatedly. It allows users to set up unique shortcuts for frequently used text and phrases to easily insert that information by simply typing in the shortcut. ### 22. Magical is my biggest productivity secret **Rating:** 5.0/5.0 stars **Reviewed by:** Alison P. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2023 **What do you like best about Magical?** I love that Magical helps send personalized emails in record speed using variables. In my line of work, efficiency matters a lot - I've saved 40 hours with Magical and my employees have commented on the specificity in my emails (win win). I recently discovered transfers...and it has been game-changing in helping me get contact information from LinkedIn to Gsheets. I'm excited to use this feature more. **What do you dislike about Magical?** To be honest, there's not anything that comes to mind...and when something small does occur, the team at Magical is incredibly responsive to getting things fixed right away. **What problems is Magical solving and how is that benefiting you?** As a marketer, I have to send emails to vendors and clients frequently - many of them are the same but require some degree of personalization. I am also spending cycles gathering information (for example influencers on TikTok, vendors on LinkedIn). Magical saves me a ton of time (40 hours to date) and is true top it's name. ### 23. I have recommended this to colleagues and my fiance for her work! I love Magical **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamin H. | Customer Success Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2023 **What do you like best about Magical?** I appreciate that it prompts me to create shortcuts for repetitive tasks, and I like that I can have shortkeys for scripts I use often which saves me a tonne of time in typing, checking, etc. **What do you dislike about Magical?** I am trying really hard to find a utility for variables or Transfer as a Customer Success Manager. I would like to incorporate it into my daily routine further, but I'm yet to find a way that doesn't rely on more work first! :( **What problems is Magical solving and how is that benefiting you?** As a CSM, I have to type the same generic emails out as specific criteria within a customers account implementation are met. As the technical lead, I am often always implementing scripts in accounts, and yeah, it just saves me so much time in having to look for templates and type out scripts. Bless u Magical. ### 24. Try it...you won't regret it! **Rating:** 5.0/5.0 stars **Reviewed by:** Allison S. | Administrative Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2023 **What do you like best about Magical?** I've been using Magical for approximately 6 months and I couldn't imagine it not being a part of my daily workflow now. It has streamlined one of my weekly tasks so well that it now only takes me 1 hour to complete instead of 3+! **What do you dislike about Magical?** I do not think that there is really any improvements that can be made. Very user friendly, extremely useful. I just wish I could get more coworkers to try it because I know they would be hooked! **What problems is Magical solving and how is that benefiting you?** Improving workflows and efficiency. ### 25. A Huge Time Saver **Rating:** 5.0/5.0 stars **Reviewed by:** Alan W. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2022 **What do you like best about Magical?** It saves me time and I use it every day. I have to type keywords every day and they usually come in sets. But I can type one keyword with Magical and have all the related keywords automatically added. It also reduces the likelihood of mistakes from typos. **What do you dislike about Magical?** I found the transfers difficult to understand so I gave up on them. I might try again though. Also, I found the transfer option above my shortcuts annoying. I'd like to be able to shut them off. **What problems is Magical solving and how is that benefiting you?** As mentioned above, Magical saves me a lot of time. I am a small business owner with no employees so time is very important to me. I don't use many of the features that magical offers but I have a feeling that when I get to understand Transfers better, they will save me more time. ### 26. Making work more efficient one step at a time **Rating:** 5.0/5.0 stars **Reviewed by:** Abby B. | Certified Athletic Trainer - Clinic Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** January 13, 2023 **What do you like best about Magical?** I love the convenience of having a shortcut to automate repetitive tasks. With a few clicks, I can set up shortcuts that will save me time and energy. I also appreciate that I can have shortkeys for templates I use often, allowing me to quickly access them with minimal effort. Having this kind of automation at my fingertips makes it much easier to stay productive and organized. **What do you dislike about Magical?** Sometimes linking the correct vaiables to what you are trying to do can be confusing. I know the team is passionatly working to makes things better everyday. **What problems is Magical solving and how is that benefiting you?** I use Magical to reach out to cnadidates that I recruit. I also use it for repretitive emails that needs to be sent relating to recruiting. It saves me a ton of time! ### 27. The best tool for automating messages on social media **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos B. | CEO Fundador , Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Magical?** There are no limits on the number of shortcodes for message automation. It can be used in different browsers. **What do you dislike about Magical?** So far, I have not found any flaw in the use of the extension. **What problems is Magical solving and how is that benefiting you?** In the automatic response to the messages I receive from my clients, it is essential to address inquiries as soon as possible to resolve the doubts of future clients and achieve optimal sales closure with predefined messages. ### 28. Great help during multi tasking **Rating:** 5.0/5.0 stars **Reviewed by:** Susan (Sam) R. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2023 **What do you like best about Magical?** Awesome shortcuts for an automatic reply, a helpful tool to use during pressured times with huge workload. A valuable system to utilize most of the time. I might depend on my life to Magical. **What do you dislike about Magical?** Sometimes, it will load for a couple of minutes a common downside of an automatic system that has covered extended information within the organization. Other than what I mentioned Magical is still a great system to use. **What problems is Magical solving and how is that benefiting you?** Of course, Magical saves time a lot during work hours and I don't need to waste my time typing a very detailed email to my client. All I need to do is to save my automatic reply to frequently ask questions during task assignment. ### 29. Increases productivity! **Rating:** 5.0/5.0 stars **Reviewed by:** Meaghen T. | Success Expert, Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2023 **What do you like best about Magical?** Magical is an amazing application for maximizing productivity. It has automated so much of my daily tasks, such as notating accounts, templates for form emails, and shortcuts for filling in forms. **What do you dislike about Magical?** When the company I work for first let us know about Magical, I was very intimidated by it at first. I initially only used the shortcuts b/c they were the only part that made sense to me, but a colleague helped me and walked me through the steps I didn't understand for creating transfers and setting up variables. Now I use magical every day. **What problems is Magical solving and how is that benefiting you?** Magical has made it easy to gather data between tabs without needing to flip back and forth. Once the variables are set for a particular type of webpage, Magical automatically pulls the variables when you need them for emails or notes. ### 30. Magical saves me hours each week **Rating:** 4.5/5.0 stars **Reviewed by:** Anjan B. | Student, Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2023 **What do you like best about Magical?** Magical is super helpful when it comes to speeding up repetitive tasks that I often find myself doing. Whenever there's a set workflow that involves sending out messages, writing emails, etc — Magical's shortcuts save me time. **What do you dislike about Magical?** At times, I forget that I have specific shortcuts and it's impossible to type out certain items. For example, I usually set -w as a shortcut to my personal website, but when I find myself trying to type this out in different situations, its hard. I usually realize pretty soon what's going on and disable the shortcut though. **What problems is Magical solving and how is that benefiting you?** Magical is solving my issue of online productivity. It helps me speed up repetitive tasks like cold-emailing contacts and/or sending out messages on LinkedIn/Twitter etc. ### 31. Has saved me hours of clinical documentation time!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Brittany H. | Licensed Marriage and Family Therapist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2023 **What do you like best about Magical?** That I can make shortcuts to complete clinical documentation.I recommend this to all my co-workers and it has saved us all time doing notes for clients. Helps with assessments too! **What do you dislike about Magical?** That I do not know all of the tricks. I wish I could set up a call with someone to show me what I am missing; that would be absolutely amazing. There is nothing I don't like, it is great! **What problems is Magical solving and how is that benefiting you?** I do collaborative documentation when in sessions with clients. So being able to just type in a short cut work for the entire sentence I am trying to type helps me to focus more on what the client is saying instead of thinking about what I am typing. ### 32. Makings working x10 faster **Rating:** 5.0/5.0 stars **Reviewed by:** Mohnish M. | Area Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2023 **What do you like best about Magical?** Magical has been a fantastic tool for me to reduce the amount of time I spend typing repetitive, common information. With some additional training and development, it’s easy to customize the way that you work with it by adding filters and shortcuts, creating lists, and more. The best feature is something called “text-to-keyboard” which allows you to type out an entire sentence in an email message or document and then have it instantly converted into a keyboard shortcut. This means you no longer have to memorize or type clumsy abbreviations that represent words or phrases that are easy to forget. **What do you dislike about Magical?** I dislike the complexity of the programme. It does have a lot of potentials, but the manual is too complicated for me to quickly learn how to use it. More tutorials would help the use case. **What problems is Magical solving and how is that benefiting you?** Making daily tasks a fraction of the time. The benefits are quite clear in the sense that it saves a lot of time and a clear systematic message can be sent multiple times. ### 33. Magical saves me time every day! **Rating:** 5.0/5.0 stars **Reviewed by:** Ailsa B. | Operations Manager, Delivery, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2023 **What do you like best about Magical?** I love that I can create shortcuts that can be used by myself and my team! It is helping me and my team and save so much time. It is much easier than other keyboard shortcuts to share with my team. **What do you dislike about Magical?** So far, I haven't found any downsides to working with Magical! I am still exploring all the ways I can use it and can't wait until I can utilize it on my desktop! **What problems is Magical solving and how is that benefiting you?** Magical is helping my team create consistency in the information (emails) we send out. It is easy for me to update any formatting of any information we send across the whole team. ### 34. Helps SO MUCH in my work. **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel K. | HelpDesk Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2023 **What do you like best about Magical?** So, I'm aware at this point that I'm not using all the features. However, based on the features I use - it really stands up to its name - magical. Short cut to office communications, emailing customers, etc. Works really flawlessly. **What do you dislike about Magical?** As I've already said, I think I haven't tested all the features yet. Might be something to dislike there. However, don't think I have any problems at all with the tools I operate. **What problems is Magical solving and how is that benefiting you?** It allows me to save a lot of my time not typing the same stuff all over again and again in the easiest manner. Bindings work great and don't trigger without my need. ### 35. Massive Potential **Rating:** 2.5/5.0 stars **Reviewed by:** Jonathan B. | Owner/Operator -Senior Healthcare Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2022 **What do you like best about Magical?** It's availability and quick reference regardless of where I am with my projects. **What do you dislike about Magical?** I haven't come across any dislikes. The pop-up can be annoying, but I can most likely adjust those settings. Really, I haven't put the time into it to function specifically to my needs. It and I don't have enough communication data to have an opinion, but I can see how refined the application can be and the potential it has to help. **What problems is Magical solving and how is that benefiting you?** Nothing specific sets it apart from many other applications in fulfilling my needs, but its setup and accessibility are what I like most. Text tablets are clutch. Super easy to set up Implementation is primarily straightforward, seamless easily accessible. ### 36. Time Saver!! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2023 **What do you like best about Magical?** As a CSM, I repeatedly have to update my CRM daily from LinkedIn. Magical makes this really is to do with its transfers feature. Beyond that, I've saved several hours of time creating shortcuts for customer responses and taking sales notes. I have all sorts of shortcuts setup that have become part of my day to day. **What do you dislike about Magical?** That word is getting out about how awesome it is **What problems is Magical solving and how is that benefiting you?** Spending more time with customers versus doing tedious tasks like updating my CRM or sending messages. Magical gives me my time back. ### 37. Magical the best expender ever **Rating:** 5.0/5.0 stars **Reviewed by:** Md. Minhaz Kabir P. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2023 **What do you like best about Magical?** Magical is one of the best expenders as it's very easy and friendly to use. Mostly everyone can use it like a pro. And is very helpful for typing and communication. **What do you dislike about Magical?** Mainly it popup thing which is very annoying sometimes, to be honest, it's not helpful on a day to day life tasking, as when you are typing ist popup suddenly. **What problems is Magical solving and how is that benefiting you?** It's mainly helpful to write faster and by using magical writing become more efficient. And all of our executives use this expander to enhance their productivity. So everyone love its fracture. ### 38. Love the tool, saves the time and effort! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2022 **What do you like best about Magical?** I love the side menu of the chrome extension, just need to add a search option it is easy and customizable My replies to customers are structured, with links added! and fast, I am known as a fast worker - and it is 100% bc of your tool - typing the same msg again and again would kill me and I'd work slower just bc I'd hate it. **What do you dislike about Magical?** Sometimes I might forget the combination I used or need to change something and searching the correct combination might take time, it would be super helpful to be able to search comfortably for the combo sometimes I wish I could get a list (like excel) combo - text so I could structure them, as with time it gets out of hand, and I remember some and don't use others and then I have a few similar. grouping would be comfortable as well (like tags, but I'd look for a better option, like tabs for example (or buttons) **What problems is Magical solving and how is that benefiting you?** I work as customer service specialist, so I answer a lot of similar or identical questions. Having ready to use answers is crucial and I only need to customise some of it. With help of your tool I also make sure that all the polite and nice things are said to the customer (I might forget if I focus too much on the issue at hand) - so it definitely raises the quality of my work! ### 39. Increased Efficiency and Reduced Headaches **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** January 06, 2023 **What do you like best about Magical?** I love the ability to quickly type the things I'd have to copy/paste routinely. I primarily use it in Google Groups to add email templates instead of copying them from GMail each time. being able to type 3-4 characters instead of an entire email is a major time (and headache) saver. **What do you dislike about Magical?** The variables haven't been useful for me yet. I want them to pull certain data from email subject lines to use in my email responses, but magical doesn't pick that up as a variable option. I'd also love it if one of the variables could be that day's date. **What problems is Magical solving and how is that benefiting you?** The main problem it's solving is the lack of email templates in google groups. I use magical in place of copy/pasting from a canned email list and it has saved me so much time and effort. ### 40. Easy to use, more robust than I imagined! **Rating:** 5.0/5.0 stars **Reviewed by:** Avi C. | Customer Success Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2023 **What do you like best about Magical?** It was easy to get set up with Magical, and I love how easy it is to create new shortcuts on the fly with the browser extension. Even short phrases that I type all the time are now just a couple clicks. I know that I could get even more out of it if I wanted to, especially with the Variables feature. I also appreciated how responsive and helpful Magical support was when I emailed them! **What do you dislike about Magical?** I haven't encountered any issues with Magical :) **What problems is Magical solving and how is that benefiting you?** Saving me a lot of time and grumbles just by reducing how many times I have to type the same phrases. Emails go a lot quicker when my introduction, sign off, and even some of the instructions I often send are just a few clicks. ### 41. Magical is Magic! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2022 **What do you like best about Magical?** I love that Magical has the ability to pull data points from other pages as Variables! This has been a game changer, shaving tons of time off of my workflow as a quickly make notes about accounts and generate information. **What do you dislike about Magical?** I wish that when you shared templates with coworkers that the mapping for the variables would also attach. I understand that might not be possible, but we are all pulling the data from the same place and it would save us a ton of time at the set up. **What problems is Magical solving and how is that benefiting you?** Magical gives the gift of time and efficiency. It has allowed me to get my work done more precisely in shorter pockets of time. It has also given my teammates and I similar structures for notes on accounts so it has allowed us to easily pick up tasks for each other. ### 42. My handy macro builder **Rating:** 5.0/5.0 stars **Reviewed by:** Timmyleh P. | Team Leader, Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2023 **What do you like best about Magical?** Easy to create macros. Helps manage my time in composing the same responses to my emails and conversations by customizing my own templates and assigning a simple keyword command. **What do you dislike about Magical?** So far, I do not see any issues with Magical at this time. Magical works well on me and I am completely satisfied with my experience in using this amazing tool. **What problems is Magical solving and how is that benefiting you?** Magical helps manage my responses in every email or chat conversation that I have by allowing me to create custom templates and responses that I can easily insert in my replies. ### 43. Makes my job easier and faster **Rating:** 5.0/5.0 stars **Reviewed by:** María Camila M. | sdr latam, Enterprise (> 1000 emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Magical?** shortcuts when I am talking with customers my notes are easier to take since I already have a template created **What do you dislike about Magical?** Sometimes when you type de hint word does not work, and you have to try couple of times **What problems is Magical solving and how is that benefiting you?** saving time with my propsects ### 44. Automation that is really, really easy **Rating:** 5.0/5.0 stars **Reviewed by:** Blake K. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2023 **What do you like best about Magical?** It helps me automate tasks that would take me much more time. This saves me about an hour per week. **What do you dislike about Magical?** Honestly, I really haven't run across anything that I dislike about Magical. **What problems is Magical solving and how is that benefiting you?** Helps me write quickly and gives me shortcuts for common paragraphs that I write. It's really great. ### 45. The best tool for saving time while generating leads **Rating:** 5.0/5.0 stars **Reviewed by:** Zsuzsanna K. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2023 **What do you like best about Magical?** Magical is an amazing application for maximizing productivity in generating leads. I love that it helps me personalize repeated messages on Linkedin/Prospecting and it saves me so much time. I was able to build my entire sales funnel there and send my messages in 5 seconds that used to take me 5 minutes! Magical is not only perfect for professionals working in sales, but I can see many ways it can help in customer service and marketing. Magical is just magical and could be helpful for all kind of businesses & companies. **What do you dislike about Magical?** Honestly: nothing. One of the bests tool i ever used :) **What problems is Magical solving and how is that benefiting you?** Productivity, copy and paste repeated messages, customize e-mail template copy. ### 46. Fast and Life Saver! **Rating:** 5.0/5.0 stars **Reviewed by:** Aiko P. | video observation tech, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2023 **What do you like best about Magical?** Magical is part of my daily routine at work. It makes my job a lot easier and faster. Friendly to use, and it is not complicated at all. It saved me a lot of time. I highly recommend to my friends and colleagues to use this one. **What do you dislike about Magical?** So far, so good; I can't even think of what I don't like with Magical since I used this from the start. Everything becomes smooth, especially when putting some repetitive information in my work. **What problems is Magical solving and how is that benefiting you?** In my job, magical has a significant role in finishing my internal notes and giving reminders to our patients. I don't have to type extended reminders and stuff, and I can complete my task without pressure. ### 47. Time saver! **Rating:** 4.0/5.0 stars **Reviewed by:** Lacie K. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2023 **What do you like best about Magical?** Utilizing extension to save time documenting. **What do you dislike about Magical?** I wish it were a little more user-friendly. It did take me a bit to use it with ease. **What problems is Magical solving and how is that benefiting you?** Being able to document in a more timely fashion. ### 48. Text expanders are a life saver! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2022 **What do you like best about Magical?** Magical is most helpful with saving commonly used text that is sent to customers. We can use shorthand keywords to trigger the full response without typing out the entire phrase each time. **What do you dislike about Magical?** The current thing I dislike about Magical is that, at times, the pop-up gadget window opens, which can confuse me while working on a project. This can create an issue with replies. **What problems is Magical solving and how is that benefiting you?** Magical is solving our time-saving issues when replying to customers or teammates! We can write out many commonly used responses or phrases without having to write them out each time. ### 49. Magical is Magic! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Printing | Enterprise (> 1000 emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Magical?** Magical is a huge help to me because I'm a care specialist. It significantly assisted me in achieving my performance indicator. Because my handling time is shortened, I have more time to look into the client's matter in greater depth and offer a solid answer. **What do you dislike about Magical?** sometimes I forget the code I made or assigned. **What problems is Magical solving and how is that benefiting you?** NA ### 50. For the cost, hard to beat! **Rating:** 4.5/5.0 stars **Reviewed by:** Heather F. | Regional Support Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2023 **What do you like best about Magical?** I enjoy the program, the ability to share with a team. **What do you dislike about Magical?** Unable to organize a bit more (categories?) Would love to be able to insert photos, or use a drop-down menu, or different format within the text. The text format doesn't stay when using in SMS form. **What problems is Magical solving and how is that benefiting you?** Shortcuts make my work so much faster. The saved time reports are fun to get! We have a team board that we share too! - [View Magical pricing details and edition comparison](https://www.g2.com/products/magical/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-25+06%3A25%3A40+-0500&secure%5Bsession_id%5D=1f9455c7-392e-4a0c-99a3-c8df506f91ea&secure%5Btoken%5D=6c3c1a4a5d0176603860429a84adabf08d8fc0c9e4fb353438675d5e61a4a8ec&format=llm_user) ## Magical Features **Setup** - Activities - Flows - Dependencies - Notifications **Automation Building** - Visual Editor - Workflow Recording - Pre-Built Templates - Custom Automation - Collaboration - Ease of Bot Creation **Development ** - Real-Time Integration - API Designer - Flow Designer - Pre-Built Connectors - Custom Connectors - Reusable connectors - Multi - tenant architecture **Platform - Text Expanders** - Sharing - Interface - Library - Integrations **Workflow Design & Orchestration** - Task Logic and Sequencing - Visual Workflow Builder **Agentic AI - Productivity Bots** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Management** - Updates - Audit Trail - Integration **Bot Management & Execution** - Bot Scheduling - Attended Automation - Unattended Automation - Bot Performance Analytics - Data and Product Security - Scalability **Management ** - Monitoring & Notification - Routing And Orchestration - Data Mapping - Data Transformation - API Management **Integrations & Connectivity** - Pre-Built Integrations - Custom Integration Capabilities **Security** - Data Encryption - Security Standards - Communication Protocol **Generative AI** - AI Text Generation **Automation Execution & Intelligence** - AI-Powered Optimization - Trigger-Based Automation **Intelligent Automation** - OCR - Machine Learning - NLP **Integration Options** - Data Virtualization - Managed File Transfers - Big Data Processing - EDI **Development & Customization** - Low-Code/No-Code Tools - Reusable Components **Agentic AI - Workflow Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Deployment ** - Hybrid - Cloud to Cloud **Governance & Security** - Audit Logging - Role-Based Access Control **Agentic AI - Robotic Process Automation (RPA)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Reporting & Analytics** - Real-Time Dashboards - Workflow Analytics **Agentic AI - Business Automation Platforms (BAPs)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Magical Alternatives - [Zapier](https://www.g2.com/products/zapier/reviews) - 4.5/5.0 (2,032 reviews) - [TextExpander](https://www.g2.com/products/textexpander/reviews) - 4.8/5.0 (452 reviews) - [Integrately](https://www.g2.com/products/integrately/reviews) - 4.7/5.0 (680 reviews)