--- title: LinkedIn Marketing Solutions Reviews meta\_title: 'LinkedIn Marketing Solutions Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 269 reviews by the users' company size, role or industry to find out how LinkedIn Marketing Solutions works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 269 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # LinkedIn Marketing Solutions Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by LinkedIn Marketing Solutions but has limited features. Are you part of the LinkedIn Marketing Solutions team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! LinkedIn Marketing Solutions is a comprehensive suite of advertising tools designed to help businesses effectively reach and engage a professional audience on the world's largest professional network. By leveraging LinkedIn's unique data and targeting capabilities, companies can generate leads, drive website traffic, and build brand awareness among a community of over 1 billion professionals worldwide. Key Features and Functionality: - Sponsored Content: Create media-rich ads that appear directly in the LinkedIn feed, allowing for seamless integration with users' professional content consumption. - Sponsored Messaging: Send personalized messages to your target audience through LinkedIn Messaging, facilitating direct and meaningful engagement. - Dynamic Ads: Utilize LinkedIn profile data to deliver personalized ads at scale, featuring elements like the recipient's company name or job title for increased relevance. - Text Ads: Develop self-service, pay-per-click desktop ads that can be created quickly, offering a cost-effective way to reach your audience. - Advanced Targeting: Reach the right professionals based on industry, seniority, job function, and more, ensuring your message resonates with the intended audience. - Analytics and Reporting: Measure the true impact of your LinkedIn ads with comprehensive analytics, allowing for optimization and improved return on investment. Primary Value and Solutions Provided: LinkedIn Marketing Solutions empowers businesses to connect with a highly qualified and engaged professional audience, making it particularly effective for B2B marketing efforts. By offering precise targeting options and a variety of ad formats, it enables companies to tailor their campaigns to specific objectives, whether it's lead generation, brand awareness, or driving website traffic. The platform's integration with LinkedIn's extensive professional data ensures that marketing efforts are directed toward the most relevant and valuable prospects, enhancing the efficiency and effectiveness of advertising campaigns. * * * Seller [LinkedIn](https://www.g2.com/sellers/linkedin) Discussions [LinkedIn Marketing Solutions Community](https://www.g2.com/products/linkedin-marketing-solutions/discuss) Solution Type Best-of-Breed Overview by Judy Tian (Marketing Manager | Humble. Hungry. Happy) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 15 months [ View More Pricing Information ](https://www.g2.com/products/linkedin-marketing-solutions/pricing) ## Top-Rated Alternatives [ ![Facebook for Business](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Facebook for Business") Facebook for Business 4.2/5(1,457) ](https://www.g2.com/products/facebook-for-business/reviews) [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ ![Skai](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Skai") Skai 4/5(297) ](https://www.g2.com/products/skai/reviews) [ View All Alternatives ](https://www.g2.com/products/linkedin-marketing-solutions/competitors/alternatives) ## User Insights Average based on 269 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## LinkedIn Marketing Solutions Integrations (2) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Convertr ](https://www.g2.com/products/convertr/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews) Show More ![Katie O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katie O.") KO Katie O. Manager, GTM Mid-Market (51-1000 emp.) 5/1/2026 "Effortless Lead Gen with Stellar Integration" 4.5/5 What do you like best about LinkedIn Marketing Solutions? I find LinkedIn Marketing Solutions easy to use, and it’s been great for reaching a large audience and connecting with real, active people. I also really appreciate how well it integrates with lead-processing platforms like Convertr, which lets us validate email addresses and clean up the information we collect. The initial setup was straightforward, and there was plenty of online help available when needed. The ROI has also been strong, since the leads we get from LinkedIn tend to be the best at moving down the funnel. Review collected by and hosted on G2.com. What do you dislike about LinkedIn Marketing Solutions? Reporting capabilities feel limited unless you export or send the data elsewhere. Campaign testing also tends to lag a bit. Live performance is solid, but when it comes to testing, it’s harder to work with and the results don’t feel as immediate. On top of that, there are little to no AI / Intelligence components, which I see as a significant gap. Review collected by and hosted on G2.com. What problems is LinkedIn Marketing Solutions solving and how is that benefiting you? One of the biggest challenges we face is reaching large audiences made up of real, active people, and LinkedIn Marketing Solutions helps us do exactly that. It also integrates smoothly with our lead-processing platforms, so we can validate emails and clean up data effectively. That’s especially helpful because data quality issues are something we run into with nearly every lead-generation effort. Review collected by and hosted on G2.com. Show More 5/5/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Peter C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Peter C.") PC Peter C. Marketing Consultant Marketing and Advertising Mid-Market (51-1000 emp.) 5/15/2026 "Precision Targeting, But Pricy for Small Budgets" 5/5 What do you like best about LinkedIn Marketing Solutions? I like LinkedIn Marketing Solutions for its high-quality audience targeting for B2B marketing. It allows me to target users based on professional attributes such as job titles, seniority, industry, company size, skills, and employer, making it more effective for reaching decision-makers and niche professional audiences than most other advertising platforms. The platform is also strong for thought leadership and content. I also found the initial setup to be very easy, and I didn't require any help. Review collected by and hosted on G2.com. What do you dislike about LinkedIn Marketing Solutions? One area that could be improved is cost efficiency. Compared with other paid social platforms, LinkedIn campaigns often have a significantly higher cost per click and cost per lead. This can make it difficult for smaller teams or limited budgets to scale campaigns consistently. Review collected by and hosted on G2.com. What problems is LinkedIn Marketing Solutions solving and how is that benefiting you? LinkedIn Marketing Solutions solves precision audience targeting in a professional context, enhancing b-to-b digital marketing, and lead generation. It provides stronger targeting capabilities for niche professional audiences, supporting measurable campaign performance through engagement, lead quality, and conversion reporting. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Thank You page ![Abhineet S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abhineet S.") AS Abhineet S. Manager Digital Marketing Enterprise (\> 1000 emp.) 2/17/2026 "The Best B2B Ad Tech with Real Data" 5/5 What do you like best about LinkedIn Marketing Solutions? I use LinkedIn Marketing Solutions for B2B ABM campaigns, and I find it to be the best and the only tool with first-party data that connects with real people for targeting a list of companies that really matter to us. It's the best Ad Tech tool for B2B marketing with real people. Unlike other tools like 6Sense and Zoominfo that rely on third-party platforms for audience segments, LinkedIn Marketing Solutions targets people on LinkedIn with professional profiles. Setting up LinkedIn Marketing Solutions and planning a campaign was easy. I give it a 10 for B2B advertising. Review collected by and hosted on G2.com. What do you dislike about LinkedIn Marketing Solutions? The Text ads from LinkedIn Marketing Solutions are less effective in my context on a couple of occasions that I have tried. Review collected by and hosted on G2.com. What problems is LinkedIn Marketing Solutions solving and how is that benefiting you? LinkedIn Marketing Solutions is the best tool with first-party data to target real people for B2B marketing campaigns. It's the only true platform leveraging this data to target B2B audiences effectively. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Small-Business (50 or fewer emp.) 4/30/2026 "Enhances B2B Reach, Needs Navigation Improvement" 4/5 What do you like best about LinkedIn Marketing Solutions? I like that LinkedIn Marketing Solutions helps B2B buyers decide from the content they see across both organic and sponsored content. It's great that I can run thought leadership ads and monitor account-based marketing insight via the LinkedIn tool. Review collected by and hosted on G2.com. What do you dislike about LinkedIn Marketing Solutions? Navigation is a bit weird; by weird, I mean that it's hard to navigate intuitively, especially among ads and different audiences when planning any campaign. Also, the inability to merge different ad formats into one campaign or campaign group is a bit problematic, as it requires creating a separate campaign for each format. Review collected by and hosted on G2.com. What problems is LinkedIn Marketing Solutions solving and how is that benefiting you? I use LinkedIn Marketing Solutions to target the right audience within our ideal customer profile and build brand awareness, improving our ROI. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Mechanical or Industrial Engineering](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Mechanical or Industrial Engineering") UM Verified User in Mechanical or Industrial Engineering Mid-Market (51-1000 emp.) 5/5/2026 "Strong Targeting and Reliable Data, but Pricey with a Clunky Learning Curve" 2.5/5 What do you like best about LinkedIn Marketing Solutions? The software is very good for B2B targeting, allowing me to refine my marketing to focus on certain user groups via job title or other distinguishing features. It is also very reliable with its data, and is very good for personal branding, helping users or companies stand out Review collected by and hosted on G2.com. What do you dislike about LinkedIn Marketing Solutions? The marketing solutions are simply too expensive, with an exceptionally high cost per click. The UI and analytics are also rather clunky and the learning curve means integrating the system into everyday tasking is very challenging Review collected by and hosted on G2.com. What problems is LinkedIn Marketing Solutions solving and how is that benefiting you? Marketing solutions is allowing me to target users based on reliable data however the cost of this can be very steep for some users with a more limited budget Review collected by and hosted on G2.com. Show More 5/7/2026 Validated ReviewerIncentivizedSource: G2 invite AP Anil P. Director Information Technology and Services Small-Business (50 or fewer emp.) 8/1/2025 "Great platform for B2B, but difficult to set proper targeting" 4/5 What do you like best about LinkedIn Marketing Solutions? Super-detailed targeting options like job title, company size, industry, etc. Lead Gen Forms are smooth and convert well—people don't need to leave LinkedIn. Works really well for high-ticket or niche services (consulting, software, training, etc.). Review collected by and hosted on G2.com. What do you dislike about LinkedIn Marketing Solutions? CPC and CPM are quite high. If you don’t monitor closely, the budget disappears fast. The campaign manager interface is decent, but feels a bit clunky compared to Meta Ads. Sometimes audience sizes shrink drastically when layering too many filters—so reach becomes a challenge. Review collected by and hosted on G2.com. What problems is LinkedIn Marketing Solutions solving and how is that benefiting you? LinkedIn Marketing Solutions helps me reach highly targeted B2B audiences that are hard to find on other ad platforms. As someone who works in digital marketing, especially with clients offering professional services or B2B products, I often struggle to reach decision-makers using Facebook or Google Ads. LinkedIn solves that by letting me target by job title, industry, seniority, and company size. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 6/18/2025 "Excellent Marketing Channel for B2B Demand Generation" 4.5/5 What do you like best about LinkedIn Marketing Solutions? The support from LinkedIn representatives is unlike any other vendor I've worked with before. The robust features, placements, and segmentation for B2B verticals is unlike any other platform. LinkedIn ads have been an optimal strategy for driving traffic, engagement, and demand generation efforts. Lead quality has always been in the green, due to the ability to target decision makers and industry professionals. Review collected by and hosted on G2.com. What do you dislike about LinkedIn Marketing Solutions? The cost associated with generating a lead, or simply a click is much higher compared to other creative marketing channels. Review collected by and hosted on G2.com. What problems is LinkedIn Marketing Solutions solving and how is that benefiting you? Lead generation, and increasing lead quality. With a B2B growth marketing program, we are looking to drive leads which have purchase intent and decision making powers. LinkedIn has enabled us to precisely target these ideal personas, and increase our overall pipeline, lead quality, and demo rates. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Rachel E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rachel E.") E Rachel E. Mid-Market (51-1000 emp.) 5/20/2025 "Top B2B Targeting Platform" 4.5/5 What do you like best about LinkedIn Marketing Solutions? The layers of targeting across Dynamic Account Lists tied to our CRM over person-level detailed demographics is invaluable to be able to make our advertising most effective. Also the support team is always amazing - providing industry data and recommendations continuously. Review collected by and hosted on G2.com. What do you dislike about LinkedIn Marketing Solutions? Expensive - the majority of our impressions and traffic are coming from the Audience Network rather than on the LinkedIn platform itself, since it's a much more competitive space Review collected by and hosted on G2.com. What problems is LinkedIn Marketing Solutions solving and how is that benefiting you? Targeting prospective customers with personalized messaging Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Eric G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eric G.") EG Eric G. Director Small-Business (50 or fewer emp.) 5/20/2025 "Connectivity to customers with LinkedIn Rawa as" 4.5/5 What do you like best about LinkedIn Marketing Solutions? LinkedIn speaks for itself. The company has been familiar to the world for years Review collected by and hosted on G2.com. What do you dislike about LinkedIn Marketing Solutions? Costs and clients location but still worth the upside Review collected by and hosted on G2.com. What problems is LinkedIn Marketing Solutions solving and how is that benefiting you? Mass outreach and integration simplicity Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 Gives Campaign ![Verified User in Staffing and Recruiting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Staffing and Recruiting") US Verified User in Staffing and Recruiting Mid-Market (51-1000 emp.) 7/29/2025 "Great!" 5/5 What do you like best about LinkedIn Marketing Solutions? I enjoy using LinkedIn because it is by far the best networking and marketing tool ever invented. Review collected by and hosted on G2.com. What do you dislike about LinkedIn Marketing Solutions? There is nothing that I dislike about the tool. Review collected by and hosted on G2.com. What problems is LinkedIn Marketing Solutions solving and how is that benefiting you? We are always in need of new candidates for the jobs we are looking to fill and also new clients. LinkedIn helps with all of these and we are always pleased with the Marketing Solutions. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about LinkedIn Marketing Solutions? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about LinkedIn Marketing Solutions ](https://www.g2.com/products/linkedin-marketing-solutions/discussions/new) ![Blackdevil 9.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Blackdevil 9.") B9 Blackdevil 92 • Last activity 9 days ago Start mode application review 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/start-mode-application-review) ![Blackdevil 9.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Blackdevil 9.") B9 Blackdevil 92 • Last activity 9 days ago How are you using LinkedIn Marketing Solutions for Android-focused marketing? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/how-are-you-using-linkedin-marketing-solutions-for-android-focused-marketing) [ View all Discussions ](https://www.g2.com/products/linkedin-marketing-solutions/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 15 months ### Average Discount 8% [ View More Pricing Information ](https://www.g2.com/products/linkedin-marketing-solutions/pricing) LinkedIn Marketing Solutions Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_45b776015e4dda222197d517a6c5c9b3/adobe-advertising-cloud.png "Product Avatar Image") Adobe Advertising Cloud 3.7/5(97) [ Compare Now ](https://www.g2.com/compare/adobe-advertising-cloud-vs-linkedin-marketing-solutions) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") AdRoll 4.1/5(787) [ Compare Now ](https://www.g2.com/compare/adroll-vs-linkedin-marketing-solutions) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_36f0ca341e99afe1bb09ded85e81dba4/skai.png "Product Avatar Image") Skai 4/5(297) [ Compare Now ](https://www.g2.com/compare/linkedin-marketing-solutions-vs-skai) ##### ##### LinkedIn Marketing Solutions Features Campaign Management Campaign Dashboard Campaign Optimization Bulk Editing Targeting Targeting Retargeting Geo-Targeting Platform User, Role, and Access Management Performance and Reliability Enterprise Scalability [ View More Features ](https://www.g2.com/products/linkedin-marketing-solutions/features) ##### Categories on G2 [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Visitor Identification](https://www.g2.com/categories/visitor-identification) ##### Explore More [Recommendations for PRM software](https://www.g2.com/discussions/seeking-recommendations-for-prm-software-beyond-the-usual-suspects)[What exit interview management tools work best for collecting honest departure insights at mid-size companies without survey fatigue?](https://www.g2.com/discussions/what-exit-interview-management-tools-work-best-for-collecting-honest-departure-insights-at-mid-size-companies-without-survey-fatigue)[Which ABM analytics solution is best for revenue growth tracking?](https://www.g2.com/discussions/which-abm-analytics-solution-is-best-for-revenue-growth-tracking) [Is Kaleido worth it as a Blockchain as a Service platform for a team building a multi-chain application, or does Amazon Managed Blockchain cover enough for a production deployment without the added complexity?](https://www.g2.com/discussions/is-kaleido-worth-it-as-a-blockchain-as-a-service-platform-for-a-team-building-a-multi-chain-application-or-does-amazon-managed-blockchain-cover-enough-for-a-production-deployment-without-the-added-complexity)[What business entertainment vendors offer the most contract flexibility and last-minute cancellation protection?](https://www.g2.com/discussions/what-business-entertainment-vendors-offer-the-most-contract-flexibility-and-last-minute-cancellation-protection)[Pros and Cons Details](https://www.g2.com/products/linkedin-marketing-solutions/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)