--- title: Invoca Reviews meta\_title: 'Invoca Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 967 reviews by the users' company size, role or industry to find out how Invoca works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 967 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Invoca Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users commend the **intuitive usability** of Invoca, which facilitates quick adoption and effective performance tracking. [(28 mentions)](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1915741&qs=pros-and-cons#reviews) Users find Invoca to be **intuitive and easy to use** , enabling rapid adoption and improving team efficiency. [(25 mentions)](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1917065&qs=pros-and-cons#reviews) Users appreciate the **intuitive analytics** of Invoca, enhancing visibility into marketing performance and improving conversion rates. [(23 mentions)](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1917888&qs=pros-and-cons#reviews) Users commend Invoca's **knowledgeable and responsive customer support** , enhancing their experience with proactive assistance and tutorials. [(20 mentions)](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1918574&qs=pros-and-cons#reviews) Users value the **attribution accuracy** of Invoca, enhancing visibility into leads and improving marketing performance insights. [(19 mentions)](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1915818&qs=pros-and-cons#reviews) Users find the **learning curve steep** due to a lack of user-friendly design and inadequate training resources for new users. [(9 mentions)](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1916590&qs=pros-and-cons#reviews) Users find Invoca's **missing features** frustrating, especially regarding integration complexities and unclear communication about enhancements. [(9 mentions)](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1916435&qs=pros-and-cons#reviews) Users express frustrations with **call issues** , including privacy concerns, support challenges, and integration difficulties. [(8 mentions)](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1917210&qs=pros-and-cons#reviews) Users find the **reporting setup complex** , requiring time and effort to customize dashboards effectively. [(8 mentions)](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1915888&qs=pros-and-cons#reviews) Users find the **complex setup** of Invoca time-consuming and challenging, often requiring careful configuration for optimal use. [(8 mentions)](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=2082971&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Invoca ##### 1. Helpful Users commend the **intuitive usability** of Invoca, which facilitates quick adoption and effective performance tracking. [ See 28 mentions ](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1915741&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Improved time managment" What do you like about Invoca? Conversation intelligence for analyzing and transcribing calls, with call scoring, plus digital marketing features, and overall ease of use. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Empowering Sales with Real-Time Call Tracking and Analytics - It Help Maximize ROI" What do you like about Invoca? We use Invoca to track calls from different marketing channels and it helps understand which marketing efforts are bringing more sales and this makes ##### 2. Ease of Use Users find Invoca to be **intuitive and easy to use** , enabling rapid adoption and improving team efficiency. [ See 25 mentions ](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1917065&qs=pros-and-cons#reviews) See Related User Reviews HM HariBasgar M. Enterprise (\> 1000 emp.) 5.0/5 "Transforming Call Tracking into Intent-Driven Attribution 2.0." What do you like about Invoca? The standout feature is Signal AI, which allows us to "listen" to the voice of the customer at scale. Additionally, the Presence routing for A/B testi ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Improved time managment" What do you like about Invoca? Conversation intelligence for analyzing and transcribing calls, with call scoring, plus digital marketing features, and overall ease of use. ##### 3. Analytics Users appreciate the **intuitive analytics** of Invoca, enhancing visibility into marketing performance and improving conversion rates. [ See 23 mentions ](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1917888&qs=pros-and-cons#reviews) See Related User Reviews HM HariBasgar M. Enterprise (\> 1000 emp.) 5.0/5 "Transforming Call Tracking into Intent-Driven Attribution 2.0." What do you like about Invoca? The standout feature is Signal AI, which allows us to "listen" to the voice of the customer at scale. Additionally, the Presence routing for A/B testi ![Parthip N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Parthip N.") PN Parthip N. Small-Business (50 or fewer emp.) 5.0/5 "Unmatched Insights Linking Marketing to Real Customer Conversations" What do you like about Invoca? What I appreciate most about Invoca is the way it clearly links marketing activities to actual customer conversations. While many tools concentrate on ##### 4. Customer Support Users commend Invoca's **knowledgeable and responsive customer support** , enhancing their experience with proactive assistance and tutorials. [ See 20 mentions ](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1918574&qs=pros-and-cons#reviews) See Related User Reviews ![Mansi P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mansi P.") MP Mansi P. Mid-Market (51-1000 emp.) 5.0/5 "Seamless Call Tracking with Excellent Account Support" What do you like about Invoca? Invoca has been a game-changer for Truvista Fiber in helping us track, attribute, and optimize our inbound calls with accuracy. The platform integrate ![Rachel H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rachel H.") RH Rachel H. Enterprise (\> 1000 emp.) 5.0/5 "User-Friendly, Customizable, Fully Supported!" What do you like about Invoca? The staff at Invoca is thorough, knowledgeable, responsive, and result-driven. As a daily user of Invoca, I can happily report that the experience is ##### 5. Attribution Accuracy Users value the **attribution accuracy** of Invoca, enhancing visibility into leads and improving marketing performance insights. [ See 19 mentions ](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1915818&qs=pros-and-cons#reviews) See Related User Reviews HM HariBasgar M. Enterprise (\> 1000 emp.) 5.0/5 "Transforming Call Tracking into Intent-Driven Attribution 2.0." What do you like about Invoca? The standout feature is Signal AI, which allows us to "listen" to the voice of the customer at scale. Additionally, the Presence routing for A/B testi ![Parthip N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Parthip N.") PN Parthip N. Small-Business (50 or fewer emp.) 5.0/5 "Unmatched Insights Linking Marketing to Real Customer Conversations" What do you like about Invoca? What I appreciate most about Invoca is the way it clearly links marketing activities to actual customer conversations. While many tools concentrate on ### 5 Cons or Disadvantages of Invoca ##### 1. Learning Curve Users find the **learning curve steep** due to a lack of user-friendly design and inadequate training resources for new users. [ See 9 mentions ](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1916590&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Easy Setup and Dynamic Number Insertion Across Channels" What do you dislike about Invoca? Wish there was a better training system when a new user joins ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Improved time managment" What do you dislike about Invoca? I have some legal and privacy concerns around call recording, along with issues with customer support. I also found there’s a steep learning curve whe ##### 2. Missing Features Users find Invoca's **missing features** frustrating, especially regarding integration complexities and unclear communication about enhancements. [ See 9 mentions ](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1916435&qs=pros-and-cons#reviews) See Related User Reviews ![Rachel H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rachel H.") RH Rachel H. Enterprise (\> 1000 emp.) 5.0/5 "User-Friendly, Customizable, Fully Supported!" What do you dislike about Invoca? Mass-renaming of the phone label (description) is the only thing I've run into that's not possible from the user's end. However, you can submit a tick ET Erica T. Small-Business (50 or fewer emp.) 5.0/5 "Invoca Transformed Our Call Tracking & Reporting — Highly Recommend!" What do you dislike about Invoca? The only thing I currently dislike about Invoca is that it doesn't yet offer Spanish translation for calls. However, we recently learned that this fea ##### 3. Call Issues Users express frustrations with **call issues** , including privacy concerns, support challenges, and integration difficulties. [ See 8 mentions ](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1917210&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Improved time managment" What do you dislike about Invoca? I have some legal and privacy concerns around call recording, along with issues with customer support. I also found there’s a steep learning curve whe ![jonathan .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "jonathan .") J jonathan . Small-Business (50 or fewer emp.) 5.0/5 "WMX Invoca Review" What do you dislike about Invoca? I wouldn't say I dislike anything particular about Invoca. We have to monitor calls, and that process takes a while, which isn't the best, just becaus ##### 4. Complexity Users find the **reporting setup complex** , requiring time and effort to customize dashboards effectively. [ See 8 mentions ](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1915888&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Great tool for call tracking and marketing insights" What do you dislike about Invoca? Some of the reporting setup feels a bit complex, and it takes time to customize dashboards. More built-in integrations would make it even smoother. ![Amanda G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amanda G.") AG Amanda G. Small-Business (50 or fewer emp.) 5.0/5 "Bringing Everyone Together" What do you dislike about Invoca? It’s a little tricky to create campaign hierarchies. Need an easier way for end user to learn features that seem to be complex. ##### 5. Complex Setup Users find the **complex setup** of Invoca time-consuming and challenging, often requiring careful configuration for optimal use. [ See 8 mentions ](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=2082971&qs=pros-and-cons#reviews) See Related User Reviews ![Vanessa L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vanessa L.") VL Vanessa L. Mid-Market (51-1000 emp.) 5.0/5 "Great Visibility Into Guest Journeys" What do you dislike about Invoca? Setting up AI Signals can be time-consuming and requires careful configuration to get them working exactly as intended. Once they’re in place, though, ![Mansi P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mansi P.") MP Mansi P. Mid-Market (51-1000 emp.) 5.0/5 "Seamless Call Tracking with Excellent Account Support" What do you dislike about Invoca? There’s very little to dislike. Some of the more advanced features require a bit of a learning curve, and the initial setup took time to get fully ali ![Chinmay B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chinmay B.") CB Chinmay B. Advisor Adtech/Martech/API product/project Engineering Enterprise (\> 1000 emp.) 4/3/2025 "AI-powered conversation intelligence to help the buying journey to drive revenue growth" 5/5 What do you like best about Invoca? Invoca is recognized for its capabilities in call tracking and analytics, which empower businesses to understand customer interactions and optimize their marketing efforts. One of its standout features is the ability to seamlessly integrate call data with various marketing tools, allowing companies to gain valuable insights into their campaigns' effectiveness. Additionally, Invoca's focus on providing actionable analytics helps businesses enhance their customer experience by enabling them to make data-driven decisions. Ultimately, these strengths contribute to improving marketing performance and driving revenue growth for businesses utilizing the platform. Review collected by and hosted on G2.com. What do you dislike about Invoca? some users may express concerns about certain aspects of platforms like Invoca, such as pricing, the complexity of integrating with other systems, or the learning curve associated with using advanced features. It's important for users to evaluate how well a tool fits their specific needs and to consider reviews and experiences from other customers when assessing any platform. Review collected by and hosted on G2.com. What problems is Invoca solving and how is that benefiting you? integration Review collected by and hosted on G2.com. Show More 4/22/2025 Validated ReviewerIncentivizedSource: Seller invite TH Taylor H. Marketing Manager Enterprise (\> 1000 emp.) 3/8/2023 "Basic use is great." 3.5/5 What do you like best about Invoca? For CHP, the most gratifying part of Invoca is the instant feedback and results for our marketing campaigns. Before Invoca, we had no data or measurements of how our tactics and channels were performing. We've continued to be more informed in our marketing due to the call tracking Invoca allows. Review collected by and hosted on G2.com. What do you dislike about Invoca? If we try to do something more complex beyond the basic call tracking, we usually run into issues. Also, as time goes by we learn of more features that have been available that haven't been utilized. Review collected by and hosted on G2.com. What problems is Invoca solving and how is that benefiting you? It is giving us strong data points so we can pivot our marketing campaigns based on performance. Review collected by and hosted on G2.com. Show More Response from Nina Andres of Invoca [Editedit](https://www.g2.com/survey_responses/invoca-review-7809805/official_response/edit) Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. 5/1/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Tiffany N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tiffany N.") TN Tiffany N. Senior Manager, Paid Search Small-Business (50 or fewer emp.) 8/20/2025 "Invoca Review Q3Y25" 4/5 What do you like best about Invoca? Customer service and hands on support from Invoca. We meet with Mallory once a week and she's readily available and very proactive about providing video tutorials and walk throughs. Review collected by and hosted on G2.com. What do you dislike about Invoca? Visibility into billing process - was a little complex to not have monthly invoicing like other vendors. Review collected by and hosted on G2.com. What problems is Invoca solving and how is that benefiting you? Invoca provides transparency into what customer calls look like. By using these cues, we're able to integrate the actions into our SA360 goals. Review collected by and hosted on G2.com. Show More Response from Nina Andres of Invoca [Editedit](https://www.g2.com/survey_responses/invoca-review-11575309/official_response/edit) Thank you so much for leaving us a review. We're thrilled to hear you've had such a positive experience with our product. We truly appreciate your support; cheers to your continued success! Validated ReviewerIncentivizedSource: Seller invite ![Diana S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Diana S.") DS Diana S. CRM Director Mid-Market (51-1000 emp.) 8/20/2025 "Call data for franchise organization" 5/5 What do you like best about Invoca? Great support, good data available, large product suite, sophisticated capabilities Review collected by and hosted on G2.com. What do you dislike about Invoca? Often feel like we are being upsold to get access to additional features Review collected by and hosted on G2.com. What problems is Invoca solving and how is that benefiting you? Call tracking and data generating Review collected by and hosted on G2.com. Show More Response from Nina Andres of Invoca [Editedit](https://www.g2.com/survey_responses/invoca-review-11575211/official_response/edit) Thank you so much for leaving us a review. We're thrilled to hear you've had such a positive experience with our product. We truly appreciate your support; cheers to your continued success! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care") UH Verified User in Hospital & Health Care Mid-Market (51-1000 emp.) 9/5/2025 "Flexible platform with an exceptional support team!" 5/5 What do you like best about Invoca? Friendly to use and flexible when it comes to integrating with differente marketing platforms. The customer support teams are solid, they help you get the most out of the platform and guide you through the entire process (implementation and follow up) Review collected by and hosted on G2.com. What do you dislike about Invoca? It’d be way easier to manage signal updates if there was an export/import option—especially when the list gets long Review collected by and hosted on G2.com. What problems is Invoca solving and how is that benefiting you? Their tracking and attribution features make it easy to optimize our marketing campaigns based on actual calls conversions. It’s a must-have for understanding which campaigns are performing best and where to focus our efforts Review collected by and hosted on G2.com. Show More Response from Nina Andres of Invoca [Editedit](https://www.g2.com/survey_responses/invoca-review-11645586/official_response/edit) Thank you so much for leaving us a review. We're thrilled to hear you've had such a positive experience with our product. We truly appreciate your support; cheers to your continued success! Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Manufacturing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Manufacturing") AM Verified User in Manufacturing Enterprise (\> 1000 emp.) 10/10/2025 "Invoca is a platform to better understand your customers and how they are experiencing your brand" 5/5 What do you like best about Invoca? The insights it provides from the conversations customers have with our different call centers and contractors selling our products. Review collected by and hosted on G2.com. What do you dislike about Invoca? Some of the reporting, for example when it comes to transcripts is limited. Review collected by and hosted on G2.com. What problems is Invoca solving and how is that benefiting you? Lead generation, marketing performance evaluation Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Natalie H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Natalie H.") NH Natalie H. Head of Marketing Mid-Market (51-1000 emp.) 3/18/2025 "Supportive, agile and innovative - really glad we chose Invoca to replace Infinity Tracking" 5/5 What do you like best about Invoca? The constant support from the team throughout onboarding and past it. They genuinely want to make sure you get the most out of the software and it doesn't become just another subscription. They work through use cases and support you in setting up tailored signals and dashboards to capture and measure accurate and informative information. Review collected by and hosted on G2.com. What do you dislike about Invoca? Genuinely no downsides I can think of to be honest! Review collected by and hosted on G2.com. What problems is Invoca solving and how is that benefiting you? We struggled to attribute our calls and track what our customers wanted to know that made them pick up the phone, and at what stage in the journey a call was relevant. Review collected by and hosted on G2.com. Show More Response from Nina Andres of Invoca [Editedit](https://www.g2.com/survey_responses/invoca-review-10954600/official_response/edit) Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Lyneta G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lyneta G.") LG Lyneta G. Insurance Broker Enterprise (\> 1000 emp.) 9/17/2025 "Very intelligent tool" 5/5 What do you like best about Invoca? Call tracking and Call analyzing features are incredibly useful Review collected by and hosted on G2.com. What do you dislike about Invoca? Currently at this time we are very satisfied with the program. Review collected by and hosted on G2.com. What problems is Invoca solving and how is that benefiting you? call tracking is very useful to us so that is a huge benefit and call analyzing is also a huge benefit Review collected by and hosted on G2.com. Show More Response from Jenna Vos of Invoca [Editedit](https://www.g2.com/survey_responses/invoca-review-11694471/official_response/edit) Thanks for leaving us a review! We’re so glad you’ve had such a great experience with us! We value your feedback so please let us know if there’s anything we can do to enhance your experience. Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Consumer Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Services") UC Verified User in Consumer Services Enterprise (\> 1000 emp.) 9/5/2025 "Call tracking with technical flexibility" 4/5 What do you like best about Invoca? The ability track, transcribe, categorize, and analyze calls is useful for any organization that has a high volume of phone conversation interactions with their customers. Customization for tracking non-standard website interaction metrics and allowing that information to be associated with calls is useful. Review collected by and hosted on G2.com. What do you dislike about Invoca? Word transcription accuracy can be spotty at times with individuals with accents. Cost is a challenge. Review collected by and hosted on G2.com. What problems is Invoca solving and how is that benefiting you? attributing volume of customer service calls vs lead generation calls. determining intent of callers as well as sentiment. Review collected by and hosted on G2.com. Show More Response from Nina Andres of Invoca [Editedit](https://www.g2.com/survey_responses/invoca-review-11644508/official_response/edit) Thank you so much for leaving us a review. We're thrilled to hear you've had such a positive experience with our product. We truly appreciate your support; cheers to your continued success! 9/8/2025 Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Manufacturing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Manufacturing") AM Verified User in Manufacturing Enterprise (\> 1000 emp.) 9/10/2025 "Great Product - Intuitive Design & Functionality" 4/5 What do you like best about Invoca? Invoca's product is straight forward and works as advertised. Review collected by and hosted on G2.com. What do you dislike about Invoca? Hierarchy of Campaigns / Call Pools / Phone Numbers can get tricky to manage. Review collected by and hosted on G2.com. What problems is Invoca solving and how is that benefiting you? Allowing us to connect our digital marketing tactics with conversion success and call valuation. Review collected by and hosted on G2.com. Show More Response from Jenna Vos of Invoca [Editedit](https://www.g2.com/survey_responses/invoca-review-11663404/official_response/edit) Thanks for leaving us a review! We’re glad to hear you are enjoying our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. 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