# Which desktop publishing software is most trusted by marketing managers at B2B SaaS and professional services companies, based on user reviews?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I'm compiling a buyer's guide on the <a class="a a--md" elv="true" href="https://www.g2.com/categories/desktop-publishing">desktop publishing</a> software most trusted by marketing managers at B2B SaaS and professional services companies, and the picture from actual user reviews in these industries is more nuanced than the generic top-tools lists suggest. Three names surface most consistently from computer software and IT services reviewers: Adobe Express, Adobe InDesign, and Canva.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">What reviewers in these industries actually say across the category:</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/adobe-express/reviews"><strong>Adobe Express</strong></a><strong>:</strong> Brand kit sync and AI-assisted formatting let marketing teams produce consistent, professional assets quickly without depending on a designer for every update.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/adobe-indesign/reviews"><strong>Adobe InDesign</strong></a><strong>:</strong> Master pages, paragraph styles, and brand libraries make it the go-to for in-house teams managing a high volume of multi-page documents and print-ready collateral where formatting precision matters.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/canva/reviews"><strong>Canva</strong></a><strong>:</strong> Brand Kit keeps fonts, colors, and logos consistent across every asset a non-designer touches, which is where most SaaS marketing teams say the real day-to-day value sits.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/visme/reviews"><strong>Visme</strong></a><strong>:</strong> Lets teams store and apply brand assets across client reports and quarterly business reviews so that data-heavy deliverables come out visually aligned without manual enforcement each time.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/shorthand/reviews"><strong>Shorthand</strong></a><strong>:</strong> Produces polished digital stories, annual reports, and brand narratives that teams describe as replacing the need for a developer or a full print production process.</li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For marketing managers in B2B SaaS: has Adobe Express started replacing Canva for day-to-day asset production, or does InDesign still hold the line for anything that needs to look properly designed? And for teams producing long-form content like annual reports, does a purpose-built tool like Shorthand actually reduce the workload, or does it just shift where the effort goes?</p>

##### Post Metadata
- Posted at: 23 days ago
- Author title: Marketing Executive
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;What I’ve noticed in SaaS teams is that they split usage without realizing it. Canva for speed; InDesign for anything client-facing or high-stakes. So “most trusted” ends up being situational, not a single tool. In your review set, did one tool actually dominate usage, or was it more of a stack depending on asset type?&lt;/p&gt;

##### Comment Metadata
- Posted at: 23 days ago
- Author title: Writer





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