LexiaStudio Trade Promotion Management (TPM) Software – End-to-End Solution for FMCG and Consumer Goods Companies
The LexiaStudio Trade Promotion Management (TPM) module is an advanced FMCG software solution designed to help consumer goods companies streamline the planning, execution, settlement, and evaluation of trade promotions. Built with flexible approval workflows and deep ERP/DMS integration, LexiaStudio TPM ensures full control over trade spend management while driving higher ROI from your promotional investments.
With powerful budget control tools, businesses can enter annual trade budgets, link promotions directly to budget lines, and track budget utilization in real time. This enables sales, marketing, and finance teams to work together, ensuring trade terms, discounts, and promotions are strategically allocated for maximum impact.
The promotional planning features include activity and price planning, volume forecasting, and financial evaluation. Users can create Customer Communication Forms, automate data flows with ERP/DMS systems, and collaborate seamlessly through an external customer portal.
For claim settlement, the TPM system matches claims to specific promotions, calculates estimated claim amounts, and generates automated postings to ERP. This reduces manual processes, improves accuracy, and speeds up payment cycles.
In accrual and accounting, LexiaStudio TPM automates month-end accruals, reversals, and balance sheet reporting, giving finance teams clear visibility into promotional liabilities.
The evaluation module provides deep insights into actual sales and promotional costs, enabling post-event analysis to measure effectiveness and ROI. With a centralized historical promotion repository, businesses can leverage past performance data to make smarter, more profitable promotional decisions.
Key Benefits of LexiaStudio TPM Software
- End-to-end trade promotion management for FMCG and consumer goods
- Real-time budget tracking and control
- Automated ERP/DMS system integration
- Accurate claims management and settlement
- Streamlined accruals and accounting processes
- Data-driven promotion evaluation with historical records
- Improved sales, marketing, and finance alignment
Whether managing trade discounts, rebates, or consumer promotions, LexiaStudio TPM gives FMCG companies the tools to plan strategically, execute efficiently, and evaluate effectively. By centralizing all promotional activities into a single, connected ecosystem, LexiaStudio TPM improves visibility, efficiency, and profitability—helping you stay competitive in the fast-paced consumer goods market.