---
title: Invoca Reviews
meta_title: 'Invoca Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 967 reviews by the users' company size, role or industry
  to find out how Invoca works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 967
  scale: '5'
date_modified: '2026-08-11'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---


# Invoca Reviews
**Vendor:** Invoca  
**Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 967
## About Invoca
Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca&#39;s revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US property &amp; casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit www.invoca.com/customers.



## Invoca Pros & Cons
**What users like:**

- Users commend the **intuitive usability** of Invoca, which facilitates quick adoption and effective performance tracking. (28 reviews)
- Users find Invoca to be **intuitive and easy to use** , enabling rapid adoption and improving team efficiency. (25 reviews)
- Users appreciate the **intuitive analytics** of Invoca, enhancing visibility into marketing performance and improving conversion rates. (23 reviews)
- Users commend Invoca&#39;s **knowledgeable and responsive customer support** , enhancing their experience with proactive assistance and tutorials. (20 reviews)
- Users value the **attribution accuracy** of Invoca, enhancing visibility into leads and improving marketing performance insights. (19 reviews)
- Users appreciate the **customizable reporting features** of Invoca, enhancing visibility and decision-making for marketing campaigns. (19 reviews)
- Call Tracking (18 reviews)
- Insights (15 reviews)
- Integrations (14 reviews)
- Positive Experience (14 reviews)

**What users dislike:**

- Users find the **learning curve steep** due to a lack of user-friendly design and inadequate training resources for new users. (9 reviews)
- Users find Invoca&#39;s **missing features** frustrating, especially regarding integration complexities and unclear communication about enhancements. (9 reviews)
- Users express frustrations with **call issues** , including privacy concerns, support challenges, and integration difficulties. (8 reviews)
- Users find the **reporting setup complex** , requiring time and effort to customize dashboards effectively. (8 reviews)
- Users find the **complex setup** of Invoca time-consuming and challenging, often requiring careful configuration for optimal use. (8 reviews)
- Users find a **steep learning curve** with Invoca, particularly due to system integration and confusing terminology. (7 reviews)
- Time-Consuming (7 reviews)
- Initial Difficulties (6 reviews)
- Integration Issues (6 reviews)
- Limited Customization (6 reviews)

## Invoca Reviews
  ### 1. Invoca is the best to solve our call metrics issues

**Rating:** 4.0/5.0 stars

**Reviewed by:** Rama S. | Salesforce Developer, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 13, 2019

**What do you like best about Invoca?**

Invoca is the best to solve our call metrics issues

**What do you dislike about Invoca?**

Integration between custom objects of salesforce to Invoca.

**What problems is Invoca solving and how is that benefiting you?**

Financial

  ### 2. Good Call Platform, Customer Service Experience Has Gotten Better

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about Invoca?**

The call platform is easy to use, and my support team is helpful. 

**What do you dislike about Invoca?**

There are functionalities of reporting that could be better, and thankfully, my customer experience has improved. 

**What problems is Invoca solving and how is that benefiting you?**

We're able to listen to calls to help our sales teams. We have realized the benefits of call listening with our teams.

  ### 3. Phone Failover for our Dispatch center.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Building Materials | Enterprise (> 1000 emp.)

**Reviewed Date:** December 11, 2018

**What do you like best about Invoca?**

I like the ability to quickly create a call tree in an emergency situation.  We can tell the software to call a group of numbers given to us and fail our calls quickly.  We just need to forward a key number and things are working right away.  We have our account on standby so we are just charged a small fee per month and then when we failover we pay per minute.

**What do you dislike about Invoca?**

The cost.  I wish it were cheaper per minute to operate, but since we use it for failover it does the job.

**Recommendations to others considering Invoca:**

Just pay attention to the cost per minute.

**What problems is Invoca solving and how is that benefiting you?**

We need a place for our calls to land when any of our sites are down and this allows us to use the PSTN to route calls anywhere.

  ### 4. Extremely helpful and great insights!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** May 07, 2019

**What do you like best about Invoca?**

The customer service is one of my favorite things about DialogTech. I also love how easy the system is to use. 

**What do you dislike about Invoca?**

I wish that I could help my healthcare clients by listening to calls - but that isn't DialogTech - that is HIPPA!

**What problems is Invoca solving and how is that benefiting you?**

Helping track advertising efforts and understanding call volume and leads for our clients. 

  ### 5. You can't beat evolving technology and personalized service!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Orlando G. | CMO, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 17, 2018

**What do you like best about Invoca?**

The knowledge and hands on, always available service that we get from our account manager Jake Becker!

**What do you dislike about Invoca?**

Overall a great service so there isn't anything I dislike.

**Recommendations to others considering Invoca:**

Make sure you have full control of your website and try to learn how to use their system to get the most out of it.

**What problems is Invoca solving and how is that benefiting you?**

Full tracking and integrations with our marketing platforms and website are the reasons why your service is so important to us

  ### 6. Simple to use once you learn where to find what you're looking for

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 18, 2018

**What do you like best about Invoca?**

It is very easy to obtain a trackable number for a campaign and the reporting is very simple and get you what you need to know without all the clutter. 

**What do you dislike about Invoca?**

It is difficult to find things because either the item you are looking for has moved or it was renamed and no notice was given. 

**Recommendations to others considering Invoca:**

Take the time to learn where things are located and don't be afraid to reach out for help. The team is great and very helpful. 

**What problems is Invoca solving and how is that benefiting you?**

We are able to accurately determine which campaigns drive more call traffic. Because of this, we have been able to zone in on the campaigns that have driven the most traffic and therefore more business. 

  ### 7. We use DialogTech for our Call Tracking platform to track calls for our PPC clients

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 20, 2018

**What do you like best about Invoca?**

Aside from being a complete and user-friendly platform, the DialogTech support team continually goes above and beyond for us.  They've proven to be an absolute pleasure to work with and always act with our best interest in mind.

**What do you dislike about Invoca?**

I'm only typing something in this field because I'm forced to, but really all of our experiences thus far have been positive.

**What problems is Invoca solving and how is that benefiting you?**

We use DialogTech to track and record phone calls for our clients.  Their reporting shows us all of the data needed to be able to show our clients how effective their advertising is.  We rely heavily on the features and reporting within DialogTech for us to be able to show value for our clients.

  ### 8. Everything we were looking for with great customer service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Matt C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 21, 2018

**What do you like best about Invoca?**

The ability to have multiple phone numbers that can be tracked, recorded and will let us know before answering where a call is coming from so we can answer accordingly.  We imagined the set up would be complicated but their customer service team (and Devin Foreman) made it simple and were easy to reach any time of the day with questions.

**What do you dislike about Invoca?**

Nothing yet, the product has been everything we were looking for.

**What problems is Invoca solving and how is that benefiting you?**

Being able to use a different phone number for each ad source so we can know where our business is coming from without having to rely on the customers to tell us where they found us.  We were also able to transfer vanity numbers we've purchase to our DT account and have them all combined on one platform.

**Official Response from Louise Thompson:**

> Thanks for being a DialogTech customer, Matt!

  ### 9. DialogTech Review

**Rating:** 3.0/5.0 stars

**Reviewed by:** Scotty E. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 24, 2018

**What do you like best about Invoca?**

DialogTech works well with our software and very rarely has interruptions in service. Our account manager, Mitchell Avery, is incredibly helpful -- he and his team have always been super responsive to the rare issues we do have when they occur. There was even a time where we had a major issue with our entire phone system not working. Of course we blamed DialogTech at first but the issue ended up being AT&T. Mitch's team helped us quickly identify the problem and educated us on what the issue actually was and how it was affecting our system.

**What do you dislike about Invoca?**

There isn't much I dislike, the software doesn't "wow" me but it does it's job. 

**What problems is Invoca solving and how is that benefiting you?**

This is our only phone service, so we rely on it heavily for revenue growth.

**Official Response from Louise Thompson:**

> Thanks for being a DialogTech customer! We'll be sure to let Mitchell know that he and his team are doing a great job!

  ### 10. DialogTech is an instant win for marketers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jake B. | Director of Marketing - Technology, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 11, 2018

**What do you like best about Invoca?**

Implementation takes no downtime or hardware commitment. it's an easy add-on for any configuration, any system.

**What do you dislike about Invoca?**

Only the fact that it's not integrated - which isn't much of a problem because it is fully-featured, but it just means my users have a different place to go when using the call distributor feature.

**Recommendations to others considering Invoca:**

If you don't have the required functions today from your phone provider to do inbound call tacking and custom tagging, strongly consider adding on Dialogtech

**What problems is Invoca solving and how is that benefiting you?**

marketing channel tracking is the biggest win, but also distributing inbound calls to the right agent to handle the situation. It's easy to setup custom tagging and real-time call forms.

  ### 11. Setting up and managing many campaigns 

**Rating:** 3.0/5.0 stars

**Reviewed by:** Jasmine T. | Business Development Manager, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 18, 2018

**What do you like best about Invoca?**

Easy to listen to calls and see all details related to the calls so you know exactly the status of each call. 

**What do you dislike about Invoca?**

Can be more customizable to your company. Rather than having to go to many different places to set up a campaign can be all in one location.

We set up a campaign and then add them to bundles. It would be nice when setting up the call campaign itself, there is a question in there that asks what bundles we would like to add the campaign to. That way everything is in one place. 

Also, it is so difficult when clients of ours already have invoca and incite us to their campaigns. It never works that way, only way we can set up companies the easiest is to put in their DID # which is syndicated. Seems like should be easier way when you work with other partners who have campaigns. 

**Recommendations to others considering Invoca:**

Yes, it is nice to have other companies use it so we can set up syndicated campaigns. 

**What problems is Invoca solving and how is that benefiting you?**

If calls are billable or not, confirming they have received it, where they came from etc. 

  ### 12. A+ Account Lead & Growing Value For Us With New Products

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 31, 2018

**What do you like best about Invoca?**

Powerful features paired with ease of the intuitive and logical format within the platform.  We derive value from phone routing, labeling, recording and call distribution.  The AI features including text transcription are an added bonus and will have many use cases for us.  Client Services played a key role in keeping us on board as we nearly abandonded DialogTech for a competitors platform.  We are glad we stayed!  We were struggling with our account person as it simply was not a good match.  We voiced a concern and the head of Client Services jumped in and paired us with Jake Becker, who has been an invaluable asset. He has been instrumental in our growing the relationship and  increase in value and our love for the product.  We subsequently dropped the other platform and are expanding our commitment with DialogTech. 

**What do you dislike about Invoca?**

Selecting the 800s is easy however a screening tool to search for patterns or numbers and or a larger pool to choose from within the dashboard would be helpful.

**Recommendations to others considering Invoca:**

Be certain you have a good account person - it will make all the difference.

**What problems is Invoca solving and how is that benefiting you?**

As tech evolves within the platform we are benefiting from the tools available to drive sales and improve our conversion rate by taking action in real time.  Support has been strong and available.

**Official Response from Louise Thompson:**

> Thank you for the review! We'll let Jake know he's doing a great job.

  ### 13. Phenomenal! 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 30, 2018

**What do you like best about Invoca?**

Persistence! I had a random issue that I wasn't able to test out, and Jake and his colleagues followed up with me every couple of days to make sure the issue I was having was resolved.

**What do you dislike about Invoca?**

I don't dislike anything, but would love the ability to customize the dash with the things that I access most.  For me, it is Find Me, Virtual Receptionist, and Phone Routing.

I disliked getting to the end of this survey and discovering it was requesting a screenshot of me logged into my account. Sorry, secure or not, I wouldn't share company info. The best I could do is screenshot the header with the Logout button that shows I am logged in. 

**Recommendations to others considering Invoca:**

Visit the Help Center within Dialog Tech. It's a fantastic resource and really does walk you through various aspects. It's a very robust system and totally worth the time and effort to master its features!

**What problems is Invoca solving and how is that benefiting you?**

We are able to provide our company with integrated communications across phone, text, email and they love it! It's a bonus that we are able to avoid a lot of robo-calls, and can even block numbers. We are also able to route our advertising how we'd like!  I particularly love the voicemail to email feature.

**Official Response from Louise Thompson:**

> Thanks for sharing about your experience with our solutions! We'll be sure to tell Jake what a great job he and his team are doing.  

  ### 14. Amazing Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dylan L. | PPC Analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 25, 2019

**What do you like best about Invoca?**

Professional, Responsive, Passionate Team

**What do you dislike about Invoca?**

Nothing to dislike. Absolute superb service

**What problems is Invoca solving and how is that benefiting you?**

Optimizing conversion tracking utilizing SourceTrak's keyword/search-term reports for each phone call.

  ### 15. Capabilities

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** November 07, 2018

**What do you like best about Invoca?**

Invoca has the capability to bridge the gap between marketers and call centers. Our business typically struggles with knowing what the customer does after they make a call - how did the call though? What information can we garner from that? Invoca allows insight into that post-dial information, allowing us to look at call information in a scalable way using AI.

**What do you dislike about Invoca?**

The process of onboarding our business has been quite complex. This isn't particularly specific to an issue with Invoca, but the fact that we have hundreds of locations nationwide, all of which route differently. So, it has been a lot of work to get all of our needs communicated effectively so that the system is set up correctly on the front-end.

**What problems is Invoca solving and how is that benefiting you?**

Incorrect information entry by call centers, or lack of information entry. The biggest benefit I am realizing is Invoca's ability to give us information in a digestible way. We'll be able to roll our data/information up easily so that we can cut it a variety of ways, giving us actionable insights.

  ### 16. Invoca is the next generation of call tracking

**Rating:** 5.0/5.0 stars

**Reviewed by:** Colleen F. | Enterprise (> 1000 emp.)

**Reviewed Date:** June 05, 2018

**What do you like best about Invoca?**

Invoca has cutting edge technology in the call tracking industry. Signal AI Technology has amazing capabilities to help us obtain the information we need to track our KPIs to calculate return on investment by channel per account. We also are able to help coach based on the models. The staff at Invoca has been really helpful to work with and they have always been open to learning about specific use cases to help strengthen the platform and model. 

**What do you dislike about Invoca?**

Invoca has been a joy to work with! Some things that I think can be improved upon would be the accessibility we have to reporting through the dashboard and being able to have a live person call you instead of submitting support requests through a portal. Although they are timely in responding, some things have unnecessary back and forth that could be avoided to make things more efficient.

**Recommendations to others considering Invoca:**

Porting numbers is time intensive so I would shy away from this if possible.

**What problems is Invoca solving and how is that benefiting you?**

There has been a huge reduction in cost when we switched over to Invoca. We are able to get majority of our needs met at a fraction of the cost. With the technology they have in place for signals and AI, the opportunities are endless for saving us money and tracking our best return on investment when evaluating our marketing channels for our accounts.

  ### 17. Invoca Review - Optimizing Lead Generation

**Rating:** 4.5/5.0 stars

**Reviewed by:** Grant K. | Digital Media Program Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** June 05, 2018

**What do you like best about Invoca?**

The AdWords conversion integration is a huge parts of helping me optimize paid search. AI signals are giving us insights in creating new conversion actions & creating a better user experience. Call listening has given us insight into customer's needs. Dashboard reporting has freed up our reporting workload and better communicate with our internal business partners.

**What do you dislike about Invoca?**

no Bing Ads conversion integration currently

**Recommendations to others considering Invoca:**

If you sell products over the phone a call tracking partner is very important. Invoca has been able to help us optimize our paid digital marketing efforts immensely.

**What problems is Invoca solving and how is that benefiting you?**

A lot of attribution issues are being solved. The Adwords integration is allowing us to track true call conversions to better optimize our paid search efforts. Call listening is helping us to better understand how our customers want to interact with us. The AI signals are helping us to focus our optimization efforts and create a better user experience with us.

  ### 18. Bringing unique value to call tracking

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.)

**Reviewed Date:** January 17, 2019

**What do you like best about Invoca?**

DialogTech has assisted us in bringing a new view to our call tracking data. We are able to use the data received from the platform and apply it to our prioritization and business strategies. Overall, the team at DT have been great in assisting my team understand the data and enhance the performance of our account. Looking forward to what DT can bring next. 

**What do you dislike about Invoca?**

Not much in the way of the platform. We need to continue to evolve and learn how to best use the data.

**What problems is Invoca solving and how is that benefiting you?**

Understanding the value of our toll free numbers based on campaign as well as what third party partners are gaining the most value.

  ### 19. DialogTech is a great call tracking tool 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Katie S. | Media Strategist, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 04, 2019

**What do you like best about Invoca?**

I love being able to easily label individual locations to be able to determine call volume on a daily and monthly basis. 

**What do you dislike about Invoca?**

There can be instances where the user experience is a bit wonky. For example, ensuring that call recording is also set up for your call extensions as well as your direct numbers themselves should be automatic.

**What problems is Invoca solving and how is that benefiting you?**

Solving customer service issues to identify, determine FAQs through call listening and determining call volume by location 

  ### 20. Great product, reliable service, easy to setup

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 28, 2018

**What do you like best about Invoca?**

Very helpful for call tracking and analytics, allows us to personalize the inbound caller experience and direct them to the right person, and we record calls to use for sales training 

**What do you dislike about Invoca?**

Not too much to dislike, just had to work with internal staff who used to answer phone to get them to trust that the inbound calls were getting to the right people

**Recommendations to others considering Invoca:**

Very easy to setup and administer, good for all types of companies who's needs range from very basic to very complex call tracking and routing

**What problems is Invoca solving and how is that benefiting you?**

Provide a better experience for our customers, free up time of admin staff who used to answer phones, track what marketing source calls are originating from

  ### 21. Continuously Satisfied with Invoca Support and Technology

**Rating:** 4.5/5.0 stars

**Reviewed by:** Todd S. | Co-Founder, CEO, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 17, 2018

**What do you like best about Invoca?**

We love that the Invoca team is ever accessible and always focused on helping us grow.

**What do you dislike about Invoca?**

Overall the technology has been great but certain features are needed that would help limit the chance of calls dropping.

**What problems is Invoca solving and how is that benefiting you?**

Access to call tracking technology launched a whole new sector of our business three years ago that has come to account for a majority of our time and bring in significant revenue. With Invoca the benefits are syndication for relaxed minute costs by working with their extensive customer base, and the team who works really closely with us to help us grow our business.

  ### 22. A very comprehensive solution for phone tracking

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.)

**Reviewed Date:** December 11, 2018

**What do you like best about Invoca?**

Customer support and the reliability of the technology. Team is very responsive, no issues on the technology. Easy to setup forwarding of the numbers. 

**What do you dislike about Invoca?**

Dashboard is a little confusing. compared to other competitors. 

**Recommendations to others considering Invoca:**

Change up the dashboard. It is confusing compared to other products. 

**What problems is Invoca solving and how is that benefiting you?**

We use websites that have call tracking. Great tool to know where your revenue is coming from. In marketing, segmentation is important so you can guage your overall channel mix and make business decisions. 

  ### 23. Solid product, great customer service, fair pricing

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 28, 2019

**What do you like best about Invoca?**

Customer service is very quick and reliable.  They offer many advanced capabilities and are constantly improving and expanding. 

**What do you dislike about Invoca?**

Backend interface is not super user friendly.

**What problems is Invoca solving and how is that benefiting you?**

Call tracking for digital advertising clients.  Benefit from optimized campaigns based on lead attribution to the keyword level and call recordings to train client's on customer service.

  ### 24. Call Attribution

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 22, 2019

**What do you like best about Invoca?**

DialogTech's call attribution technology has helped improve the way we optimize digital spend. The visibility has enabled us to increase investment in campaigns that are driving profitable phone calls.


**What do you dislike about Invoca?**

DialogTech provides data/reporting; however, they don't connect analytics to action...to solve business problems. The real value lies in being able to translate data into actionable insights to generate business impact.

**Recommendations to others considering Invoca:**

N/A

**What problems is Invoca solving and how is that benefiting you?**

Call attribution data has allowed us to increase bids across previously undervalued keywords.

  ### 25. Director of Digital Marketing

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.)

**Reviewed Date:** December 11, 2018

**What do you like best about Invoca?**

Set up seemed to go smoothly. Although most of it was covered by the 3rd party agency I was working with.

**What do you dislike about Invoca?**

I was connected to DialogTech via a 3rd party digital agency for HIPAA compliant call recording. When that third party had to drop my account because my non-profit wasn't meeting their new minimum spend threshold, I was stuck paying DialogTech even though I was unable to use their services. 

**Recommendations to others considering Invoca:**

Beware of the contract terms and things that might be out of your control.

**What problems is Invoca solving and how is that benefiting you?**

Learning what adjustments and optimizations need to be made to online ads. However, I'm currently unable to use their services...I'm just paying for them. 

**Official Response from Nina Andres:**

> We apologize that you experienced difficulties with the DialogTech platform in the past. This platform is no longer being sold to new customers following Invoca's acquisition of DialogTech in 2021. If you're interested in learning more about the Invoca platform, you can book a demo here: https://www.invoca.com/demo/book-a-demo

  ### 26. Great for blasting out voice calls

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 08, 2019

**What do you like best about Invoca?**

The control of the speed at which I can have calls go out 

**What do you dislike about Invoca?**

Interface could use some improvement, it was a bit hard to figure out at first

**Recommendations to others considering Invoca:**

Very dependable product

**What problems is Invoca solving and how is that benefiting you?**

Community and program Announcements

  ### 27. Good Tool with Great Customer Service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Liz B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 12, 2018

**What do you like best about Invoca?**

The best part of DialogTech is the customer service, they are always very responsive and knowledgeable.

**What do you dislike about Invoca?**

Although DialogTech offers a great option for call tracking and reporting, the interface is not very intuitive. The interface is also limited to the number of user permissions that we can provide. 

**What problems is Invoca solving and how is that benefiting you?**

We utilize DialogTech for call tracking as well as their reporting features. 

**Official Response from Louise Thompson:**

> Thanks for your review, Liz!

  ### 28. Understanding Value of Client Calls and Beyond

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jessica M. | Director of Digital Strategy, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 11, 2018

**What do you like best about Invoca?**

Omni-Channel Marketing Reports have made my life so much easier! Prior to this feature, we were stuck in siloed data-land and under-reporting valuable insights to our clients. Our clients feel better with their DT investment and in us as their account managers.

**What do you dislike about Invoca?**

The navigation lists are overwhelming - would be nice to redesign with the most-used / most recommended navigation drop downs ex. Analytics tab vs Insights tab could potentially be combined?

**Recommendations to others considering Invoca:**

If you want to close the gap in your data for all sources, try DialogTech - not only will you learn how to communicate more effectively with your sales teams, you will understand what you can be doing to optimize on the front-end (ex. messaging, retargeting, dayparting etc). Be sure to upgrade to the Omni-Channel Marketing Reports if you want all of your data in one place (Google Analytics, Google AdWords, Bing, FB, DoubleClick, Kenshoo, Marin, Hubspot, Cake, etc)

**What problems is Invoca solving and how is that benefiting you?**

Proving the value of calls as conversions in paid search and optimizing ad copy as it pertains to call quality, In one case, we actually found their Brand PPC call extension was bringing in 90% of career-seekers, which they did not want from paid search. In removing their call extension, we were able to successfully reduce job-seekers by 85% and transition those to SEO efforts.  

  ### 29. Overall Great Experience

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 07, 2018

**What do you like best about Invoca?**

Great customer service! Whenever we have questions/requests/challenges, our customer service rep is quick to jump in and help us out. Depending on the situation, they will resolve the request at hand themself or if needed, will forward it to someone else who is more equipped to deal with the situation. Occasionally, we contact support directly and they have been nothing but super helpful every time. Not only do we get the help we need every time, but we also appreciate the fast response time even if sometimes it is simply acknowledging our message and letting us know the team is working on the solution. 

**What do you dislike about Invoca?**

The inability to quickly select source of traffic you would like tracked. Perhaps, having pre-made options that are easily selected such as Organic, Paid, Social, etc. would make the setup more smooth. However, I do need to emphasize that once you go through setting up dynamic call tracking for a different sources only a few times, it becomes relatively easy.

**Recommendations to others considering Invoca:**

If you are looking for a reliable call tracking system which will not let you down with unexpected outages and similar issues, I would highly recommend DialogTech as we have not had any issues for over 3 years. Not only do you get the full spectrum of call tracking options which could help you answer some of the multi-channel questions you had, you also get exposure to great customer service which you can count on for help whenever you need it.

**What problems is Invoca solving and how is that benefiting you?**

The main advantage is the ability to close the loop on the full marketing spectrum by connecting the missing dots. With DialogTech we are able to see all the marketing channels working together, and are able to follow customer’s full journey and multiple touch points before becoming a customer. This gives us the ability to properly acknowledge each channel that played a role as we are able to track customer from the first touchpoint, when they are considered just a prospect, to the last one, when they become a customer.

**Official Response from Louise Thompson:**

> We're so happy to have you as a DialogTech customer!

  ### 30. Good

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 29, 2018

**What do you like best about Invoca?**

The flexibility of setup. This should be enough letters.


**What do you dislike about Invoca?**

Difficulty in working with zip code locator as this tool self-removes DialogTech as a candidate for companies servicing the entire US and certainly all of North America.  The upload file size is insufficient to handle all US zip codes.  With 28 offices operating in 40 metro areas we exceed the file size, and must rely on DialogTech staff to upload.  This slows the process and introducing human error into the set-up with each update.  We used to be able to do this before DialogTech reduced the file upload size.  Had this restriction been in place when we first joined we would have disqualified DialogTech as a candidate as this would have signaled to us that you were not ready to seal with national accounts.  That is a shame, because your service is very good and your people are responsive.  This small thing however is bigger than your team appears to think.  I believe this invalidates DialogTech from companies with national reach as customers.

**Recommendations to others considering Invoca:**

Once the zip code locator issue is resolved this would be an easy recommendation as all other elements appear to work well from a people and process standpoint.

**What problems is Invoca solving and how is that benefiting you?**

Tracking and measuring calls to offices across the country in order to measure lead generation at the local level.  Tracking keyword impacts.

**Official Response from Louise Thompson:**

> Thank you for being a long-time loyal customer. We are glad you find our call attribution data and our services team so helpful. We do have a product -- CallFlow -- that large enterprise companies have had great success with for automating complex routing requirements for large volumes of calls. Please reach out to your account manager if you are interested in learning more. 

  ### 31. Looking Forward To Great Success

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ryan B. | Vice President Marketing, Hospital & Health Care, Enterprise (> 1000 emp.)

**Reviewed Date:** November 07, 2018

**What do you like best about Invoca?**

The customer services has been great so far. The onboarding process is thorough and very hands-on. I'm looking forward to using an enterprise level call tracking system that gives me the power to make more accurate data-driven decisions.

**What do you dislike about Invoca?**

The technical knowledge needed can be a little intimidating but once you get in the "weeds" it's like riding a bike. 

**Recommendations to others considering Invoca:**

Yes

**What problems is Invoca solving and how is that benefiting you?**

Campaign value beyond CPA, CPC, etc. and true attribution across all online/offline media advertising and efforts.

  ### 32. The best way for phone call attribution

**Rating:** 5.0/5.0 stars

**Reviewed by:** Drew W. | Business Development, Computer Software, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 08, 2018

**What do you like best about Invoca?**

Flexibility in the way you use campaigns and how easy it is to get attribution

**What do you dislike about Invoca?**

Some of the UI could be improved and there's some advanced things we'd like to do with hierarchies and multiple organizations but most of that won't affect many users

**What problems is Invoca solving and how is that benefiting you?**

ROI for our campaigns is now more complete. We get a better picture of which campaigns drive results via phone or form fills. It's nice to have this level of visibility.

  ### 33. Outstanding Customer Service with Technical Savvy

**Rating:** 4.0/5.0 stars

**Reviewed by:** Todd M. | VP of Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 29, 2019

**What do you like best about Invoca?**

Dialogtech keeps innovating with their product. Their customer service has the answers when you need them.

**What do you dislike about Invoca?**

Some technologies are cost prohibitive for our use.

**Recommendations to others considering Invoca:**

Definitely worth a demo.

**What problems is Invoca solving and how is that benefiting you?**

Call tracking and analytics.

  ### 34. Great service and support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Teresa C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 27, 2018

**What do you like best about Invoca?**

The service is very useful for our business and whenever there was an issue the support team was quick and effective.

**What do you dislike about Invoca?**

There is not much I can complain about as any issue I had with the service it was always quickly resolved.

**What problems is Invoca solving and how is that benefiting you?**

DialogTech has been absolutely helpful with our business being able to contact our clients more efficiently and dealing with our collections process in a much more seamless way. 

**Official Response from Louise Thompson:**

> Thanks for your review, Teresa!

  ### 35. Even A Newbie Can Use Invoca

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kathryn G. | Affiliate Marketing Associate, Enterprise (> 1000 emp.)

**Reviewed Date:** June 18, 2018

**What do you like best about Invoca?**

I really like the campaign set up process. It's simple and straightforward. As someone who had never used a call tracking platform before, I was comfortable using Invoca after a couple of weeks. 

**What do you dislike about Invoca?**

I dislike the process of having publishers apply to new campaigns, and then having to change the campaign viewer settings. That part does get a little confusing.

**What problems is Invoca solving and how is that benefiting you?**

We're able to use Invoca for a lot of reporting, which has proven beneficial to many of our partners. It allows transparency, which creates more trust with our clients. I've realized that having data to backup what you're saying to clients is invaluable.

  ### 36. Feature rich and great service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rad D. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 30, 2018

**What do you like best about Invoca?**

The DialogTech platform can do most anything you ask of it, and the Customer Success Managers work hard to implement any solution needed.

**What do you dislike about Invoca?**

The DialogTech user interface takes some time to navigate if you're not used working with it.

**What problems is Invoca solving and how is that benefiting you?**

Our marketing agency's clients utilize DialogTech to track phone calls from different marketing channels. This phone tracking allows us to attribute marketing success and allocate budgets as needed.

**Official Response from Louise Thompson:**

> Thanks for being a DialogTech customer, Rad!

  ### 37. Fan and reseller partner of DialogTech since 2006. The support team is awesome!  

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 23, 2015

**What do you like best about Invoca?**

Easy access to support personnel and sales team. SourceTrak, call distributor and the ability to record outbound calls via the agent panel.  

**What do you dislike about Invoca?**

Control panel can be confusing. Need a solution to alert my end users when a caller hangs up (i.e. - due to long wait time, etc..) .This would allow them to quickly call the caller back to try and salvage a potential lead.

**Recommendations to others considering Invoca:**

Don't hesitate to leverage their support to save time if you ever run into an issue or have a question. 

**What problems is Invoca solving and how is that benefiting you?**

Website conversion rate monitoring....increased conversion rates. Most importantly the ability to provide/show my clients an ROI using our agency services.  

**Official Response from Louise Thompson:**

> Thanks for the review and for being a longtime DialogTech customer!

  ### 38. Overall service is good.  

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.)

**Reviewed Date:** December 11, 2018

**What do you like best about Invoca?**

Fairly self-service, easy set-up.  Ability to get to data quickly.

**What do you dislike about Invoca?**

transition of the company made customer service a little slow.  Didn't feel a lot of urgency. Are fairly reactive instead of proactive with new products, etc... 

**Recommendations to others considering Invoca:**

Understand fully the suite of products available and any integration points available.

**What problems is Invoca solving and how is that benefiting you?**

Marketing Investment Tracking

  ### 39. Great Product, Personal Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 29, 2018

**What do you like best about Invoca?**

Folks I have worked with at DialogTech are all top notch. The service itself is invaluable to our organization, and our Customer Success Manager, Meghan Schulthesz, is truly amazing. She constantly goes above and beyond to make us happy.  

**What do you dislike about Invoca?**

My only dislikes are due to my lack of knowledge. It's an extremely robust and technical interface. Luckily for me Meghan and team have loads of patience and teach me what I need to know or put me in contact with those that can.  

**What problems is Invoca solving and how is that benefiting you?**

Able to identify ROI for advertising, when local provider go down re-routing our business critical lines are a breeze.  

**Official Response from Louise Thompson:**

> We'll be sure to let Meghan know what a great job she and her team are doing! 

  ### 40. Reliable Results

**Rating:** 4.5/5.0 stars

**Reviewed by:** Samantha C. | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 05, 2018

**What do you like best about Invoca?**

The Adwords integration and Phrase Spotting feature that allows us to count leads in Adwords automatically and only if it actually became a lead.

**What do you dislike about Invoca?**

There is no integration with Bing Ads and the Facebook Integration only indicates if a call took place (not something I care about as a lead gen marketer). Facebook integration, like Adwords, should include sending offline conversions if they qualify as determined by Phrase Spotting.

**What problems is Invoca solving and how is that benefiting you?**

Adwords relies on a call duration to determine if it became a lead. Invoca removes the call duration assumption and allows us to only report actual call conversions into Adwords thanks to the Phrase Spotting  feature.

  ### 41. DialogueTech User Experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Medical Practice | Enterprise (> 1000 emp.)

**Reviewed Date:** August 29, 2018

**What do you like best about Invoca?**

The Dialogue support and sales staff have always treated me like I am their most important customer.  This brings me to the conclusion that they treat each customer that way and go the extra mile to provide the best customer service available

**What do you dislike about Invoca?**

There is nothing I dislike about Dialogue Tech

**What problems is Invoca solving and how is that benefiting you?**

Customer interaction and escalating IT issues to my support team are a great benefit to the Labcorp sales team as well as clients.  My support team reaches across different Mid America states and with Dialogue tech we are all joined together for phone support with our clients and sales

**Official Response from Louise Thompson:**

> Thank you for the review. We're thrilled you and your team are finding value in our solutions.

  ### 42. Excellent service! Delivers on the needs of our small business.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jennifer H. | CEO | Jennifer Hollister Group, Real Estate, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Invoca?**

The ease of accessing the recordings and modifying call schedule.

**What do you dislike about Invoca?**

While the system is more robust than we need, it can appear somewhat complicated for users.

**Recommendations to others considering Invoca:**

Talk to Andrew. He will break it down and deliver great support.

**What problems is Invoca solving and how is that benefiting you?**

Greater ability to track marketing efforts. Recordings are good for coaching conversion. 

**Official Response from Louise Thompson:**

> Thanks for your review, Jennifer! We'll let Andrew know he's doing a great job.

  ### 43. Essential to the call side of our business

**Rating:** 4.0/5.0 stars

**Reviewed by:** Clayton M. | Senior Account Manager, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 27, 2016

**What do you like best about Invoca?**

A great way to track call customers for our products. Easy to use and helpful reporting. The integration capabilities have been essential to tracking and communicating with our own internal platform.    

**What do you dislike about Invoca?**

Some of the navigation and a few missing features but overall the best product of its kind on the market

**Recommendations to others considering Invoca:**

I highly recommend. Their support and account staff are always available to assist and they are quickly becoming the leaders in their field! 

**What problems is Invoca solving and how is that benefiting you?**

We are solving the call tracking needs of our business.  The benefit is added business

  ### 44. Great Experiencce

**Rating:** 4.5/5.0 stars

**Reviewed by:** Leigh M. | Realtor, Real Estate, Enterprise (> 1000 emp.)

**Reviewed Date:** August 30, 2018

**What do you like best about Invoca?**

The call recordings so I can go back and listen to how my team is doing on calls.

**What do you dislike about Invoca?**

That I'm not sure I'm using it to its fullest capacity

**What problems is Invoca solving and how is that benefiting you?**

Knowing where the calls are coming from has really helped me narrow in on the best marketing for my team.

  ### 45. Pretty good automated calling company

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 12, 2018

**What do you like best about Invoca?**

The website is very user friendly and easy to navigate.

**What do you dislike about Invoca?**

I don't dislike anything about it. All of our office personnel like it.

**What problems is Invoca solving and how is that benefiting you?**

None! We use it to contact all of our vendors every month.

  ### 46. Best platform out there for Pay per Call affiliate programs!

**Rating:** 5.0/5.0 stars

**Reviewed by:** John N. | Vice President of Operations, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 10, 2018

**What do you like best about Invoca?**

Invoca is a great platform for managing affiliate programs, finding and maintaining strong affiliate networks, and delivering profitable pay per call campaigns.  The support staff is wonderful and always willing to go out of their way to help you become more successful. 

**What do you dislike about Invoca?**

I wish it was easier to manage call flow by time of day.  Other than that, the platform is a slam dunk. 



**Recommendations to others considering Invoca:**

Invoca offers a trial which is a great way to evaluate the platform before making an investment.  The support staff is wonderful, lean on them heavily for implementation  and configuration questions!

**What problems is Invoca solving and how is that benefiting you?**

Invoca allows us to develop strong relationships with publishers and gives us the ability to track campaign profitability in real time!

  ### 47. Invoca for Pay-Per-Call Partnerships

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 04, 2018

**What do you like best about Invoca?**

I like how Invoca functions as a central source of truth with respect to call tracking, analytics and commission earnings when structuring deals with pay-per-call partners. The ease of creating sophisticated payout criteria is a huge plus. 

**What do you dislike about Invoca?**

I'd love to have more documentation and clarity around how to utilize "signals" in Invoca. I think the functionality is awesome, but the education component seems to be lacking. 

**Recommendations to others considering Invoca:**

Invoca has a feature-rich platform that has a variety of use cases. Whether you're looking to track calls driven by your in-house marketing campaigns or looking to partner with a third party publisher, their platform can accommodate your needs. 

**What problems is Invoca solving and how is that benefiting you?**

We're able to provide affiliate partners with a reliable call tracking solution, which builds trust in Vivint's affiliate program. 

  ### 48. Functional but unpolished

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 12, 2018

**What do you like best about Invoca?**

DialogTech does what it's meant to do. It's easy to export the call logs with all the required metadata. Simple enough to buy numbers.

**What do you dislike about Invoca?**

There are many report types with non-descriptive names. Sometimes the names change without warning. Moving numbers between pools is a hassle and overall the UI doesn't feel polished or optimized for UX.

**What problems is Invoca solving and how is that benefiting you?**

We're tracking how many calls we receive from each marketing campaign.

  ### 49. Excellent call tracking platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jonathan B. | VP Strategy, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 18, 2018

**What do you like best about Invoca?**

The ability to set up campaigns to send calls to multiple advertisers is of great benefit to our agency. Having the ability to adjust pricing, time durations, and targeting within bundles and campaigns makes our business far more efficient than it would with another platform. 

**What do you dislike about Invoca?**

Would LOVE to be able to use a mobile app. The current website isn't responsive. 

**What problems is Invoca solving and how is that benefiting you?**

Building up structures for call-only campaigns with advertisers. Tracking is also a lot easier with our paid media campaigns. 

  ### 50. Senior Account Manager

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 19, 2018

**What do you like best about Invoca?**

easy reporting whether that be layout or the filtering abilities. 
Easy to make changes on a campaign level and once you figure out how to create offers its quite easy
real time reporting is also great especially dealing with clients who need reporting fast and accurate


**What do you dislike about Invoca?**

would love a list of what publishers can see and what the admins can see. have had issues when someone doesn't see calls are repeats but I do. I have definitely checked and asked and been told its not available.

triggers would be cool. Campaign or publisher earns more or drops you get a notification. 

**What problems is Invoca solving and how is that benefiting you?**

Client needs with reporting and stats to ensure they are growing or addressing the dips.




## Invoca Discussions
  - [Is there a suggestion or a tip you can share when it comes to integrating data with google search or othrs?](https://www.g2.com/discussions/32733-is-there-a-suggestion-or-a-tip-you-can-share-when-it-comes-to-integrating-data-with-google-search-or-othrs) - 1 comment, 1 upvote
  - [How do you insure your customers data safety from your employees at invoca ?](https://www.g2.com/discussions/how-do-you-insure-your-customers-data-safety-from-your-employees-at-invoca) - 2 comments, 1 upvote
  - [How granular are call attribution analytics?](https://www.g2.com/discussions/call-attribution-analytics-7f41ba2a-23e2-437c-8c54-78f28ffdcce1) - 2 comments, 1 upvote
  - [How does the solution track call conversions?](https://www.g2.com/discussions/call-tracking-d657c453-a3fa-4f2f-a68a-4b4f72680e4e) - 1 comment, 1 upvote
  - [Does the solution integrate with my martech stack?](https://www.g2.com/discussions/integrations-b791a41e-b5f7-45fa-a073-fa527be464b3) - 1 comment, 1 upvote

- [View Invoca pricing details and edition comparison](https://www.g2.com/products/invoca/reviews?page=9&qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A51%3A32+-0500&secure%5Bsession_id%5D=ea17b922-ccb6-41f7-84b6-1cf5a08e5bb7&secure%5Btoken%5D=9a41415651c592d2050162e1382aab7bb817013f345fcfcda634652bd9618e5c&format=llm_user)
## Invoca Integrations
  - [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews)
  - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews)
  - [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews)
  - [Adobe Experience Cloud](https://www.g2.com/products/adobe-experience-cloud/reviews)
  - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews)
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [BMG Creative](https://www.g2.com/products/bmg-creative/reviews)
  - [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews)
  - [Contentsquare](https://www.g2.com/products/contentsquare/reviews)
  - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews)
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews)
  - [Freshpaint](https://www.g2.com/products/freshpaint/reviews)
  - [Fullstory](https://www.g2.com/products/fullstory/reviews)
  - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [Impact](https://www.g2.com/products/impact-reporting-ltd-impact/reviews)
  - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews)
  - [Marin Software](https://www.g2.com/products/marin-software/reviews)
  - [Marketo-Based Systems for Growth-Driven Marketing &amp; Sales Teams](https://www.g2.com/products/marketo-based-systems-for-growth-driven-marketing-sales-teams/reviews)
  - [Medallia Digital Experience Analytics (DXA)](https://www.g2.com/products/medallia-digital-experience-analytics-dxa/reviews)
  - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews)
  - [Microsoft Advertising](https://www.g2.com/products/microsoft-microsoft-advertising/reviews)
  - [Natural Intelligence](https://www.g2.com/products/natural-intelligence/reviews)
  - [NICE CXone](https://www.g2.com/products/nice-cxone/reviews)
  - [Optimizely Content Marketing Platform](https://www.g2.com/products/optimizely-content-marketing-platform/reviews)
  - [Pinterest](https://www.g2.com/products/pinterest/reviews)
  - [Piwik PRO](https://www.g2.com/products/piwik-pro/reviews)
  - [Quantum Digital Technology Limited](https://www.g2.com/products/quantum-digital-technology-limited/reviews)
  - [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews)
  - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [Skai](https://www.g2.com/products/skai/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Snapchat](https://www.g2.com/products/snapchat/reviews)
  - [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews)
  - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)
  - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews)
  - [TUNE](https://www.g2.com/products/tune/reviews)
  - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews)
  - [VinSolutions Connect CRM](https://www.g2.com/products/vinsolutions-connect-crm/reviews)
  - [VWO Conversion Optimization Platform](https://www.g2.com/products/vwo-conversion-optimization-platform/reviews)

## Invoca Features
**Additional Functionality**
- Call Reporting
- Automatic Call Distribution
- Call Whispering
- Callback Scheduling
- CRM
- Call Tagging
- Dashboard
- Call Recording
- Alerts/Escalation
- AI Copilot
- Call Transcription
- Queue Management
- Manual Dialer
- Call Tracking
- Auto-Dialer
- Call Monitoring
- Activity Tracking
- Multi-Channel Communication
- Contact Management
- Sentiment Analysis
- Progressive Dialer
- Voice Recognition
- Reporting/Analytics
- Monitoring
- IVR
- Call Logging
- Chatbot
- Third-Party Integrations
- Outbound Call Center
- Interaction Tracking
- Voice Mail
- Call Routing
- Automated Responses
- API
- Call Transfer
- AI Summarization
- Call Center Management
- Inbound Call Center
- Surveys & Feedback
- Chat/Messaging
- Predictive Dialer
- Blended Call Center
- Caller ID
- Generative AI
- Performance Management
- Computer Telephony Integration
- Call Scripting

**Call Analytics**
- Call Recording
- Machine Learning
- Call Analysis
- Lead Qualification
- Trend Analysis
- Real-Time Data
- AI/Machine Learning

**Quality Assurance**
- Evaluation
- Calibration
- Reports

**Attribution Modeling**
- Single-Touch Attribution
- Multi-Touch Attribution
- Algorithmic Attribution
- Cross-Device Attribution
- Offline Attribution
- Custom Attribution
- Cross Channel Attribution

**Generative AI**
- AI Text Summarization
- Generative AI

**Agentic AI - Attribution**
- Autonomous Task Execution
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance

**Additional Functionality**
- Live Chat
- Call Transfer
- Archiving & Retention
- Call Center Management
- Call Tagging
- Call List Management
- Real-Time Analytics
- Queue Management
- Real-Time Data
- API
- Real-Time Monitoring
- CRM
- Performance Metrics
- Automatic Call Distribution
- Activity Tracking
- IVR
- Event Triggered Actions
- Third-Party Integrations
- Scheduled Recording
- Alerts/Notifications
- Call Monitoring
- File Transfer
- Activity Dashboard
- Call Reporting
- Call Transcription
- Campaign Management
- Call Disposition
- Computer Telephony Integration
- Contact Management
- Predictive Dialer
- Voice Mail
- Caller ID
- Reporting & Statistics
- Call Routing
- Call Tracking
- Recording
- Auto-Dialer
- Chat/Messaging
- On-Demand Recording
- Customizable Reports
- Multi-Channel Communication
- Conferencing
- AI Copilot
- Interaction Tracking
- Predictive Analytics
- Visual Analytics
- Sales Trend Analysis
- Audio Capture
- Email Alerts
- Tagging
- Self-Service Search
- Natural Language Processing
- Surveys & Feedback
- Automatic Transcription
- Multi-Channel Management
- Request Assignment
- Speech-to-Text Analysis
- Self Service Portal
- Performance Management
- Call Recording
- Search/Filter
- Sentiment Analysis
- Compliance Management
- Multi-Language
- HIPAA Compliant
- Data Security
- Call Scripting
- Customer Service Analytics
- Quality Assurance
- Customer Experience Management
- Communication Management
- Categorization/Grouping
- Language Detection

**Marketing Distribution**
- Segmentation 
- Personalized Messaging 
- Website Personalization 
- Email Campaigns 
- Digital Advertising
- Direct Mail

**Phone Number Management**
- Local Phone Numbers
- Toll-Free Numbers
- Port Existing Numbers

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
- White Label
- Multi-Channel Data Collection
- Engagement Tracking
- Keyword Tracking
- Behavior Tracking
- Campaign Tracking
- Conversion Tracking
- SEO Management
- Tag Management
- Real-Time Data
- Activity Tracking
- Click Tracking
- Contact Management
- Content Management
- Lead Management
- Email Management
- Campaign Management
- Channel Management
- Template Management
- Workflow Management

**Artificial Intelligence - Conversation Intelligence**
- Customer Scoring
- Speech-to-Text
- Sentiment Analysis

**Engagement**
- Feedback
- Dashboards
- Training
- Activity Dashboard

**Marketing**
- B2B Attribution
- B2C Attribution
- Multi-Channel Marketing
- Third-Party Integrations
- Social Media Integration

**Campaign Planning**
- Strategy Mapping 
- Prioritized Accounts 
- Trending Accounts 
- Sales Activation

**Tracking**
- Visitor & Keyword Tracking
- Dynamic Number Insertion
- Multi-Channel Call Attribution
- Activity Tracking
- Conversion Tracking
- ROI Tracking

**Performance**
- Third-Party Integrations
- Compliance

**Reporting**
- Dashboards
- Data Visualizations
- Custom Reporting

**Generative AI**
- AI Text Summarization
- Generative AI

**Additional Functionality**
- AI/Machine Learning
- Multi-Channel Management
- Multi-Campaign
- Campaign Segmentation
- Channel Management
- Advertising Management
- Reporting/Analytics
- Campaign Planning
- Customer Activity Tracking
- Performance Metrics
- Conversion Tracking
- API
- Data Import/Export
- Campaign Management
- Generative AI
- A/B Testing
- Customer Journey Mapping
- Affiliate Management
- Predictive Analytics
- Monitoring
- AI Copilot
- Lead Capture
- CRM
- Audience Targeting
- Attribution Modeling
- ROI Tracking
- Conversion Rate Optimization
- Alerts/Notifications
- Lead Management
- Campaign Analytics
- Visitor Tracking
- Customer Segmentation
- Customizable Reports
- Dashboard Creation
- Website Analytics
- Engagement Tracking
- Lead Qualification
- Behavior Tracking

**Analytics**
- Call Data
- Call Recording
- Advanced Reporting
- Conversation Intelligence
- Real-Time Reporting

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics
- Multi-Campaign
- Campaign Analytics
- Website Analytics
- Conversion Rate Optimization
- Drip Campaigns
- Visual Analytics
- Real-Time Analytics
- Customizable Reports

**Generative AI**
- AI Text Generation
- AI Text Summarization
- Call Routing
- Generative AI

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Third-Party Integrations
- Social Media Integration

**Agentic AI - Conversation Intelligence**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Third-Party Integrations
- Forecasting

**Additional Functionality**
- Performance Metrics
- Keyword Filtering
- Natural Language Processing
- For Contact Centers
- Reporting & Statistics
- Call Tracking
- Alerts/Notifications
- AI Copilot
- Automatic Transcription
- Playbooks
- Employee Coaching Tools
- Text Mining
- Trend/Problem Indicators
- Notes Management
- Retention Tracking
- Feedback Management
- Recommendations
- Dashboard
- Multi-Channel Communication
- Access Controls/Permissions
- Compliance Tracking
- API
- Rules-Based Workflow
- Intent Recognition
- Tagging
- Collaboration Tools
- Prioritization

**Additional Functionality**
- Event Marketing
- Social Promotion
- Multi-Channel Marketing
- Generative AI
- Data Import/Export
- Lead Generation
- Campaign Segmentation
- Customizable Forms
- Reporting & Statistics
- Monitoring
- AI Copilot
- Customizable Templates
- Email Templates
- Web Forms
- Lead Capture
- Customizable Branding
- Real-Time Reporting
- Campaign Planning
- A/B Testing
- CRM
- Customer Segmentation
- Campaign Scheduling
- Alerts/Notifications
- Autoresponders
- Drag & Drop
- Event Triggered Actions
- Email Marketing
- API
- Customizable Fields
- Contact Database
- Data Visualization
- Ad hoc Reporting
- Performance Metrics
- Data Source Connectors
- Search/Filter
- Multi-Channel Attribution
- Customer Journey Mapping
- KPI Monitoring
- Cohort Analysis

**Additional Functionality**
- Customer Journey Mapping
- Employee Coaching Tools
- Queue Management
- Sentiment Analysis
- Call Monitoring
- Quality Management
- Customer Surveys
- Agent Interface
- Knowledge Base Management
- Collaboration Tools
- Leaderboards
- Employee Reward Programs
- Workforce Management
- Reporting/Analytics
- Customer Experience Management
- Predictive Dialer
- Video Conferencing
- Multi-Channel Communication
- KPI Monitoring
- AI Copilot
- Feedback Management
- IVR
- Contact Management
- Multiple Scoring Models
- Real-Time Updates
- Interaction Tracking
- Call Recording
- AI/Machine Learning
- Screen Recording
- Workflow Automation

**Call Routing**
- IVR
- Call Scheduling
- Geo-Routing
- Call Routing

**Integrations**
- Ad Network Integrations 
- Buyer Intent Data Integration
- Marketing Automation Integration
- CRM Integration

**Administration**
- Martech Integrations
- Privacy, Security, and Compliance
- Performance and Reliability

**Agentic AI - Inbound Call Tracking**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Computer Telephony Integration

**Additional Functionality**
- Activity Dashboard
- Campaign Analytics
- Automatic Call Distribution
- Lead Capture
- Real-Time Analytics
- API
- CRM
- Call List Management
- Real-Time Monitoring
- Campaign Management
- Voice Mail
- Call Scoring
- Call Whispering
- Data Import/Export
- Generative AI
- Multi-Campaign
- Call Tracking Metrics
- Monitoring
- Lead Generation
- AI Copilot
- Call Transcription
- Call Center Management
- Predictive Dialer
- Lead Management
- Customizable Reports
- Contact Management
- Caller ID
- Auto-Dialer
- Call Disposition
- Performance Management
- Call Scripting
- Lead Qualification
- Call Transfer
- Reporting & Statistics
- Alerts/Notifications
- Call Monitoring

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