The Loop Inbox™ is used to communicate with customers on their preferred channel of choice by location in real time. Existing solutions do not meet the needs of multi-location businesses including routing and reporting by location and other attributes. The Loop Inbox supports traditional, digital and social channels including Email, SMS, Web, WhatsApp, Facebook, Instagram and Twitter. The inbox allows conversations to be routed to the correct team member by location for immediate response, recovery and resolution. The inbox includes automations as well as a rich set of conversation activities including sentiment analysis, escalations, bot-to-human handoffs, internal notes and more. The inbox allows brands to establish and enforce standards and provide visibility into follow-up and recovery by location.