--- title: Invoca Reviews meta\_title: 'Invoca Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 967 reviews by the users' company size, role or industry to find out how Invoca works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 967 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Invoca Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users commend the **intuitive usability** of Invoca, which facilitates quick adoption and effective performance tracking. [(28 mentions)](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1915741&qs=pros-and-cons#reviews) Users find Invoca to be **intuitive and easy to use** , enabling rapid adoption and improving team efficiency. [(25 mentions)](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1917065&qs=pros-and-cons#reviews) Users appreciate the **intuitive analytics** of Invoca, enhancing visibility into marketing performance and improving conversion rates. [(23 mentions)](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1917888&qs=pros-and-cons#reviews) Users commend Invoca's **knowledgeable and responsive customer support** , enhancing their experience with proactive assistance and tutorials. [(20 mentions)](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1918574&qs=pros-and-cons#reviews) Users value the **attribution accuracy** of Invoca, enhancing visibility into leads and improving marketing performance insights. [(19 mentions)](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1915818&qs=pros-and-cons#reviews) Users find the **learning curve steep** due to a lack of user-friendly design and inadequate training resources for new users. [(9 mentions)](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1916590&qs=pros-and-cons#reviews) Users find Invoca's **missing features** frustrating, especially regarding integration complexities and unclear communication about enhancements. [(9 mentions)](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1916435&qs=pros-and-cons#reviews) Users express frustrations with **call issues** , including privacy concerns, support challenges, and integration difficulties. [(8 mentions)](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1917210&qs=pros-and-cons#reviews) Users find the **reporting setup complex** , requiring time and effort to customize dashboards effectively. [(8 mentions)](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1915888&qs=pros-and-cons#reviews) Users find the **complex setup** of Invoca time-consuming and challenging, often requiring careful configuration for optimal use. [(8 mentions)](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=2082971&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Invoca ##### 1. Helpful Users commend the **intuitive usability** of Invoca, which facilitates quick adoption and effective performance tracking. [ See 28 mentions ](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1915741&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Improved time managment" What do you like about Invoca? Conversation intelligence for analyzing and transcribing calls, with call scoring, plus digital marketing features, and overall ease of use. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Empowering Sales with Real-Time Call Tracking and Analytics - It Help Maximize ROI" What do you like about Invoca? We use Invoca to track calls from different marketing channels and it helps understand which marketing efforts are bringing more sales and this makes ##### 2. Ease of Use Users find Invoca to be **intuitive and easy to use** , enabling rapid adoption and improving team efficiency. [ See 25 mentions ](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1917065&qs=pros-and-cons#reviews) See Related User Reviews HM HariBasgar M. Enterprise (\> 1000 emp.) 5.0/5 "Transforming Call Tracking into Intent-Driven Attribution 2.0." What do you like about Invoca? The standout feature is Signal AI, which allows us to "listen" to the voice of the customer at scale. Additionally, the Presence routing for A/B testi ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Improved time managment" What do you like about Invoca? Conversation intelligence for analyzing and transcribing calls, with call scoring, plus digital marketing features, and overall ease of use. ##### 3. Analytics Users appreciate the **intuitive analytics** of Invoca, enhancing visibility into marketing performance and improving conversion rates. [ See 23 mentions ](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1917888&qs=pros-and-cons#reviews) See Related User Reviews HM HariBasgar M. Enterprise (\> 1000 emp.) 5.0/5 "Transforming Call Tracking into Intent-Driven Attribution 2.0." What do you like about Invoca? The standout feature is Signal AI, which allows us to "listen" to the voice of the customer at scale. Additionally, the Presence routing for A/B testi ![Parthip N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Parthip N.") PN Parthip N. Small-Business (50 or fewer emp.) 5.0/5 "Unmatched Insights Linking Marketing to Real Customer Conversations" What do you like about Invoca? What I appreciate most about Invoca is the way it clearly links marketing activities to actual customer conversations. While many tools concentrate on ##### 4. Customer Support Users commend Invoca's **knowledgeable and responsive customer support** , enhancing their experience with proactive assistance and tutorials. [ See 20 mentions ](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1918574&qs=pros-and-cons#reviews) See Related User Reviews ![Mansi P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mansi P.") MP Mansi P. Mid-Market (51-1000 emp.) 5.0/5 "Seamless Call Tracking with Excellent Account Support" What do you like about Invoca? Invoca has been a game-changer for Truvista Fiber in helping us track, attribute, and optimize our inbound calls with accuracy. The platform integrate ![Rachel H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rachel H.") RH Rachel H. Enterprise (\> 1000 emp.) 5.0/5 "User-Friendly, Customizable, Fully Supported!" What do you like about Invoca? The staff at Invoca is thorough, knowledgeable, responsive, and result-driven. As a daily user of Invoca, I can happily report that the experience is ##### 5. Attribution Accuracy Users value the **attribution accuracy** of Invoca, enhancing visibility into leads and improving marketing performance insights. [ See 19 mentions ](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1915818&qs=pros-and-cons#reviews) See Related User Reviews HM HariBasgar M. Enterprise (\> 1000 emp.) 5.0/5 "Transforming Call Tracking into Intent-Driven Attribution 2.0." What do you like about Invoca? The standout feature is Signal AI, which allows us to "listen" to the voice of the customer at scale. Additionally, the Presence routing for A/B testi ![Parthip N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Parthip N.") PN Parthip N. Small-Business (50 or fewer emp.) 5.0/5 "Unmatched Insights Linking Marketing to Real Customer Conversations" What do you like about Invoca? What I appreciate most about Invoca is the way it clearly links marketing activities to actual customer conversations. While many tools concentrate on ### 5 Cons or Disadvantages of Invoca ##### 1. Learning Curve Users find the **learning curve steep** due to a lack of user-friendly design and inadequate training resources for new users. [ See 9 mentions ](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1916590&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Easy Setup and Dynamic Number Insertion Across Channels" What do you dislike about Invoca? Wish there was a better training system when a new user joins ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Improved time managment" What do you dislike about Invoca? I have some legal and privacy concerns around call recording, along with issues with customer support. I also found there’s a steep learning curve whe ##### 2. Missing Features Users find Invoca's **missing features** frustrating, especially regarding integration complexities and unclear communication about enhancements. [ See 9 mentions ](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1916435&qs=pros-and-cons#reviews) See Related User Reviews ![Rachel H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rachel H.") RH Rachel H. Enterprise (\> 1000 emp.) 5.0/5 "User-Friendly, Customizable, Fully Supported!" What do you dislike about Invoca? Mass-renaming of the phone label (description) is the only thing I've run into that's not possible from the user's end. However, you can submit a tick ET Erica T. Small-Business (50 or fewer emp.) 5.0/5 "Invoca Transformed Our Call Tracking & Reporting — Highly Recommend!" What do you dislike about Invoca? The only thing I currently dislike about Invoca is that it doesn't yet offer Spanish translation for calls. However, we recently learned that this fea ##### 3. Call Issues Users express frustrations with **call issues** , including privacy concerns, support challenges, and integration difficulties. [ See 8 mentions ](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1917210&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Improved time managment" What do you dislike about Invoca? I have some legal and privacy concerns around call recording, along with issues with customer support. I also found there’s a steep learning curve whe ![jonathan .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "jonathan .") J jonathan . Small-Business (50 or fewer emp.) 5.0/5 "WMX Invoca Review" What do you dislike about Invoca? I wouldn't say I dislike anything particular about Invoca. We have to monitor calls, and that process takes a while, which isn't the best, just becaus ##### 4. Complexity Users find the **reporting setup complex** , requiring time and effort to customize dashboards effectively. [ See 8 mentions ](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1915888&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Great tool for call tracking and marketing insights" What do you dislike about Invoca? Some of the reporting setup feels a bit complex, and it takes time to customize dashboards. More built-in integrations would make it even smoother. ![Amanda G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amanda G.") AG Amanda G. Small-Business (50 or fewer emp.) 5.0/5 "Bringing Everyone Together" What do you dislike about Invoca? It’s a little tricky to create campaign hierarchies. Need an easier way for end user to learn features that seem to be complex. ##### 5. Complex Setup Users find the **complex setup** of Invoca time-consuming and challenging, often requiring careful configuration for optimal use. [ See 8 mentions ](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=2082971&qs=pros-and-cons#reviews) See Related User Reviews ![Vanessa L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vanessa L.") VL Vanessa L. Mid-Market (51-1000 emp.) 5.0/5 "Great Visibility Into Guest Journeys" What do you dislike about Invoca? Setting up AI Signals can be time-consuming and requires careful configuration to get them working exactly as intended. Once they’re in place, though, ![Mansi P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mansi P.") MP Mansi P. Mid-Market (51-1000 emp.) 5.0/5 "Seamless Call Tracking with Excellent Account Support" What do you dislike about Invoca? There’s very little to dislike. Some of the more advanced features require a bit of a learning curve, and the initial setup took time to get fully ali MT Marcos T. Enterprise (\> 1000 emp.) 2/28/2024 "Smooth product implementation" 5/5 What do you like best about Invoca? Your diligence addressing issues and the straightforward communication. Review collected by and hosted on G2.com. What do you dislike about Invoca? In our project, what did not work well the lack of ongoing follow-up after the solution was implemented. There are questions that are only addressed on a reactive basis. Review collected by and hosted on G2.com. What problems is Invoca solving and how is that benefiting you? Invoca's call tracking is helping us understand effectiveness of our dealer network response rate to consumer and bring KPIs we did not have before. Review collected by and hosted on G2.com. Show More Response from Nina Andres of Invoca [Editedit](https://www.g2.com/survey_responses/invoca-review-9355186/official_response/edit) Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 2/27/2024 "Excellent product" 5/5 What do you like best about Invoca? Top-notch product, Excellent customer service and regular training, always innovating technology Review collected by and hosted on G2.com. What do you dislike about Invoca? I have not had any bad issues to report after having used the product for 5+ years. Review collected by and hosted on G2.com. What problems is Invoca solving and how is that benefiting you? Allowing customers to easily see call volum and duration with filters on call data so they know how maky truly valuable calls they are getting. Review collected by and hosted on G2.com. Show More Response from Nina Andres of Invoca [Editedit](https://www.g2.com/survey_responses/invoca-review-9348400/official_response/edit) Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. 3/7/2024 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Telecommunications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Telecommunications") AT Verified User in Telecommunications Enterprise (\> 1000 emp.) 2/27/2024 "Manager of TELUS D2C Toll Free Numbers and Campaigns" 4.5/5 What do you like best about Invoca? Easy way to gernate toll free numbers, inbound numbers as we need them Customer support is great once we have an issue. Review collected by and hosted on G2.com. What do you dislike about Invoca? The interface seems a bit antequated and reporting is not super intuitive in my experience Review collected by and hosted on G2.com. What problems is Invoca solving and how is that benefiting you? We require thousands of toll free numbers, which Invoca is the right product for. Easy setup and administration Review collected by and hosted on G2.com. Show More Response from Nina Andres of Invoca [Editedit](https://www.g2.com/survey_responses/invoca-review-9348273/official_response/edit) Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Enterprise (\> 1000 emp.) 10/20/2020 "Can't work without Invoca" 5/5 What do you like best about Invoca? It's easy to use in every aspect and provides data & controls we wouldn't have otherwise. Review collected by and hosted on G2.com. What do you dislike about Invoca? The reporting view. When I'm in the Calls report - I want to filter/select a product line, then a channel and then only see campaigns relevant to those. Not the whole world of Invoca campaigns we have. Review collected by and hosted on G2.com. What problems is Invoca solving and how is that benefiting you? Issues at the call center - we're able to compare data from external call centers and hold them accountable. Issues with campaign attribution setup - we're able to see if something is broken in market and provide feedback to lead marketer to correct their attribution. We benefit from the back-up QA it offers. Review collected by and hosted on G2.com. Show More Response from Nina Andres of Invoca [Editedit](https://www.g2.com/survey_responses/invoca-review-4430916/official_response/edit) Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. 11/14/2023 Current UserValidated ReviewerIncentivizedSource: G2 Gives Campaign ![Debbie C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Debbie C.") DC Debbie C. Web Operations Manager Mid-Market (51-1000 emp.) 8/30/2023 "Excellent data insights to drive stronger performance" 5/5 What do you like best about Invoca? Invoca delivers actionable, objective insight that assists us with understanding the customer journey, and experience. Invoca provides us with the tools and data to make smarter decisions regarding functional processes, and digital strategies including paid search. The Invoca data helps drive decisions to meet measurable results. Our account representatives really listen and help us implement the signals that meet our strategy. Review collected by and hosted on G2.com. What do you dislike about Invoca? Implementation of the tools can be confusing. Thankfully our account representatives help us leverage the many tools and any difficulties with the setup process. Review collected by and hosted on G2.com. What problems is Invoca solving and how is that benefiting you? Improving franchise performance, KPM's and lead revenue attribution. Review collected by and hosted on G2.com. Show More Response from Nina Andres of Invoca [Editedit](https://www.g2.com/survey_responses/invoca-review-8546855/official_response/edit) Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. Current UserValidated ReviewerIncentivizedSource: Seller invite LK Laura K. Director of Creative Services Enterprise (\> 1000 emp.) 8/23/2023 "Invoca Made Call Tracking Easy" 5/5 What do you like best about Invoca? The Invoca platform is very intuitive to use, and required a minimal amount of training for my users. The Invoca Implementation team was very well organized and kept our implementation and porting on track. Review collected by and hosted on G2.com. What do you dislike about Invoca? Some of the nomenclature that Invoca uses is a bit confusing for my organization's use case. Review collected by and hosted on G2.com. What problems is Invoca solving and how is that benefiting you? Invoca is helping us solve the problem of where are leads coming from and what is the result of the call. We also use it to follow up with the Sales team and ensure they are entering phone leads into our CRM. Review collected by and hosted on G2.com. Show More Response from Nina Andres of Invoca [Editedit](https://www.g2.com/survey_responses/invoca-review-8517851/official_response/edit) Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Mid-Market (51-1000 emp.) 2/27/2024 "Amazingly Simple" 5/5 What do you like best about Invoca? It's super easy to review calls at a glance and search for keywords. As a company it is very easy to make sure agents are following scripts by having signals set up. We can quickly verify that we are maximizing our client potential. Review collected by and hosted on G2.com. What do you dislike about Invoca? Filtering options arent always accurate. Review collected by and hosted on G2.com. What problems is Invoca solving and how is that benefiting you? Reviewing calls faster and saving time. Review collected by and hosted on G2.com. Show More Response from Nina Andres of Invoca [Editedit](https://www.g2.com/survey_responses/invoca-review-9348742/official_response/edit) Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. 3/26/2024 Validated ReviewerIncentivizedSource: Seller invite ![Scribner M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Scribner M.") SM Scribner M. Sr. Director Performance Marketing & Technology Enterprise (\> 1000 emp.) 3/16/2023 "Let there be light" 5/5 What do you like best about Invoca? Invoca turns the lights on in an area where we've been operating in the dark, the call center. Tracking digital activities and tying them to offline conversions has always been difficult, but Invoca makes that much more scalable and accurate. Leveraging invoca's signals/AI, we're able to feed conversions back to our platforms (i.e. SA360) to let the algorithms know a conversion happened and those dollars weren't wasted. Review collected by and hosted on G2.com. What do you dislike about Invoca? The only real ding I can give invoca would be wanting increased data from existing integrations vs needing Invoca to host the IVR. Currently, hosting the IVR is required, and if we could get the same level of data without blowing up the call center's infrastructure - that would be a huge win. Review collected by and hosted on G2.com. What problems is Invoca solving and how is that benefiting you? Invoca is bringing visibility to our digital media activities and allowing us to track if our paid media activities (i.e. search, Facebook, etc.) are driving calls and conversions at our call center. I cannot overstate enough that this visibility is a game changer. Review collected by and hosted on G2.com. Show More Response from Nina Andres of Invoca [Editedit](https://www.g2.com/survey_responses/invoca-review-7840218/official_response/edit) Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. Current UserValidated ReviewerIncentivizedSource: Seller invite CB Caterina B. Mid-Market (51-1000 emp.) 9/24/2023 "Efficient and simple tool for call tracking" 5/5 What do you like best about Invoca? I like that setting up new campaigns is quite simple, and makes it easy to make the necessary changes and updates in a very quick and easy way. Review collected by and hosted on G2.com. What do you dislike about Invoca? It has a somewhat high price compared to other similar tools. Learning about this tool can be challenging, as many elements are hidden in various views. Review collected by and hosted on G2.com. What problems is Invoca solving and how is that benefiting you? This tool tracks phone calls down to the keyword level at the source and medium. It also allows you to see which campaigns are generating phone calls, which helps address how calls are managed throughout the day. Review collected by and hosted on G2.com. Show More Response from Nina Andres of Invoca [Editedit](https://www.g2.com/survey_responses/invoca-review-8655130/official_response/edit) Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. Validated ReviewerIncentivizedSource: G2 invite CR Christina R. Mid-Market (51-1000 emp.) 3/9/2023 "Best Call Tracking Software There Is" 5/5 What do you like best about Invoca? Invoca makes tracking your marketing internal marketing efforts and affiliate marketing efforts a breeze. The ability to tag your calls with any data you would need to quickly report off of within the system or build beautiful dashboards it's my favorite thing to do. Managing affiliate marketing relationships within this tool through call tracking, and providing real-time earnings data directly to your affiliates is just a breeze with Invoca. Simply onboard a publisher/affiliate and they will have access to their own Invoca login to monitor how their campaign is performing easily and the amount of money they are making. And the added bonus to this is they see what you see, they don't need to wait for you to provide reports to them the exact data points you are using to monitor their calls can be shared with them and set up for them to see how you are evaluating the performance of their call. If the publisher has their own business analytics system and doesn't want to access yet another tool, then they have the option to set up an API push in their publisher account to then get the data directly sent to their analytics tool. T The next best thing would arguably to me is probably the BEST thing about Invoca is the team at Invoca is absolutely incredible. I have been working with this company for 3 years now and have yet to meet one person from the company that wasn't well versed in the product as if they created it, and the friendliest people. I don't know what recruitment pool they are getting these workers from but they absolutely amazing individuals! The partnership you receive from Invoca isn't something you could ever replace with another tool. You may be able to find another Call Tracking software with similar capabilities but they won't have the Invoca Team and when you take on a tool like this you really need a team to help ensure you get the most value out of it and Invoca gets an A+++ for this. I have worked with several Call tracking companies in the past and I was an afterthought just another customer in a sea of customers, who met with an account rep once a quarter. With Invoca we meet weekly or bi-weekly up to you, and they are constantly evaluting your account to provide you with helpful insights on how to improve your marketing efforts. Invoca llistens to their customers and are continuously adding enhancements to their already amazing platform. They are definitely an innovative company that just keeps on going, nothing is ever enough for them it feels, which is great to know Review collected by and hosted on G2.com. What do you dislike about Invoca? I can't seem to find a downside to Invoca, what I wish they could be is a Dialer Software in addition to what they already do then life would be great! All our Calling needs would be in one place :) Review collected by and hosted on G2.com. What problems is Invoca solving and how is that benefiting you? Invoca is solving attribution of our calls and identifying where they came from specifically from which channel, which in turn allows us to push more marketing dollars towards these channels. Review collected by and hosted on G2.com. Show More Response from Nina Andres of Invoca [Editedit](https://www.g2.com/survey_responses/invoca-review-7815441/official_response/edit) Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. 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