lyynx is a customer reference management platform designed to help businesses connect prospects with their existing customer advocates more efficiently. The platform eliminates the traditional chaos of managing references through spreadsheets and email chains by providing a centralized, searchable database where GTM teams can quickly find the right reference match, advocates can control their availability and preferences, and prospects can browse and connect with references directly. Key features include smart tagging, built-in messaging and scheduling, video testimonials, AI-powered matching, analytics dashboards, and a public-facing branded portal.