LinkedIn Marketing Solutions Features

Overview of all media purchases and campaigns in a single interface.

Enables marketer to set metrics by which their campaigns are automatically optimized.

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Tools offered for creating and optimizing creative components of campaigns.

Supports rich media display and video ads that involve user interaction.

Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Ads that target individuals who have previously interacted with a brand or visited a specific website

Able to target desired audiences based on demographics and behavior variables.

Able to retarget previous impressions to your site across the web to increase conversion rates.

Able to tailor ads based on consumer general region, state or designated market area (DMA).

Able to match the marketer's ad with specific content on a site or page.

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Provides features to allow scaling for large organizations.

Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Alerts marketer of the performance of particular campaigns.

Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage advertised inventory that is featured and tracked across marketing campaigns

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Store, manage, and track all electronic documents in a centralized location

Create, save, and store files

Create, design and manage workflows for repetitive tasks

Manage, store and organize emails within the system or via third-party apps

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Track and manage schedules and meetings via an integrated calendar

Create, manage and track all task activities and progression

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Specify or track the date/time a project, task, etc., is due for completion

Manage contact details and communication with clients

Plan and coordinate all the resources, costs and time needed to execute assignments

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Works across multiple software systems or databases

Set up connections to third-party platforms to improve business processes

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Optimize and manage the search engine optimization efforts for a website or digital content

Assemble applications and processes by dragging over and arranging pre-built components

Interact with data visualization elements, such as charts and graphs, to drill down into data

Application programming interface that allows for integration with other systems/databases

Gauge satisfaction and receive information for improvement and success

Import and export data to and from software applications

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Active reporting of data and metrics

Pre-designed layouts that can be customized to match preferences and requirements

Receive data and information in real time

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Capture what is happening on a computer screen

Review data from past periods to reveal recurring tendencies and predict future performance

Track visitors and purpose of visits

Process of dividing customers into groups based on common characteristics

Tracks metrics that provide insight into how a user interacts with any interface or product

Track and document all activities across devices, networks, and other systems

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.

Method of analysis that visualizes the series of events that lead towards a defined goal.

An extended application or connector that enables users to perform additional services with their current set of tools

System alerts about the need to escalate an issue or request

Analyze and gain insights into data in real-time

A visual display that uses a color spectrum to show how visitors interact with areas of a web page

Search and filter data across systems to locate required information by entering keywords or certain criteria

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

View and track pertinent metrics to find patterns and gain insights from data

Log and store the source of contacts/leads

Active monitoring of systems, applications, or networks

Use AI to generate content in the form of text, images, videos, etc.

Graphical representation of data

Track visitors'/audience's responses across web pages and other optimized content

Track and monitor a specific set of keywords

Alter the layout and content of reports

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Graphical representation of data or processes

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Notifications that are delivered to users as soon as an event occurs

Define levels of authorization for access to specific files or systems

Track the amount of time users spend on websites

Collect and analyze traffic data about website visitors

Observe and track the demand, usage, progress or quality of a system, product, or user

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Creation and customization of dashboards

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Track and interpret campaign performance metrics

Add customized logos and colors to align with company branding

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Monitor user activity through engagement methods

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Visualize and analyze customer experience across all touchpoints and channels

Establish measurable goals and objectives and track their progress over a specific period of time

Track and analyze information regarding website visitors