I find Lead Forensics to be a great prospecting tool. It gives instant visibility of which prospects and customers are visiting our website, which helps us reach out at the perfect time and keep conversations moving. This strengthens customer engagement and saves time with valuable company insights. I really like how user-friendly it is, and the initial setup was fairly straightforward. Review collected by and hosted on G2.com.

Identifying the actual individual visitor would be helpful and the value for money ratio is questionable. Other companies like FullEnrich are cheaper and provide verified emails and mobile numbers, not just company names. Identifying the individual visitor would allow our SD team to know exactly who to contact rather than guessing or having to research a company directory. Review collected by and hosted on G2.com.

I use Lead Forensics to track website visits and it helps me generate leads. I love how it shows me exactly how long each company spends on each page and specifies which pages they visit. When speaking to potential clients, it helps me identify exactly what they are looking for on our website. It integrates well into HubSpot, which is great for my workflow. The initial setup was fantastic, and Jess, our current account manager, does an amazing job of making sure we are happy. Review collected by and hosted on G2.com.

Nothing Review collected by and hosted on G2.com.

I really like the visibility Lead Forensics provides over the organizations visiting our website. The integration with Salesforce is incredibly useful, as it allows our sales team to see all the relevant website activity directly within their CRM. It's also great that we can segment relevant visitors to different account managers, making our workflow smoother. Having all the information in Salesforce means our sales team can access everything they need in one place, which is super convenient. The initial setup was very easy, and our CSM Ashutosh Bhaskar has been fantastic. He's knowledgeable, makes informed actions, and is always super friendly and helpful. Review collected by and hosted on G2.com.

Contact and prospect lists could be synced with Salesforce as if uploaded manually means they are quickly out of date. We are trying to manually match up web data with our email data in Salesforce but haven't found a way around this as yet. Review collected by and hosted on G2.com.

It has really helped us figure out where to focus our marketing dollars. It shows what’s working and what isn’t, so we can tweak our strategy where we need to. Review collected by and hosted on G2.com.

It’s hard to filter out certain industries. For example, we have Education set as an industry, but we only want higher education versus lower levels, and right now it can’t separate them. Review collected by and hosted on G2.com.

It helps us gain visibility into the businesses that have visited our website, which shows intent and interest. It’s a powerful tool that allows us to start conversations with potential prospects. Review collected by and hosted on G2.com.

I personally think the dashboard could have a more modern look and feel to it to make it easier to navigate. I also feel as though there is a lot to of different report types which can sometimes be confusing, knowing which one to use. Review collected by and hosted on G2.com.

I like the contacts Lead Forensics provides. It really helps us scale our prospects and get warm leads. The way it shows the type of business and the roster is useful for us. Review collected by and hosted on G2.com.

I wish there was a bit more flow in some areas. Sometimes, I can't remember what page I'm on and what buttons work. When going into a company page, searching for the contact should be easier, like having the top three contacts pop up that match the pages looked at, such as marketing, HR, etc. Review collected by and hosted on G2.com.

Review who has visited and the auto alerts to Hubspot and email alerts as a result. I use it daily and it integrates well with hubspot and outlook via hubspot Review collected by and hosted on G2.com.

Sometimes glitchy to login but this is only occasional. I'd like to be able to adjust what views I get when highlighting an account visit on the right view pane Review collected by and hosted on G2.com.

I really like that Lead Forensics is easy to use. It transforms cold calls into warmer conversations, making interactions more effective. I appreciate being able to see who has viewed our website, as it indicates that they are already interested. Overall, I find everything about it simple and effective, and I don't think it needs any improvement. Review collected by and hosted on G2.com.

There is nothing not to like Review collected by and hosted on G2.com.

Lead forensics puts a world of information at my fingertips. Not only can I better track click paths, campaign effectiveness and areas of interest, but I can see which companies are interacting with the marketing campaigns. Review collected by and hosted on G2.com.

I haven't found anything I dislike so far. Review collected by and hosted on G2.com.

Lead Forensics gives us visibility into high-intent B2B traffic that would otherwise be completely anonymous. We rely on it daily to understand which companies are engaging with our site, what pages they view, and how that behavior aligns with real sales conversations. It’s especially valuable for longer, high-value sales cycles where visitors don’t immediately fill out a form. The platform is intuitive, actionable, and far more useful than traditional analytics alone. Review collected by and hosted on G2.com.

One limitation is that identification works from visitors browsing on a company network, so traffic coming from personal devices or home internet can be harder to attribute at the company level. That’s an inherent constraint of the technology rather than the platform itself. Review collected by and hosted on G2.com.