# Which desktop publishing software is most trusted by marketing managers at B2B SaaS and professional services companies, based on user reviews?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I'm compiling a buyer's guide on the <a class="a a--md" elv="true" href="https://www.g2.com/categories/desktop-publishing">desktop publishing</a> software most trusted by marketing managers at B2B SaaS and professional services companies, and the picture from actual user reviews in these industries is more nuanced than the generic top-tools lists suggest. Three names surface most consistently from computer software and IT services reviewers: Adobe Express, Adobe InDesign, and Canva.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">What reviewers in these industries actually say across the category:</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/adobe-express/reviews"><strong>Adobe Express</strong></a><strong>:</strong> Brand kit sync and AI-assisted formatting let marketing teams produce consistent, professional assets quickly without depending on a designer for every update.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/adobe-indesign/reviews"><strong>Adobe InDesign</strong></a><strong>:</strong> Master pages, paragraph styles, and brand libraries make it the go-to for in-house teams managing a high volume of multi-page documents and print-ready collateral where formatting precision matters.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/canva/reviews"><strong>Canva</strong></a><strong>:</strong> Brand Kit keeps fonts, colors, and logos consistent across every asset a non-designer touches, which is where most SaaS marketing teams say the real day-to-day value sits.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/visme/reviews"><strong>Visme</strong></a><strong>:</strong> Lets teams store and apply brand assets across client reports and quarterly business reviews so that data-heavy deliverables come out visually aligned without manual enforcement each time.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/shorthand/reviews"><strong>Shorthand</strong></a><strong>:</strong> Produces polished digital stories, annual reports, and brand narratives that teams describe as replacing the need for a developer or a full print production process.</li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For marketing managers in B2B SaaS: has Adobe Express started replacing Canva for day-to-day asset production, or does InDesign still hold the line for anything that needs to look properly designed? And for teams producing long-form content like annual reports, does a purpose-built tool like Shorthand actually reduce the workload, or does it just shift where the effort goes?</p>

##### Post Metadata
- Posted at: 2 months ago
- Author title: Marketing Executive
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;Adobe InDesign is the more established, professional-grade name trusted by marketing managers at B2B SaaS and professional services companies who want more control over layout and print-ready output.&lt;/span&gt;&lt;/p&gt;

##### Comment Metadata
- Posted at: 10 days ago



### Comment 2

&lt;p&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;What would matter most to me is Shorthand replacing the need for a developer on long-form pieces. An annual report a marketing team can ship themselves, instead of queuing behind engineering, changes the calculus on whether it&#39;s worth doing more often.&lt;/span&gt;&lt;/p&gt;

##### Comment Metadata
- Posted at: 11 days ago
- Author title: Marketing



### Comment 3

&lt;p&gt;If it&#39;s a stack, and it usually is, what decides whether it stays coherent is which tool holds the authoritative version of the brand. Once the logo files and hex values live in three separate brand kits they drift, and it happens invisibly: somebody updates the primary colour in one place after a rebrand and the other two keep producing last year&#39;s assets for months. So the question worth asking alongside &quot;which tools&quot; is &quot;which one is upstream.&quot; Adobe Express&#39;s brand kit sync is interesting on exactly that axis for teams already inside Creative Cloud, because it gives the stack one origin rather than three parallel copies of the same intent.&lt;/p&gt;

##### Comment Metadata
- Posted at: 12 days ago
- Author title: Tech Consultant



### Comment 4

&lt;p&gt;What I’ve noticed in SaaS teams is that they split usage without realizing it. Canva for speed; InDesign for anything client-facing or high-stakes. So “most trusted” ends up being situational, not a single tool. In your review set, did one tool actually dominate usage, or was it more of a stack depending on asset type?&lt;/p&gt;

##### Comment Metadata
- Posted at: 2 months ago
- Author title: Writer





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